Making Digital Marketing Simple and Understandable

www.Ocoos.com

TERMINOLOGY INTRODUCTIONA simple introduction into important and powerful web terminology, along

with how Ocoos.com can facilitate and empower you to be better online.

• WEB PRESENCE

• SEARCH : WEB CRAWLERS AND WEB RESULTS

• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH

• BLOGGING

• SOCIAL MEDIA

• EMAIL MARKETING

• DATA MINING

• CRM SOFTWARE

• ANALYTICS

• ECOMMERCE

• Browsers

• CLOUD COMPUTING AND “THE CLOUD”

NEW REALITY

WHY SHOULD YOU CARE?• 89% of all consumer research begins online

• Modern consumers wants to find and interact with your business seamlessly on the web

• "Brick-N-Mortar" is no longer an option.. its "Click-N-Mortar"

Bottom-Line: Adapt or you know what

THE PROBLEM

• Technology moves too fast for people not in the tech world

• Consumers are ahead of businesses

• Costs and time can be very high

How can small businesses properly stay updated?

THE SOLUTION SIMPLE & POWERFUL

• VISIBILITY• MARKETING• SMART MODERN

BUSINESS

WEB PRESENCEDefinition: Place online where a specific brand, company, or individual can be found - Website, Facebook, Etc.

Important note: Todays consumers expects a clean, modern and interactive web presence. Credibility is key!

Ocoos: Easy to manage and real-time... no dependencies

Video:

bad sites:

Example 1

example 2

SEARCH

Definition: Platform for finding all web presences

Example: Google, Bing, Yahoo

Important note:

• Top 3 results in search receive 88% of clicks

• Web Crawlers review your site

• Understanding search and your keywords are very important

Video: (Example)

SEO

Definition: Search Engine Optimization. The process of optimizing your website to do well in search

Example: Original updated content (Blogging) - Crawler Friendly - Backlinks

Ocoos: Instant SEO optimized, always improving (Sample)

Important note:• SEO is a never ending battle… and expensive• Platforms are great ways to receive top SEO• (Example)

MARKETING AND

CONNECTING

BLOGGINGDefinition: A discussion or informational post published to the web to create discussion and drive website traffic (Ex. Huff Post)

Important note:

• Active content is vital for SEO

• A simple weekly post can do wonders

"Content is king"

Ocoos: Instant blogging connected to your offeringsTip: Many websites make it extremely easy to Publish a blog

SOCIAL MEDIADefinition: Online communities where people create, share, exchange, and comment on anything and everything

Example: Facebook, Twitter, Linkedin, Yelp, Angie's List

Ocoos: Simple 1 click update, point of sale updates

Important note:

• Consumers are learning about your company in new ways, and listening to each other

• Be active and create a positive social presence and community of followers

Tip: New business platforms allow you to update many profiles fast and simple

EMAIL MARKETINGDefinition: Directly marketing a commercial message to a group of people using email

Example: Constant Contact, MailChimp, Gmail

Ocoos: We gather the data and help you build smart email campaigns ...learn how

Important note:

• Best direct free marketing

• Challenge: Building email list

• Track success

Tip! Segment customers and building smart email campaign

KNOWLEDGE IS POWER

DATA MININGDefinition: Digging into available information to function smarter

Example: Grouping sets of customers, sales info on best/worst months of business, what is working and what is not.

Ocoos: Auto data collection and easy mining tools: Page visits, Customers information, Sales data

Important note:

• Always collect as much information as possible

CRMDefinition: Client Relationship Management. The process and tools to maintain, track, and build good customer relationships

Ocoos: Automatically gathers customer info: contact, messages, purchase. Also notes and filters... on the cloud

Important note:

• Simple follow-ups can drive strong future sales

• Cost 10x more to acquire new customer than retain previous

Video:

CRM Tools: Easily track customers, and build effective e-Marketing campaigns

WEB ANALYTICSDefinition: Information and numbers on the visitors to your website or web presence

Example: Google Analytics, Ocoos, Facebook

Ocoos: Simple Analytics: Home page, Services, Blog

Important note:

• Analytics are vital to online success

• Google Analytics is extremely complicated. New sites are helping simplify analytics

Tip! Simplify your analytics

MODERN TECH &

MOBILITY

E-COMMERCE & E-SCHEDULING

Definition: Ability to schedule and sell your services online

Ocoos: No merchant account or 3rd party software, smart calendar, integrated for full efficiency.

Important note:

• Modern consumers are going online for most purchases

• Seamless interaction is key

Video:

Tip! Schedule and offer your services online today!

BROWSERS

Definition: Tools to browse the internet

Example: Chrome, Firefox, Internet Explorer, Safari

Important note:

• Browser progression can affect your website

CLOUD COMPUTING “THE CLOUD"

Definition: Simple access to your information anywhere that has internet, not just your home computer

Ocoos: Your management tools are safe and always available

Important note:

• Mobile small businesses can thrive with accessing the customer data and calendars on the go.

• Its very safe

JOIN US LIVE! + CONTINUED EDUCATION

- Certification Lab 1-hour- Free for member

Ready to take it to the next level? Check out these great continuing education classes:

1. Digital marketing 201: Intro to digital marketing

2. Digital Marketing 301: Advanced Digital Marketing

CONCLUSION Be world-class online today: www.ocoos.com