comScore - Linkedin LTS Professionals by Industry

LinkedIn reaches a unique audience

Source: comScore Cross Visitation , Media Metrix, May’15 , US. Desktop Only.

40MUnique monthly

visitors

17.9M UMVof LinkedIn users do

not visit Indeed.com

87%

5.2M

of LinkedIn users do not visit

Stackoverflow.com

7.3M UMV

93%3M


Glassdoor.com

6.5M UMV

93%

2.9M

7.5M UMV of LinkedIn users

do not visit Monster.com

94%

2.5M


CareerBuilder.com

95% 6.1MUMV 2.2M

Desktop Only

LinkedIn reaches a unique audience

Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm.

101MUnique monthly

visitors

38.7M UMVof LinkedIn users do


79%

21M


Stackoverflow.com

7.5M UMV

96%4.5M


Glassdoor.com

15.6M UMV

90%

1M

22M UMV of LinkedIn users

do not visit Monster.com

86%

13.9M


CareerBuilder.com

95% 9.6MUMV 5.6M

Multiplatform

LinkedIn reaches many more Professionals in the Technology Industry

Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only

Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)

4.3MUnique monthly

visitors

2.0M UMV

of LinkedIn users do not visit Indeed.com

86%

.59M of LinkedIn users do not visit

Stackoverflow.com.87M UMV

92%

.34M


Glassdoor.com

.79M UMV

91%

.38M

1.0M UMV

of LinkedIn users do not visit Monster.com

93%

.33M


CareerBuilder.com

97% .46MUMV

.15M

Industry Snapshot: TechnologyTotal

Audience VisitingAverage Daily

VisitorsTotal Pages Viewed (M)

Total Minutes Spent (M)

LinkedIn 4,325,201 657,291 188 160Indeed 2,032,577 185,194 52 32

CareerBuilder 464,669 34,540 7 6

Monster 1,011,131 55,220 11 8Glassdoor 788,417 56,985 10 5Stackoverflow 869,905 119,192 24 14

Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)

LinkedIn’s Shared Audience

Indeed 13.6%

CareerBuilder 3.5%

Monster 7.5%

Glassdoor 8.8%

Stackoverflow 7.9%

Take-aways• There are twice as many Tech Professionals on

LinkedIn vs. Indeed

• Only 7.5% of Tech Professionals on LinkedIn visit Monster & 7.9% visit Stackoverflow

• 12x more Tech professionals visit LinkedIn daily than Monster

• Total pages viewed on LinkedIn is 27x higher than CareerBuilder

LinkedIn reaches a large number of Software Professionals

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlySoftware Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)

1.9MUnique monthly

visitors

.54M UMVof LinkedIn users

do not visit Indeed.com

91%

.17M


Stackoverflow.com

.35M UMV

93%.13M


Glassdoor.com

.22M UMV

94%

.12M

.19M UMV


95%

.10M


CareerBuilder.com

99%.07MUMV

.03M

Audience Snapshot: Software ProfessionalsTotal




LinkedIn 1,885,309 320,878 115 88Indeed 541,010 39,784 11 6


Monster 193,124 11,146 2 1Glassdoor 217,363 12,383 2 1Stackoverflow 347,790 54,069 14 7

Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)

Take-aways• There are 3x as many Software professionals on

LinkedIn vs. Indeed

• Only 6.1% of Software professionals on LinkedIn visit Glassdoor

• 29x more Software professionals visit LinkedIn daily than Monster

• Total pages viewed on LinkedIn is 8x higher than Stackoverflow


Indeed 8.8%

CareerBuilder 1.3%

Monster 5.1%

Glassdoor 6.1%

Stackoverflow 6.8%

LinkedIn reaches many more professionals in Healthcare Industry

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals

1.5MUnique monthly

visitors

.9M UMV


87%

.2Mof LinkedIn users do

not visit Stackoverflow.com

.18M UMV

97%.04M

of LinkedIn users do not visit Glassdoor.com

.3M UMV

92%

.13M

.33M UMV


93%

.11M


CareerBuilder.com

98%.19MUMV

.03M

Industry Snapshot: Healthcare


Indeed 13.0%

CareerBuilder 2.2%

Monster 7.0%

Glassdoor 8.4%

Stackoverflow 2.7%

Take-aways• There are twice as many Healthcare Professionals on

LinkedIn vs. Indeed

• 9x more Healthcare professionals visit LinkedIn daily than Monster


• Only 8.4% of Healthcare professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals

