CONCIERGE SERVICES - World of Leading Golf › files › DATEN › Downloads › … · Lyoness,...
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community of quality and values WORLD OF LEADING GOLF CONCIERGE SERVICES
Transcript of CONCIERGE SERVICES - World of Leading Golf › files › DATEN › Downloads › … · Lyoness,...
community of quality and values
WORLD OF LEADING GOLF
CONCIERGE SERVICES
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For members of World of Leading Golf member clubs and selected golf enthusiasts choosing their travel destinations by the quality of golf clubs found there, World of Leading Golf has installed a gate-way to superior golf experiences:
The World of Leading Golf Concierge Services.
The Concierge Services cover everything World of Leading Golf does for the members of World of Leading Golf member clubs. It is an exclusive service for that target audience only and therefore a very special treat your club members will appreciate.
Access to the Concierge Services is provided mainly via an online platform, which allows the direct booking of tee times at member clubs and offers some of the most exclusive golf breaks and special-event travel packages on the market for your members to enjoy.
As owners of a World of Leading Golf membership card, golfers may also benefit from VIP treatment, welcome gifts and/or special package offers directly, when visiting a World of
Leading Golf member club.
Feel like a member wherever you play
The claim of the Concierge Services is the guideline for any club choosing to participa-te in the WLG program for member golfers. We are promising them to make them feel ‘at home’ and at ease, even if they have the most exuberant expectations.
A NEW LEVEL OF TRAVEL
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MAKING YOUR EFFORTS COUNTIndulging a sophisticated target audience
Members of World of Leading Golf member clubs belong to the most affluent golfers in the world. So strengthening their loyalty to their home club and all clubs attached to the association is our key concern and reason for creating the Concierge Services.
Through jointly offering the best there is in golf and entertainment – be it sportive, cultural or culinary – we endeavor to increase sales and improve the ROI of any participating member club.
Benefits of participation in the Concierge Services concept
Access to the WLG Concierge Services for your members
Reach of a sophisticated, moneyed target audience
Presentation amongst providers of same niveau
Use of a credible channel open exclusively to World of Leading Golf member clubs and member golfers
Offers remain unobstructed by competitors that argue with dis-counts rather than quality
Optional participation in the World of Leading Gold World Cup Series
The World of Leading Golf member golfer
Number of golf clubs in Europe: 7300
Number of potential WLG member clubs: 250 (= top 3 %)
Number of current WLG member clubs: 60
Number of current WLG member golfers per club: Ø 760
Ø WLG member club membership fees: ⟩ € 2.000 - € 28.600 p.a. (depending on the regional economics)
The WLG member golfer as target audience:⟩ Ca. 46.000 of the most well to do golfers in the world!
Please note, that these numbers are assessed on a European basis and do not include existent and potential World of Leading golf members clubs on other continents.
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General structure of offers
Offers on the World of Leading Golf Concierge Services online paltform are organised in three categories:
‘Member for a day’-tee times where golfers enjoy exclusive extras like complimentary refreshments and/or accessories, access to members-only club areas, transport services and much more depending on the club they visit.
Participating WLG member clubs may define their own inidivdual tee time packages, but must ensure, that it is something uncomparable to what they normally offer.
3-4 days member‘s golfbreaks including greenfees, luxury accom-modations and eventful add-ons.
In order to differentiate this kind of offer from regular bids, clubs are proposed to integrate entertaining, culinary or cultural experiences typical for the venue and/or region.
Golf and cultural entertainment as part of tours & tournaments offered by one or more cooperating WLG member clubs as well as golf-relevant happenings hosted by World of Leading Golf itself uch as the World Cup Series.
THE CONCIERGE SERVICES ONLINE
To test the platform go towww.world-of-leading.golf.com, and the hit the Concierge Services button. Then enter:[email protected]: yas2016
Thanks to our Concierge Services partner Lyoness, the World of Leading Golf mem-bership card has a cashback function with benefits at more than 300,000 CashbackPoints at over 50,000 Loyalty Merchants all over the world.
So your club members will get up to 5 % of their money back every time they shop at a Lyoness Loyalty Merchant and/or collect Shopping Points to redeem for sen- sational discounts on diverse products at Lyoness.com.
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Starting 2017, World of Leading Golf began engaging member clubs and their golfing members in an unmatchable tournament series on a leading level.
Member clubs participating in the Concierge Services concept have the option to serve as one of the hosting venues of this tournament series, offering the players a non-pareil experience including local culinary specialties and unique entertainment.
