the Magento.com “Concept Car”What is it and what problem does it solve?

A concept car is a vision from the future that pushes the limits of what is possible today

We have used the term “Concept Car” to define our vision for the future of Magento...

...but what problem are we solving with it?

the Production Cycle

Code Base

Website

Product

BETTER!

NEW!

DIFFERENT!

Goal:Delivering the next iteration

Timeframe:The Past as a starting point

The Present as the delivery point

the Conceptual Design Cycle

Goal:Defining what’s

possible

Pushing the limits

Timeframe:The Future as a starting point

The Present as the delivery point

Dreams... Big Ideas!

Prototypes / Proof of Concept

the Synthesis: Both cycles in parallel

Code Base

Website

Product

BETTER!

NEW!

DIFFERENT!

Dreams...

Big Ideas!

Prototypes / Proof of Concept

Timeframe:The Present as a

starting point

The Future as an engine for

innovation

The problem we are solving...

Delivering innovative products while discovering what’s possible

Here is how...

a Production Cycle influenced by future thinking

BETTER!

NEW!

DIFFERENT!

Goal:Delivering innovative

products while defining what’s

possible

Challenges delivered to Conceptual Design

Innovation delivered to the Production Cycle

Thank you

Coburn HawkSr. User Experience Designer