Concept Presentation

Caroline O’Brien 00095224T

Commercial Design Assessment Task 1

Brand Analysis

SHOTZ Sports Nutrition www.shotz1.com Where did the company originate?

Shotz Sports Nutrition originally started out as Carboshotz back in 1995 and is a Melbourne based brand. In 2005 they changed their name change to Shotz

Sports Nutrition along with the introduction of new and improved products. They currently have a warehouse in Docklands, but no retails space.

Do they already have an Australian presence?

They are well known both Australia wide and internationally as they sponsor a number of large events including triathlons within Australia. They also sponsor

professional sporting groups and individual professional athletes across a number of different sports including triathlon, cycling, motor sports and running.

What does the company sell?

The company sells sports nutrition in a number of different forms to keep athletes fuelled during exercise and aid in recovery.

Energy Gels - Fast sustained fuel to keep the active muscles and brain energised. Smooth liquid/gel consistency that is easy to consume

Electrolyte Tablets - Portable sugar/calorie free electrolyte replacement. Customise your hydration to suit your needs

Energy Bars - Low in fat, low in refined sugar, high in complex carbohydrate. It has a moist texture that is easy to consume even at high intensity.

Protein Bars - 20 grams of protein, the Shotz Protein bar is a recovery alternative to refined, processed powders.

What is their brand aesthetic?

Colours of brand – black/white with splashes of colour (packaging)

Action images of athletes can be used

Tastings of products can be offered

Consultations can be made with staff to discuss individual nutrition needs

Existing Space

The existing site is a double story building that has been constructed using sandstone. Ii has a number of windows and a sliding door one each level to let both light a fresh air in. The second floor features an open ceiling with timber beams and a round window. There are four supporting beams that are within each of the floors. These will need to be cleverly used within the proposed design to maximise the usable space.

Concept One

A combination of white and black materials and finishes with

the addition of colourful furniture and fittings

This concept is fresh and professional with touches of fun and

colour to compliment the brand.

Clinical meets professional

Materials: timber floors, white and coloured furniture and

natural materials and finishes.

Ground Floor - Floor Plan (retail space and coffee shop)

First Floor - Floor Plan (office space)

Perspective Sketches

Looking into the café and retails space

from the front of the building

Looking into the meeting room

towards the kitchenette located at the

back of the space on the first floor

Looking towards the meeting room

and kitchenette from the reception

area located at the front of the space

Concept Two

A combination of matt and shiny black finishes with timber

for warmth and splashes of colour added through signage and

products to give interest to the space and compliment the

brand.

This concept offers a relaxed casual environment that’s warm

and inviting

Industrial meets sophistication

Material: polished concrete floors, tiles, timber

Ground Floor - Floor Plan (retail space and coffee shop)

First Floor - Floor Plan (office space)

Perspective Sketches

Looking into the café and retails space

from the front of the building (left)

Looking into the café and retails space

from the front of the building (right)

Looking into the meeting room

towards the kitchenette located at the

back of the space on the first floor

Brief Analysis BRIEF ANALYSIS

Project Name Retail, Coffee Shop and Office fit out for SHOTZ Sports Nutrition

Client Name Darryl

Project Location Sydney

Designer Caroline O’Brien

Date 12/2/2015

Area Requirements Options Research/Action

Retail Showcase Area

Ground floor

Must reflect the company’s brand and aesthetic

use of brands colours - red, black white and splashes of colours from products

research brand

Area to display products Bench with stands for each product, draws below bench to store extra stock

Research options available

POS Ipad with POS software, cash drawer, receipt printer and Eftpos machine

research options available

Taste testing counter /bench for taste testing research options available

Bathroom Toilet in the office Single unisex toilet on first floor

Codes/regulations for toilets Toilets male and female toilet

Coffee Shop

Seating for up to 20 people combination of tables chairs, bench seating and stools at benches

research furniture suppliers

Standing room for up to 20 people areas for people to congregate

POS Ipad with POS software, cash drawer, receipt printer and Eftpos machine

research options available

Coffee Machine

Counter Timber counter and benches with cupboards and drawers underneath

research options available

Attract people to the brand providing coffee and snacks people will be encouraged to visit the space

taste testing and one on one consultation’s

Ground floor

Coffee Shop Cont.

Must reflect the company’s brand and use of brands colours - red, black white and splashes of

aesthetic colours from products

Office

Desks/workspace for 10 people one permanent, 3 semi-permanent and 6 communal desks

research options available

Waiting area 2 - 3 chairs

Storage Cupboards and drawers

Meeting Area

Table/chairs for 10 people

research options available White board

Projector

Phone

Kitchen/Break Out space

Benches benches with cupboards above and below

research suppliers

Sink single sink for washing dishes

Microwave

Boiling water/chilled water tap

Sandwich press

Lounge/bean bags

Small table/chairs

Think Tank Table and chairs for 6 people Research options available