Concepts for Information Design: Communication Concepts
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Transcript of Concepts for Information Design: Communication Concepts
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Concepts for Information Design:Communication Concepts
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HCDE 510 Information Design, Fall 2011
Department of Human Centered Design & Engineering, University of Washington
David K. Farkas
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• Communication• Discourse• Document• Negotiation of
meaning• Media• Genre• Negotiation of
meaning
• Genre
Concepts
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Communication
Working definition: The process of sharing our
thoughts and experiences
We communicate messages, information, knowledge, wisdom, etc.
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Discourse
Definition: Communication through language• Speech• Text• Visuals*
• Content UX: User experience from content—primacy of crafted discourse.
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Document• Discourse that is crafted (has value) and
recorded.• Traditionally documents were fixed,
designed not to change. Now we have an “open” documents—e.g. Wikipedia.
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Name some categories of documents
• Static text and graphic• Moving graphics• Interactive• Emerging technologies
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About documents• Is there a user experience?• Is there a UI?
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Media• Communication technologies that
transcend time and space
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Genre• A genre is a recognized category of
document.• A genre is (1) recognizable as an instance
of a genre and (2) fulfills a recognized social role (purpose).
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Identifying genres: How do we know what genre this is?
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The standard expository model: A format for many genres
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Negotiation of meaning• Communication is deeply social.• Meaning is co-constructed among
communicators.
• Writers internalize their audiences and stakeholders as they compose.
• Readers do not passively absorb. Rather they apply their own framework, opinions, etc.
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Negotiation of meaning• Shannon and Weaver’s model is
inadequate.
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Negotiation of meaning
The Nuremberg Funnel
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