Total Audience Visiting

Average Daily Visitors

Total Pages Viewed (M)


LinkedIn 1,532,662 176,995 36 32

Indeed 898,348 89,842 26 16


Monster 324,574 19,194 3 2

Glassdoor 301,203 19,263 3 2

Stackoverflow 181,624 11,608 1 1

LinkedIn reaches many more Health Practitioners

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyHealth Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)

672KUnique monthly

visitors

323K UMVof LinkedIn users do


92%

55Kof LinkedIn users do


65K UMV

98%17K


103K UMV

94%

43K

76K UMV of LinkedIn users do

not visit Monster.com

95%

33K


CareerBuilder.com

98%41KUMV

14K

Audience Snapshot: Healthcare PractitionersTotal




LinkedIn 672,429 69,314 13 11

Indeed 322,512 31,298 9 7

CareerBuilder 41,063 2,465 -- --

Monster 75,881 5,627 1 --

Glassdoor 103,110 5,698 1 1

Stackoverflow 64,839 -- -- --

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)


Indeed 8.2%

CareerBuilder 2.1%

Monster 4.9%

Glassdoor 6.4%

Stackoverflow 2.5%

Take-aways• There are twice as many Healthcare Practitioners on

LinkedIn vs. Indeed

• Only 2.1% of Healthcare Practitioners on LinkedIn visit CareerBuilder

• 12x more Healthcare Practitioners visit LinkedIn daily than Monster

• Total minutes spent on LinkedIn is 21x higher than Glassdoor

LinkedIn reaches many more Healthcare Support Professionals

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyHealthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)

467KUnique monthly

visitors

377K UMV


80%

95K


Stackoverflow.com

53K UMV

98%8K


117K UMV

86%

67K

196K UMV


86%

66K


CareerBuilder.com

97%100KUMV

15K

Audience Snapshot: Health Support Professionals Total




LinkedIn 466,745 66,891 16 14Indeed 376,532 40,721 13 7


Monster 196,145 11,389 2 2Glassdoor 117,453 8,023 1 1Stackoverflow 52,635 -- -- --

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)


Indeed 20.3%

CareerBuilder 3.1%

Monster 14.1%

Glassdoor 14.3%

Stackoverflow 1.6%

Take-aways• There are 5x as many Health Support Professionals on

LinkedIn vs. CareerBuilder

• Only 20.3 % of Health Support Professionals on LinkedIn visit Indeed

• 6x more Healthcare Support professionals visit LinkedIn daily than Monster


LinkedIn reaches many more Professionals in the Food Services Industry

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

542KUnique monthly

visitors



90%

55K


Stackoverflow.com73K UMV

98%11K


Glassdoor.com

74K UMV

93%

36K

66K UMV


94%

34K


CareerBuilder.com

98%53KUMV

10K

Industry Snapshot: Food ServicesTotal




LinkedIn 542,231 69,473 18 18Indeed 255,253 17,210 4 2


Monster 65,808 3,796 1 0Glassdoor 73,735 10,788 2 1Stackoverflow 72,577 -- -- --

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

Take-aways• There are twice as many Professional in Food Svc.

