University of MakatiJ.P Rizal ext., West Rembo

Makati City

PRODUCT AWARENESS AND SALES PROMOTION OF BIRCH TREE FULL CREAM MILK AS PERCEIVED BY THE STUDENT OF THE UNIVERSITY OF MAKATI FOR

THE YEAR 2011

Arminah Grace N. ReyesIII-CMK

Prof. Arthur S. Alvarez

October 2011

CHAPTER I THE PROBLEM AND ITS BACKGROUND

This chapter shows the following: introduction, company profile, and

statement of the problem, scope and limitations of the study, significance of the

study, market research objectives, and operation of terms.

Introduction

Milk is a white liquid produced by the mammary glands of mammals. It is

the primary source of nutrition for young mammals before they are able to digest

other types of food. Early-lactation milk contains colostrums, which carries the

mother's antibodies to the baby and can reduce the risk of many diseases in the

baby. The precise components of raw milk vary by species and by a number of

other factors, but it contains significant amounts of saturated fat, protein and

calcium as well as vitamin C. Cow's milk has a pH ranging from 6.4 to 6.8,

making it slightly acidic. According to the National Dairy Council, milk is filled with

nine essential nutrients that benefit our health: Calcium: Builds healthy bones

and teeth; maintains bone mass; Protein: Serves as a source of energy;

builds/repairs muscle tissue; Potassium: Helps maintain a healthy blood

pressure; Phosphorus: Helps strengthen bones and generate energy; Vitamin D:

Helps maintain bones; Vitamin B12: Maintains healthy red blood cells and nerve

tissue; Vitamin A: Maintains the immune system; helps maintain normal vision

and skin; Riboflavin (B2): Converts food into energy; Niacin: Metabolizes sugars

and fatty acids. In other words, milk packs quite a punch when it comes to

nutrition—and you don't have to drink a gallon to reap the benefits, the National

Dairy Council says. In fact, the council says that just one 8-ounce glass of milk

provides the same amount of vitamin D you'd get from 3.5 ounces of cooked

salmon, as much calcium as 2 1/4 cups of broccoli, as much potassium as a

small banana, as much vitamin A as two baby carrots and as much phosphorus

as a cup of kidney beans!

The Philippine Food and Nutrition Research Institute (FNRI) proposed the

Recommended Energy and Nutrition Intakes (RENI) to emphasize that the

standards are in terms of nutrients and not on food or diets. RENIs are defined

as levels of intakes of energy or nutrients to which the basis of current scientific

knowledge are considered adequate for the maintenance of health and well

being.   The RENI for calcium of Filipinos are based on the theoretical estimates

which take into account the need to protect children whose skeletal needs are

much more important determinants of calcium requirements. In this case, calcium

supplementation has been found to have a beneficial effect on those with low

calcium intake. Most Filipinos do not meet the required calcium intake making

them prone to calcium deficiency-related diseases such as osteoporosis,

according to a recent survey. Results of the 7th National Nutrition Survey (NNS)

show that children six to 12 years old have the lowest consumption of calcium

with an average of 0.26 grams per day. Calcium requirement differs according to

population groups and gender. Male and female Filipino adults aged 19 to 64

years old need 750 milligrams of calcium per day, while those aged 65 years old

and above need 800mg/day.

Birch Tree Full Cream Milk Powder is a product from the Philippines

manufactured by the Snow Mountain Dairy Corporation, a business unit

belonging to the Century Pacific Group of Companies (same group

manufacturing Century Tuna, Argentina, etc). Snow Brand has refocused on its

original corporate mission of contributing to consumer health by providing

superior milk and dairy products. For delicious, worry-free products, we are

carrying out integrated quality assurance activities from raw materials

procurement and production to distribution and sales. Our strategy includes

establishing a product safety inspection department; thorough implementation of

Hazard Analysis and Critical Control Point (HACCP) Management; enhancing

plant inspection systems; reinforcing the quality assurance system for the Snow

Brand group; and establishing a new food hygiene research facility and

contributes research results to society.

Snow Brand Milk Products Company, Ltd. once operated as the largest--

and most respected--dairy concern in Japan. During 2000, however, several of

the company's milk related products were responsible for widespread instances

of food poisoning among Japanese consumers. Just as the firm began to

restructure and slowly recover from the incident, subsidiary Snow Brand Foods

Co. was named in a beef labeling scandal. As a result, the company announced

in 2002 that it would spin off all of its businesses and transfer its milk and dairy

drink business to the National Federation of Agricultural Cooperatives

Associations and trading firm Itochu Corp.

Because of high competition exist in the market, Birch Tree Full Cream

Milk is now decreasing the sales and its number of competitors is fast growing in

the market. Another factor is that the product has no new strong brand image

and advertising strategy. Almost Pilipino prefers to buy products with good public

image.

Company Background

Century Pacific Group of Companies

Century Pacific Group of Companies, through its subsidiaries,

manufactures, markets, and distributes sea food, beef and meat, and milk

products. Its sea foods include fish, canned and pouched tuna, and frozen loins.

The company sells its products through supermarkets and grocery stores. It

exports its products to the United States, Canada, Europe, Asia, and Africa. The

company is based in Pasig City, the Philippines.

VISION

We will be respected as a team of passionate, consumer-oriented,

professional entrepreneurs committed to lead and work together to delight

families in the Philippines, the region, and the world. Guided by Divine

Providence, we will be a company of choice of every household and trade

partner, valued and trusted for our brands and products that deliver quality,

service, taste, convenience, innovation and affordability.

MISSION

Only a group that shares one mission, united by a common purpose, all

pulling in the same direction, guided by Divine Providence can set in motion and

realize the Mission of Century Pacific Group. This team knows that our destiny

will be a shared one. Success becomes attainable if we go together as a team.

VALUES

Respect for the Individual Humility

Teamwork Unity

Passion Malasakit

THE-TREE-OF-LIFE

The Tree of Life is a symbol of life and fertility. When nurtured, it grows tall

and strong. Providing shade from the heat or shelter in a storm. The Tree also

bears fruit that gives nourishment and prosperity. The Core Values of Century

Pacific Group are symbolized by the Core Values Tree, each part represents a

value that is integral to who we want to be, how we treat each other, and how we

relate to all the company's stakeholders.

The leaves of the CPG VMV Tree represent the Core Value of Respect for

the Individual. Each leaf is unique and small relative to the whole and yet each

one's contribution is welcome and integral to the big picture. The roots at the

bottom of the CPG VMV Tree form the base by which the company is founded

on. Together, they bear the weight of the whole tree with little difficulty. They

represent the Core Value of Teamwork. The topmost branch represents CPG's

Core Value of Passion for Excellence. It symbolizes the company's continuous

effort to reach the highest corporate ideals and ambitions.

The branches that hold together the CPG VMV Tree may be hidden by the

leaves, but they are the sturdy structures that support the form of the whole.

They represent the Core Value of Humility.

The trunk of the CPG VMV Tree represents the Core Value of Unity.

Members of the group are as one in its objectives and are as sturdy and firm in

conviction as the solid body of the tree. The shade that the CPG VMV Tree

provides a smaller sapling represents the Core value of Malasakit. Its branch

extends outward to provide refuge to those in need, a symbol of compassion and

sacrifice, and taking care of what's entrusted to each of us.

Mile stone

1978 Century Pacific Group started out as little more than a vision in the mind of

Mr. Ricardo S. Po, Sr.In 1978, after 3 years of diligent research and study,

Century Canning Corporation was established in the Philippines as a pioneering

tuna canning facility focusing mainly on processing and exporting the abundant

supply of tuna in Philippine waters.

1983 The Philippine`s biggest canned tuna exporter.

1983 Launched 555 Sardines

1986 Launched Century Tuna

1995 Launched Argentina Corned Beef

1998 Built sardine plant in Zamboanga

1999 Incorporated General Tuna Corporation

2001 Launched Yoshinoya restaurants

2001 Acquired and launched Birch Tree. It was also in 2001; fully embracing the

learnings from the saving grace of diversification, that Mr. Po led the introduction

of Birch Tree Full Cream Powdered Milk in the Philippines in 2001.

2003 Launched Angel Milk

2008 Acquired Kaffe de Oro and Home Pride

2009 Introduced Century Marinated Bangus.

CENTURY PACIFIC GROUPS

Our common purpose:

To nourish and delight everyone, everyday, everywhere

*CENTURY CANNING CORPORATION

Century Canning Corporation is the marine and tuna enterprise of Century

Pacific Group.

* GENERAL TUNA CORPORATION

General Tuna Corporation serves as the export arm of Century Pacific

Group.

* PACIFIC MEAT COMPANY INC.

The Pacific Meat Company, Inc. is the group`s meat subsidiary.

* SNOW MOUNTAIN DAIRY CORPORATION

In 2001, CPG expanded into the canned milk market with Snow Mountain

Dairy Corporation via the liquid milk and powdered milk brands that include Angel

Evaporada, Angel Filled Milk, Angel Condensada, Birch Tree Filled Milk, and

Birch Tree Powdered Milk.

* PACIFICA AGRO-INDUSTRIAL CORPORATION

Pacifica Agro-Industrial Corporation (PAIC) is a wholly-owned subsidiary

of Century Pacific Group and is engaged in the processing and manufacturing of

marine by-products, namely fish meal and fish oil.

* COLUMBUS SEAFOODS CORPORATION

Columbus Seafoods Corporation packs value with good taste and quality

in the canned sea foods category.

* CENTURY INTERNATIONAL (CHINA) CO., LTD.

Century International (China) Company Limited is a joint venture between

Century Pacific Group of Companies and Thai Union Manufacturing Company,

Ltd., and imports, markets, and distributes international food products like

Century Tuna and Fish snack foods.

* YOSHINOYA-CENTURY PACIFIC, INC.

Yoshinoya-Century Pacific, Inc. is the fast food and retail arm of Century

Pacific Group, catering to the growing market for food consumed outdoors.

Yoshinoya, a renowned fast food restaurant chain in Japan, was introduced by

YCPI in the Philippines in 2001.

PRODUCT LINE SEGMENTATION

CENTURY TUNA (Think Healthy, Think Century Tuna.)

ARGENTINA (Sarap at Sustansya, Pinagsama Na!)

555 (Sarap and Sulit.)

CENTURY QUALITY (Century Quality products are CPG's packaged seafoods

that use farmed and cultured species.)

BIRCH TREE (It's everybody's milk!)

ANGEL (Mas creamy, mas masarap.)

BLUE BAY (Deliciously irresistible)

WOW ULAM (Perfect for the busy, discriminating and budget conscious working

class!)

FRESCA ('Di ka mabibitin sa sarap!)

LUCKY 7 (Good taste, good quality, and excellent value)

SHANGHAI (quality, versatility, and value for money.)

HOME PRIDE (Sabaw palang, ulam na, sa presyong abot-kaya!)

KAFFE DE ORO (so rich, so creamy! Aroma palling, masarap na!

PROTEUS (superior value and international quality standard in marine by-

products.)

YOSHINOYA (Japan’s famous Beef Bowl known as Gyudon)

MAINSTREAM PRODUCTS (bring not only products with excellent quality but

also create ties that maintain our relationship with our buyers.)

BRANDED EXPORT PRODUCTS (export branded products to continents and

territories around the globe.)

CENTURY PACIFIC GROUP FOOD SERVICE (The Century Pacific Foodservice

Division is the business solutions provider of CPGC.)

PRODUCT LIST

Birch Tree Full Cream Milk Powder

Birch Tree Full Cream Milk is made from 100% pure cow's milk with no

added sugar and no added vegetable oil. Kids can enjoy the delicious full cream

taste while moms enjoy great savings. Kid Sarap, Laking Tipid, make Birch Tree

the Smart Choice. It's everybody's milk!

Variant Case Packing Sizes

Birch Tree Full Cream Powder (packs) 26g 15x12 x26g

Birch Tree Full Cream Powder (box) 80g 72x80g

Birch Tree Full Cream Powder (pouch) 80g 72x80g

Birch Tree Full Cream Powder 150g 24x150g

Birch Tree Full Cream Powder (box) 300g 24x300g

Birch Tree Full Cream Powder (pouch) 300g 24x300g

Birch Tree Full Cream Powder 700g 12x700g

Birch Tree Full Cream Powder 1.8kg 6x1.8kg

Birch Tree Full Cream Milk Powder is a product from the Philippines

manufactured by the Snow Mountain Dairy Corporation, a business unit

belonging to the Century Pacific Group of Companies (same group

manufacturing Century Tuna, Argentina, etc).

Birch Tree Full Cream Milk is made from 100% pure cow's milk, high in

calcium and phosphorus which are essential in building bones and maintaining

bone health. It's also a good source of Zinc that promotes growth and

development, Magnesium that helps maintain muscle and nerve function, Vitamin

A for sharp eyesight, and B vitamins (B1 and B2) for good body resistance.

Unlike most milk drinks in the market, Birch Tree has no sugar or vegetable

oil added. Other filled milk powders or milk powder drinks would have these

additives deteriorating the nutritional value of pure cow's milk, hence they are

less expensive.

Birch Tree has been in the market since the 1970's and made a recent

come back with its re-launch in 2009. It has been known for its famous catch

phrase "It's everybody's milk!" and its iconic elements (1) cow in the meadow &

(2) birch tree on its (3) yellow and green packaging.

The product has been developed under the authority of the Holland

Creamery and Dairy International Corporation, so value nutrition and quality are

guaranteed.

Birch Tree Full Cream Milk are available in 26g, 80g and 300g pouches,

150g and 700g box, 1.8Kg and 2.5Kg cans in local supermarkets and groceries

in the Philippines.

