Concept Brief for Tuskegee Airmen

The ”Fallen Eagle” Roadshow is designed to create awareness about the Tuskegee Airmen Experience and to repatriate the 66 men killed in action who’s profiles (pictures/profiles) and remains are not complete.

Our plan is to punctuate our experience with a custom designed Avis Mustang wrapped with the colors representing the Red Tailed P-51 Mustangs flown by the fighter pilots of the 332nd Fighter Group of WWII in their mission as "long range bomber escort" protecting the Allied heavy bombers from enemy aircraft.

The Tuskegee Airmen breached the racial barriers that made it possible for minority men and women to have success in the military and civilian life when hard work and dedication were applied.

The Roadshow is an effort to honor our African-American aviation war heroes and educate people of the great contributions that were made by these brave men who had to overcome adversity, hatred, and racism in the U.S. military to fly in combat.

The Roadshow will generate awareness about the Tuskegee Airmen and aid in the education of audiences that are outside of the military and aviation circles and connect directly with consumers who make up the 99 percent of the country who have never served. Attached is a letter from George Lucas Red Tails Film publicity.

The Roadshow is in the development stage and will kickoff via Facebook, and lead- up to a series of Memorial Day Observances, 11th Anniversary of 9/11, Veterans Day, Rose Bowl Parade, NFL Super Bowl, NBA All Star Game, MLK Day, Black History Month, Women’s History Month, Air shows, car shows and beyond.

The second phase will roll out with a mobile museum exhibit supported with a speaker bureau: film screenings, autograph merchandise signings, re-enactments and trivia contests dependent in part on, acquired sponsorship and monetary contributions.

The car will be driven to advance special events, and to pull a mobile kiosk that will provide additional branding for sponsors, multimedia presentations of the mission “ Fallen Eagles” and a hub for consumer interaction (collecting database). The team is made up of Mustang car enthusiast, Historians (Smithsonian), National Park Service, Diversity Military Trainers , and active duty, reserve, and guard commands.


HOMAGEUSA posit ions i tself to capture the torrent of social media conversations about service &

sacrif ice, past, present and future. We have aggregated al l social medial platforms regarding the

Tuskegee Airmen, the al l-black Fighter squadrons aka “RED Tails in one cohesive “ repository. We plan

to showcase the Fal len Eagles Roadshow through col laborative experiences with l ike minded

organizations.

Our work as executive producers on award winning mil i tary history documentaries, consult ing with the

leading African American Mil i tary Museum Exhibits on strategies to increase attendance, and work with

diversity init iat ives with the Department of Defense and Veterans Affairs provide us with a unique

perspective and oversight on building a social registry for al l who pay Homage to service members.

National Partners are:

iPatriots/Dakar- 501 c 3, Executive Producer for the FOR LOVE OF LIBERTY , PBS Documentary, winner of the NAACP Image Award for Outstand Documentary 2011 . Sponsored by the : US Army, Avis Motor Co. State Farm Insurance and US Bank.

Tuskegee Airmen Scholarship Fund- 501 c 3 providing scholarships to aspir ing college students from the 55 nationwide chapters of the Tuskegee Airmen Inc. Comprised of the 400 remaining original documented Tuskegee Airmen.


• Sponsor -owned version of Facebook page will include an crafted introduction and conclusion on partners website

• Opportunity to reinforce key messages

– Celebrates true American Heroes

– Alignment with College university educational initiatives

– Career opportunities with

Provide outline to assist facilitator/recruiter in leading a discussions

Link to to diversity portals, and custom design a reservoir of content which can be searched and

downloaded for potential community centering point for stories and related documents in addition

to the social media threads for brand integration.

Targeted effort to increase public awareness for Avis Diversity programs :

Media influencers and media outlets will be identified, to include Twitter, and Linked-In.

Manage national / local PR opportunities in cooperation with Avis


In addition to delivering artifacts and information, the Fallen Eagle Road Show will provide presentations, video and audio content that will embellish the artifacts and the rein actors. Video screens located in the trailer and vehicle will be used to provide kiosk presentation. The vehicle will also provide a hospitality center for VIP’s and a more compelling hub to collect customer information.

A branded (wrapped) Mustang and a small interactive (10’) tow trailer will function as a “Mobile Museum”. The promotion vehicle and interactive trailer / exhibit will be used to disburse information about the Fallen Eagles Road Show event at various scheduled events. The Road Show will educate the audience of the Fallen Eagles campaign as well ad provide product placement for our.

PROTOTYPE FOR THE “FALLEN EAGLES” ROAD SHOW

DEMONSTRATION STATIONS

T-SHIRT PRODUCT GIVEAWAY

DEMONSTRATION STATIONS

T-SHIRT PRODUCT GIVEAWAY


“The Tuskegee Airmen have determination, experience, and wisdom that we can all learn from. They have an amazing story that needs to be told. I look forward to being

their “Red Tail” ambassador in motorsports, and bringing home victories in their honor.” Tony Brakohiapa

WHAT WE DO

The George Wilson S.A.F.E.T.Y. Foundation is a non-profit

organization dedicated to Saving Adolescents From the

Everyday Trials of Youth by using life skills as a tool to

educate youth on how to survive in different environments.

George Wilson S.A.F.E.T.Y. Foundation

P.O. Box 1584, Fresno, TX 77545

T: 281.889.6361 F: 1.877.822.6294

www.gwsafety.org

Concept Brief for Tuskegee Airmen

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Transcript of Concept Brief for Tuskegee Airmen