Music video ideasBy Daniella Blow

Inspiring music videosThis is an amateur example music video from a previous student which is inspiring me for ideas for my music video. It is a transformation of a character styled video as you can see by both the girl and boy gradually getting ready doing different things and by the end they are both dressed ready to dance. This video also features some extreme close ups of perfume being sprayed, makeup being put on, tying up shoe laces which all form to become really effective shots and therefor doesn’t lose the audiences attention at all. There is also a dance routine mixed into this video towards the end as both characters come together and start dancing, it has been choreographed as they both are doing the exact same dance. It is well performed and adds a different aspect into the whole video which makes it fun to watch. as the whole video is to a slow paced song, it meant that she would have had to slow the footage down to slo-mo to make the actions fit in with the song and not go too fast. She has created her music video to a very good standard and I am hoping to gather some inspiration from her as my idea is to make a transformation of a character video as I find it very effective and not too complex.

Clare Hannington

Inspiring music videosThis is a professional music video I have decided I want to use to inspire me for making my own music video. It is a very bubbly pop song which is portrayed through the music video being very lively and colourful with lots going on all the time to not make the viewers lose interest. The different scenes, she is wearing different outfits but normally a ‘pastel’ colours of pink, yellow, blue, green and purple. With the backing dancers all different colour outfits on. The outline of this video is that they are all dolls living inside a dolls house, we know this because of the different scenes we see a table with a tea party on, the walls are almost childlike and all bright like a child's room would be etc. Even though the video is meant to be childish and them being dolls, there is a grown up aspect to it as the lyrics in the song doesn’t match the childish theme. I find this music video inspiring to what I want mine to be like with all the bright colours. However, the only thing I will intertwine in my own music video from this one would be the different colours used as I find it very very effective and will look good if I make it my own. This is a performance based performance as she performs her singing and dancing to the audience. She gives direct address and eye contact to the audience making us feel connected and involved with her and the song which makes it really effective and interesting. It also doesn’t make the audience feel bored of the video as there is a huge amount of bright colours and there is always something big going on in every scene and never nothing or just standing still singing.

Megan Trainor- Its all about the bass

Inspiring music videosThis is a second example of what is my idea of an inspirational music video. I feel the artist Megan Trainor’s video’s all have a similar feel to them with all the bright colours and the bubbly effect it has. Not only is she a good performer with a lot of energy, the different bursts of colour also give that extra boost of effectiveness. I love the way each scene is similar, however different by the different actions Megan does. This music video is about Megan dumping her boyfriend but with style. The music video is a performance video as we can tell through how Megan is performing her song throughout the music video with her dancing with various actions which are linked to the lyrics. In several scenes we are also shown her singing right into the microphone, again with the performance aspect. During the course of the video, we are faced with dozens of objects that are linked with lips of some sort. For example, her earrings are lips, there is a lip sofa in the background which are obviously a symbol that is used for the whole song to represent the title. Megan shows a lot of energy in this performance which we can tell that all the energy is given out through her and the way she performs as it is a pop song. There is mainly mid shots in this video to show all the different backgrounds and colours there are, also to show the performing. Occasionally there are a few close ups and extreme close ups of Megan singing into a microphone and her lips.

Megan Trainor- Lips Are Movin’

Mood Board I have decided to create a mood board to help me gather all of my ideas into one whole picture. The pictures I have decided to use are what I will want to do in my video. All the different colours show the different outfits I want her to wear. There will be a photoshoot taking place and keep flipping to her wearing different outfits and posing for the camera. I feel this mood board is a great representation of what my idea is and I feel it will be great use into me organising what I want it to be like in my real music video.

My intentions of my music videoMy intention of my music video is to be and look professional. I will accomplish this through looking at different professional music video’s and how I will use their videos for inspiration. The whole idea of my music video would be a model getting ready for a photo-shoot by putting makeup on/ hair etc.. she will have a lot of costume changes and different positions to stand in. Then the photo-shoot will happen but as if she is having a lot of fun, not a serious photo-shoot. She will be dancing around to the song and having a fun time which we will clearly see in the video. I want my music video to be fun and not to lose the attention of the audience watching it. I will accomplish this by making sure that all the time there is something going on to watch and not something boring like people see in every music video. I also don’t want the music video to be too long, because normally when a song exceeds 3 minutes, it starts to get a bit boring listening to the same thing for 3 minutes. However with the music video it can seem shorter and times go quicker as there is something to watch and focus on. I don’t want my song to be too long as I don’t want to risk it being ‘boring’ in some kind of way to the audience at all. I also intend my organisation to be perfect. I don’t want to risk anything going wrong which is why I want to organise and plan everything I intend to do for my music video. if something goes wrong, that will just waste precious time which is why I need to make sure there is no mistakes in the planning of my music video and be very specific and precise to what I am going to do.

