COMUNICAZIONE DIGITALECAMPO BASE

MOSTRA ARTIGIANATO 2016

4/11/16

ANDREAVACCARELLA

SOCIAL NETWORKS

Back to the Future DayCerimonia NobelWorld Smile Day

Pioggia (6.2 - 122)Nobel Fisica (6.4 – 175)Sfilate Moda Milano (8.8 - 282)World Smile Day (8.4 - 381)Ricomincia la scuola: (4.2 - 68)Back to the Future day (3.8 - 77)

(2016) 670.000

Alchemic Earth Emporium

is an Etsy shop with a follower count of over 5,000 on Instagram.

They Sell Stone and Gem Jewelry

NEWSLETTER – DEM - @

RISPOSTA DELLA CAMPAGNA COMPORTAMENTO SUL SITO RISULTATI PER L’ATTIVITÀ

Delivery rate = n.mail inviate – n.rimbalzi) / n.mail inviate.  

Open Rate = n.mail aperte/n.mail inviate

Click-to-Open Rate = n.clic / n.mail aperte

Subscriber Retention Rate = numero abbonati – numero rimbalzi – numero rinunce abbonamenti / numero abbonati

Bounce rate = n.visite della campagna email con una sola page view / n.visite della campagna email.

Lenght of visit = % delle visite della campagna email che durano più di xx secondi.

Conversion rate = n.ordini/n.visite della campagna email

Avg Revenue per Email Sent = profitti totali / n.email inviate

Email Campagin Profitability = (profitti generati – costo della campagna – costo dei beni venduti) / n.mail inviate

Newsletter AutomationAutomatizzare risposte e comportamenti in base al segmento target

A/B TestingInvio di 2 versioni di mail per verificare quale

ottiene le performance maggiori

Codici Sconto DinamiciModifica del valore del codice coupon in base

alle vendite (in tempo reale)

Cross channel Report (Marketing)Analisi dei KPI più significativi in base a due o più canali.

GROWTH HACKING

GROWTH HACKING

NEUROMARKETING

Don’t use “we,” or talk about your corporation.

Get to the point. Your message is competing with about 10,000 other messages sent to the brain daily.

Be visual. Don’t just tell about a product; show it. If you can’t, create a mental image for your customers.

Keep it concrete. Ads with facial expressions, which help decode people’s intentions, are one example.

Close strong. People pay the most attention at the beginning and end of an ad. Help ensure memory storage

Use emotion. Surprise, laughter, fear, and anger all cause disruption— and thus, trigger memory.

Focus on your customers’ pain point, not yours.Simple Rules

Use Clear Call To Actions

Use IndicatorsArrows, Triangle, Pointers, Anything that “flows”

I’ll watch where you are watchingUsing pictures with people watching will make users watch in the same direction

Incapsulate imporant elementsShape, color, borders. Anything goes.

We pay attention and remember pictures betterUse as many pictures as possible instead of words.

We are programmed to be socialWhatever product you are selling, make it social.

Change Color from the previous Pattern. Bold Statements.Design Rules

MI HAI LETTO PRIMA

Mi hai letto dopo

People do what others are doing

Giving a gift triggers indebtednessFree gifts are always a good way to gain loyalty.

Scarcity motivates us to actOnly n left. Only t time left.

Given too many choices we don’t choose at allList first the one you want users to buy most. We can also help our users by showing less option

Your brains cares about YOUNext time you think about your product copy-write – make sure you use more of word YOU.

Ask for a small commitment firstAsk for necessary information only. Rest will be asked later.

Social proofs. Testimonials. Ambassadors. Friends.Fondamental Rules

LA FERRARI IN GARAGE

GRAZIEANDREAVACCARELLA