In 2017, four clubs present the inaugural series. When fully de-veloped, the ‘must play’ tournament events should take place at 12 - 18 World of Leading Golf member clubs
Targets and prerequisites
As host, the respective club will: Organise the tournament Supply accommodations, refreshments, dining Provide evening entertainment with a local flair to make it a unique experience Organise a club team of at least four members to partici-pate in one or more of the tournaments (home club + any other host venue of the World of Leading Golf World Cup Series)
The event invitations for tournaments of the World of Leading Golf World Cup Series are prepared by WLG. They are distributed by the association as well as the respective member club. Of course, each tournament offer is also posted on the WLG Concierge Services platform.
MAKING THE MOST OF MEMBERSHIPTournament format
36 holes event played in stableford format Teams of 4 players Minimum age 18 years old Handicap limited to 24/Men and 36/Women Prizes for the 5 top teams + special individual prizes
Registration of teams
A maximum of 18 teams will play each tournament Registration will be done directly via WLG Concierge Services Each player or full team will fulfill the corresponding fees individually via WLG
Tournament package
The member golfers participation fee per tour-nament includes: Hotel accommodation Greenfees (including optional practice day) Gala/prize giving dinner Welcome pack Minimum of one special local activity Halfway house snack service An additional welcome package may be provided by a WLG brand partner and/or sponsor. Clubs may add any kind of special treat they think appropriate.
The hosts of the WLG World Cup Series 2017 are:
Excerpts from programs and offerings:
• 10.00 Round 1
• Halfway House
• Incoming Drinks in the garden,
• First round results.
• Relaxing/Pool.
• 18:00 Boat trip on Ria Formosa with dinner in the local restaurant St. Luzia
• Registration & practice from 11am
• Shot gun start at 1 pm
• Dinner in a pit garage at Yas Marina Circuit (host to the Abu Dhabi F1) from 7 pm
• Taxi service available from Yas Viceroy to Yas Links on request
• 3 days of golf : Greenfee with buggy, pic-nic and Buggy bar on service during the round
• Welcome drink at Hole 4 in Golf Costa Adeje with golf entertain-ment and amusement activities
• Gala Dinner at Punta del Lomo (a very special location in a banana plantation) with live music
• Gala Dinner at Hotel Villa Maria
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When having agreed to participate in the World of Leading Golf Con-cierge Services concept, you will be asked to do the following
Provide pictures, copies and tee time or travel offer descriptions (please see the data collection folder for details)
Supply us with a list of names to produce a World of Leading Golf membership card for every one of your members.
The personal membership cards will be sent to you accompanied by a leaflet explaining the concept to your members as well as an attractive display to announce the new service.
Upon receiving their World of Leading Golf membership card, your club members can use the corresponding ID number to register for the Concierge Services on the internet platform to from then on have access to all the VIP tee times and travel options offered there.
PROCEDURES & ORGANISATION
World of Leading Golf Association
Chamerstr. 176 • CH - 6300 Zug
info@ world-of-leading-golf.com
www.world-of-leading-golf.com
For general questions about the new
WLG Concierge Services, please contact
For booking informations, please contact
the official WLG travel partner ‘Albrecht Golf Travel’
or call us at
+49 89 85853200
community of quality and values
WORLD OF LEADING GOLF
MEMBERSHIP CARDpowered by Lyoness
MONEY BACKWITH LYONESS AT EVERY PUCHASE!*
Please sign card on the backside before making use
of it in a World of Leading Golf member club or on the
World of Leading Golf Concierge Services platform!
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*At Lyoness Loyalty Merchants and excluding Lyoness special offers
Leaflet coming with the World of Leading Golf membership card for your club members. Explains the contents of the Concierge Service as well as the additio-nal Lyoness Cashback function of the card.
To test the platform go towww.world-of-leading.golf.com, and the hit the Concierge Services button. Then enter:[email protected]: yas2016
Login and registration windows on the Concierge Services site.
World of Leading Golf AGChamerstr. 176 · CH - 6300 [email protected]
www.world-of-leading-golf.com
To learn more about the World of Leading Golf Concierge Services and the World of Leading Golf World Cup Series, please contact
Jürgen Hansen, CMOM +49 178 8855990 • [email protected]
Lucia Achimska, Marketing ExecutiveM +421 917 700406 • [email protected]
Regina Preloschnik, AdministrationM +43 660 3861956 • [email protected]
Claus Feldt, CEOM +49 151 19646682 • [email protected]