Statement of the problem

The main inquiry of the study is to determine the “Product Awareness and

Sales Promotion of Birch Tree Full Cream Milk in Makati as perceived by the

student of University of Makati from the year 2011”. Specifically it seeks to

answer the following questions.

1. What is the demographic profile of the respondent in terms of:

1.1Age

1.2Civil Status

1.3Gender

1.4Religion

1.5Level of Income

1.6Family size

1.7Occupation status

1.8 Educational attainment

1.9Nationality

1.10 Makati Residency

2. What are the factors affecting the “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the

student of University of Makati from the year 2011” in terms of:

2.1Price

2.2Packaging

2.3Branding

2.4Benefits

2.5Quantity

2.6Quality

2.7Competition

2.8Distribution

2.9Promotion

2.10 Advertisement

2.11 Place

3. What is the significance relationship of the demographic profile to the

factors affecting the “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”?

4. What are the problems of “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”?

5. What is the best solution to improve the level of effectiveness of “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati

as perceived by the student of University of Makati from the year 2011”?

Market research objectives

The main inquiry of the study is to determine the “Product Awareness and

Sales Promotion of Birch Tree Full Cream Milk in Makati as perceived by the

student of University of Makati from the year 2011”. Specifically it seeks to

answer the following questions.

The objectives of the study are the following:

1. To be able to know the demographic profile of the respondent in terms of:

1.1Age

1.2Civil Status

1.3Gender

1.4Religion

1.5Level of Income

1.6Family size

1.7Occupation status

1.8Educational Attainment

1.9Nationality

1.10 Makati Residency

2. To determine the factors affecting the “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the

student of University of Makati from the year 2011” in terms of:

2.1Price

2.2Packaging

2.3Image

2.4Benefits

2.5Quantity

2.6Quality

2.7Competition

2.8Distribution

2.9Promotion

2.10 Advertisement

2.11 Place

3. To ascertain the significance relationship of the demographic profile to the

factors affecting the “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”?

4. To determine the problems of “Product Awareness and Sales Promotion

of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”?

5. To determine the best solution to improve the level of effectiveness of

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year

2011”?

SCOPE AND LIMITATIONS

Scope of the study

The study was all about the Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University

of Makati for the year 2011, the study will focus only to the of Birch Tree Full

Cream Milk. The product awareness refers to the knowledge of the

respondent about the product. The sales promotion refers to the level of

effectiveness on how the product was introduced to the respondent. The

study will conduct inside the University of Makati. The respondent preferred

by the researcher was from the student of the university, particularly under

CBA program taking up the same course of the researcher which is Bachelor

of Science in Marketing or BS MARKETING. The study gathered secondary

information from the internet, news articles and the primary data from the

respondent of the study

Limitations of the study

The limitation of the study produce by the Snow Mountain dairy Company

under the Century Pacific Group will only Birch Tree Full Cream Milk other

product is not included. The study will seek to answer the following questions

about, what is the demographic profile of the respondent in terms of: age, civil

status, gender, religion and Level of Income. What are the factors affecting the

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati for the year 2011” in

terms of: price, packaging, image, benefits, quantity, competition, distribution,

and promotion. What is the significance relationship of the demographic profile to

the factors affecting the “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011?What are the problems of “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”?What is the best solution to improve the

level of effectiveness of “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”?

The result of the study will be limited for the year 2011, the respondent of

this study are only student coming from the university of Makati under Bs

marketing course. Other colleges department is not included. Other brands of

product of the company are not being focus in the study.

Significance of the study

For the government, to secure the quality of the products. The study

gives the insight about Birch Tree milk and other brand milk drinks, and check if

the product was beyond proper producing process.

For the environment, to secure the balance in nature, the product was

made to make things easy. The study will give some concern about the

environment values when making products.

For the company itself, to work hard to develop their product, with this

study the company might identify the strength and weaknesses, Opportunity and

Threats or the SWOT analysis about the product. Improve the product to make it

more marketable.

For the costumer, the product was made for them, to give them excellent

and quality products and to be able to satisfy their needs and wants. The study

will identify the consumer needs and wants.

For the researcher, while doing this study the researcher will practice and

exercise his mental and creative ability which is good. And the study can gain

knowledge.

For the mutual researcher, who are later on conduct study. They can use

this as they reference. The information in this study might help them to finish their

study.

For marketing students of University of Makati, the respondents of this

study. They can use this study as their references for making market research

papers.

Operational definitions of terms

Awareness

-personal knowledge about the certain product.

Balance

-means environmental friendly.

Foundation

-source of information about the product.

Innovation

-changing the external part of the product.

Promotion

-the way how the product was being introduced.

Sales

-the Birch Tree Full Cream Milk product.

Wisely

-thinking of the level of value.

CHAPTER II

RELATED LITERATURE AND STUDIES

This chapter shows the related literature and studies in local and foreign.

Local Literature

Milk has often been touted as the most ideal food when it comes to meeting the

nutritional needs of human beings. In fact, unlike other mammals, we humans are the

only ones who continue to drink milk way past infancy.

References to milk can be found in the Bible which portrays Palestine as the “land of

milk and honey” and even the Koran describes milk as “pure and pleasant for those who

drink, it”.

In Greek mythology, the goddess Hera accidentally spilled her breast milk and it was

transformed into the Milky Way. Closer to home is the Cambodian legend depicting milk

as the elixir of immortality that the gods of Angkor fought over.

It is then only fitting that the Philippine dairy industry whose principal product is milk -

a universal symbol of life and nourishment – is given a new lease on life not only through

additional funding for the National Dairy Authority but also because of the revitalized and

innovative leadership of the Dairy Confederation of the Philippines and the full

cooperation and collaboration of dairy farmers and cooperatives.

Because of the growing demand for milk and other dairy products and the fact that a

tropical country like the Philippines with its abundant rainfall is ideal for pasture lands, I

cannot overemphasize the amazing potential of the Philippines to emerge as a dairy

hub.

Technical expertise when it comes to raising animals for milk production is also not

lacking in the country. Neither is there a dearth of individuals and groups willing to learn

how to be effective and successful dairy farmers.

The Dairy Confederation of the Philippines and the National Dairy Authority also has

no shortage of supporters and able partners in government who are serious about

helping our dairy industry develop and our dairy farmers prosper. 

Here are critical issues that must be addressed for this to happen:

1. Links must be established between rural producers and urban consumers especially

since specialty coffee shops in Metro Manila are increasing their demand for fresh milk.

2. Farmer cooperatives must have better access to institutional credit to allow for herd

expansion and better maintenance of animals.

3. The issue of unproductive animals and better feeding practices must also be

addressed.

4. Access to veterinary and breeding services should be significantly improved.

5.  Farmers must be encouraged and taught to convert milk into other products such as

cheese and native milk-based delicacies which will fetch higher prices than liquid milk.

Pasteurization and other methods to increase the shelf-life of milk will also translate

to more revenues for the farmers.

Competitiveness is crucial for the survival of small dairy farmers. Efforts must

therefore be made to reduce the cost of production. Increasing productivity of the

animals, enhanced health care and breeding facilities and management of dairy animals

can reduce considerably the cost of milk production.

The theme for this year’s Dairy Confederation Convention – “Sa Dairy Ang Kita Ay

Daily” – underscores the regular cash income that farmers will get from milk. Unlike

crops such as rice, corn or vegetables that follow cycles of planting and harvesting, dairy

farming assures rural folk of continuous income on a daily basis. Additionally, dairy

farmers’ children are also guaranteed a fresh supply of nutritious milk daily.  Moreover,

since dairy farming is not affected by weather conditions as much as agricultural farming

is, there is relatively less risk in this endeavor.

Unfortunately, farmers still do not prioritize dairying when their crop yields are good

and the weather is favorable. Dairy farming is considered by most as secondary to

actual agricultural farming.

The Dairy Confederation must encourage a shift in mindset so that dairying will not

be treated merely as an insurance against crop failure but must be valued as equally

profitable as traditional farming.

As far as the government is concerned, its role is clear – it must provide adequate

funding to promote and protect the dairy industry; it must ensure a fair playing field so

that more cooperatives and the private sector will be encouraged to invest in the dairy

industry; and it must provide the requisite incentives to give the industry the boost it

needs to be truly dynamic and self-sufficient.

The Philippines has the dubious distinction of being the only country in Asia that has

a single digit tariff on milk and milk products. Other Asian countries like India, Japan,

Vietnam and Thailand all levy taxes more than 10 times the measly 3% that the

Philippines imposes on imported milk. I am aware of moves from the National Dairy

Authority and the Dairy Confederation of the Philippines to increase the current tariff

from 3 to 18% which is the WTO bound rate for liquid milk but this proposal was turned

down by the Tariff Commission.

If the Dairy Con and the NDA are still interested in pursuing this strategy to protect

and develop the young Philippine dairy industry, make prices of locally-produced milk

more competitive vis-à-vis imported brands, and to prevent our markets from being

flooded with cheap imported milk, I shall be willing to sponsor a measure not only

establishing a Milk Feeding Fund out of the tax  collection of the National Government

from milk imports like what was filed in both Chambers of Congress in the past years but

a measure actually mandating the imposition of higher tariffs on imported milk products.

The current tariff rate is abysmally low not only compared to the rates imposed by

our neighboring countries; it is also very low compared to the bound rates allowed by the

General Agreement on Tariffs and Trade (GATT). In fact, the NDA points out that our

actual applied tariff of 3% on milk imports is the same rate enforced by industrialized

countries with highly developed dairy industries.

Certainly, we will be hard-pressed to fully develop our own dairy industry if we

continue to impose such low taxes to the detriment of the fledgling dairy sector and to

the disadvantage of small coop farmers whose local milk will never be able to compete

with the very inexpensive imported milk products whose producers are subsidized by

their respective governments.

Government must put realistic policies in place to make the Philippine dairy industry

competitive and vibrant. But while the government is committed to providing all possible

assistance to establish a vigorous dairy industry, there is urgent need for the

wholehearted collaboration and support from the private sector to meet global

challenges.

The support of the private sector is indispensable if the dairy industry will be able

to fulfill its vast potentials. It will be instrumental in infusing additional funds and the

needed skills that will propel the industry forward.

I urge you to take advantage of this largely untapped sector which, I am certain,

shall be only too willing to invest in a growing industry. 

Foreign Literature

In 1863, French chemist and biologist Louis Pasteur invented pasteurization, a

method of killing harmful bacteria in beverages and food products.

In 1884, Doctor Hervey Thatcher, an American inventor from New York, invented

the first glass milk bottle, called 'Thatcher's Common Sense Milk Jar', which was sealed

with a waxed paper disk. Later, in 1932, plastic-coated paper milk cartons were

introduced commercially as a consequence of their invention by Victor W. Farris.

The town of Harvard, Illinois celebrates milk with a summer festival known as

"Milk Days". Theirs is a different tradition meant to celebrate dairy farmers in the "Milk

Capital of the World."

Human milk is not produced or distributed industrially or commercially, however,

milk banks exist that allow for the collection of donated human milk and its redistribution

to infants who may benefit from human milk for various reasons (premature neonates,

babies with allergies, metabolic diseases, etc.)

All other female mammals do produce milk, but it rarely or never is used to

produce dairy products for human consumption.

According to the National Bison Association, American bison (also called

American buffalo) are not milked commercially, however, various sources report cows

resulting from cross-breeding bison and domestic cattle are good milk producers, and

have been used both during the European settlement of North America and during the

development of commercial Beefalo in the 1970s and 1980s.

Milk is an opaque white liquid produced by the mammary glands of female

mammals (including monotremes). It provides the primary source of nutrition for

newborn mammals before they are able to digest other types of food. The early lactation

milk is known as colostrum, and carries the mother's antibodies to the baby. It can

reduce the risk of many diseases in the baby. The exact components of raw milk vary by

species, but it contains significant amounts of saturated fat, protein and calcium as well

as vitamin C.

There are two distinct types of milk consumption: a natural source of nutrition for

all infant mammals; and a food product for humans of all ages derived from other

animals.

In almost all mammals, milk is fed to infants through breastfeeding, either directly

or, for humans, by expressing the milk to be stored and consumed later. Some cultures,

historically or currently, continue to use breast milk to feed their children until as old as

seven years.

In many cultures of the world, especially the Western world, humans continue to

consume milk beyond infancy, using the milk of other animals (in particular, cows) as a

food product. For millennia, cow milk has been processed into dairy products such as

cream, butter, yogurt, ice cream, and especially the more durable and easily

transportable product, cheese. Industrial science has brought us casein, whey protein,

lactose, condensed milk, powdered milk, and many other food-additive and industrial

products.

Humans are an exception in the natural world for consuming milk past infancy.

Even those humans who drink milk after eating solid foods are uncommon within the

whole of humanity. Most humans lose the ability to fully digest milk after childhood (that

is, they become lactose intolerant). The sugar lactose is found only in milk, forsythia

flowers, and a few tropical shrubs. The enzyme needed to digest lactose, lactase,

reaches its highest levels in the small intestines after birth and then begins a slow

decline unless milk is consumed regularly. On the other hand, those groups that do

continue to tolerate milk often have exercised great creativity in using the milk of

domesticated ungulates, not only of cows, but also sheep, goats, yaks, water buffalo,

horses, and camels.

The term milk is also used for whitish non-animal substitutes such as soy milk,

rice milk, almond milk, and coconut milk. Even the regurgitated substance secreted by

glands in the mucosa of their upper digestive tract which pigeons feed their young is

called crop milk though it bears little resemblance to mammalian milk.

Animal milk is first known to have been used as human food at the beginning of

animal domestication. Cow milk was first used as human food in the Middle East. Goats

and sheep were domesticated in the Middle East between 9000 and 8000 BC. Goats

and sheep are ruminants: mammals adapted to survive on a diet of dry grass, a food

source otherwise useless to humans, and one that is easily stockpiled. The animals

were probably first kept for meat and hides, but dairying proved to be a more efficient

way of turning uncultivated grasslands into sustenance: the food value of an animal

killed for meat can be matched by perhaps one year's worth of milk from the same

animal, which will keep producing milk — in convenient daily portions — for years.