Industry on LinkedIn vs. Indeed

• Only 8.8% of Food Svc. Professional on LinkedIn visit Stackoverflow

• 18x more Food Svc. Professionals visit LinkedIn daily than Monster



Indeed 11.6%

CareerBuilder 1.8%

Monster 6.4%

Glassdoor 12.6%

Stackoverflow 8.8%

LinkedIn reaches many more Professionals in the Food Retail & Services Industry

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

1.0MUnique monthly

visitors

.5M UMV


90%.1M


Stackoverflow.com

.16M UMV

97%.03M


Glassdoor.com

.16M UMV

95%

.06M

.08M UMV


96%

.04M


CareerBuilder.com

99%

.07MUMV

.01M

Industry Snapshot: Food Retail &ServicesTotal




LinkedIn 1,006,667 126,288 30 27Indeed 496,185 34,937 8 5



* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)

Take-aways• There are twice as many Food Industry

Professionals on LinkedIn vs. Indeed

• Only 3% of Food Industry Professionals on LinkedIn visit Stackoverflow

• 27x more Food Industry Professionals visit LinkedIn daily than Monster



Indeed 10.4%

CareerBuilder 1.3%

Monster 3.6%

Glassdoor 5.5%

Stackoverflow 3.0%

LinkedIn reaches many more Professionals in the Retail Industry

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)

2.1MUnique monthly

visitors

1M UMVof LinkedIn users

do not visit Indeed.com

85%

311K


Stackoverflow.com

.41M UMV

92%173K


Glassdoor.com

.42M UMV

90%

203K

.76M UMV


85%

299K


CareerBuilder.com

94%.3MUMV

131K

Industry Snapshot: RetailTotal




LinkedIn 2,051,666 307,138 85 77Indeed 1,045,729 97,722 23 14



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)

Take-aways• There are twice as many Retail professionals on

LinkedIn vs. Indeed

• Only 8.4% of Retail professionals on LinkedIn visit Stackoverflow

• 6x more Retail professionals visit LinkedIn daily than Monster



Indeed 15.1%

CareerBuilder 6.4%

Monster 14.6%

Glassdoor 9.9%

Stackoverflow 8.4%

LinkedIn reaches many more Architecture & Engineering Professionals

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyArchitecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)

778KUnique monthly

visitors

253K UMV

of LinkedIn users do not

visit Indeed.com

83%

129K


Stackoverflow.com

191K UMV

87%101K


151K UMV

88%

97K

94K UMV


93%

55K


CareerBuilder.com

95%44KUMV

39K

Audience Snapshot: Architecture/Engg. ProfessionalsTotal




LinkedIn 778,107 167,207 40 37Indeed 253,010 32,276 4 2

CareerBuilder 44,430 -- -- --

Monster 94,384 4,660 1 --Glassdoor 151,213 9,237 1 --Stackoverflow 191,154 33,169 5 3

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)

Take-aways• There are 3x as many Architecture/ Engg.


• Only 7.1% of Architecture/ Engg. Professionals on LinkedIn visit Monster

• Architecture/ Engg. Professionals spent 17x more minutes on LinkedIn than Indeed

• Total pages viewed on LinkedIn is 11x higher than Stakeoverflow


Indeed 16.5%

CareerBuilder 5.0%

Monster 7.1%

Glassdoor 12.4%

Stackoverflow 13.0%

LinkedIn reaches many more Professionals in the Construction Industry

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)

1.3MUnique monthly

visitors

.4M UMVof LinkedIn users do


92%

.11M



91%.11M


.16M UMV

95%

.07M

.13M UMV


96%

.06M


CareerBuilder.com

96%.1MUMV

.05M

Industry Snapshot: ConstructionTotal




LinkedIn 1,272,015 189,128 38 36Indeed 390,869 44,740 12 8



* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)

Take-aways• There are 3x as many Construction Industry

professionals on LinkedIn vs. Indeed

• Only 8.8% of Construction Industry professionals on LinkedIn visit Stackoverflow

• 32x more Construction professionals visit LinkedIn daily than Monster



Indeed 8.5%

CareerBuilder 3.7%

Monster 4.4%

Glassdoor 5.2%

Stackoverflow 8.8%

LinkedIn reaches many more Professionals Advertising/ Media/ Sales

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAdvertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)

2.8MUnique monthly

visitors

1.7M UMV


82%.52M



89%.32M


.73M UMV

87%

.36M

1M UMV


86%

.4M


CareerBuilder.com

95%

.37MUMV

.15M

Industry Snapshot: Advertising/ Media/ SalesTotal




LinkedIn 2,791,374 427,653 105 93Indeed 1,732,508 180,385 55 32



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)

