InsIght and InspIr atIon from the gLoBaL desIgn Industry

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N i c k c A R s O NE d I t o Rc o m p u t e r a r t s c o L L e c t I o n

N i c k @ c O M P u T e R A R T s . c O . u k T W i T T e R . c O M / c A _ c O l l e c T i O N f A c e b O O k . c O M / c A c O l l e c T i O N

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Computer Ar ts Collection is a new six-part annual series of in-depth guides from the makers of Computer Ar ts, packed with insight and inspiration from the global design industr y.

With 224 pages ever y eight weeks, it ’s your essential guide to the core topics of graphic design, t ypography, il lustration, branding, photography and adver tising – and the per fect addition to any studio bookshelf.

you’ll f ind plent y to inspire you throughout the year, but it ’s much more than a glossy cof fee table book – it ’s packed with insight and analysis from your peers to help your own client briefs run more smoothly.

the first two issues – graphic design and typography – are on sale at www.bit .ly/ buy- c a- collec tion, or if you’ve seen enough, you can subscribe to the whole series at w w w.bit .ly/c acollec tion-subs. read on to find out more.

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When you subscribe to Computer Ar ts Collection you’ll build a brill iant reference resource that takes you deep behind-the-scenes at the world’s leading studios. We explore how their projects are run, from brief r ight through to debrief, to help you tackle your own client projects more smoothly.

save over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

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each Issue, a LeadIng desIgn studIo reveaLs the fuLL creatIve process BehInd a project created excLusIveLy for Computer Arts ColleCtion

s tudio Project

Get a great insight into how fellow designers tackle a brief with Computer Arts Collection’s studio Project. each issue, a respected design studio will be guest-editing the section – the first three projects break down as follows:

GRAPhic DesiGN (on sale now)planning unit (www.planningunit.co.uk) walks through every stage of the creation process of specIes, a beautiful 16-page photographic book about endangered animals.

TyPOGRAPhy (on sale now)sawdust (www.madebysawdust.co.uk) designs and produces a fully-working display font.

illusTRATiON (on sale april 2012) vault49 (www.vault49.com) will create a two-sided, fully-illustrated poster – bound into every copy.

from initial ideas, through design and into production, this fascinating section is packed with insight and inspiration for your own projects, and includes in-depth video diaries filmed by the studio.

s ave over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

ge t gre at Industry access

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deep BehInd the scenes of the year’s Best desIgn projects, By the WorLd’s LeadIng studIos

Process

Computer Arts Collection explores the logistics behind several inspiring projects each issue. With input from studio and client, we show how each one developed from both sides of the table.

this includes a detailed focus on a particularly iconic brand, two in-depth timelines that chart the progress of a project from brief right through to debrief, and a final selection of smaller in-brief stories, all of which include key information such as the roles involved, how long the whole process took and what tools were used at different stages.

Within the first two issues, you’ll find projects for multinational clients such as diet coke, nokia, harpercollins and san miguel, while the Illustration issue (on sale april 2012) will feature work for nike, penguin, Kenzo and toyota, amongst others.

over the course of the year, it builds into a brilliant reference resource that’s guaranteed to help your own client briefs run more smoothly.

s ave over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

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Alun edwards senior designer, studio Output

“A great balance between informative content and practical advice, Computer Arts Collection bridges the gap between industry news and articles with useful tips, without talking down to its audience.”

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Computer Ar ts Collection subscribers build up an informative, valuable snapshot of the whole design industr y each year – from the key visual aesthetics that are pushing clients’ but tons, to how to ensure that your studio sur vives and thrives in the ever-changing digital marketplace.

sTAy Ahe AD Of The cuRve

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your In-depth guIde to aLL the desIgn movements that matter, produced excLusIveLy for Computer Arts ColleCtion By trend agency franKLIntILL

Trend Repor t

for many creative professionals, the word ‘trend’ is something of a taboo. It all-too-often conjures up images of blind imitation, rather than genuine innovation and independent creative thought.