Around 7000 BC, cattle were being herded in parts of Turkey. There is evidence

from DNA extraction of skeletons from the Neolithic period that people in the northern

Europe could not consume milk as they were missing the necessary genes to process

lactose. Scientists claim it is more likely that the genetic mutation allowing the digestion

of milk arose at some point after dairy farming began. The use of cheese and butter

spread in Europe, parts of Asia and parts of Africa. Domestic cows, which previously

existed throughout much of Eurasia, were then introduced to the colonies of Europe

during the Age of exploration.

Milk was first delivered in bottles on January 11, 1878. The day is now

remembered as Milk Day and is celebrated annually. The town of Harvard, Illinois also

celebrates milk in the summer with a festival known as Milk Days. Theirs is a different

tradition meant to celebrate dairy farmers in the "Milk Capital of the World."

Local Studies

Data from the Philippine National Dairy Authority (NDA) shows that in terms of

volume, domestic milk production grew 3.44 percent from 12,870 metric tons in 2006 to

13,320 metric tons last year. Value of dairy production in 2007 amounted to P387.11

million ($7.9 million at current exchange rate1). Local milk production is projected to

continue to increase due to the growing demand for fresh milk. The country produces

less than one percent of its total annual dairy requirement and imports the balance.

As of January 1, 2008, there were an estimated 28,191 dairy animals, an

increase of about 8 percent from the previous year, comprised of dairy cattle (13,864),

water buffalo (13,416) and dairy goats (911). Dairy cattle numbers, in partic ular,

increased by nearly 15 percent due mainly to the on going herd build-up programs of the

NDA. Dairy animal numbers are expected to continue increasing by 500-1,000 annually,

due to this government program as well as increasing farmgate prices for milk.

The Philippines, with an estimated population of 86 million, growing annually at

2.36 percent, is a large market for milk and milk products. Dairy products are the

country’s second largest agricultural import after wheat. The country’s dairy industry,

which sources 99 percent of its inputs from abroad, is estimated to generate sales of up

to $1 billion annually. The Philippines is now the 3rd largest market for U.S. dairy

products, after Mexico and Canada. Total dairy exports last year reached $152 million,

up nearly 58 percent from 2006. The top US dairy exports to the Philippines in 2007

were: nonfat dry milk powder ($100 million), whey ($23 million) and cheese ($4.3

million).

Dairy products are the country’s second largest agricultural import after wheat. In

2007, imports of milk and milk products declined by about 2 percent in liquid milk

equivalent (LME), from 1,733 MMT in 2006 to 1,740 MMT last year. While the value of

total milk exports grew by as much as 43 percent last year due mainly to the significant

rise in world market prices of dairy products which started in 2006 and a slowdown in

global milk production. The major country suppliers by volume were New Zealand with

42 percent share of the total imports; followed by the United States with 18 percent and

Australia at 13 percent.

The National Dairy Authority, an attached agency of the Philippine Department of

Agriculture, is mandated to ensure the accelerated development of the Philippine dairy

industry through policy and program implementation. The NDA aims to accelerate dairy

herd build-up and milk production, enhance dairy business through the delivery of

technical services at farm and enterprise levels, increase the coverage of milk feeding

programs to reduce malnutrition and mobilize broad support for local milk consumption.

Metro Manila remains as the major market for fresh milk classified into business

and consumer markets. The business markets include the institutional markets and the

retail sector such as coffee shops, hotels, restaurants, supermarkets and small retailers.

Meanwhile, the consumer markets include households and schools through the milk

feeding program of the government.

The main target of local milk processors are the institutional buyers like coffee

shops. Specialty coffee shops are good markets because of the continuing trend

towards coffee consumption as a lifestyle in the country. Local suppliers are enjoying

this market as most coffee shops demand local fresh milk for their coffee concoctions

because of its superior taste and ability to promote foaming compared to UHT milk.

Custer C. Deocaris of the Cancer Research and Radiation Biology Laboratory of

the Philippine Nuclear Research Institute, Richmond L. Gregorio and Yvette Maureen Y.

Chua of the Department of Biochemistry, University of Sto. Tomas (UST) determined the

presence of selective cytotoxicity of human MAL (HuMAL) in buffalo milk (Philippine

carabao milk).

The researchers found that Philippine carabao's milk, "induces activity via

apoptosis in two cancer cell lines, A549 lung adenocarcinoma and SkBr3 breast

carcinoma." The cytotoxic activity of buffalo alpha lactalbumin (BAL) isolated in this

study is shown through programmed cell death and the analysis suggests that BAL is

the apoptosis-inducing component of milk. The amino acid (a type of molecule that forms

the basic building block of proteins) sequence of BAL is similar to HuMAL with one

amino acid difference. The results suggest that the mechanisms that BAL initiates

apoptosis are the same with HuMAL. The initiation of apoptosis is not yet clear but future

studies on BAL could lead to the three mechanisms that MAL engages in switching on

the programmed cell death pathway.

Philippine carabao (Bubalus bubalis L.) milk contains higher fat (10.4%) and

protein (5.9%) compared to Holstein cow's milk (3.5% and 3.1%, respectively), which

makes it a good source of nutrients. One component of milk protein is the alpha

lactalbumin, "an important protein in the synthesis of lactose and its presence is central

to the process of milk synthesis," the researchers said.

Milk allergy, a form of food allergy, refers to adverse reaction to milk that is

mediated by the body’s immune system. In milk allergy, the immune system mistakenly

identifies a specific protein (allergen) in milk as a harmful substance. Consequently, it

reacts inappropriately and often overwhelmingly causes a variety of signs and

symptoms. Often, these symptoms are mild such as sneezing, itchy and runny nose,

watery eyes, itchiness of the skin and skin rashes including hives. But sometimes they

can be severe and, as in case of anaphylactic shock, may even be life threatening.

Anaphylactic shock is an extreme form of allergic reaction that is characterized by

sudden swelling and constriction of the airways causing difficulty of breathing and

widening of blood vessels all over the body causing a drop in blood pressure.

Coconut Milk is a sweet, milky white cooking base derived from the meat of a

mature coconut. The color and rich taste of the coconut milk can be attributed to the high

oil content and sugars. Coconut milk is prepared by squeezing the grated coconut meat

using a mechanical press. It is used mainly to make desserts and rich, dry sauces. It is

also used for soup and cooking.

The milk and concentrate intake among calves did not differ significantly between

treatments. The 4 liters milk ration/calf in the form of raw milk or milk replacer solution

was just enough to meet the daily feed requirements of the animals. No major health

problem was observed among calves fed with the milk substitute. Using milk replacer as

substitute to raw milk in calf rearing resulted to lower feed cost (Php114.60 vs

PhP162.80). A daily savings of 29.61% (PhP48.20/calf) was attained in calves fed the

milk replacer. The feed cost per kilogram gain in weight of calves fed with milk replacer

was reduced by 18.91% (PhP43.30).

In the Philippines, milk has become popular with children even while Filipinos are

not generally known to be milk drinkers. Filipinos consume only 44 grams per capita per

day (or roughly 3 tablespoons) and the commodity constitutes only 5.5% of the total

weight of a typical daily Filipino diet (Philippine Nutrition Facts and Figures, FNRI 2001).

Based on the Nutritional Guidelines for Filipinos (NGF, 2000), milk as an important

dietary source of calcium, contains highly absorbable calcium and complements a rice-

vegetable-based diet. The commodity is also a good source of protein, vitamin A and the

B-vitamins. Due to the persistent protein-energy malnutrition among the preschool

children and the increasing risk to osteoporosis among adults, NGF Guideline No. 7

proposes to: "Consume milk, milk products or other calcium-rich foods such as small fish

and dark green leafy vegetables everyday

TAGUIG CITY, METRO MANILA - Most Filipinos do not meet the required

calcium intake making them prone to calcium deficiency-related diseases such as

osteoporosis, according to a recent survey.Results of the 7th National Nutrition Survey

(NNS) show that children six to 12 years old have the lowest consumption of calcium

with an average of 0.26 grams per day.Calcium requirement differs according to

population groups and gender.Male and female Filipino adults aged 19 to 64 years old

need 750 milligrams of calcium per day, while those aged 65 years old and above need

800mg/day, based on the Recommended Energy and Nutrient.

Foreign Studies

Based on the study in Chitungwiza and Harare urban markets in Zimbabwe

about the level of brand awareness and factors underlying brand preference of dairy

brands. Branding is increasingly being used as a strategy for managing markets in

developed countries while developing countries still lag behind. There is need for

agricultural marketers to incorporate these findings in the formulation of responsive

marketing strategies. Four factors were identified as key determinants of dairy product

choice namely promotion, price and availability of product,

People who ate the most full-fat dairy had a 69% lower risk of cardiovascular

death than those who ate the least. Otherwise stated, people who mostly avoided dairy

or consumed low-fat dairy had more than three times the risk of dying of coronary heart

disease or stroke than people who ate the most full-fat diary.

Australians tend to severely restrict or cut out dairy foods when they try to lose

weight. The heavy promotion of low fat milks may be contributing to the false belief that

dairy foods are inherently fattening. Dairy foods contain saturated fats, which have been

associated with increased blood cholesterol levels. This isn't a threat to good health if

these products are consumed in moderation as part of an otherwise nutritious and varied

diet. Switching to low fat milk will increase the nutrient density and decrease the energy

density in the diet.

Recent studies have also found that people who eat a lot of dairy products or

dairy product nutrients like calcium, have a reduced risk of developing colon cancer.

Research in the U.S. found high intake of fruits and vegetables combined with

low-fat dairy decreased blood pressure more than fruits and vegetables alone.

A New Zealand scientist believes a protein found in milk could be responsible for

thousands of cases of heart disease world-wide. Specifically, beta casein A1, found in

milk from Westernised countries has been suggested to increase risk for heart disease

in people at already high risk. In contrast, beta casein A2 is thought to be harmless.

Casein A1 is thought to break up more readily in the blood stream than A2 and cause

damage to the arteries. A2 is found milk from Indian and African cattle. This hypothesis

is yet to be proven and is very controversial. Studies are underway in Australia to prove

whether these proteins affect blood vessel health in people with known cardiovascular

risk factors. Further evidence is needed before so called "healthy" forms of milk are

proactively marketed to the public as a way of helping to reduce the risk of heart

disease.

A study published in the Am J Clin Nutr 2002; 76: 675-80 by Black et al reported

that children who avoid milk tended to be fatter than children who drank milk. This may

be because milk is being replaced by high energy drinks such as fruit juice or soft drinks.

Another study published in the Journal of American Dietetic Association in 2002 found

that American children aged 5 to 17 years who drink flavored milk have higher total milk

intake, lower soft drink and fruit drink intake, but similar fruit juice intake. Almost 4,000

children were studied. Flavored milk did not add to the total sugar or fat content of the

diet. As children move into adolescence, at the time they need the most calcium, they

tend to decrease milk consumption and greatly increase the intake of soft drinks. For

some children in this study, sugar intake from soft drinks represented a quarter or third

of daily calorie requirements; at such high intakes it becomes very difficult to obtain

required nutrients without gaining a lot of weight. Milk is clearly a nutrient-dense food

that should be consumed in preference to beverages more popular with children -

flavored milks might be more acceptable to children.

Milk and milk products are thought to have a protective effect against tooth

decay.

Eating cheese and other dairy products:

Reduces oral acidity (which causes decay)

Stimulates saliva flow

Decreases plaque formation

Decreases the incidence of dental caries.

It is commonly believed that nasal stuffiness is related, in part, to how much milk

you regularly drink. Many people who suffer from frequent colds or recurrent sinus

infections, for example, have at least heard of cutting out milk as a possible remedy.

However, there is no scientific basis to this theory. Milk, whether it is cow or goat,

modified or otherwise, doesn't encourage extra mucous production in the human body.

Curiously, this belief seems localized to Australia.

Some people switch to goat's milk because of perceived sensitivities to cow's

milk. If a person has an allergic sensitivity, it is usually due to one or more of the proteins

in milk.

The proteins in goat's milk are closely related to those in cow's milk so replacing

one type of milk with the other usually doesn't make any difference. There will only be a

benefit in switching if the protein or component in cow's milk is not present in goat's milk.

Although cow and goat's milk are similar in composition, goat's milk is a greater source

of calcium but a poorer source of folate.

Milk allergies are more common in very young children and most tend to grow

out of them or build up a tolerance to milk.

To meet the body's daily calcium requirement, it is recommended that you eat

three serves of dairy products a day. One serve is equivalent to:

250ml of milk

35g (1 matchbox) of cheese

200g yoghurt

200g (4 small scoops) of ice cream.

Milk products which are poor calcium sources include cream, cottage cheese,

ricotta cheese and cream cheese. People who do not eat any dairy products may have

difficulty meeting their daily calcium requirements. They will need to pay special attention

to other dietary sources of calcium.

Teenagers who drank 560ml of fat-free milk a day were 44 percent more likely to

develop spots than those who rarely or never drank milk, a US study found. Full-cream

milk raised the risk by 12 per cent and low-fat milk by 16 per cent. The Harvard

researchers said the common practice of milking cows when they were pregnant

increased the content of certain hormones which the human body was not designed to

deal with. Once in the body, they caused oil-producing glands to work overtime which,

together with dead skin cells, blocked pores and created spots. Processing milk to make

low-fat versions possibly raised levels of the hormones.