Cannon 5500D camera: I am going to film using this camera as I am familiar on how to use this camera and how to alter the IOS etc.. I will also use aperture lenses to create the best shots I can.

Tripod: the tripod will help me a lot in filming my music video. this is to help the camera stop being jerky and to stay calm and still which is what I need it to be and with the tripod, this is possible.

Studio Lights: the studio lights are one of the main equipment pieces I need in order to film my music video. these lights will help me create the best lighting I can and by adding different filters to the lights I can get different shades depending on the effect I want.

Green screen and backdrops: i am planning to use the green screen for a different colour backgrounds. But I am mainly planning to use the white and black backdrops to create the different backgrounds for my different scenes to be on.

Balloons: i plan on using balloons in my filming in one of my scenes for an aspect of fun. The balloons will be everywhere all over the floor with the actors within them. Camera will be above them.

Bubble Machine: I am using a bubble machine in quite a lot of my scenes as I feel in a black room and the lights shining on it, it will look really effective and something a bit different.

Main equipment needed:

scene ideas

These are a few ideas that I want to happen in my music video. I want my photo-shoot idea to be fun and very colourful and the pictures above are some inspiration of what scenes I want to include in my video. I feel these different scenes I will be able to create myself and also feel will look very good in my final video. it isn’t boring which is my main aim (to keep it fun)

outfit ideas

I have chosen this outfit as it is a bit weird but also fun. They will be wearing wigs to make the photo-shoot more unique and fun. Both of the models will be wearing different coloured wigs and dresses to show a contrast between the two. this will link well with the scene with all the balloons.

This is also another outfit that shows contrast between two people as black and white are opposite. They will both be wearing sunglasses to add that ‘famous’ look to them both.

I have gone for this look as I wanted a more casual look added to the more unique and fun side of the photo-shoot. Although I wanted my photo-shoot to be fun, I also intend to show a more serious side to the girls, this would be wearing every day clothes and even a handbag.

This final look will be the weirdest but coolest look. Both the girls will be wearing onesies. I feel this will be a good idea for the scene with bubbles as its almost like a fantasy or a fairytale.

Hair ideas Make-up ideas

Song research summary

The song and the artist featured in the Daily Mail for new video. even though the original music video is the way it is, it is for a reason which the newspaper is getting across to people the reasons for that. It will make people understand why she made her song like this and also the video. it also explains what the song is about.

It was also on a website called Time. Explaining that this song that she made was because she was going through a hard time.

The song reached to number one so was being played on capital a lot. This made more people aware of her song and as it has a catchy beat to it, will attract people to the song and even create new fans for Rita. This was a good advertising event for Rita’s song due to how big Capital fm is.

The song was released on 18 May 2015 and peaked at number three in the UK which was a huge success. She originally wrote song lyrics ‘I could have you for breakfast and codeine for lunch’ She later decided to scrap the lyrics because she wanted the song's value to resonate more than the controversies surrounding her as a person. The lyrics were then changed too ‘I could have beer for breakfast my sanity for lunch’ she described the songs lyrics as: 'Poison's about having something to complain about and in my world that thing I'm complaining about is love and being 24. You forget what real life is sometimes and it's not about pretending to have an upper hand on someone, it's about knowing the truth and keeping it moving’

Rita Ora has 1,085,660 subscribers on her youtube page.

The song got 37,642,956 views on youtube in just 6 months of it being put on youtube.

Editing Techniques and ConventionsThroughout my music video, I want to use a couple of editing techniques within my music video. The first editing technique that I am wanting to use would be Performance. I feel by having an aspect of performance in my music video will connect the audience with the person singing the song. As my song has a deep meaning to it and is an emotional subject to sing about, by adding a performance section into it, will show the emotion of the lyrics to the audience by her facial expression of her singing. A good example music video of performance is ‘Alex Winston- velvet Elvis’ as she has a lot of energy in her music video and performs her song very well.

Another editing technique I will add to my music video is going to be Transformation of a character. I feel as my character in my music video is getting ready and done up for a photo shoot, it will be important for me to show her transformation from start to finish. I will do this by gradually doing the normal steps of makeup and hair. I will do it in a way that wont be boring through doing a variety of different shots within this section of my video. a good example of this would be ‘Annie Lennox- Why’ as she is gradually getting ready but it isn’t boring to watch. intertwined in this video is also performance aspect to it as she sings a line that really stands out to the audience.

my final editing technique I am planning to use in my music video and I will use a lot of it, is going to be Slow Motion. I have seen a number of music videos that have slow motion in it and every time I have found it to be very successful and really cool to watch. I find having slow motion in a music video can emphasise the smallest movement which looks really cool in the long run. Most music videos have slow motion in it as it adds meaning to something so small for example, something falling off and smashing, or a dress being spun which you can see through the small movement, but it is a big thing when you put it in slow motion it will look a lot cooler than it would in its normal speed. A good example of a slow motion video would be ‘Radiohead- Street Spirit’ and ‘Ciara- I Bet’

