COMSUMER ELECTRONICS

MARKET IN CHINA

Market Brief

Beijing Zeefer Consulting Ltd.

October 2011

www.AllChinaReports.com Industry Reports & Market Research

CAMERA MARKET IN CHINA

China camera market size exceeded RMB 30 billion in 2009, a growth of more than 25% on a year-on-year basis, according to Zeefer Consulting's research report - China Camera Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 100 foreign enterprises above designated size engaged in the camera industry, accounting for more than 70% of all camera enterprises above designated size across China. All foreign camera enterprises achieved a profit of more than RMB 1 billion in all, accounting for more than 90% of the total profit in this industry.

In terms of the industry size, in 2009, enterprises above designated size inside the camera industry achieved a sales revenue of more than RMB 50 billion in all. They produced a total of more than 79,080,000 units of camera, a decline of more than 3% in total production on a year-on-year basis. In the camera industry, more than 100 enterprises were above designated size, a decline of more than 2% on a year-on-year basis. On an annual average, employees in camera industry were more than 110,000, a decline of more than 6% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in camera industry across China achieved a profit of more than RMB 1 billion in all, a growth of more than 20% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 3%. In 2009, more than 35 enterprises in this industry suffered a loss. the percentage of loss-incurring enterprises was higher than 20%.

In terms of camera import and export, in 2010, the value of imported

Beijing Zeefer Consulting Ltd. - 1 -

Authorized by: Beijing Zeefer Consulting Ltd. Company Site: http://www.Zeefer.org Online Store of China Industry Reports: http://www.AllChinaReports.com

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this publication with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this publication. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this publication.

The information in this publication may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this publication may also be changed or removed without prior notice.

About Zeefer Consulting Beijing Zeefer Consulting Ltd. is a professional consulting firm focusing on providing China market research, China market entry strategy and industrial intelligence information services. ZEEFER was founded in 2002, located in Beijing, China. ZEEFER’s research service includes: CHINA MARKET ENTRY RESEARCH

It is market entry guidance for target products, providing essential China market information, assisting clients to enter China market and expand market share in China. This research service extensively covers main industry products and consumer products. CUSTOMIZED MARKET RESEARCH

Providing on demand market research service, it is focusing on assisting clients to solve the individual issues when they are interested in China market. Usually the research contents covering product viability, competition analysis, market size, sales channel, administration issues, market trends, industry policies, market entry issues, etc. CHINA IMPORTED AND EXPORTED COMMODITIES RESEARCH

Providing import and export data analysis for target products, a direct view to describe import and export trend by plenty figures and tables. Contrasting the trade data in different countries, origins, destinations and trade modes. To discover the fact and reason behind the trend changes. FINDING CHINESE PARTNERS

To assist clients in finding the right potential partners, connecting clients with potential buyers, distributors, agents, importers and exporters, administrative organizations and competitors in China. CHINA INDUSTRY PROFILES

500+ yearly updated industry profiles on 500+ Chinese industries. The profiles present overview for each of these industries by providing concise analyses and 3 years key data. These profiles reflect the position of foreign enterprises and show the regional differences across China in each of the industries.

CHINA MARKET REPORTS This series includes more than 200 market research reports on over 200 market sectors in China. Contents of these reports consist of market size, market share & structure, hot domestic regions, top 10 enterprises, import & export, key statistical data and industry standards. All the market reports are yearly updated. For more information please visit: Company Site: www.Zeefer.org China Industry Reports: www.AllChinaReports.com

TABLE OF CONTENT

Camera Market in China......................................................................................................1

Electronic Computer Market in China................................................................................3

Computer Market in China ..................................................................................................5

Television, DVD & Video Equipment Market in China ...................................................10

www.AllChinaReports.com Industry Reports & Market Research

CAMERA MARKET IN CHINA

China camera market size exceeded RMB 30 billion in 2009, a growth of more than 25% on a year-on-year basis, according to Zeefer Consulting's research report - China Camera Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 100 foreign enterprises above designated size engaged in the camera industry, accounting for more than 70% of all camera enterprises above designated size across China. All foreign camera enterprises achieved a profit of more than RMB 1 billion in all, accounting for more than 90% of the total profit in this industry.