In total, 10 studies were identified. Their results show a high degree of

consistency in the reported risk for heart disease and stroke, all but one study

suggesting a relative risk of less than one in subjects with the highest intakes of milk. A

pooled estimate of relative odds in these subjects, relative to the risk in subjects with the

lowest consumption, is 0.87 (95% CI 0.74–1.03) for ischaemic heart disease and 0.83

(0.77–0.90) for ischaemic stroke. The odds ratio for any vascular event is 0.84 (0.78–

0.90). Cohort studies provide no convincing evidence that milk is harmful. While there

still could be residual confounding from unidentified factors, the studies, taken together,

suggest that milk drinking may be associated with a small but worthwhile reduction in

heart disease and stroke risk.

Milk is a causative factor in most health problems plaguing Americans consuming

the Basic American Diet. The drinking of cow milk has been linked to iron-deficiency

anemia in infants and children; it has been named as the cause of multiple forms of

allergies and plays a central role in the origins of atherosclerosis and heart attacks.

Cow milk is linked with recurrent ear infections and bronchitis, leukemia, multiple

sclerosis, rheumatoid arthritis, and simple dental decay. Milk is a carrier of radioactive

substances. Dairy products are major contributors of saturated fat and cholesterol to the

diet. According to cardiologist Dean Ornish, M.D.,

Processed milk began containing differing amounts of fat during the 1950s. A

serving (1 cup or 250 ml) of 2%-fat milk contains 285 mg of calcium, which represents

22% to 29% of the daily recommended intake (DRI) of calcium for an adult. Depending

on the age, 8 grams of protein, and a number of other nutrients (either naturally or

through fortification):

Biotin and pantothenic acid are B vitamins important for energy production.

Iodine is a mineral essential for thyroid function.

Potassium and magnesium are for cardiovascular health.

Selenium is a cancer-preventive trace mineral.

Thiamine is a B-vitamin important for cognitive function, especially memory.

Vitamin A is critical for immune function.

Vitamin B12 and riboflavin are necessary for cardiovascular health and energy

production.

Vitamins D and K are essential for bone health.

The amount of calcium from milk that is absorbed by the human body is disputed.

Calcium from dairy products has a greater bioavailability than calcium from certain

vegetables, such a spinach, that contain high levels of calcium- chelating agents, but a

similar or lesser bioavailability than calcium from low-oxalate vegetables such as kale,

broccoli, or other vegetables in the Brassica genus.

A glass of milk can contain a cocktail of up to 20 painkillers,

antibiotics and growth hormones, scientists have shown. Using a highly

sensitive test, they found a host of chemicals used to treat illnesses in animals

and people in samples of cow, goat and human breast milk. The doses of drugs

were far too small to have an effect on anyone drinking them, but the results

highlight how man-made chemicals are now found throughout the food chain.

The highest quantities of medicines were found in cow’s milk.

CHAPTER IV

PRESENTATION AND ANALYSIS OF DATA

This chapter shows the presentations and analysis of data. It revealed the

tabular and graphical representation of the entire study and its analysis of data

based on the questionnaire given.

TABLE 1THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO: DO YOU DRINK MILK PRODUCTS?

DO YOU DRINK MILK PRODUCTS?

F %

YES 400 100%NO 0 0%

TOTAL 400 100%

Table 1 revealed the frequency and percentage distribution according to:

Do you drink milk products. Its shows that the answers are (100%) yes.

YES NO0%

10%20%30%40%50%60%70%80%90%

100%

100%

0%

DO YOU DRINK MILK PRODUCTS?

FIGURE1. THE GRAPHICAL PRESENTATION ACCORDING TO: DO YOU DRINK MILK PRODUCTS.

TABLE 2THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO: DO

YOU HAVE YOUR FAVORITE MILK DRINK?

DO YOU HAVE YOUR FAVORITE MILK

DRINK?

f %

YES 280 70%NO 120 30%

TOTAL 400 100%

Table 2 revealed the frequency and percentage distribution according to:

Do you have your favorite milk drink? Its shows that (70%) answer are yes and

(30%) answers are no.

70%

30%

DO YOU HAVE YOUR FAVORITE MILK DRINKS?

YESNO

FIGURE2. THE GRAPHICAL PRESENTATION ACCORDING TO: DO YOU HAVE YOUR FAVORITE MILK DRINK?

TABLE 3THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

AGE

AGE F %

20 AND BELOW 300 75%

21-25 80 20%

26-30 20 5%

TOTAL 400 100%

Table 3 revealed the frequency and percentage distribution according to

Age. Its shows that (75%) are 20 and below, (20%) are 21-25 years old, (5%) are

26-30 years old.

75%

20% 5%

AGE

20 AND BELOW21-2526-30

FIGURE3 . GRAPHICAL PRESENTATION ACCORDING TO AGE

TABLE 4

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO CIVIL STATUS

CIVIL STATUS F %

SINGLE 380 95%

MARRIED 20 5%

TOTAL 400 100%

Table 4 revealed the frequency and percentage distribution according to

civil status. Its shows that (95%) are single and (5%) are married.

95%

5%

CIVIL STATUSSINGLE MARRIED

FIGURE4 . GRAPHICAL PRESENTATION ACCORDING TO CIVIL STATUS

TABLE 5

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO GENDER

GENDER f %MALE 140 35%

FEMALE 260 65%TOTAL 400 100%

Table 5 revealed the frequency and percentage distribution according to

gender. Its shows that (35%) are male and (5%) are female.

35%

65%

GENDER

MALEFEMALE

FIGURE 5 . GRAPHICAL PRESENTATION ACCORDING TO GENDER

TABLE 6

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO RELIGION

RELIGION F %ROMAN CATHOLIC 270 67.5%IGLESIA NI KRISTO 50 12.5%

BORN AGAIN CHRISTIAN

60 15%

OTHERS 20 5%TOTAL 400 100%

Table 6 revealed the frequency and percentage distribution according to

religion. Its shows that (67.5%) are Roman Catholic, (12.5%) are Iglesia ni Kristo,

(15%) are Born again Christian, and (5%) are others religion.

ROMAN CATHOLIC IGLESIA NI KRISTO BORN AGAIN CHRISTIAN

OTHERS0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

67.50%

12.50% 15.00%5.00%

RELIGION

FIGURE6 . GRAPHICAL PRESENTATION ACCORDING TO RELIGION

TABLE 7

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO LEVEL OF INCOME

LEVEL OF INCOME f %BELOW 10000 250 62.5%10001-15000 80 20%15001-20000 40 10%20001-25000 10 2.5%25001-30000 10 2.5%30001-35000 0 0%35001-40000 10 2.5%

TOTAL 400 100%

Table 7 revealed the frequency and percentage distribution according to

level of income. Its shows that (62.5%) are below 10000, (20%) are 10001-

15000, (10%) are 15001-20000, (2.5%) are 20001-25000, (2.5%) are 25001-

30000, (0%) are 30001-35000, and ( 2.5%) are 35001-40000.

63%

20%

10%3% 3% 3%

LEVEL OF INCOME

BELOW 1000010001-1500015001-2000020001-2500025001-3000030001-3500035001-40000

FIGURE7 . GRAPHICAL PRESENTATION ACCORDING TO LEVEL OF INCOME

TABLE 8

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO FAMILY SIZE

FAMILY SIZE f %1-2 20 5%3-4 110 27.5%5-6 160 40%7-8 60 15%

9-10 50 12.5%TOTAL 400 100%

Table 8 revealed the frequency and percentage distribution according to

level of income. Its shows that (5%) are with 1-2 members, (27.5%) are 3-4 with

members, (40%) are with 5-6 members, (15%0 are with 7-8 members, and

(12.5%) are with 9-10 members.

5.00%

27.50%

40.00%

15.00%

12.50%

FAMILY SIZE

1-2 MEMBERS3-4 MEMBERS5-6 MEMBERS7-8 MEMBERS9-10 MEMBERS

FIGURE8 . GRAPHICAL PRESENTATION ACCORDING TO FAMILY SIZE

TABLE 9

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO OCCUPATION STATUS

OCCUPATION STATUS F %EMPLOYED 120 30%

UNEMPL0YED 280 70%TOTAL 400 100%

Table 9 revealed the frequency and percentage distribution according to

occupation status. Its shows that (30%) are employed and (70%) are

unemployed.

30%

70%

OCCUPATION STATUS

EMPLOYEDUNEMPLOYED

FIGURE9 . GRAPHICAL PRESENTATION ACCORDING TO OCCUPATION STATUS

TABLE 10

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO EDUCATIONAL ATTAINMENT

EDUCATIONAL ATTAINMENT

F %

STUDENT 350 87.5%ELEMENTARY

GRADUATE0 0%

HIGH SCHOOL GRADUATE

30 7.5%

VOCATIONAL 20 5%TOTAL 400 100%

Table 10 revealed the frequency and percentage distribution according to

level of income. Its shows that (87.5%) are student, (0%) are elementary

graduate, (7.5%) are high school graduate, and (5%) are vocational.

88%

8%5%

EDUCATIONAL ATTAINMENT

STUDENTELEMENTARY GRADUATEHIGH SCHOOL GRADUATEVOCATIONAL

FIGURE10 .GRAPHICAL PRESENTATION ACCORDING TO EDUCATIONAL ATTAINMENT

TABLE 11

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO NATIONALITY

NATIONALITY F %FILIPINO 400 100%OTHERS 0 0%TOTAL 400 100%

Table 11 revealed the frequency and percentage distribution according to

nationality. Its shows that respondents are 100% Filipino.

FILIPINO OTHERS0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

NATIONALITY

NATIONALITY

FIGURE11. GRAPHICAL PRESENTATION ACCORDING TO NATIONALITY

TABLE 12

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO MAKATI RESIDENCY

MAKATI RESIDENCY f %DISTRICT I 170 42.5%DISTRICT II 150 37.5%

NON-MAKATI 80 20%TOTAL 40 100%

Table 12 revealed the frequency and percentage distribution according to

Makati residency. Its shows that (42.5%) are District I, (37.5%) are District II, and

(20%) are non-Makati residence.

820.00%

37.50% 20.00%

MAKATI RESIDENCY

DISTRICT IDISTRICT IINON-MAKATI

FIGURE12. GRAPHICAL PRESENTATION ACCORDING TO MAKATI RESIDENCY

TABLE 13

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE HOUSEHOLD MAIN SOURCE OF INFORMATION

HOUSEHOLD MAIN SOURCE OF

INFORMATION

F %

TELEVISION 370 71.2%RADIO 60 11.5%

MAGAZINE 20 3.8%INTERNET 70 13.5%

TOTAL 520 100%

Table 13 revealed the frequency and percentage distribution according to

household main source of information. Its shows that (71.2%) used television,

(11.5%) used radio, (3.8%) used magazine, (13.5%) used internet.

TELEVISION

RADIO

MAGAZINE

INTERNET

0.00% 20.00% 40.00% 60.00% 80.00%

71.20%

11.50%

3.80%

13.50%

HOUSEHOLD MAIN SOURCE OF INFORMATION

HOUSEHOLD MAIN SOURCE OF INFORMATION

FIGURE13 . GRAPHICAL PRESENTATION ACCORDING TO HOUSEHOLD MAIN SOURCE OF INFORMATION

TABLE 14

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THEY THINK OF A MILK BRAND THAT COMES IN THEIR MIND

WHAT COMES INTO MIND

f %

NIDO 110 23.9%BEAR BRAND 190 41.3%

ALASKA 130 28.3%BIRCH TREE 20 4.3%

OTHERS 10 2.2%TOTAL 460 100%

Table 14 revealed the frequency and percentage distribution according to

they think of a milk brand that comes in their mind. Its shows that (23.9%) are

Nido, (41.3%) are Bear Brand, (28.3%) are Alaska, (4.3%) are Birch Tree, and

(2.2%) are others.

23.90%

41.30%

28.30%

4.30% 2.20%

COMES INTO MIND

NIDOBEAR BRANDALASKABIRCH TREEOTHERS

FIGURE14. GRAPHICAL PRESENTATION ACCORDING TO THEY THINK OF A MILK BRAND THAT COMES INTO THEIR MIND

TABLE 15

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO IS THE AD APPEALING TO THIER EYES

IS AD APPEALING TO THEIR EYES

f %

YES 400 100%NO 0 0%

TOTAL 400 100%

Table 15 revealed the frequency and percentage distribution according to

is the ad appealing to their eyes. Its shows that that all the respondent answered

100% yes.

YES NO0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

100%

0%

IS THE AD APPEALING TO THEIR EYES

IS THE AD APPEALING TO THEIR EYES

FIGURE15. GRAPHICAL PRESENTATION ACCORDING TO IS THE AD APPEALING TO THEIR EYES

TABLE 16

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO IS THE AD FUN TO WATCH

AD FUN TO WATCH f %YES 390 97.5%NO 10 2.5%

TOTAL 400 100%

Table 16 revealed the frequency and percentage distribution according to

is the ad fun to watch. Its shows that (97.5%) of the respondents answered yes

and only (2.5%) answered no.

YES NO0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

97.5%

IS THE AD FUN TO WATCH

IS THE AD APPEALING TO THEIR EYES

FIGURE16. GRAPHICAL PRESENTATION ACCORDING TO IS THE AD FUN TO WATCH

TABLE 17

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WOULD THEY TALK TO SOMEONE ELSE ABOUT THE AD

WOULD THEY TALK TO SOMEONE ELSE ABOUT THE AD

f %

YES 270 67.5%NO 130 32.5%

TOTAL 400 100%

Table 17 revealed the frequency and percentage distribution according to

would they talk to someone about the ad. Its shows that (67.5%) of the

respondents answered yes and (32.5%) answered no.

