Concordia University Version 4

Presented by Ryan C. Kenney Director, Human Resources, Regence

March 2010

Flawless Execution ofYour Career SearchLeveraging high touch not high tech

to find a rewarding new job.

Agenda

Building Your Perspective Building a Flexible Marketing Plan The Marketing of (insert your name here) Understanding The Sales Process: Leveraging

the Diamond-Centered Interview Process Closing the Sale Preparing for Failure FAQs

Building Perspective

http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=related

"I always wanted to be somebody but I realized I should have been more

specific." (Comedian, Lily Tomlin)

Between 2000 and 2030, the U.S. population will grow by 26%.

The 65 and over segment of the population will grow by more than 80%.

According to the U.S. Census Bureau, the number of people aged 55 and older will increase to 73% by 2020, while the number of younger workers will grow only 5%.

Sources: BLS and US Census Bureau



The rate of unemployment for new college graduates has more than

doubled to 4.3%*

That means 95.7% of you will find employment!

*USA Today Nationwide Poll, September 18, 2009


One of every 304 working Americans works for Walmart.

Will you be one of them?


1. “I want to do something I believe in.”2. “I want to avoid a job with repetitive and

meaningless tasks.”3. “I want to work with people…just not

manage them.”4. “I want an organizational culture that

values my unique talents and will help me learn and grow.”

Shifting the Odds in Your Favor Only 12.3% of hires of candidates from outside the

company come from listings on Monster or CareerBuilder and other kinds of web-based job boards, relating to the hiring by large companies.

In fact, the report says that Monster and CareerBuilder account for half the job board hires but both are losing ground to social networks and other niche sites.

Referrals from both employees and corporate alumni make up 27.3% of all external hires, according to CareerXroads.

The report suggests that referrals could be the best way for outsiders to land a job at a company.

(February 2009 consulting firm report by CareerXroads)

http://www.careerxroads.com/

Tough Job Market Success Factors

1. Maximize your network – let everyone know that you are looking for a job.

2. Know what to look for in an employer – do your research

3. Know your skills set and values – what do you have to offer?

4. Explore your transferrable skills – what can you do with that ______ degree?

5. Looking for a job is a job – give the job search process your effort and time, stay active, own it, and take responsibility for moving it forward

Tough Job Market Success Factors cont.

6. You will get frustrated, but if you stay focused, continue to find ways to look for work, and take some time away when you need to, you will succeed!

7. Don’t rely solely on technology during your job search, move beyond the internet and talk to people!

8. Remember that professional development, events and conference attendance and continuing education can help you stay current in the field and enhance your network.

9. Read, research and grow. Stay current in your field and build your base of knowledge.

10. Your next job may not be in (insert your intended career field here).

Seven Ways to Maximize the Value of Networking Meetings

1. Be Strategic about Which Meetings You Attend Join a group that will:

A) enable you to keep abreast of the latest developments in your field.B) enable you to learn more about self-marketing, interviewing, and making

a successful transition.C) allow you to interact with prospective employers and clients.

2. Become Active

3. Attend Meetings with the Right Mindset

4. Ask Questions

5. Come Early and Stay Late

6. Follow-up Immediately

7. Don’t Try to Sell

Networking Blunders

Networking Blunders include:• don’t do monologues and interrupt others• don’t insist on one-upmanship• don’t give unsolicited advice• don’t confuse contacts with friends and• don’t refuse to play the (networking) game.

Career Search Efficacy Model

Effectiveness

Reso

urce

Inve

stm

ent

TraditionalNetworking

Emailing Friends,

Social Social networking

Sites

Attending Trade Meetings

& Conferences

Approaching Prior

EmployersMonster.com, Career

Builder.com, etc.

Aaa

Temporary Assignments & Volunteer Roles

Targeted (High Touch) Networking

Flexible Marketing Plan(s)

1. Primary Career Field2. Secondary Field3. Where Your Passion Lives

Three approaches but one system to organize and track your efforts!

Modular Objective Statements

Career Objective Formula = type or level of role + three distinct areas of strength + size and/or type of firm

Example :“Professional Objective: a challenging entry-level role requiring proven analytical, organizational and presentation skills for a successful information technology consulting services firm in the Portland metropolitan area.”

Diamond-Centered Interview

Job to Candidate Fit?

Candidate Questions

Departing Remarks

Best Fit?

Greeting

Seeking Contrary Evidence

Avoid Contrary Evidence

Next Steps

Build Rappo

rt

Verifying Experience and Understanding

Transitions

Open-ended Questions

DANGER ZONEClarifying Information

Resume

Accurate Exchange

Your Goal is to be “liked or “hated” AKA: Remembered & Understood

Question Scope

Diamond-Centered Interview: Candidate

Benefits vs. Features

Your Questions

(3 of 10)

Confirm Product is

ready for Sale

Reinforce Strengths with Consistency and Repetition

Eyes as the Window to the Soul



Next Steps

Build Rappo

rt


Transitions


DANGER ZONE

Humility, continuous learning & win-wins

The Zone You Should Own

Specific Examples & Happy Endings

Question Scope

Diamond-Centered Interview: Candidate


Your Questions

(3 of 10)

Confirm Product is

ready for Sale





Next Steps

Build Rappo

rt


Transitions


DANGER ZONE

Humility, continuous learning & win-wins


Specific Examples & Happy Endings

Question Scope

#1 •Key Strength Example



Diamond-Centered Interview: Employer


Do the questions demonstrate fit?

Confirm Right Product to Buy





Next Steps

Build Rappo

rt


Transitions


DANGER ZONEImpressions? Humility, continuous learner & win-wins outcomes


Question Scope

Nobody is perfect; nobody is this bad

Closing the Sale

Close with a “We” instead of “I”“We have sure covered a lot of ground

and the challenges of working in this role are very appealing.”

vs.“When will I hear from ABC about …”

Coping with “Failure”

“I do not know how you could have every been my Number 2.”

Always respond promptly with professionalism, optimism and a

request for their continued support in your search… and a hand-written

thank you card.

Frequently Asked Questions

Q: What is the correct resume length?

Q: What is the best way to present or respond to requests about salary history and/or expectations?

Q: When and how should I inquire about remote worker options?


Q: Should I avoid using the internet to apply for a job?

Q: Do I really need a cover letter?

Q: If I receive a job offer that is not quite what I was expecting or needing, should I reject it or try to negotiate a better offer?


Q: Should I use a search firm?

Q: How long should I wait before I follow up on an application? … on an interview?

Q: How long should I stay with my first employer (after college)?

Tips & Reminders Titles mean very little. Opportunity over

compensation. Focus on firms that do things

well. Avoid search firms. Email thank you messages

will kill the sale. Never eat alone. Respect (never “dis”) the

executive assistant. High touch equals superior

results.

Networking ResourcesGeneral: http://www.rileyguide.com/nettips.html#tips http://www.effectivenetworking.com/content/

resources.htmlUse of Social Media http://www.jumpstartsocialmedia.com/

personalbrandmanagement.htm http://www.jumpstartsocialmedia.com/

socialnetworkingtips.htm

Concordia University Version 4

Career

Transcript of Concordia University Version 4