In terms of the industry size, in 2009, enterprises above designated size inside the camera industry achieved a sales revenue of more than RMB 50 billion in all. They produced a total of more than 79,080,000 units of camera, a decline of more than 3% in total production on a year-on-year basis. In the camera industry, more than 100 enterprises were above designated size, a decline of more than 2% on a year-on-year basis. On an annual average, employees in camera industry were more than 110,000, a decline of more than 6% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in camera industry across China achieved a profit of more than RMB 1 billion in all, a growth of more than 20% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 3%. In 2009, more than 35 enterprises in this industry suffered a loss. the percentage of loss-incurring enterprises was higher than 20%.

In terms of camera import and export, in 2010, the value of imported

Beijing Zeefer Consulting Ltd. - 1 -

www.AllChinaReports.com Industry Reports & Market Research

camera products in China was more than USD 4 billion, and Japan, PRC and Thailand ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 3.7 billion, accounting for more than 80% of the gross imports. Shanghai, Guangdong and Beijing ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 3.9 billion, accounting for more than 90% of the gross imports across China. In 2010, the gross export of camera products exceeded USD 9 billion, Guangdong, Jiangsu and Tianjin ranked top 3 as domestic origins, exports from these origins added up to USD 8.1 billion, accounting for more than 80% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in camera industry won a market share of more than 80% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 20% (source: data for 2008).

Data Source: China Camera Market Report

Related Industry Reports: China Camera Mfg. Industry Profile

China Cultural & Office Machinery Mfg. Industry Profile

China Optical Instruments & Photographic Equipment Industry Profile

中国カメラ·撮影機材製造業界レポート

中国文化·オフィス機器製造業界レポート

Beijing Zeefer Consulting Ltd. - 2 -

www.AllChinaReports.com Industry Reports & Market Research

ELECTRONIC COMPUTER MARKET IN

CHINA

According to Zeefer Consulting's research report - China Electronic Computer Market Report and calculated according to Zeefer China Market Size formula, China electronic computer market size in 2009 exceeded RMB 600 billion, a growth of more than 8% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 850 foreign enterprises above designated size engaged in the electronic computer industry, accounting for more than 60% of all electronic computer enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 1,000 billion in all, accounting for more than 90% of the total sales revenue from all electronic computer enterprises above designated size across China.

In terms of the industry size, in 2009, enterprises above designated size inside the electronic computer industry achieved a sales revenue of more than RMB 1,000 billion in all. The total assets of all enterprises in the industry exceeded RMB 600 billion, a rise of more than 8% on a year-on-year basis. On an annual average, employees in electronic computer industry were more than 1,455,000, a decline of more than 4% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in electronic computer industry across China achieved a profit of more than RMB 30 billion in all, a decline of more than 15% on a year-on-year basis. In 2009, more than 400 enterprises in this industry suffered a loss. and the

Beijing Zeefer Consulting Ltd. - 3 -

www.AllChinaReports.com Industry Reports & Market Research

loss from them added up to RMB 3.9 billion. The industry average of the rate of return on assets was higher than 5%, and the rate of return on net assets was higher than 15%.

In terms of electronic computer import and export, in 2010, the value of imported electronic computer products in China was more than USD 55 billion, and PRC, Thailand and South Korea ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 34.6 billion, accounting for more than 60% of the gross imports. In 2010, the gross export of electronic computer products exceeded USD 200 billion, and USA, Hong Kong and Netherlands ranked top 3 as export destinations. Exports to these destinations added up to USD 118.1 billion, accounting for more than 55% of the gross export.

In terms of the market share in China, top 10 leading enterprises in electronic computer industry won a market share of more than 40% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 10% (source: data for 2008).

Data Source: China Electronic Computer Market Report

Related Industry Reports: China Electronic Computer Mfg. Industry Profile

China Office, Accounting & Computing Machinery Industry Profile

China Television, Radio Transmitters & Apparatus Industry Profile

China Computer Network Equipment Market Report

China Computer Hardware Market Report

China Computer Market Report

中国コンピューター製造業界レポート

Beijing Zeefer Consulting Ltd. - 4 -

www.AllChinaReports.com Industry Reports & Market Research

COMPUTER MARKET IN CHINA

China computer market size exceeded RMB 150 billion in 2009, a growth of more than 3% on a year-on-year basis, according to Zeefer Consulting's research report - China Computer Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 80 foreign enterprises above designated size engaged in the computer industry, accounting for more than 45% of all computer enterprises above designated size across China. All foreign computer enterprises achieved a profit of more than RMB 9 billion in all, accounting for more than 85% of the total profit in this industry. Foreign computer enterprises achieved a profit margin of more than 1%, almost same with the industry average, and they achieved a ratio of return on assets of more than 3%, almost same with the industry average.