Take-aways• There are twice as many Advertising/ Media/ Sales


• Only 12.7% of Advertising/ Media/ Sales Professionals on LinkedIn visit Glassdoor

• 7x more Advertising/ Media/ Sales Professionals visit LinkedIn daily than Monster



Indeed 18.5%

CareerBuilder 5.3%

Monster 14.4%

Glassdoor 12.7%

Stackoverflow 11.5%

LinkedIn reaches a large number of Sales Professionals

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlySales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)

2.2MUnique monthly

visitors

1.3M UMV


82%.4M


Stackoverflow.com

.53M UMV

89%.25M


.56M UMV

88%

.27M

.91M UMV


84%

.36M


CareerBuilder.com

94%.34MUMV

.13M

Audience Snapshot: Sales ProfessionalsTotal




LinkedIn 2,380,252 350,211 90 75Indeed 1,055,851 116,191 28 18



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)

Take-aways• There are twice as many Sales professionals on

LinkedIn vs. Indeed

• Only 7.4% of Sales professionals on LinkedIn visit Glassdoor

• 8x more Sales professionals visit LinkedIn daily than Monster



Indeed 15.1%

CareerBuilder 3.6%

Monster 9.5%

Glassdoor 7.4%

Stackoverflow 12.7%

LinkedIn reaches many more Community & Social Service Professionals

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)

204KUnique monthly

visitors

67K UMV


94%

12K


Glassdoor.com

40K UMV

98%

3K

11K UMV of LinkedIn users do


99%

2K


CareerBuilder.com

100%3K

UMV1K

Audience Snapshot: Community/Social Service ProfessionalsTotal




LinkedIn 203,762 16,421 2 2Indeed 66,700 -- -- --


Monster 10,608 -- -- --Glassdoor 39,743 -- -- --Stackoverflow 14,063 -- -- --

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)

Take-aways• There are 3x as many Social Service Professionals on

LinkedIn vs. Indeed

• Only 1.5% of Social Service Professionals on LinkedIn visit Glassdoor


Indeed 6.0%

CareerBuilder .4%

Monster 1.1%

Glassdoor 1.5%

LinkedIn reaches many more Professionals in the Real Estate Industry

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyReal Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)

442KUnique monthly

visitors



92%



86K UMV

89%47K


76K UMV

90%

46K

49K UMV


95%

20K


CareerBuilder.com

97%24KUMV

14K

Industry Snapshot: Real EstateTotal




LinkedIn 442,305 102,377 15 14Indeed 116,589 18,288 3 1


Monster 49,034 -- -- --Glassdoor 76,306 -- -- --Stackoverflow 86,155 -- -- --

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)

Take-aways• There are 4x as many Real Estate Professionals on

LinkedIn vs. Indeed

• Only 10.5% of Real Estate Professionals on LinkedIn visit Glassdoor

• 6x more Real Estate Professionals visit LinkedIn daily than Indeed


Indeed 7.8%

CareerBuilder 3.2%

Monster 4.6%

Glassdoor 10.5%

Stackoverflow 10.6%

LinkedIn reaches many more Professionals in Production

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Production = those who have a Production job title (As reported by Plan matrix panelists)

757KUnique monthly

visitors

330K UMV


88%



130K UMV

91%67K


152K UMV

87%

95K

112K UMV


94%

48K


CareerBuilder.com

98%

32KUMV

14K

Audience Snapshot: Professionals in ProductionTotal




LinkedIn 756,768 142,204 39 43Indeed 330,321 31,559 6 5CareerBuilder 32,403 -- -- -- Monster 111,824 6,452 1 1Glassdoor 152,200 11,513 1 1Stackoverflow 129,789 -- -- --

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)