Computer Arts Collection isn’t interested in trends for their own sake. our trend report is produced by experienced trend forecasting agency franklintill (www.franklintill.com), whose co-founders Kate franklin and caroline till have years of experience working for clients such as selfridges, gucci, samsung and the v&a. rather than looking at seasonal, fleeting trends, they focus on longer-lasting movements that have genuine impact.

each trend report starts by exploring a broad ‘macro’ trend that affects the industry as a whole, followed by a series of aesthetic ‘micro’ trends that are currently visible. the result is an indispensable guide to the aesthetics that will be getting clients excited, and most importantly, what makes them relevant to your creative practice.

s ave over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

stay ahe ad of the curve

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an InsIghtfuL InvestIgatIon Into the Key Issues affectIng the desIgn Industry, and hoW your studIo can survIve and thrIve

industr y focus

Computer Arts Collection’s regular industry focus section takes the temperature of the industry each issue from the particular perspective of the cover topic.

our graphic design issue looks at the crucial importance of diversifying into digital and remaining agile, while typography explores the growing accessibility of digital type design, and its use across the web and mobile. the Illustration issue (on sale april 2012) will assess the opportunities and threats facing illustrators, including the changing role of the agent.

there’s insightful comment and analysis from industry bodies and decision-makers throughout, as well as those on the front-line facing these issues day in, day out. across the whole series, this section builds into an essential guide to all the challenges and opportunities you need to know about to succeed in this ever-changing industry. s ave over £20 by subscribing now:

w w w.bit .ly/c acollec tion-subs

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Computer Ar ts Collection celebrates the tactile appeal of print, with dif ferent paper stocks, special folds, tex tured cover varnish and internal spot-colours. Within its pages you’ll f ind plent y of inspiring, thought-provoking, carefully-curated work, plus unprecedented access to the designers you know and love.

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get InsIde the heads of the desIgners at the top of theIr game to fInd out What maKes them tIcK

inter views

each issue, Computer Arts Collection spends a day with an iconic designer. We discuss their influences, inspirations and opinions, and really get to the heart of their character as a creative professional.

In the first two, pentagram partner angus hyland shares his love of brioche, trilby hats and breakfast meetings; and jonathan Barnbrook, creator of provocatively-named fonts such as Bastard, sarcastic and exocet, reveals why he used to enjoy haunting London’s graveyards as a young man.

for Illustration (on sale april 2012) it’s face to face with prolific image-maker hellovon.

s ave over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

Be InspIred aLL ye ar

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the WorLd’s most excItIng desIgn scenes, and the InspIrIng creatIves that defIne them

Global Design

The Graphic Design issue takes a tour of the influential design cities of New york, london and Paris, with personal recommendations for the creative haunts to visit from local designers. In the typography issue, there’s an in-depth look at the bordering nations that define european typography: the netherlands, germany and switzerland. there’s also an indispensable roll-call of 30 great typefaces, spanning 90 years of world-class type design.

and coming up in the Illustration issue (on sale april 2012) is a visual celebration of the thriving scandinavian illustration scene, complete with a hand-picked list of all the little-known places where you can find creative inspiration around the region.

s ave over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

Jeremy leslie – magculture

“A mix of matt and gloss stocks, spot varnish and special inks make it stand apart from its monthly parent brand. More of a book than a magazine – it packs some punch.”

Be InspIred aLL ye ar

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our hand-pIcKed seLectIon of the very Best desIgn WorK from around the WorLd

folio

stunning work from the last 12 months, as curated by Computer Arts Collection’s discerning art editor luke O’Neill. subscribe to the whole series for an inexhaustible source of creative inspiration from world-class designers across the globe, as well as some hidden gems that you may be yet to discover.

s ave over £20 by subscribing now: w w w.bit .ly/c acollec tion-subs

courtney Dolloff eliseo – designworklife

“Gorgeous. Truly a visu ally rich and infor ma tive pub li ca tion, and not some thing you’d ever throw in the recy cling bin.”

Be InspIred aLL ye ar

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Terms & conditions: *Savings compared to buying six issues from UK newsstand. You will be charged in GBP. **Europe and the rest of the world have no set newsstand price, and therefore we can't advertise the specific savings you

will make. Minimum subscription term is 12 months. You will receive six issues of Computer Arts Collection a year. Your subscription will start with the next available issue. Please allow up to 60 days to receive your first issue. this may

increase for overseas readers. Full details of the direct debit guarantee will be provided and are available upon request.

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six cOReTOPic se v er y y e a r:

collect the series for your studio

sO heRe’s A ReMiNDeR Of Why COMPUTER ARTS COLLECTION is The PeRfecT ADDiTiON TO yOuR sTuDiO bOOkshelf:

GeT GReAT iNDusTRy Access follow a dif ferent studio’s creative process each issue, plus deep behind the scenes of the year ’s best design projects

s TAy Ahe AD Of The cuRve e xclusive repor t on the latest trends and movements in design

be iNsPiReD All ye AR great work and strong opinions from the world’s best designers

subscribe and never miss an issue: w w w.bit .ly/c acollec tion-subs

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