In terms of the industry size, in 2009, enterprises above designated size inside the computer industry achieved a sales revenue of more than RMB 800 billion in all. In the computer industry, more than 150 enterprises were above designated size, a decline of more than 10% on a year-on-year basis. On an annual average, employees in computer industry were more than 455,000, a decline of more than 20% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in computer industry across China achieved a profit of more than RMB 10 billion in all, a decline of more than 35% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 1%. In 2009, more than 40 enterprises in this industry suffered a loss.

In terms of computer import and export, in 2010, the value of imported

Beijing Zeefer Consulting Ltd. - 5 -

www.AllChinaReports.com Industry Reports & Market Research

computer products in China was more than USD 2 billion, Guangdong, Beijing and Shanghai ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 1.5 billion, accounting for more than 70% of the gross imports across China. In 2010, the gross export of computer products exceeded USD 100 billion, Shanghai, Jiangsu and Guangdong ranked top 3 as domestic origins, exports from these origins added up to USD 98.1 billion, accounting for more than 90% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in computer industry won a market share of more than 70% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 20% (source: data for 2008).

Data Source: China Computer Market Report

Related Industry Reports: China Computer Mfg. Industry Profile

China Electronic Computer Mfg. Industry Profile

China Office, Accounting & Computing Machinery Industry Profile

China Computer Network Equipment Market Report

China Computer Hardware Market Report

China Electronic Computer Market Report

中国コンピューター製品業界レポート

中国コンピューター製造業界レポート

Beijing Zeefer Consulting Ltd. - 6 -

www.AllChinaReports.com Industry Reports & Market Research

Household Audio Equipment Market in China

According to Zeefer Consulting's research report - China Household Audio Equipment Market Report and calculated according to Zeefer China Market Size formula, China household audio equipment market size in 2009 exceeded RMB 35 billion, a decline of more than 8% on a year-on-year basis.

In terms of market position of foreign enterprises in China, in 2009, there were more than 350 foreign enterprises above designated size engaged in the household audio equipment industry, accounting for more than 50% of all household audio equipment enterprises above designated size across China. These enterprises achieved a sales revenue of more than RMB 55 billion in all, accounting for more than 70% of the total sales revenue from all household audio equipment enterprises above designated size across China.

In terms of the industry size, in 2009, enterprises above designated size inside the household audio equipment industry achieved a sales revenue of more than RMB 75 billion in all. They produced a total of more than 91,490,000 units of audio combination equipment, a decline of more than 8% in total production on a year-on-year basis. The total assets of all enterprises in the industry exceeded RMB 45 billion, a rise of more than 1% on a year-on-year basis. On an annual average, employees in household audio equipment industry were more than 260,000, a decline of more than 10% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in household audio equipment industry across China achieved a profit of more than RMB 2 billion in all, a decline of more than 8% on a year-on-year basis. On average, enterprises achieved a profit margin of more than 2%. In 2009, more than 150 enterprises in this industry suffered

Beijing Zeefer Consulting Ltd. - 7 -

www.AllChinaReports.com Industry Reports & Market Research

a loss. and the loss from them added up to RMB 501.6 million.

In terms of household audio equipment import and export, in 2010, the value of imported household audio equipment products in China was more than USD 2 billion, and PRC, Malaysia and Japan ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 1.9 billion, accounting for more than 75% of the gross imports. Guangdong, Shandong and Jilin ranked top 3 domestic destinations in imports, and the value of imports in these three regions added up to USD 1.9 billion, accounting for more than 75% of the gross imports across China. In 2010, the gross export of household audio equipment products exceeded USD 8 billion, and Hong Kong, USA and Japan ranked top 3 as export destinations. Exports to these destinations added up to USD 5.7 billion, accounting for more than 65% of the gross export.

In terms of the market share in China, top 10 leading enterprises in household audio equipment industry won a market share of more than 35% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 9% (source: data for 2008).