YES NO0%

10%

20%

30%

40%

50%

60%

70%

68%

33%

WOULD THEY TALK TO SOMEONE ELSE ABOUT THE AD

WOULD THEY TALK TO SOMEONE ELSE ABOUT THE AD

FIGURE17. GRAPHICAL PRESENTATION ACCORDING TO WOULD THEY TALK TO SOMEONE ELSE ABOUT THE AD

TABLE 18

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDINGTO DO THEY HAVE POSITIVE REACTION TO THE AD

DO THEY HAVE POSITIVE REACTION

TO THE AD

F %

YES 380 95%NO 20 5%

TOTAL 400 100%

Table 18 revealed the frequency and percentage distribution according to

would they talk to someone about the ad. Its shows that (95%) of the

respondents answered yes and (5%) answered no.

95%

5%

DO THEY HAVE POSTIVE REACTION TO THE AD

YESNO

FIGURE18. GRAPHICAL PRESENTATION ACCORDING TO DO THEY HAVE POSITIVE REACTION TO THE AD

TABLE 19

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDINGTO HOW DO THEY BECOME AWARE OF THAT MILK BRAND

HOW DO THEY BECOME AWARE OF THAT MILK BRAND

f %

TELEVISION 390 67.2%MAGAZINE 20 3.5%

RADIO 60 10.3%BILLBOARDS 50 8.6%RELATIVES 10 1.7%INTERNET 30 5.2%

WORD OF MOUTH 20 3.5%TOTAL 580 100%

Table 19 revealed the frequency and percentage distribution according to

how do they become aware of that milk brand. Its shows that (67.2%) of the

respondents became aware of that milk brand through television, (3.5%) through

magazine, (10.3%) through radio, (8.6%) through billboards, (1.7%) through their

relatives, (5.2%) through the internet, and (3.5%) through word of mouth. Note

that some of the respondents have multiple answers on this question.

67.20%3.50%

10.30%8.60%1.70%

5.20% 3.50%

TELEVISIONMAGAZINERADIOBILLBOARDSRELATIVESINTERNETWORD OF MOUTH

HOW DO THEY BECOME AWARE OF THAT BRAND MILK?

FIGURE19 . GRAPHICAL PRESENTATION ACCORDING TO HOW DO THEY BECOME AWARE OF THAT MILK BRAND

TABLE 20

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT BRAND OF POWDERED MILK THEY HAVE HEARD, READ AND

SEEN ADVERTISED DURING THE PAST WEEK

WHAT BRAND OF POWDERED MILK

THEY HAVE HEARD, READ AND SEEN

ADVERTISED DURING THE PAST WEEK

F %

NIDO 220 39.3%BEAR BRAND 200 35.7%

ALASKA 100 17.8%BIRCH TREE 20 3.6%

OTHERS 20 3.6%TOTAL 560 100%

Table 20 revealed the frequency and percentage distribution according to

what brand of powdered milk they have heard, read and seen advertised during

the past week are Alaska, (3-6%) are Birch Tree, and (3-6%) are others.

NIDO; 39.30%

BEAR BRAND; 35.70%

ALASKA; 17.80%

BIRCH TREE; 3.60%OTHERS; 1.70%

FIGURE20. GRAPHICAL PRESENTATION ACCORDING TO WHAT BRAND OF POWDERED MILK THEY HAVE HEARD, READ, AND SEEN

ADVERTISED DURING THE PAST WEEK

TABLE 21

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW WELL DO YOU REMEMBER THIS ADVERTISMENT?

HOW WELL DO THEY REMEMBER

F %

VERY WELL 200 50%JUST RIGHT 120 30%

A FEW DETAILS 70 17.5%NOT AT ALL 10 2.5%

TOTAL 400 100%

Table 21 revealed the frequency and percentage distribution according to

how well do you remember this advertisement. Its shows that (50%) are very

well, (30%) are just right, (17.5%) are a few details, and (2.5%) are not at all.

50%

30%

18%

3%

HOW WELL DO THEY REMEMBER THAT AD-VERTISMENT

VERY WELLJUST RIGHTA FEW DETAILSNOT AT ALL

FIGURE21. GRAPHICAL PRESENTATION ACCORDING TO HOW WELL DO THEY REMEMBER TRHE ADVERTISMENT

TABLE 22

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT WOULD THEY SAY IS THE MAIN MESSAGE OF THE AD?

WHAT WOULD THEY SAY

F %

ENTICE PEOPLE TO TRY THE PRODUCT

150 34.8%

BRAND AWARENESS 120 27.9%PRODUCT HIGH

QUALITY100 23.3%

CHEAPER PRICE 60 14%TOTAL 430 100%

Table 22 revealed the frequency and percentage distribution according to

what would they say is the main message of the ad. Its shows that (34.8%) are

entice people to try the product, (27.9%) are brand awareness, (23.3%) are

product high quality, and (14%) are cheaper price.

ENTICE PEOPLE TO TRY THE PRODUCT

35%

BRAND AWARENESS

28%

PRODUCT HIGH QUALITY

23%

CHEAPER PRICE14%

WHAT WOULD THEY SAY

FIGURE22 . GRAPHICAL PRESENTATION ACCORDING TO WHAT WOULD THEY SAY IS THE MAIN MESSAGE OF THE AD

TABLE 23THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO IF THEY WOULD DESCRIBED THE AD TO A FRIEND, WOULD THEY WOULD

SAY THE AD IS

IF THEY WOULD DESCRIBED THE AD TO A FRIEND, WOULD THEY WOULD SAY THE AD IS

F %

BORING 20 4%ENTICING 20 4%

INFORMATIVE 170 34%UNIQUE 80 16%FUNNY 20 4%

CREATIVE 100 20%PLEASANT 40 8%

MEMORABLE 30 6%SINCERE 10 2%

EMOTIONAL 10 2%TOTAL 500 100%

Table 23 revealed the frequency and percentage distribution according to

if they would described this ad to a friend, would they say the ad is. It shows that

(4%) answers are boring, (4%) answers are enticing, (34%) answers are

informative, (16%) answers are unique, (4%) answers are funny, (20%) answers

are creative, (8%) answers are pleasant, (6%) answers are memorable, (2%)

answers are sincere, and (2%) answers emotional.

4%4%

34%

16%

IF THEY WOULD DESCRIBED THE AD TO A FRIEND, WOULD THEY WOULD SAY THE AD IS

BORINGENTICINGINFORMATIVEUNIQUE

FIGURE23. GRAPHICAL PRESENTATION ACCORDING IF THEY WOULD DESCRIBED THIS AD TO A FRIEND, WOULD YOU SAY THE AD IS

TABLE 24THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

ARE YOU AWARE OF BIRCH TREE FULL CREAM MILK?

ARE YOU AWARE OF BIRCH TREE FULL

CREAM MILK?

f %

YES 330 82.5%%NO 70 17.5%%

TOTAL 400 100%

Table 2 revealed the frequency and percentage distribution according to

are you aware of Brich Tree full cream milk? Its shows that majority of the

respondents answers yes (82.5%) and minority of the respondents answers no

(17.5%).

83%

18%

ARE YOU AWARE OF BIRCH TREE FULL CREAM MILK?

YESNO

FIGURE24. THE GRAPHICAL PRESENTATION ACCORDING TO ARE YOU AWARE OF BIRCH TREE FULL CREAM MILK?

TABLE 25THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO HOW DID YOU BECOME AWARE OF BIRCH TREE FULL CREAM MILK?

HOW DID YOU BECOME AWARE OF

BIRCH TREE FULL CREAM MILK?

f %

TELEVISION 300 60%MAGAZINE 20 4%

RADIO 40 8%FLYERS 10 2%

RELATIVES 10 2%NEIGHBOR 10 2%INTERNET 20 4%

WORD OF MOUTH 60 12%OTHERS 30 6%TOTAL 500 100%

Table 25 revealed the frequency and percentage distribution according to

how did you become aware of Birch Tree full cream milk? Its shows that (60%)

uare television, (4%) are magazine, (8%) are radio, (2%) are relatives, (2%) are

neighbor, (4%) are internet, (12%) are word of mouth, and (6%) are others.

60.00%

4.00%

8.00%2.00%

2.00%

2.00%

4.00%12.00%

6.00%

HOW DID YOU BECOME AWARE OF BIRCH TREE FULL CREAM MILK?

TELEVISIONMAGAZINERADIOINTERNETRELATIVESNEIGHBORINTERNETWORD OF MOUTHOTHERS

FIGURE25. GRAPHICAL PRESENTATION ACCORDING TO HOW DID YOU BECOME AWARE OF BIRCH TREE FULL CREAM MILK

TABLE 26THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO:HAVE YOU SEEN, HEARD OR READ ADVERTISMENT OF BIRCH TREE FULL CREAM MILK?

HAVE YOU SEEN, HEARD OR READ

ADVERTISMENT OF BIRCH TREE FULL

CREAM MILK?

F %

YES 310 77.5%%NO 90 22.5%%

TOTAL 400 100%

Table 26 revealed the frequency and percentage distribution according to

haveyou seen,her or read advertisement of birch tree full cream milk. Its shows

that majority of the respondents answers yes (77.5%) and minority of the

respondents answers no (22.5%).

78%

18%

HAVE YOU SEEN, HEARD OR READ ADVER-TISMENT OF BIRCH TREE FULL CREAM MILK?

YESNO

FIGURE26. THE GRAPHICAL PRESENTATION ACCORDING HAVETHEY SEEN, HEARD OR READ ADVERTISMENT

OF BIRCH TREE FULL CREAM MILK

TABLE 27THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

WHAT KIND OF MEDIA HAVE YOU SEEN, HEARD OR READ ADVERTISMENT OF BIRCH TREE FULL CREAM MILK?

WHAT KIND OF MEDIA HAVE YOU SEEN, HEARD OR READ

ADVERTISMENT OF BIRCH TREE FULL

CREAM MILK?

f %

TELEVISION 290 63.04%MAGAZINE 30 6.52%

RADIO 20 4.35%RELATIVES 10 2.17%NEIGHBOR 20 4.35%INTERNET 40 8.70%

WORD OF MOUTH 30 6.52%OTHERS 20 4.35%TOTAL 460 100%

Table 27 revealed the frequency and percentage distribution according to

what kind of media have you seen,heard or read advertisement of Birch Tree full

cream milk. Its shows that (63.04%) of the respondents became aware of that

milk brand through television, (6.52%) through magazine, (4.35%) through radio,,

(2.17%) through their relatives,(4.35%) through their neighbor, (8.70%) through

the internet, and (6.52%) through word of mouth, and (4.35%) through others.

Note that some of the respondents have multiple answers on this question.

63.40%6.52%4.35%

2.17%4.35%

8.70%6.52%

TELEVISIONMAGAZINERADIORELATIVESNEIGHBORINTERNETWORD OF MOUTH

WHAT KIND OF MEDIA HAVE YOU SEEN, HEARD OR READ ADVERTISMENT OF

BIRCH TREE FULL CREAM MILK?

FIGURE27. GRAPHICAL PRESENTATION ACCORDING TO WHAT KIND OF MEDIA HAVE YOU SEEN, HEARD OR READ ADVERTISMENT OF BIRCH

TREE FULL CREAM MILK

TABLE 28THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

AWARENESS OF OTHER MILK BRAND IS IT BETTER, SAME OR WORSE?

AWARENESS OF OTHER MILK BRAND IS IT BETTER, SAME OR

WORSE?

f %

BETTER 200 50%SAME 140 35%

WORSE 60 15%TOTAL 400% 100%

Table 28 revealed the frequency and percentage distribution according to

Age. Its shows that (50%) answers are better, (35%) answers are same, (15%)

answers worse.

75%

35%

15%

AWARENESS OF OTHER MILK BRAND IS IT BETTER, SAME OR WORSE?

BETTERSAMEWORSE

FIGURE28. GRAPHICAL PRESENTATION ACCORDING TO AWARENESS OF OTHER MILK BRAND IS IT BETTER, SAME OR WORSE?

TABLE 29THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

WHAT WOULD THEY SAY IS THE MAIN MESSAGE OF BIRCH TREE FULL CREAM MILK?

MAIN MESSAGE OF BIRCH TREE FULL

CREAM MILK?

F %

BRAND AWARENESS 180 41.9%PRODUCT IS HIGH

QUALITY90 20.9%

LESS EXPENSIVE 30 7%GOOD IMAGE 50 11.16%

HIGH IN NUTRITION 70 16.3%OTHERS 10 2.3%TOTAL 430 100%

Table 29 revealed the frequency and percentage distribution according to

what would they say is the main message Birch Tree full cream milk. Its shows

that (41.9%) are brand awareness, (20.9%) are product high quality, and (7%)

are less expensive, (11.16%) are good image, (16.3%) are high in nutrition,

(2.3%) are others.

34.80%

20.90%

7.00%

11.60%

16.30%

2.30%

MAIN MESSAGE OF BIRCH TREE FULL CREAM MILK?

BRAND AWARENESS

PRODUCT IS HIGH QUALITY

LESS EXPENSIVE

GOOD IMAGE

HIGH IN NUTRITION

OTHERS

FIGURE29 . GRAPHICAL PRESENTATION ACCORDING TO WHAT WOULD THEY SAY IS THE MAIN MESSAGE OF THE AD

TABLE 30THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO WHAT MILK BRAND HAVE YOU EVER TRIED?

WHAT MILK BRAND HAVE YOU EVER

TRIED?

f %

NIDO 240 24.5%BEAR BRAND 310 31.6%

ALASKA 270 27.6%BIRCH TREE 90 9.2%

ANCHOR 70 7.1%TOTAL 980 100%

Table 30 revealed the frequency and percentage distribution according to

what milk brand have you ever tried. Its shows that (24.5%) are Nido, (31.6%)

are Bear Brand, (27.6%) are Alaska, (9.2%) are Birch Tree, and (7.1%) are

Anchor.

