Design Thinkingby

Catalina Melo Chaves

DESIGNa way of thinking a way of create

a way of capture is all about create something new.

THINKINGIntellectual exercise

?

It´s a problem-solving methodology becoming and imperative business strategy

Products and services

Social and Government

New improved processes and

productivity gains for internal operations

Empathy Creativity

Rationality

Design Thinking

INNOVATION

money

desirabilityhuman

technology

HUMANSEMPATHY

How you apply DT?

service design and product design = user experience

Service provider “A” does something for consumer “B”, because “B” ask “A” to transform reality “C”

that “B” it´s going to pay for.

human-centered design

• observe and understand “personas” • values, culture, life style • understand the human capacity to

overcome natural environments

design as a problem-solving

process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative

solutions for virtually any type of organizational or business challenge, prominently including those within public service.

http://www.designkit.org/

process in design thinking

EMPATHIZE DEFINEOBSERVE IDEATE PROTOTYPE TEST

Human centeredunderstand immersion

conversations canvas -customer journey maps

benchmarks

Enfazisescollaboration

Visualization ideas

scenarios anticipate future, not predict

wild ideas brainstorming

mind maps

Rapid concept fast learning

Business analysis

• UX methods: personas and scenarios

• co-creation sessions

• stakeholders mapping

• stakeholders needs

• customer journey mapping

• points of view

• system thinking

• gamnification

• prototyping

• business model canvas

• viability analysis

• crowdsourcing

• brainstorms

• immersion

• storyboards

• service prototypes

• blueprints

• how might we?…

• storytelling

• collages

• group interviews

• self-documentation

• key insights

• mock-ups

• value proposition

50+

design thinking tools

innovation

social innovation

largest impact on society “out site the box” proposals “know how” adapted new social services new social ecosystems in companies

government

different solutions the new way: adaptation and differentiation “know how” adapted incorporate new successfully ideas idea: flexible, innovative, fast, efficient value added: emotional, functional, social collaboration is a key: crowdsourcing

business innovation

collaborative consumption

How different will tomorrow be from today?

link videos• Bailamos?

https://www.youtube.com/watch?v=UUMU6tDoeyQ

• Empathy

https://www.youtube.com/watch?v=9_1Rt1R4xbM

• Service Design

https://www.youtube.com/watch?v=JywQiJO4TRo

• Dreamer

http://imagine.cc/

• Ioby

https://www.ioby.org/about

• Vincles

https://www.youtube.com/watch?v=eD-x4niIe6I

• Cicret bracelet

http://cicret.com/wordpress/

CATALINA MELOOptimistic | Design Thinker | Communications and marketing Consultant http://www.catalinamelochaves.com/ es.linkedin.com/in/catalinamelochaves

GRACIAS :)