Concepts of 7 O’sProduct: Small Capacity Air Conditioner

Group: 9 Sec: B

Presented by:

Debayan MukherjiPrakhar SinghShubhro DeTaranjeet DuaTarun Gupta

7 O’s Scope

Occupants Individuals, Shops, Small Offices, Educational & Research Institutes, Clinics, Restaurants & Fast food joints

Objects High Power Efficiency, Low Maintenance, Durability, Aesthetics, Affordability, Efficient Service, Brand Name,

Objectives Comfort, Luxury, Status symbol, Necessity, Maintenance of Electronic Equipment

Organizations Individuals - Entire family, Shops, ClinicsOrganizations – Technical Consultants, Stake holders,

OperationsMarket Place -> Cash, Credit Cards, Cheque , Demand Drafts

Market Space -> Credit Cards, Demand Drafts, Electronic Fund Transfer

Occasion Climatic conditions, Discount Seasons, Gifts, New Residential or Commercial Establishment, Replacement

Outlets Retail Shops, Authorized Dealers, Hyper Markets, Specialized Stores, Online Buying

7 O’s of Small Capacity Air Conditioners

Influences on Consumer Behavior

Questions