24.50%

31.60%

27.60%

9.20%

7.10%

WHAT MILK BRAND HAVE YOU EVER TRIED?

NIDOBEAR BRANDALASKABIRCH TREEANCHOR

FIGURE 30 . GRAPHICAL PRESENTATION ACCORDING TO WHAT MILK BRAND HAVE YOU EVER TRIED

TABLE 31THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO WHAT IS THE MILK BRAND DID YOU LAST USE?

WHAT IS THE MILK BRAND DID YOU LAST

USE?

F %

NIDO 50 12.5%BEAR BRAND 200 50%

ALASKA 90 22.5%BIRCH TREE 20 5%

ANCHOR 20 5%OTHERS 20 5%TOTAL 400 100%

Table 31 revealed the frequency and percentage distribution according to

what is the milk brand did you last use. Its shows that (12.5%) are Nido, (50%)

are Bear Brand, (22.5%) are Alaska, (5%) are Birch Tree, (5%) are Anchor and

(5%) are others.

12.50%

50.00%

22.50%

5.00%

5.00%5.00%

NIDO

BEAR BRAND

ALASKA

BIRCH TREE

ANCHOR

OTHERS

WHAT MILK BRAND DID YOU LAST USE?

FIGURE31 . GRAPHICAL PRESENTATION ACCORDING TO WHAT MILK BRAND HAVE DID YOU LAST USE

TABLE 32THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO WHAT IS THE MILK BRAND DID YOU OFTEN USE?

WHAT IS THE MILK BRAND DID YOU

OFTEN USE?

F %

NIDO 70 16.67%BEAR BRAND 200 47.62%

ALASKA 120 28.57%BIRCH TREE 10 2.38%

OTHERS 20 4.76%TOTAL 420 100%

Table 32 revealed the frequency and percentage distribution according to

what is the milk brand did you often use. Its shows that (16.67%) are Nido,

(47.62%) are Bear Brand, (28.57%) are Alaska, (2.38%) are Birch Tree, (4.76%)

are others.

16.67%

47.62%

28.57%

2.38% 4.76%

NIDOBEAR BRANDALASKABIRCH TREEOTHERS

WHAT MILK BRAND DID YOU OFTEN USE?

FIGURE32. GRAPHICAL PRESENTATION ACCORDING TO WHAT MILK BRAND HAVE DID YOU OFTEN USE

TABLE 33THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO HOW LONG YOU BEEN PATRONIZING THAT BRAND MILK?

HOW LONG YOU BEEN PATRONIZING THAT

BRAND MILK?

f %

LESS THAN 6 MONTHS 90 22.5%6 MONTHS TO 1 YR 60 15%

MORE THAN 1 YR TO 2 YRS

60 15%

MORE THAN 3 YRS TO 4 YRS

20 5%

MORE THAN 4 YRS 150 37.5%OTHERS 20 5%TOTAL 400 100%

Table 33 revealed the frequency and percentage distribution according to

how long you been patronizing that brand milk. Its shows that (22.5%) are less

than 6 months, (15%) are 6 months to 1 yr., (15%) are more than 1 yr. to 2 yrs., ,

(5%) are more than 3yrs. To 4 yrs., (37.5%) are more than 4 yrs., (5%) are

others.

23%

15%

15%5%

38%

5%

LESS THAN 6 MONTHS6 MONTHS TO 1 YRMORE THAN 1 YR TO 2 YRSMORE THAN 3 YRS TO 4 YRSMORE THAN 4 YRSOTHERS

HOW LONG HAVE YOU BEEN PATRONIZ-ING THAT BRAND OF MILK?

FIGURE33. GRAPHICAL PRESENTATION ACCORDING TO HOW LONG HAVE YOU BEEN PATRONIZING THAT BRAND OF MILK

TABLE 34THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO WHO INFLUENCE YOU TO PATRONIZE THAT BRAND OF MILK?

WHO INFLUENCE YOU TO PATRONIZE THAT

BRAND OF MILK?

f %

FRIENDS 70 16.3%FAMILY 260 60.5%

ADVERTISEMENT 70 16.3% NO ONE ELSE 20 4.7%

OTHERS 10 2.3%TOTAL 430 100%

Table 34 revealed the frequency and percentage distribution according to

who influence you to patronize that brand of milk. Its shows that (16.3%) are

friends, (60.5%) are family, (16.3%) are advertisement, (4.7%) are no one else

and (2.3%) are others.

16%

60%

16%

5%

2%

WHO INFLUENCE YOU TO PATRONIZE THAT BRAND OF MILK?

FRIENDSFAMILYADVERTISEMENT NO ONE ELSEOTHERS

FIGURE34. GRAPHICAL PRESENTATION ACCORDING TO WHO INFLUENCE YOU TO PATRONIZE THAT BRAND OF MILK

TABLE 35THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO WHY DO YOU PATRONIZE THAT MILK?

WHY DO YOU PATRONIZE THAT

MILK?

f %

TO GET NOURISHED 170 35.4%CONVENIENCE 40 8.3%GOOD IMAGE 50 10.4%

PRODUCT QUALITY 150 31.3% NOT EXPENSIVE 60 12.5%

OTHERS 10 2.1%TOTAL 480 100%

.Table 35 revealed the frequency and percentage distribution according to

why do you patronize that milk. Its shows that (35.4%) are to get nourished,

(8.3%) are for convenience, (10.4%) are because of good image, (31.3%) are

because of product quality, (12.5%) are because not expensive and (2.1%) are

others.

35%

8%

10%

31%

12%

2%

WHY DO YOU PATRONIZE THAT MILK?

TO GET NOURISHEDCONVENIENCEGOOD IMAGE PRODUCT QUALITY NOT EXPENSIVEOTHERS

FIGURE35 . GRAPHICAL PRESENTATION ACCORDING TO WHY DO YOU PATRONIZE THAT MILK

TABLE 36THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO IN

WHAT TYPE YOU LIKE YOUR MILK DRINK TO COME?

IN WHAT TYPE YOU LIKE YOUR MILK DRINK TO COME?

f %

EVAPORATED 60 14%POWDERED 220 51%

READY TO DRINK 150 35%TOTAL 430 100%

.Table 36 revealed the frequency and percentage distribution according to

in what type you like your milk drink to come. Its shows that (14%) are

evaporated, (51%) are powdered, (35%) are ready to drink.

14%

51%

35%

IN WHAT TYPE YOU LIKE YOUR MILK DRINK TO COME?

EVAPORATEDPOWDEREDREADY TO DRINK

FIGURE36 . GRAPHICAL PRESENTATION ACCORDING TO IN WHAT TYPE YOU LIKE YOUR MILK DRINK TO COME

TABLE 37THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

WHAT DAY OF THE WEEK DO YOU USUALLY PATRONIZE THAT BRAND OF MILK?

WHAT DAY OF THE WEEK DO YOU

USUALLY PATRONIZE THAT BRAND OF

MILK?

f %

MONDAY 270 21.4%TUESDAY 140 11.1%

WEDNESDAY 200 15.9%THURSDAY 130 10.3%

FRIDAY 160 12.7%SATURDAY 180 14.3%

SUNDAY 180 14.3%TOTAL 1260 100%

Table 37 revealed the frequency and percentage distribution according to

in what type day of the week do you usually patronize that brand of milk. It shows

that (21.4%) are Monday, (11.1%) are Tuesday, (15.9%) are Wednesday,

(10.3%) are Thursday, (12.7%) are Friday, (14.3%) are Saturday, and (14.3%)

are Sunday.

21%

11%

16%

10%

13%

14%

14%

IN WHAT DAY OF THE WEEK DO YOU USUALLY PATRONIZE THAT BRAND OF MILK?

MONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAYSUNDAY

FIGURE37 . GRAPHICAL PRESENTATION ACCORDING TO IN WHAT DAY OF THE WEEK DO YOU USUALLY PATRONIZE THAT BRAND OF MILK

TABLE 38

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT TIME/PART OF THE DAY DO YOU USUALLY DRINK THAT

BRAND OF MILK?

WHAT TIME/PART OF THE DAY DO YOU USUALLY DRINK THAT BRAND OF MILK?

f %

MORNING 290 63%AFTERNOON 30 6.5%

NIGHT 120 26.1%OTHERS 20 4.4%TOTAL 460 100%

Table 38 revealed the frequency and percentage distribution according to

in what time/part of the day do you usually drink that brand of milk. It shows that

(63%) are in the morning, (6.5%) are in the afternoon, (26.1%) are at night, and

(4.4%) are others.

63%6%

26%

4%

WHAT TIME/PART OF THE DAY DO YOU USUALLY DRINK THAT BRAND OF MILK?

MORNINGAFTERNOONNIGHTOTHERS

FIGURE38 . GRAPHICAL PRESENTATION ACCORDING TO IN WHAT TME/PART OF THE DAY DO YOU USUALLY DRINK THAT

BRAND OF MILK

TABLE 39

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW OFTEN DO YOU FEEL THE NEED TO USE THIS PRODUCT?

HOW OFTEN DO YOU FEEL THE NEED TO USE THIS PRODUCT?

f %

EVERYDAY 340 85%ONCE IN A WEEK 30 7.5%

ONCE IN A MONTH 30 7.5%TOTAL 400 100%

Table 39 revealed the frequency and percentage distribution according to

how often do you feel the need to use this product. It shows that (85%) are

everyday, (7.5%) are once in a week, and (7.5%) are once in a month.

85%

7.5%

7.5%

HOW OFTEN DO YOU FEEL THE NEED TO USE THIS PRODUCT?

EVERYDAYONCE IN A WEEKONCE IN A MONTH

FIGURE39. GRAPHICAL PRESENTATION ACCORDING TO HOW OFTEN DO YOU FEEL THE NEED TO USE THIS PRODUCT

TABLE 40

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT PARTICULAR BRAND WOULD YOU/YOUR FAMILY LIKE TO TRY

WHAT PARTICULAR BRAND WOULD

YOU/YOUR FAMILY LIKES TO TRY?

f %

NIDO 80 19%BEAR BRAND 160 38%

ALASKA 50 12%BIRCH TREE 110 26%

OTHERS 20 5%TOTAL 420 100%

NOTE: SOME OF THE RESPONDENTS ANSWER THE QUESTION MORE THAN ONE.

Table 40 revealed the frequency and percentage distribution according to

what particular brand would you/your family likes to try. It shows that (19%) are

Nido, (38%) are Bear Brand, (12%) are Alaska, (26%) are Birch Tree, and (5%)

are others.

19%

38%12%

26%5%

WHAT PARTICULAR BRAND WOULD YOU/YOUR FAMILY LIKES TO TRY?

NIDOBEAR BRANDALASKABIRCH TREEOTHERS

FIGURE40. GRAPHICAL PRESENTATION ACCORDING TO WHAT PARTICULAR BRAND WOULD YOU/YOUR FAMILY LIKES TO TRY

TABLE 41

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO HOW MUCH ARE YOU WILLING TO SPEND FOR YOUR MILK DRINK

HOW MUCH ARE YOU WILLING TO SPEND

FOR YOUR MILK DRINK?

f %

BELOW 50 PESOS 170 42.5%50-100 PESOS 170 42.5%

ABOVE 100 PESOS 60 15%TOTAL 400 100%

Table 41 revealed the frequency and percentage distribution according to

how much are you willing to spend for your milk drink. It shows that (42.5%) are

below 50 pesos, (42.5%) are 50-100 pesos, and (15%) are above 100 pesos.

42.5%

42.5%

15%

HOW MUCH ARE YOU WILLING TO SPEND FOR YOUR MILK DRINK?

BELOW 50 PESOS50-100 PESOSABOVE 100 PESOS

FIGURE41. GRAPHICAL PRESENTATION ACCORDING TO HOW MUCH ARE YOU WILLING TO SPEND FOR YOUR MILK DRINK

TABLE 42

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT WOULD ENCOURAGE YOU TO SHIFT FROM YOUR PRESENT

BRAND OF MILK

WHAT WOULD ENCOURAGE YOU TO SHIFT FROM YOUR PRESENT BRAND OF MILK?

f %

LOW PRICE 190 28%PROMO 20 3%

NUTRITIONAL VALUE 260 38%EASY TO FIND 40 6%

ALWAYS AVAILABLE 60 9%BENEFITS 100 15%OTHERS 10 1%TOTAL 680 100%

NOTE: SOME OF THE RESPONDENTS ANSWER THE QUESTION MORE THAN ONE.

Table 42 revealed the frequency and percentage distribution according to

what would encourage you to shift from your present brand of milk. It shows that

(28%) are low price, (3%) are promo, (38%) are nutritional value, (6%) are easy

to find, (9%) are always available, (15%) are for the benefits, and (1%) are

others.

28%

3%

38%

6%

9%

15%

1%

WHAT WOULD ENCOURAGE YOU TO SHIFT FROM YOUR PRESENT BRAND OF MILK?

LOW PRICEPROMONUTRITIONAL VALUEEASY TO FINDALWAYS AVAILABLEBENEFITSOTHERS

FIGURE42 . GRAPHICAL PRESENTATION ACCORDING TO WHAT WOULD ENCOURAGE YOU TO SHIFT FROM YOUR PRESENT BRAND OF MILK

TABLE 43THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

ASIDE FROM YOU, WHO ELSE IN YOUR HOUSEHOLD PATRONIZE THAT BRAND OF MILK

WHO ELSE IN YOUR HOUSEHOLD PATRONIZE THAT BRAND OF MILK?

f %

RELATIVES 170 30%SISTER 180 31.5%

BROTHER 90 15.8%PARENTS 120 21%OTHERS 10 1.7%TOTAL 570 100%

NOTE: SOME OF THE RESPONDENTS ANSWER THE QUESTION MORE THAN ONE.

