Concessionary Travel Cards - Communications Timeline...• Local level communications and engagement...

1
Journey begins June 2019 • Transition packs issued to councils to support the issue of new-style cards to new applicants • Council printers upgraded • New-style cards to be issued to new applicants and to replace lost or stolen cards, where possible September 2019 • All current card holders with old-style passes asked to reapply • Local level communications and engagement starts • TfW portal launched to allow online applications November 2019 • Marketing increases to reach all cardholders in a controlled way • All-Wales marketing campaign begins to target wider audience Jan 2020 Old-style cards no longer accepted electronically on buses Dec 2019 • Communication and engagement to continue to urge cardholders to reapply 31 Dec Deadline day - old cards cease to work on card readers Journey continues October 2019 Community targeted activity to continue to reach most vulnerable Concessionary Travel Cards - Communications Timeline

Transcript of Concessionary Travel Cards - Communications Timeline...• Local level communications and engagement...

Page 1: Concessionary Travel Cards - Communications Timeline...• Local level communications and engagement starts • TfW portal launched to allow online applications November 2019 • Marketing

Journey begins June 2019• Transition packs issued to councils to support the issue of new-style cards to new applicants• Council printers upgraded• New-style cards to be issued to new applicants and to replace lost or stolen cards, where possible

September 2019• All current card holders with old-style passes asked to reapply • Local level communications and engagement starts• TfW portal launched to allow online applications

November 2019• Marketing increases to reach all cardholders in a controlled way• All-Wales marketing campaign begins to target wider audience

Jan 2020Old-style cards no longeraccepted electronically on buses

Dec 2019• Communication and engagement to continue to urge cardholders to reapply• 31 Dec Deadline day - old cards cease to work on card readers

Journey continues

October 2019Community targeted activity to continue to reach most vulnerable

Concessionary Travel Cards - Communications Timeline