Comprehensive Re-Targeting & RTB Media Buying Tokyo Bangalore Sydney Munich Los Angeles.
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Comprehensive Re-Targeting & RTB Media Buying Tokyo Bangalo re Sydney Munic h Los Angeles
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Transcript of Comprehensive Re-Targeting & RTB Media Buying Tokyo Bangalore Sydney Munich Los Angeles.
The Pitch
Funbox Pinpoint Comprehensive Retargeting:
For every $1 you spend, you get $10 back(on average)
www.funbox.com
EU e-Privacy Law (‘the cookie law’) enacted May 2012 www.ico.org.au
‘Firefox 22 to stop eating 3rd Party Cookies’Wired Magazine Feb 25th 2013
IE10 Ships with ‘Do Not Track’ as standard’ Wired magazine January 2013
The Problem of the disappearing cookie…
www.funbox.com
• RTB Buys with Retargeting: – CTR on average 2.5x higher than normal display
media – Social re-targeting can be 10x higher – With Pinpoint, increase of visibility of 30% – Increase in conversion +5%