Data Source: China Household Audio Equipment Market Report

Related Industry Reports: China Household Video & Audio Equipment Mfg. Industry Profile

China Household Audio Equipment Mfg. Industry Profile

China Television & Radio Receivers, Recording Or Reproducing Apparatus Industry Profile

China Television, DVD & Video Equipment Market Report

Top Seven Companies In Household Audio Equipment Mfg. Industry In China

中国家庭用オーディオ業界レポート

Beijing Zeefer Consulting Ltd. - 8 -

www.AllChinaReports.com Industry Reports & Market Research

中国家庭用オーディオビジュアル業界レポート

Beijing Zeefer Consulting Ltd. - 9 -

www.AllChinaReports.com Industry Reports & Market Research

TELEVISION, DVD & VIDEO EQUIPMENT

MARKET IN CHINA

China television, DVD & video equipment market size exceeded RMB 150 billion in 2009, a growth of more than 10% on a year-on-year basis, according to Zeefer Consulting's research report - China Television, DVD & Video Equipment Market Report.

In terms of market position of foreign enterprises in China, in 2009, there were more than 200 foreign enterprises above designated size engaged in the television, DVD & video equipment industry, accounting for more than 50% of all television, DVD & video equipment enterprises above designated size across China. All foreign television, DVD & video equipment enterprises achieved a profit of more than RMB 4 billion in all, accounting for more than 60% of the total profit in this industry.

In terms of the industry size, in 2009, enterprises above designated size inside the television, DVD & video equipment industry achieved a sales revenue of more than RMB 250 billion in all. In the television, DVD & video equipment industry, more than 450 enterprises were above designated size, an increase of more than 8% on a year-on-year basis. On an annual average, employees in television, DVD & video equipment industry were more than 265,000, a decline of more than 5% on a year-on-year basis.

In terms of industry profit, in 2009, enterprises above designated size in television, DVD & video equipment industry across China achieved a profit of more than RMB 7 billion in all, a growth of more than 40% on a year-on-year basis. In 2009, more than 100 enterprises in this industry

Beijing Zeefer Consulting Ltd. - 10 -

www.AllChinaReports.com Industry Reports & Market Research

suffered a loss. the percentage of loss-incurring enterprises was higher than 25%. The industry average of the rate of return on assets was higher than 4%, and the rate of return on net assets was higher than 10%.

In terms of television, DVD & video equipment import and export, in 2010, the value of imported television, DVD & video equipment products in China was more than USD 1 billion, and PRC, Japan and Germany ranked top 3 as Origin of Imported Goods, imports from these top three origins added up to USD 1.2 billion, accounting for more than 80% of the gross imports. In 2010, the gross export of television, DVD & video equipment products exceeded USD 40 billion, Guangdong, Jiangsu and Fujian ranked top 3 as domestic origins, exports from these origins added up to USD 34.1 billion, accounting for more than 80% of the gross export across China.

In terms of the market share in China, top 10 leading enterprises in television, DVD & video equipment industry won a market share of more than 50% in all in terms of the sales revenue, and the top leading enterprise gained a market share of more than 10% (source: data for 2008).

Data Source: China Television, DVD & Video Equipment Market Report

Related Industry Reports: China Household Video & Audio Equipment Mfg. Industry Profile

China Television, DVD & Video Equipment Mfg. Industry Profile

China Television & Radio Receivers, Recording Or Reproducing Apparatus Industry Profile

China Household Audio Equipment Market Report

Top Nine Companies In Television, DVD & Video Equipment Mfg. Industry In China

Beijing Zeefer Consulting Ltd. - 11 -

www.AllChinaReports.com Industry Reports & Market Research

中国家庭用ビデオ業界レポート

中国家庭用オーディオビジュアル業界レポート

Beijing Zeefer Consulting Ltd. - 12 -

Zeefer Publications

China Market Report Research Reports on Major Industries in China Publication Date: July 1, 2012 ISBN: 978-0-473-19979-1 Format: Paperback / PDF Pages: 500+ Paperback / 1200+ PDF List Price: US$599

The Series Of Approaching China Publication Date: November 30, 2010 Format: Paperback; List Price: US$129 per title ·Confectionery Market·Beverage Market·Meat Market ·Fruit Industry·Grain & Oil Industries·Dairy Market ·Natural Rubber Market·Apparel Market ·Aquatic Products Market·Medical Industries

China Economy Atlas Data Maps for 133 Major Chinese Industries Publication Date: November 20, 2011 ISBN: 978-0-473-19978-4 Format: Paperback / PDF Pages: 268 List Price: FREE for PDF Version

Get it now!

China Market Brief Brief Introduction on 193 Market Sectors Publication Date: November 10, 2011 Format: PDF Pages: 542 Word Count: 116,126 List Price: FREE

Get it now!