Table 43 revealed the frequency and percentage distribution according to

who else in your household patronize that brand of milk. It shows that (30%) are

relatives, (31.5%) are sister, (15.8%) are brother,(21%) are parents and (1.7%)

are others.

30%

32%

16%

21%

2%

ASIDE FROM YOU, WHO ELSE IN YOUR HOUSEHOLD PATRONIZE THAT BRAND OF MILK?

RELATIVES

SISTER

BROTHER

PARENTS

OTHERS

FIGURE43. GRAPHICAL PRESENTATION ACCORDING TO WHO ELSE IN YOUR HOUSEHOLD PATRONIZE THAT BRAND OF MILK

TABLE 44THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO DO

ANY OF YOUR FRIENDS OR FAMILY MEMBERS USE BIRCH TREE FULL CREAM MILK

DO ANY OF YOUR FRIENDS OR FAMILY MEMBERS USE BIRCH TREE FULL CREAM

MILK?

f %

YES 170 42.5%NO 230 57.5%

TOTAL 400 100%

Table 44 revealed the frequency and percentage distribution according to

do any of your friends or family members use birch tree full cream milk. It shows

that (42.5%) of the respondents answered yes, and (57.5%) answered no.

42%

58%

DO ANY OF YOUR FRIENDS OR FAMILY MEMBERS USE BIRCH TREE FULL CREAM MILK?

YESNO

FIGURE44. GRAPHICAL PRESENTATION ACCORDING TO DO ANY OF YOUR FRIENDS OR RELATIVES USE BIRCH TREE

FULL CREAM MILKTABLE 45

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHO USUALLY PURCHASE YOUR BRAND OF MILK

WHO USUALLY PURCHASE YOUR BRAND OF MILK?

f %

PARENTS 230 53.5%SISTER 70 16.3%

BROTHER 40 9.3%UNCLE 10 2.3%

OTHERS 80 18.6%TOTAL 430 100%

NOTE: SOME OF THE RESPONDENTS ANSWER THE QUESTION MORE THAN ONE.

Table 45 revealed the frequency and percentage distribution according to

who usually purchase your brand of milk. It shows that (53.5%) are parents,

(16.3%) are sister, (9.3%) are brother, (2.3%) are uncle and (18.6%) are others.

53%

16%

9%

2%

19%

WHO USUALLY PURCHASE YOUR BRAND OF MILK?

PARENTSSISTERBROTHERUNCLEOTHERS

FIGURE45. GRAPHICAL PRESENTATION ACCORDING TO WHO USUALLY PURCHASE YOUR BRAND OF MILK

TABLE 46

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHERE DO YOU USUALLY GET INFORMATION REGARDING CHOOSING

THE BRAND OF MILK

WHERE DO YOU USUALLY GET INFORMATION REGARDING CHOOSING THE BRAND OF MILK?

f %

YELLOW PAGES 20 4%TELEVISION ADS 330 69%

WORD OF MOUTH 90 19%MARKET/SALES AGENT 10 2%

WEB INTERNET 10 2%BILLBOARDS 10 2%

OTHERS 10 2%TOTAL 480 100%

NOTE: SOME OF THE RESPONDENTS ANSWER THE QUESTION MORE THAN ONE.

Table 46 revealed the frequency and percentage distribution according to

where do you usually get information regarding choosing the brand of milk. It

shows that (4%) are yellow pages, (69%) are television ads, (19%) are word of

mouth, (2%) are market/sales agent, (2%) are web internet, (2%) are billboards,

and (2%) are others.

4%

69%

19%

2% 2% 2% 2%

WHERE DO YOU USUALLY GET INFORMATION REGARDING CHOOSING THE BRAND OF MILK?

YELLOW PAGESTELEVISION ADSWORD OF MOUTHMARKET/SALES AGENTWEB INTERNETBILLBOARDSOTHERS

FIGURE46. GRAPHICAL PRESENTATION ACCORDING TO WHERE DO YOU USUALLY GET INFORMATION REGARDING CHOOSING

THE BRAND OF MILK

TABLE 47THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO DO YOU HAVE TIME SCHEDULE TO GO TO THE SUPERMARKET, STORE, ETC.

TO BUY

TIME SCHEDULE TO GO TO THE SUPERMARKET, STORE, ETC. TO BUY

f %

YES 350 87.5%NO 50 12.5%

TOTAL 400 100%

Table 47 revealed the frequency and percentage distribution according to

do you have time schedule to go to the supermarket, store, etc. to buy. It shows

that (87.5%) of the respondents answered yes, and (12.5%) answered no.

88%

12%

DO YOU HAVE TIME SCHEDULE TO GO TO THE SUPERMARKET, STORE, ETC. TO BUY

YESNO

FIGURE47 . GRAPHICAL PRESENTATION ACCORDING TO DO YOU HAVE A TIME SCHEDULE TO GO TO THE SUPERMARKET,

STORE, ETC. TO BUY

TABLE 48THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

WHEN DO YOU USUALLY PURCHASE

WHEN DO YOU USUALLY PURCHASE? f %

EVERYDAY 90 22%ONCE A WEEK 200 49%TWICE A DAY 30 7%

EVERY OTHER DAY 10 2%OTHERS 80 20%TOTAL 410 100%

NOTE: SOME OF THE RESPONDENTS ANSWER THE QUESTION MORE THAN ONE.

Table 48 revealed the frequency and percentage distribution according to

when do you usually purchase. It shows that (22%) are everyday, (49%) are

once a week, (7%) are twice a day, (2%) are every other day and (20%) are

others.

22%

49%

7%

2%

20%

WHEN DO YOU USUALLY PURCHASE?

EVERYDAYONCE A WEEKTWICE A DAYEVERY OTHER DAYOTHERS

FIGURE48. GRAPHICAL PRESENTATION ACCORDING TO WHEN DO YOU USUALLY PURCHASE

TABLE 49THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

WHAT SIZE OF MILK DO YOU USUALLY PURCHASE

WHAT SIZE OF MILK DO YOU USUALLY PURCHASE?

f %

26 grams 90 22.5%80 grams 130 32.5%150 grams 90 22.5%300 grams 70 17.5%OTHERS 20 5%TOTAL 400 100%

Table 49 revealed the frequency and percentage distribution according to

what size of milk do you usually purchase. It shows that (22.5%) are 26 grams,

(32.5%) are 80 grams, (22.5%) are 150 grams, (17.5%) are 300 grams and (5%)

are others.

22.5%

32.5%

22.5%

17.5%

5%

WHAT SIZE OF MILK DO YOU USUALLY PURCHASE?

26 grams80 grams150 grams300 gramsOTHERS

FIGURE49 . GRAPHICAL PRESENTATION ACCORDING TO WHAT SIZE OF MILK DO YOU USUALLY PURCHASE

TABLE 50THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO HOW LONG YOU BEEN PATRONIZING YOUR CHOSEN BRAND MILK?

HOW LONG YOU BEEN PATRONIZING YOUR

CHOSEN BRAND MILK?

F %

LESS THAN 6 MONTHS 100 25%1 YR 70 17.5%

MORE THAN 1 YR 160 40% NONE OF THE ABOVE 70 17.5%

TOTAL 400 100%

Table 50 revealed the frequency and percentage distribution according to

how long you been patronizing that brand milk. Its shows that (25%) are less

than 6 months, (17.5%) are 1 yr., (40%) are more than 1 yr., (17.5%) are none of

the above.

820.00%

17.50%

40.00% 17.50%

HOW LONG YOU BEEN PATRONIZING YOUR CHOSEN BRAND MILK?

LESS THAN 6 MONTHS1 YRMORE THAN 1 YRNONE OF THE ABOVE

FIGURE50. GRAPHICAL PRESENTATION ACCORDING TO HOW LONG YOU BEEN PATRONIZING YOUR CHOSEN BRAND MILK?

TABLE 51THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING

TO WHAT QUALITIES DO YOU LOOK FOR MILK?

WHAT QUALITIES DO YOU LOOK FOR MILK?

F %

HIGH LEVEL OF NUTRITION

320 59.26%

PERCEIVED VALUE FOR MONEY

120 22.22%

GOOD PACKAGING 20 3.70%GOOD IMAGE 50 9.26%

OTHERS 30 5.56%TOTAL 540 100%

Table 51 revealed the frequency and percentage distribution according to

how long you been patronizing that brand milk. Its shows that (59.26%) are high

level of nutrition, (22.2%) are perceived value for money, (3.70%) are good

packaging, (9.26%%) are good image, and (5.56%) are others.

59.26%22.22%

3.70%

9.26%5.56%

WHAT QUALITIES DO YOU LOOK FOR MILK?

HIGH LEVEL OF NUTRITIONPERCEIVED VALUE FOR MONEYGOOD PACKAGINGGOOD IMAGEOTHERS

FIGURE51. GRAPHICAL PRESENTATION ACCORDING TO WHAT QUALITIES DO YOU LOOK FOR MILK

TABLE 52

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT DO YOU DISLIKE ABOUT YOUR PRESENT BRAND MILK?

WHAT DO YOU DISLIKE ABOUT YOUR

PRESENT BRAND MILK?

F %

PACKAGING 140 32.2%LEVEL OF NUTRITION 50 12.2%

NO PROMOTION 110 26.8%PRODUCT QUALITY 50 12.2%

OTHERS 60 14.6%TOTAL 410 100%

Table 52 revealed the frequency and percentage distribution according to

how long you been patronizing that brand milk. Its shows that (32.2%) are

packaging, (12.2%) are level of nutrition, (26.8%) are no promotion, (12.2%) are

product quality, and (14.6%) are others.

820.00%

12.20%

26.80%12.20%

14.60%

WHAT DO YOU DISLIKE ABOUT YOUR PRESENT BRAND MILK?

PACKAGINGLEVEL OF NUTRITIONNO ROMOTIONPRODUCTS QUALITYOTHERS

FIGURE52. GRAPHICAL PRESENTATION ACCORDING TO WHAT DO YOU DISLIKE ABOUT YOUR PRESENT BRAND MILK

TABLE 53

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO WHAT DO YOU LIKE ABOUT YOUR PRESENT BRAND MILK?

WHAT DO YOU LIKE ABOUT YOUR

PRESENT BRAND MILK?

F %

PRICE 150 31.25%CONVENIENCE TO

FIND110 22.92%

ALWAYS AVAILABLE 150 31.35%OTHERS 70 14.58%TOTAL 410 100%

Table 53 revealed the frequency and percentage distribution according to

how long you been patronizing that brand milk. Its shows that (31.25%) are price,

(22.92%) are level of convenience to find, (31.35%) are always available,

(14.58%) are others.

31.25%

22.92%

31.35%

14.58%

WHAT DO YOU LIKE ABOUT YOUR PRESENT BRAND MILK?

PRICECONVENIENCE TO FINDALWAYS AVAILABLEOTHERS

FIGURE 53. GRAPHICAL PRESENTATION ACCORDING TO WHAT DO YOU LIKE ABOUT YOUR PRESENT BRAND

.

TABLE 54

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO: ARE YOU WILLING TO TRY NEW BRAND OF POWDERED MILK?

WILLING TO TRY NEW BRAND OF

POWDERED MILK?

F %

YES 320 80%NO 80 20%

TOTAL 400 100%

Table 53 revealed the frequency and percentage distribution according to

how long you been patronizing that brand milk. Its shows that (80%) answers are

yes and (20%) are answers no.

WILLING TO TRY NEW

YESNO

FIGURE 54. GRAPHICAL PRESENTATION ACCORDING TO: ARE TOU WILLING TO TRY NEWBRAND OF POWDERED MILK

TABLE 55

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE AFFORDABILITY OF BIRCH TREE FULL CREAM MILK

AFFORDABILITYF %

HIGH 60 15%AVERAGE 240 60%

LOW 60 15%CHEAP 10 2.5%

OTHERS 30 7.5%TOTAL 400 100%

Table 55 revealed the frequency and percentage distribution according to

the affordability of Birch Tree full cream milk. It shows that (15%) answers are

high, (60%) answers are average, (15%) answers are low, (2.5%) answers are

cheap and (7.5%) answers are others.

HIGH

AVERAGE

LOW

CHEAP

OTHERS

0% 10% 20% 30% 40% 50% 60% 70%

15%

60%

15%

3%

8%

AFFORDABILITY

AFFORDABILITY

FIGURE55 . GRAPHICAL PRESENTATION ACCORDING TO THE AFFORDABILITY OF BIRCH TREE FULL CREAM MILK

TABLE 56

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF SIZE

SIZEF %

1 20 5%2 20 5%3 90 22.5%4 110 27.5%5 160 40%

TOTAL 400 100%

Table 56 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of size. It shows

that (5%) answers are 1 and 2, (22.5%) answers are 3, (27.5%) answers are 4,

(40%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

5%

5%

23%

28%

40%

SIZE

SIZE

FIGURE56 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF SIZE

TABLE 57

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF PRICE

PRICEF %

1 10 2.5%2 20 5%3 60 15%4 80 20%5 230 57.5%

TOTAL 400 100%

Table 57 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of price. It shows

that (2.5%) answers are 1 and (5%) answers are 2, (15%) answers are 3, (20%)

answers are 4, (57.5%) answers are 5.

1

2

3

4

5

0% 10% 20% 30% 40% 50% 60% 70%

3%

5%

15%

20%

58%

PRICE

PRICE

FIGURE57 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF PRICE

TABLE 58

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF NUTRITION

NUTRITIONF %

1 20 5%2 0 0%3 40 10%4 20 5%5 320 80%

TOTAL 400 100%

Table 58 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of nutrition. It

shows that (5%) answers are 1 and (0%) answers are 2, (10%) answers are 3,

(5%) answers are 4, (80%) answers are 5.