Take-aways• There are 2x as many Production professionals on

LinkedIn vs. Indeed

• Only 6.4% of Production professionals on LinkedIn visit Monster

• 12x more Production professionals visit LinkedIn daily than Glassdoor

• Total pages viewed on LinkedIn is 6x higher than Indeed


Indeed 11.6%

CareerBuilder 1.8%

Monster 6.4%

Glassdoor 12.6%

Stackoverflow 8.8%

LinkedIn reaches many more Professionals in Mechanical & Industrial Engg.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)

1.7MUnique monthly

visitors

.8M UMVof LinkedIn users do


86%



.26M UMV

92%.14M


.35M UMV

88%

.2M

.26M UMV


95%

.09M


CareerBuilder.com

96%

.19MUMV

.06M

Industry Snapshot: Mechanical & Industrial Engg.Total




LinkedIn 1,690,094 297,018 71 69Indeed 795,091 73,915 19 12



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)

Take-aways• There are 2x as many Mechanical & Industrial

Engineering professionals on LinkedIn vs. Indeed

• Only 3.6% of Mechanical & Industrial Engineering professionals on LinkedIn visit CareerBuilder

• 18x more Mechanical & Industrial Engineering professionals visit LinkedIn daily than Monster



Indeed 14.2%

CareerBuilder 3.6%

Monster 5.3%

Glassdoor 11.6%

Stackoverflow 8.2%

LinkedIn reaches many more Education Professionals

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)

3.6MUnique monthly

visitors

1.8M UMV

of LinkedIn users do not

visit Indeed.com

85%

.52M


Stackoverflow.com

.72M UMV

95%.2M


.64M UMV

91%

.32M

.57M UMV of LinkedIn users do


94%

.23M


CareerBuilder.com

96%

.37MUMV

.15M

Audience Snapshot: Education Professionals Total




LinkedIn 3,588,000 539,631 144 124Indeed 1,771,908 189,302 56 36



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)


Indeed 14.6%

CareerBuilder 4.1%

Monster 6.5%

Glassdoor 8.9%

Stackoverflow 5.2%

Take-aways• There are twice as many Education Professionals on

LinkedIn vs. Indeed

• Only 8.9% of Education Professionals on LinkedIn visit Glassdoor

• 12x more Education professionals visit LinkedIn daily than Monster


LinkedIn reaches many more Professionals in the Materials Movement & Transportation Industry

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)

.96MUnique monthly

visitors

.47M UMV


85%



.22M UMV

87%.13M

of LinkedIn users do not visit Glassdoor.com.19M

UMV

90%

.09M

.31M UMV


90%

.09M


CareerBuilder.com

97%

.09MUMV

.03M

Industry Snapshot: Material Movement & TransportationTotal




LinkedIn 959,013 144,024 35 38Indeed 467,952 48,254 15 9



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)

Take-aways• There are twice as many Transportation

professionals on LinkedIn vs. Indeed

• Only 9.8% of Transportation professionals on LinkedIn visit Monster

• 8x more Transportation professionals visit LinkedIn daily than Monster



Indeed 14.7%

CareerBuilder 2.7%

Monster 9.8%

Glassdoor 9.7%

Stackoverflow 13.2%

LinkedIn reaches many more Professionals in the Finance Industry

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)

1.3MUnique monthly

visitors

.74M UMV


82%

.23M


Stackoverflow.com

.32M UMV

87%.16M


.36M UMV

84%

.21M

.48M UMV


86%

.18M


CareerBuilder.com

93%

.26MUMV

.09M

Industry Snapshot: FinanceTotal




LinkedIn 1,294,858 213,539 54 44Indeed 739,814 99,480 28 17



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)

Take-aways• There are twice as many Finance Professionals on

LinkedIn vs. Indeed

• Only 12.7% of Finance Professionals on LinkedIn visit Stackoverflow

• 7x more Finance Professionals visit LinkedIn daily than Monster



Indeed 17.9%

CareerBuilder 7.0%

Monster 14.2%

Glassdoor 15.9%

Stackoverflow 12.7%

LinkedIn reaches many more Professionals in the Insurance Industry

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)

