Concept - What Is It? SFTNE is a contest targeted at imaginative and

entrepreneurial North Americans who think they have the next BIG idea that can ‘improve the world’, an idea encompassing imagination, creativity, inspiration, and innovation

Conducted by the Hebrew University of Jerusalem and The Canadian Friends of HU, this 9 week activation is designed to capitalize on the massive awareness and the prestigious association with the “Einstein” brand - his legacy, and universal appeal to all ages, cultures, and backgrounds

EINSTEIN

A name recognized and respected around the world.

A brand reputation understood as PURE GENIUS.

A legacy that is timeless.

A name synonymous with:Creativity, Knowledge, Innovation, Thought-leadership,Risk-taker, Imagination, Pioneer

A name which continues to INSPIRE those to strive for the BEST.

EINSTEIN

Your brand is already the BEST.

BUT...Aligning with the EINSTEIN brand will make you the

BEST of the BEST.

Are YOU ready to take on the challenge?

How To Enter Participants are encouraged to submit a brief outline of

their BIG idea on how they can improve the world to www.searchingforeinstein.com - entries will be posted online to Motivate / Encourage / Stimulate / Build awareness and buzz

A panel of HU and CFHU representatives will elevate the top 15 ideas to a panel of judges made up of a Nobel Laureate, Amar’e Stoudemire (NBA player – Knicks), Tim Draper (Global venture capitalist and founder of Draper University), and other key influencers who will score who will score the submissions based on originality, creativity/innovation, reach and presentation

2013 SFTNE Winner

Media Value of PartnershipsSPONSOR BENEFITS

National Geographic Cinema Ventures

NationalGeographic.com – Display Ads ROS (160x600)

kids.nationalgeographic.com – Display Ads ROC (160x600)

JERUSALEM the Movie website – Contest Page

kids.nationalgeographic.com – Contest Page

NationalGeographic.com e.Newsletter - 2.1 Million recipients

Fun For Families e.Newsletter – 340,000 recipients

Travel e.Newletter – 650,000 recipients

Photo of the Month e.Newsletter – 1.6 Million recipients

Social Media Impact of Partnerships

ACCOUNT FOLLOWERS/FANSJERUSALEM The Movie - Twitter 830

JERUSALEM The Movie - Facebook 8,000National Geographic Education -

Facebook355,000

National Geographic Movies - Twitter 17,632National Geographic Travel - Twitter 609,524National Geographic Main - Facebook 16,685,564

Partners

EinsteinFacebook

Page:

6,017,491 Likes

Outreach ProgramsTraditional and digital outreach to help promote the Jerusalem Challenge:

MUSEUMS

FAITH-BASED COMMUNITIESSECULAR COMMUNITIES

ORGANIZATIONS

RELIGIOUS / EDUCATION INSTITUTIONS

COMMUNITY LEADERS / KEY INFLUENCERS

EVENTS - PREMIERES

Broadcast Media PartnersLocal coast to coast programming (interviews/TV PSA’s)

FREQUENCY: MINIMUM OF 1600 PSAs

Global – 19 Specialty TV Stations (TV PSA’s)

Partners

8 week program that teaches a focus on entrepreneurship, innovative thinking, and creativity ending with a pitch to VCs and CEOs

Previously a 26-year-old who pitched an idea in bio-tech was awarded/funded $4 million to pursue her idea

Founder Tim Draper is a venture capitalist who invested in and contributed to the development of Skype (acquired by eBay, now sold to Microsoft), Baidu, Overture (acquired by Yahoo!), Hotmail (acquired by Microsoft), Combinet (acquired by Cisco), Redgate (acquired by AOL), and Preview Travel (acquired by Travelocity) amongst others

An unconventional world-class boarding school for the brightest young entrepreneurs from around the globe

Prizes & Incentives

The winning submission receives a $10,000 cash prize to help bring their idea to life, plus a trip to Jerusalem

Secondary prizes include a $5,000 scholarship to Draper University of Hero’s as well as random weekly draw prizes.

Partners

CFHU is looking for sponsors who are willing to work with us to create a themed activation that capitalizes on the prestigious “Einstein” brand association and will benefit from the significant awareness generated through our major Canadian and international media partners, sophisticated social strategy and cross channel partnerships.

Media PartnersSPONSOR BENEFITS

National Geographic Cinema Ventures

NationalGeographic.com – Display Ads ROS (160x600)

kids.nationalgeographic.com – Display Ads ROC (160x600)

JERUSALEM the Movie website – Contest Page

kids.nationalgeographic.com Contest Page

NationalGeographic.com – e.Newsletter 2.1 Million

Fun For Families e.Newsletter 340,000

Travel e.Newletter 650,000

Photo of the Month e.Newsletter 1.6 Million

Media Partners

SPONSOR BENEFITS FREQUENCYAlbert Einstein Official Facebook Page - 5.6

Million Fans8 Posts

Draper University of Heroes

- Exclusive email campaigns 11

- Newsletter inclusion 15

- Blog posts 16 weeks

- Social Media posts (twitter Facebook, YouTube)

16 weeks

Media PartnersSPONSOR BENEFITS REACH / FREQUENCY

HEBREW UNIVERSITY OF JERUSALEM

HU Facebook 24,000 likes

HU Website 10,000 page views/month

HU Database 30,000

CFHU

CFHU FacebookWeekly Posts - 2150 x 18

weeks

CFHU Database 70,000

CFHU Twitter Weekly Posts - 557 x 18 weeks

AMAR’E STOUDEMIRE

Stoudemire Twitter 1 million

Stoudemire Facebook 756,000

Smart Car Activation

Win a one year SMART Car lease All you have to do is configure your SMART Car and be

entered to win a one year lease Street teams will be on location showcasing a SMART Car,

handing out postcards for entry into SFNE and promoting the subsidiary contest for a chance to win The Smartest Car Ever.

A dedicated landing page on SFNE website will showcase The Smartest Car Ever Contest

Searching for the Next Einstein Powered by The Smartest Car EverACTIVATION OPPORTUNITY

Post entry pop up and email

Presenting Sponsor Naming rights and brand association on all promotional

material including online, broadcast, digital/social and print. I.e. SFTNE - Powered by “your company”

High profile logo exposure on all web site platforms.

Opportunity to develop targeted, national activation aimed at achieving specific advertising/promotional/sales objectives.

INVESTMENT: $250,000

Financial Prize Sponsor

Naming rights for the grand prize ($10,000 and a trip to Jerusalem presented by “your company”)

Extensive brand/logo presence across multiple platform branding opportunities including all online, broadcast, digital/social and print.

INVESTMENT: $20,000

TimelinesProgram launch February 3rd – April 13th (9

weeks)Submissions - February 3rd - March 16th (6

weeks)HU/CFHU review panel - March 17th - March

30thVoting on top15 submissions - March 31st –

April 13thWinners announced - Monday, April 14th ,

2014

Post contest media – Monday April 14th - TBD

www.cfhu.org www.huji.ac.il

“The world as we have created it is a process of our thinking.

It cannot be changed without changing our thinking.”