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Mind map

My Music Video

Overall idea:My idea is about successful artists (Alex Fumston & Rebecca Maleney) who is getting ready for a photo-shoot for a magazine. She will start by getting ready by doing her makeup and hair for her big photo-shoot which is where I will interpret some slow motion and extreme close ups, when the beat drops from slow to fast, a bit of her makeup will smash to take us into the more up beat part of the song. She will be in different outfits dancing around the set to make it look like she's having fun which matches the up beat tempo of the song, different actions depending on the part of the song, So she will be wearing 5 different colour outfits which are: black, white / silver, blue, pink and red, with the background using green screen, will consist of different colours, with the colours being bright and bubbly. During the photo shoot will be a lot of fun things going on, for example there will be a lot of balloons floating around the floor, also a silly string scene that will take place.

Location:There will be 2 different locations that I will be filming my music video. The first one will be in the drama studio. I have chosen to do a bit of my filming in the drama studio because it is all black in there which will be perfect for what I am doing. There are also spotlights in that room which I can focus one onto the character, which will look effective as it will be all black everywhere else except the character. My second choice of location will be in a media room. The room where the green screen is placed. I will be using the green screen but also all the equipment that comes with it, with all the wiring and lighting and the diffusion umbrellas. This will make it look like a professional photo-shoot which is what I want to portray in my video. I feel both of these locations is exactly what I need to make my video the best It could be with all the facilities I need included.

Song choice:I have chosen to use the song ‘Poison’ by Rita Ora. I feel this is an appropriate song choice for my idea of a music video. At the beginning it starts off very slow and quiet which is perfect for the section of Alex Fumston transforming into her character for the photo-shoot. As soon as the up beat part comes in, the actual photo-shoot section will start and there will be a lot more fun and movement going on.

Props needed:• Dresses (black, white, blue, pink &

red)• lipsticks (black, nude, blue, pink &

red)• Foundation• Mascara• Blusher • Makeup brush• Balloons &party poppers• Feather bower• Masks• Bubbles• Silly string

Song Lyrics analysis:I could have beer for breakfastMy sanity for lunchTrying to get over how bad I want you so muchInnocence for dinnerPour something in my cupAnything and everything just to fill me upBut nothing ever gets me high like this

I pick my poison and it's youNothing can kill me like you doYou're going straight to my headAnd I'm heading straight for the edgeI pick my poison and it's youI pick my poison and it's you

I can feel you whisper and laying on the floorI try to stop but I keep on coming back for moreI’m a light-weight and I know itCause after the first time, I was falling, falling downNothing ever gets me high like this

Metaphor to portray her sadness

This first paragraph is telling a story about how sad she is about wanting someone who she cant have. She portrays this through the lyrics of her song. ‘beer for breakfast’ – meaning she feels better when she is drunk because she is hurting so much.

Meaning the person she likes is killing her, not literally but she is comparing him to poison. As poison kills

Metaphor that this certain person is making her so sad that she is even considering killing herself

Song LyricsI pick my poison and it's youNothing can kill me like you doYou're going straight to my headAnd I'm heading straight for the edgeI pick my poison and it's youI pick my poison and it's you

Bittersweet ecstasyThat you got me inFalling deepI can't sleep tonightAnd you made me feel like I'm out of my mindBut it's alright, it's alright, it's alrightBittersweet ecstasyThat you got me inFalling deepI can't sleep tonightAnd you made me feel like I'm out of my mindOh but it's alright, it's alright, it's alright

Nothing ever gets me high like this

I pick my poison and it's youNothing can kill me like you doYou're going straight to my headAnd I'm heading straight for the edgeI pick my poison and it's youI pick my poison and it's you

Comparing him to a very bad drug, as if he has that bad effect on her and how she feels

Even though this certain person is practically killing her, she still doesn’t mind because of how much she likes him.

‘going straight to my head’ saying that when she is with him / thinks about him, she gets this feeling that is like getting drunk or drugs

‘I pick my poison and its you’ even though this person has a negative, awful effect to her, she still picks him and wants him even if it does make her feel horrible

This whole song is like a sick love song. This girl is so in love with someone and for some reason they cant be together, she is hurting so bad and the only way she can reflect this is by drugs and drinking. However even though she does compare her feelings towards him as getting drunk and getting high and even killing herself, she still wants him as it states in the lyrics of ‘I pick my poison and its you’ which portrays that even if she is going to kill herself, she wants it to be because of the person she loves. Its lyrical content details pain experienced from a dysfunctional relationship with a backstabbing, toxic love interest. The lyrics also recall all the ways in which Ora had fallen in love with him, and while she tries to forget him, she clarifies in the chorus that she cannot let him go and a period in her life when it was poisonous.