212KUnique monthly

visitors



94%

13K


45K UMV

89%

24K

22K UMV


99%

2K


CareerBuilder.com

98%

32KUMV 4K


Stackoverflow.com

.41K UMV

89%.23K

Industry Snapshot: InsuranceTotal




LinkedIn 211,887 25,213 4 4

Indeed 108,580 8,970 4 3CareerBuilder 32,400 -- -- -- Monster 22,131 -- -- --Glassdoor 44,618 -- -- --Stackoverflow 41,137 -- -- --

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)

Take-aways• There are 2x as many Insurance Professionals on

LinkedIn vs. Indeed

• Only 11.1% of Insurance Professionals on LinkedIn visit Glassdoor


Indeed 6.3%

CareerBuilder 2.0%

Monster 1.1%

Glassdoor 11.1%

Stackoverflow 11.0%

LinkedIn reaches a large number of Accountants/CPAs

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAccountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)

611KUnique monthly

visitors



75%



176K UMV

85%93K


202K UMV

79%

129K

358K UMV


79%

131K


CareerBuilder.com

89%

171KUMV

70K

Audience Snapshot: Accountants/ CPATotal




LinkedIn 610,712 104,469 26 19Indeed 405,899 61,185 16 10



Take-aways• There are twice as many Accountants/ CPAs on

LinkedIn vs. Indeed

• Only 15.3% of Accountants/ CPAs on LinkedIn visit Stackoverflow

• 4x more Accountants/ CPAs visit LinkedIn daily than Monster



Indeed 25.3%

CareerBuilder 11.4%

Monster 21.1%

Glassdoor 21.1%

Stackoverflow 15.3%

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAccountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)

LinkedIn reaches a large number of Financial Advisors

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyFinancial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)

14KUnique monthly

visitors

8.9K UMVof LinkedIn users do


97%

.4K


.79K UMV

96%

.5K

2.3K UMV


97%

.4K


CareerBuilder.com

99%

.68KUMV

.2K

Audience Snapshot: Financial AdvisorsTotal

Audience Visiting

LinkedIn 14,011

Indeed 8,851CareerBuilder 681

Monster 2,288

Glassdoor 785

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)

Take-aways• There are 2x as many Financial Advisors on LinkedIn vs. Indeed

• Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com


Indeed 2.6%

CareerBuilder 1.1%

Monster 2.9%

Glassdoor 3.6%

LinkedIn reaches many more Admin Support Professionals

* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAdmin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)

1.3MUnique monthly

visitors

.74M UMV


86%



.22M UMV

93%.09M


.25M UMV

91%

.12M



89%

.15M


CareerBuilder.com

94%.21MUMV

.07M

Audience Snapshot: Admin Support ProfessionalsTotal




LinkedIn 1,282,194 180,311 53 52Indeed 741,999 80,941 26 16



* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)


Indeed 14.2%

CareerBuilder 5.6%

Monster 11.4%

Glassdoor 9.0%

Stackoverflow 7.1%

Take-aways• There are twice as many Admin Support Professionals

on LinkedIn vs. Indeed

• Only 11.4% of Admin Support Professionals on LinkedIn visit Monster

• 6x more Admin Support Professionals visit LinkedIn daily than Monster


LinkedIn reaches many more C-Level/ Top Executives

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyC-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)

2.5MUnique monthly

visitors

.82M UMV


89%

.27M


Stackoverflow.com

.41M UMV

93%.19M


.43M UMV

88%

.29M



97%

.07M


CareerBuilder.com

97%.19MUMV

.08M

Audience Snapshot: C-Suite/ Top ExecutivesTotal




LinkedIn 2,469,174 437,797 102 102Indeed 814,588 68,560 20 12



Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyC-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)


Indeed 10.9%

CareerBuilder 3.1%

Monster 2.9%

Glassdoor 11.6%

Stackoverflow 7.5%

Take-aways• There are 3x as many Top Executives on LinkedIn vs.

Indeed

• Only 11.6% of Top Executives on LinkedIn visit Glassdoor

• 42x more Top executives visit LinkedIn daily than Monster


comScore - Linkedin LTS Professionals by Industry

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