Conceptual models & Mental Models

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    11-Aug-2014
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    Design

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Use mental models ot understand and communicate key understandings about how your users and the business think about a problem. Then use Conceptual models to message a shared idea of how your product works to the users and business, both. This talk uses work from Indi Young and Don Norman.

Transcript of Conceptual models & Mental Models

  • TODAYS UXDi Class at General Assembly Mental Models & Conceptual Models
  • AGENDA What How is a mental model can we use it with content? Doing What How a gap analysis is a conceptual model? can we message how our site works? 2
  • 3
  • HEADER 4 HOW DO USERS THINK?
  • EXERCISE DRAW A MAP FOR A GROCERY STORE 5
  • EXERCISE 6
  • HEADER USERS HAVE SURPRISING MENTAL MODELS.
  • A QUICK TASK ANALYSIS HOW DO YOU SHOP?
  • EXERCISE
  • DOES SAFEWAY SUPPORT YOUR TASKS?
  • DOES WHOLE FOODS SUPPORT YOUR TASKS?
  • DOES AMAZON SUPPORT YOUR TASKS?
  • DOES TRADER JOES SUPPORT YOUR TASKS?
  • 14 Behavioral Conflicting Metaphors MENTAL MODELS Incomplete
  • A GAP ANALYSIS 15 HOW COULD WE MAKE A BETTER GROCERY SITE?
  • First: sort tasks into groups and name them From Indi Youngs Mental Models 16
  • Next: Gap Analysis! map current content and features to the tasks From Indi Youngs Mental Models 17
  • Next: identify opportunities From Indi Youngs Mental Models 18
  • Next: fill opportunities, or chose to ignore Outfit picker From Indi Youngs Mental Models Casual carpool 19
  • 20 Draw a conceptual model for what can be done on your grocery site. How would you message what can be found? What can be done?
  • COMMUNICATE USING CONCEPTUAL MODELS
  • 22 A conceptual model for understanding the Gulf of Mexico Estuaries Shows how the essential systems are intertwingled. Conceptual models take what users knows and how the system actually works, and builds a bridge between the two so the user can understand. A conceptual model for understanding the Gulf of Mexico Estuaries http://gulfsci.usgs.gov/tampabay/reports/white/model.html
  • 23 Mental model 3. Synthesize into conceptual model User Conceptual model 2. Understand system System 1. Discover Mental Model Designer Computer designed by Daniel Shannonfrom The Noun Project
  • 24 A conceptual model for explaining a service (mint, roundbuzz)
  • Another style of conceptual models used to explain how to 25
  • Via Andrew Hinton @inkblurt Made for University of Michigan A model to communicate with teams
  • Via Andrew Hinton @inkblurt Consider conceptual models over sitemaps A model to communicate with teams
  • STUDIO CREATE MENTAL & CONCEPTUAL MODELS 28
  • HEADER This slide was left purposely blank. Because I can. 29
  • HEADER Q&A 30