Conceptualizing Better Presentations

Conceptualizing Better

Presentations

Michael Emory

February 1, 2013

Oral Communication Program: E103

Stanford University

Complex ideas communicated with

clarity, precision, and efficiency

- Edward Tufte

Envisioning Information, 2008

Presentation vs. Written Report

Information retention

Time constraint

Multi-sensory

Audience expectations

Human element

Creating Your Presentation

Define Design Deliver

Brainstorming

Hmmm…..

Define

Structure

Communicated precision, ideas with

clarity and complex efficiency.

Structure

Define

Thesis

Point 1

Point 2

Point 3

Preview

Review

Hook

Finale

Structure

Body

Define

Introduction

Conclusion

Thesis

Point 1

Point 2

Point 3

Preview

Review

Hook

Finale

Structure

Body

Define

Introduction

Conclusion

Thesis

Point 1

Point 2

Point 3

Preview

Review

Hook

Finale

Organic

Transitions

Key Principle:

audience centric

Define

Define

Visual Aids

Speech With Visuals

Design

Speech Without Visuals

Design

Sketch A Storyboard

Design

Design

Sketch A Storyboard

Multimedia Learning

Be Visual

Mayer, Richard (2001). Multimedia Learning. Cambridge University: New York.

Design

Modality Principle

Be Visual


Design

Redundancy Principle

Be Visual


Design

Be Visual

# of Worms Caught by Hour of Day

4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM

Robin 10 9 9 5 3 2 0

Sparrow 7 7 6 4 3 1 1

Pigeon 6 5 5 3 2 0 0

Eagle 3 3 3 2 1 0 0

Ostrich 0 0 2 1 0 0 0

Average 5.2 4.8 5 3 1.8 0.6 0.2

DesignDesign

Be Visual



Robin 10 9 9 5 3 2 0

Sparrow 7 7 6 4 3 1 1

Pigeon 6 5 5 3 2 0 0

Eagle 3 3 3 2 1 0 0

Ostrich 0 0 2 1 0 0 0

Average 5.2 4.8 5 3 1.8 0.6 0.2

Design


Robin 10 9 9 5 3 2 0

Sparrow 7 7 6 4 3 1 1

Pigeon 6 5 5 3 2 0 0

Eagle 3 3 3 2 1 0 0

Ostrich 0 0 2 1 0 0 0

Average 5.2 4.8 5 3 1.8 0.6 0.2

Be Visual


Sparrows can catch worms late in the day

Design

Be Visual

Design

10:03 am

One Slide, One Idea

Design

Coherence Principle

One Slide, One Idea


Design

Segmentation Principle

One Slide, One Idea


Design

One Slide, One Idea

13%

17%

13%

57%

Food

Rent

Tuition

Fun

My Quarterly Budget

Design

Food:

• Necessary for survival

• Cash back via credit card (1%)

Rent:

• Necessary for survival

• Rigid, not easy to change price

Tuition:

• Worth the investment (?)

• Majority of wealth goes here

Fun:

• Clothing

• Leisure (surf and ski rentals)

• Gas for car

13%

17%

57%

13%

One Slide, One Idea

13%

87%

Fun

Other

My Quarterly Budget

Design

Design

Design For Everybody

This sentence is written in plain text using a size 14 font…

This sentence is written in plain text using a size 24 font…

This sentence is written in bold using a size 36 font…

And this one is size 48 font!Design


Dark background

with light text

Dark Background

With dark text

Light background

with dark text

Light background

With light text

Limit number of colors used

Design


You

Design

You Are The Focus

Key Principle:

Design

Not just slides

Delivery: Basics

Deliver

Delivery: Basics

Deliver

Stance

Delivery: Basics

Deliver

Stance

Gestures

Delivery: Basics

Deliver

Stance

Gestures

Voice

Delivery: Basics

Deliver

Stance

Gestures

Voice

Eye Contact

Delivery: Advanced

Deliver

Stance

Delivery: Advanced

Deliver

Stance

Gestures

Delivery: Advanced

Deliver

Stance

Gestures

Voice

Key Principles:

Deliver

Talk through slide transitions

Practice, don’t memorize

Group Consideration

Consistency

Questions?

ReferencesAtkinson, Cliff (2005). Beyond Bullet Points. Microsoft: Redmond, WA.

Columbia Accident Investigation Board (2003). Report. 1. Available:

http://shemesh.larc.nasa.gov/fm/ifm2003/cmh-caib-presentation.pdf

Duarte, Nancy (2008). Slide:ology. O’Reilly: Sebastapol, CA.


Mayer, Richard. and Moreno, Roxanna. (1991). A Cognitive Theory of Multimedia

Learning: Implications for Design Principles. ACM SIGCHI Conference on Human

Factors in Computing Systems: Los Angeles, CA.

Parker, P; Chao, D; Norman, I., and Dunham, M (2003). Orbiter Assessment of STS-

107 ET Bipod Insulation Ramp Impact. Available:

http://www.nasa.gov/pdf/2203main_COL_debris_boeing_030123.pdf

Pavio, Allan (1971). Imagery and Verbal Processes. Holt, Rinehart, and Winston:

New York.

Tufte, Edward (2006). The Cognitive Style of PowerPoint. Graphics: Cheshire, CT.

Information on Tutorials

Website: www.stanford.edu/class/engr103/msande

Only one member from each group should sign up

Must sign up more than 24 hours in advance

Tutorials meet in Huang 49

Scheduling emergency: contact [email protected]

Information on Tutorials

Website: www.stanford.edu/class/engr103/msande

Only one member from each group should sign up

Must sign up more than 24 hours in advance

Tutorials meet in Huang 49

Scheduling emergency: contact [email protected]

Come Prepared

Conceptualizing Better Presentations

Education

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