Turn Studying Into Gaming

Nicole Bailey and Timothy Alan

Say we meet in an elevator…..

Concept Cram is an app that: Is intrinsically motivating to playIs customized by the exam writers Strengthens and enhances an individuals core knowledge in a given subject

Helps students effectively make real world connections that can positively affect their career performance simply by playing games

Problem: Real World Connections are at Stake

Students are having a harder time making real world connections from the information they gain in college because they are:Memorizing questions vs solving problems

Finding answers vs finding solutions

Lacking good study habits

Underlying Magic

The app makes the player feel like they are gaming, not studying, and when a player is gaming they become better versions of themselves, where in the game the risk is low and the reward is high.

If the gamer fails, there are no real life consequences and in the game they get another chance. This translates into real life higher self-confidence on what they have learned from the game.

Practice Retention Application

The picture below helps describe the next slide

How it worksIn grade school, the bottom two tiers of the Blooms Taxonomy pyramid (see above slide) are emphasized. However, in college they are quickly skimmed over and the top of the pyramid is emphasized. Concept cram helps cover the bottom of the pyramid so professors don’t have to. The game starts the gamer off with base knowledge and moves on once you’ve mastered that level, etc. until the gamer advances to the top of the pyramid and “graduates”.

Initial Market Customer-baseCollege Students

Exam Writing Agencies

Concept Cram will target college students who are looking to take their certification exam or any other standardized exam needed for their schooling.

Our internal target will consist of exam writing agencies; to partner with them in order to obtain questions needed for the game.

Market Barriers are low, it’s easy to get in but the trick is to STAY. With the cyclical change in students each year and the current generations affection to gaming our market will always be getting a new wave of consumers.

Competition

The above include some of our study app competition. However,none of these apps use game theory behind their design to intrinsically motivate students to study which is what sets Concept Cram apart from its’ competitors.

Business ModelFree App Business Model

Pay-per-tap advertisingFreemiumAffiliate and Referral Marketing

Concept Cram will be free to download to any device with a free 7 day trial. Once the trail is done, gamers will need to pay for a monthly subscription. The option to pay for in-app purchases and advancements will be available as well.

Our app is currently suited for the OTR exam and the PA exam, by creating versions for more exams we can grow our company and consumer base.

Meet the Team

Advisory Board:Rondalyn Whitney- Clarkson University’s OT Dept. ChairAli Boolani- A Clarkson PA program ProfessorShipley Center for InnovationProfessor Advisors: Courtney Woods, and Stephen Casper

Nicole Bailey CEO/Partner

B.S. Environmental Engineering

Timothy AllanApp Developer/Partner

B.S. Computer Science and Mathematics

The Finishing Touches Concept Cram has the potential to expand across multiple markets and various interfaces. There are ample ways to grow within this market with very little competition. The gaming is welcomed by our consumer base and our prototype has gotten positive feedback so now it’s time for the next step.

Call to ActionSeeking 150K to professionally develop and launch both of the OT and PA versions of Concept Cram.