1

2

3

4

5

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

5%

0%

10%

5%

80%

NUTRITION

NUTRITION

FIGURE58 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF

NUTRITION

TABLE 59

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF CELEBRITY ENDORSER

CELEBRITY ENDORSERF %

1 20 5%2 40 10%3 150 37.5%4 60 15%5 130 32.5%

TOTAL 400 100%

Table 59 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of celebrity

endorser. It shows that (5%) answers are 1 and (10%) answers are 2, (37.5%)

answers are 3, (15%) answers are 4, (32.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

5%

10%

38%

15%

33%

CELEBRITY ENDORSER

CELEBRITY ENDORSER

FIGURE59 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN

TERMS OF CELEBRITY ENDORSER

TABLE 60

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF PACKAGING

PACKAGINGF %

1 0 0%2 40 10%3 100 25%4 110 27.5%5 150 37.5%

TOTAL 400 100%

Table 60 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of packaging. It

shows that (0%) answers are 1 and (10%) answers are 2, (25%) answers are 3,

(27.5%) answers are 4, (37.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

0%

10%

25%

28%

38%

PACKAGING

PACKAGING

FIGURE60 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS

OF PACKAGING

TABLE 61

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF ADVERTISEMENT

ADVERTISEMENTF %

1 20 5%2 30 7.5%3 80 20%4 100 25%5 170 42.5%

TOTAL 400 100%

Table 61 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of advertisement. It

shows that (5%) answers are 1 and (7.5%) answers are 2, (20%) answers are 3,

(25%) answers are 4, (42.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

5%

8%

20%

25%

43%

ADVERTISEMENT

ADVERTISEMENT

FIGURE61 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF

ADVERTISEMENT

TABLE 62

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF IMAGE

IMAGEF %

1 10 2.5%2 20 5%3 100 25%4 80 20%5 190 47.5%

TOTAL 400 100%

Table 62 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of image. It shows

that (2.5%) answers are 1 and (5%) answers are 2, (25%) answers are 3, (20%)

answers are 4, (47.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

3%

5%

25%

20%

48%

IMAGE

IMAGE

FIGURE62 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN

TERMS OF IMAGE

TABLE 63

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF BRANDING

BRANDINGF %

1 0 0%2 20 5%3 80 20%4 100 25%5 200 50%

TOTAL 400 100%

Table 63 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of branding. It

shows that (0%) answers are 1 and (5%) answers are 2, (20%) answers are 3,

(25%) answers are 4, (50%) answers are 5.

1

2

3

4

5

0% 10% 20% 30% 40% 50% 60%

0%

5%

20%

25%

50%

BRANDING

BRANDING

FIGURE63 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN

TERMS OF BRANDING

TABLE 64

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF QUALITY

QUALITYF %

1 20 5%2 0 0 %3 40 10%4 40 10%5 300 75%

TOTAL 400 100%

Table 64 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of quality. It shows

that (5%) answers are 1 and (0%) answers are 2, (10%) answers are 3, (10%)

answers are 4, (75%) answers are 5.

1

2

3

4

5

0% 10% 20% 30% 40% 50% 60% 70% 80%

5%

0%

10%

10%

75%

QUALITY

QUALITY

FIGURE64 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN

TERMS OF QUALITY

TABLE 65

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF SALES PROMOTIONS

SALES PROMOTIONSF %

1 0 0%2 30 7.5 %3 120 30%4 100 25%5 150 37.5%

TOTAL 400 100%

Table 65 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of sales

promotions. It shows that (0%) answers are 1 and (7.5%) answers are 2, (30%)

answers are 3, (25%) answers are 4, (37.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

0%

8%

30%

25%

38%

SALES PROMOTIONS

SALES PROMOTIONS

FIGURE65 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF SALES

PROMOTIONS

TABLE 66

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF HEALTH BENEFITS

HEALTH BENEFITSF %

1 20 5%2 0 0 %3 20 5%4 70 17.5%5 290 72.5%

TOTAL 400 100%

Table 66 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of health benefits.

It shows that (5%) answers are 1 and (0%) answers are 2, (5%) answers are 3,

(17.5%) answers are 4, (72.5%) answers are 5.

1

2

3

4

5

0% 10% 20% 30% 40% 50% 60% 70% 80%

5%

0%

5%

18%

73%

HEALTH BENEFITS

HEALTH BENEFITS

FIGURE66 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDEREDMILK IN

TERMS OF HEALTH BENEFITS

TABLE 67

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF LOCATION

LOCATIONF %

1 30 7.5%2 0 0 %3 70 17.5%4 170 42.5%5 130 32.5%

TOTAL 400 100%

Table 67 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of location. It

shows that (7.5%) answers are 1 and (0%) answers are 2, (17.5%) answers are

3, (42.5%) answers are 4, (32.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

8%

0%

18%

43%

33%

LOCATION

FIGURE67 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED

MILK IN TERMS OF LOCATION

TABLE 68

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF COLOR

COLORF %

1 30 7.5%2 10 2.5 %3 120 30%4 100 25%5 140 35%

TOTAL 400 100%

Table 68 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of color. It shows

that (7.5%) answers are 1 and (2.5%) answers are 2, (30%) answers are 3,

(25%) answers are 4, (35%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

8%

3%

30%

25%

35%

COLOR

FIGURE68 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK

IN TERMS OF COLOR

TABLE 69

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF TEXTURE

TEXTUREF %

1 0 0%2 20 5%3 120 30%4 110 27.5%5 150 37.5%

TOTAL 400 100%

Table 69 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of texture. It shows

that (0%) answers are 1 and (5%) answers are 2, (30%) answers are 3, (27.5%)

answers are 4, (37.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

0%

5%

30%

28%

38%

TEXTURE

FIGURE69 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN

TERMS OF TEXTURE

TABLE 70

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF DISTRIBUTION

DISTRIBUTIONF %

1 20 5%2 30 7.5%3 100 25%4 100 25%5 150 37.5%

TOTAL 400 100%

Table 70 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of distribution. It

shows that (5%) answers are 1 and (7.5%) answers are 2, (25%) answers are 3,

(25%) answers are 4, (37.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

5%

8%

25%

25%

38%

DISTRIBUTION

FIGURE70 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF

DISTRIBUTION

TABLE 71

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF COMPETITION

COMPETITIONF %

1 10 2.5%2 50 12.5%3 50 12.5%4 150 37.5%5 140 35%

TOTAL 400 100%

Table 71 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of competition. It

shows that (2.5%) answers are 1 and (12.5%) answers are 2, (12.5%) answers

are 3, (37.5%) answers are 4, (35%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40%

3%

13%

13%

38%

35%

COMPETITION

FIGURE71 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN TERMS OF

COMPETITION

TABLE 72

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE DEGREE OF IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS

OF PLACE

PLACEF %

1 10 2.5%2 20 5%3 100 25%4 100 25%5 170 42.5%

TOTAL 400 100%

Table 72 revealed the frequency and percentage distribution according to

the degree of importance in choosing powdered milk in terms of place. It shows

that (2.5%) answers are 1 and (5%) answers are 2, (25%) answers are 3, (25%)

answers are 4, (42.5%) answers are 5.

1

2

3

4

5

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

3%

5%

25%

25%

43%

PLACE

FIGURE72 . GRAPHICAL PRESENTATION ACCORDING TO THE DEGREE OF IMPORTANCE IN CHOOSING POWDERED MILK IN

TERMS OF PLACE

TABLE 73

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM

MILK IN TERMS OF BELIEVABILITY

BELIEVABILITYF %

1 10 2.5%2 20 5%3 130 32.5%4 120 30%5 120 30%

TOTAL 400 100%

Table 73 revealed the frequency and percentage distribution according to

the degree the level of advertising effectiveness of birch tree full cream milk in

terms of believability. It shows that (2.5%) answers are 1 and (5%) answers are

2, (32.5%) answers are 3, (30%) answers are 4, (30%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

3%

5%

33%30% 30%

BELIEVABILITY

FIGURE73 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK IN

TERM OF BELIEVABILITY

TABLE 74

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM

MILK IN TERMS OF UNDERSTANDING

UNDERSTANDINGF %

1 20 5%2 20 5%3 100 25%4 120 30%5 140 35%

TOTAL 400 100%

Table 74 revealed the frequency and percentage distribution according to

the degree the level of advertising effectiveness of birch tree full cream milk in

terms of understanding. It shows that (5%) answers are 1 and (5%) answers are

2, (25%) answers are 3, (30%) answers are 4, (35%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

5% 5%

25%

30%

35%

UNDERSTANDING

FIGURE74 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL

CREAM MILK IN TERM OF UNDERSTANDING

TABLE 75

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM

MILK IN TERMS OF CONVINCING

CONVINCINGF %

1 10 2.5%2 30 7.5%3 90 22.5%4 140 35%5 130 32.5%

TOTAL 400 100%

Table 75 revealed the frequency and percentage distribution according to

the degree the level of advertising effectiveness of birch tree full cream milk in

terms of convincing. It shows that (2.5%) answers are 1 and (7.5%) answers are

2, (22.5%) answers are 3, (35%) answers are 4, (32.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

3%

8%

23%

35%33%

CONVINCING

FIGURE75 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE

FULL CREAM MILK IN TERM OF CONVINCING

TABLE 76

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM

MILK IN TERMS OF ORIGINALITY

ORIGINALITYF %

1 30 7.5%2 20 5%3 100 25%4 90 22.5%5 160 40%

TOTAL 400 100%

Table 76 revealed the frequency and percentage distribution according to

the degree the level of advertising effectiveness of birch tree full cream milk in

terms of originality. It shows that (7.5%) answers are 1 and (5%) answers are 2,

(25%) answers are 3, (22.5%) answers are 4, (40%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

45%

8% 5%

25%23%

40%

ORIGINALITY

FIGURE76 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL

CREAM MILK IN TERM OF ORIGINALITY

TABLE 77

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM

MILK IN TERMS OF PURCHASING

PURCHASINGF %

1 20 5%2 20 5%3 110 27.5%4 110 27.5%5 140 35%

TOTAL 400 100%

Table 77 revealed the frequency and percentage distribution according to

the degree the level of advertising effectiveness of birch tree full cream milk in

terms of purchasing. It shows that (5%) answers are 1 and (5%) answers are 2,

(27.5%) answers are 3, (27.5%) answers are 4, (35%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

5% 5%

28% 28%

35%

PURCHASING

FIGURE77 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL

CREAM MILK IN TERM OF PURCHASING

TABLE 78

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF PRODUCT QUALITY

PRODUCT QUALITYF %

1 20 5%2 0 0%3 110 27.5%4 110 27.5%5 160 40%

TOTAL 400 100%

Table 78 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of product quality. It

shows that (5%) answers are 1 and (0%) answers are 2, (27.5%) answers are 3,

(27.5%) answers are 4, (40%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

45%

5%

0%

28% 28%

40%

PRODUCT QUALITY

FIGURE78 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN

TERM OF PRODUCT QUALITY

TABLE 79

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF VALUE

VALUEF %

1 10 2.5%2 10 2.5%3 120 30%4 130 32.5%5 130 32.5%

TOTAL 400 100%

Table 79 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of value. It shows

that (2.5%) answers are 1 and (2.5%) answers are 2, (30%) answers are 3,

(32.5%) answers are 4, (32.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

3% 3%

30%33% 33%

VALUE

FIGURE79 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK

IN TERM OF VALUE

TABLE 80

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF PRODUCT EXPECTATION

PRODUCT EXPECTATIONF %

1 20 5%2 10 2.5%3 160 40%4 80 20%5 130 32.5%

TOTAL 400 100%

Table 80 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of product

expectation. It shows that (5%) answers are 1 and (2.5%) answers are 2, (40%)

answers are 3, (20%) answers are 4, (32.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

45%

5% 3%

40%

20%

33%

PRODUCT EXPECTATION

FIGURE80 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN

TERM OF PRODUCT EXPECTATION

TABLE 81

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF PRODUCT PERCEPTION

PRODUCT PERCEPTIONF %

1 20 5%2 20 5%3 160 40%4 90 22.5%5 110 27.5%

TOTAL 400 100%

Table 81 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of product

perception. It shows that (5%) answers are 1 and (5%) answers are 2, (40%)

answers are 3, (22.5%) answers are 4, (27.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

45%

5% 5%

40%

23%

33%

PRODUCT PERCEPTION

FIGURE81 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK

IN TERM OF PRODUCT PERCEPTION

TABLE 82

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF USAGE EXPERIENCE

USAGE EXPERIENCEF %

1 30 7.5%2 20 5%3 140 35%4 90 22.5%5 120 30%

TOTAL 400 100%

Table 82 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of usage experience.

It shows that (7.5%) answers are 1 and (5%) answers are 2, (35%) answers are

3, (22.5%) answers are 4, (30%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

8%5%

35%

23%

28%

USAGE EXPERIENCE

FIGURE82 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK

IN TERM OF USAGE EXPERIENCE

TABLE 83

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF TASTE

TASTEF %

1 30 7.5%2 10 2.5%3 110 27.5%4 80 20%5 170 42.5%

TOTAL 400 100%

Table 83 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of taste. It shows that

(7.5%) answers are 1 and (2.5%) answers are 2, (27.5%) answers are 3, (20%)

answers are 4, (42.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

45%

8%

3%

28%

20%

43%

TASTE

FIGURE83 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK

IN TERM OF TASTE

TABLE 84

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF PROMOTIONS

PROMOTIONSF %

1 0 0%2 50 12.5%3 120 30%4 110 27.5%5 120 30%

TOTAL 400 100%

Table 84 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of promotions. It

shows that (0%) answers are 1 and (12.5%) answers are 2, (30%) answers are

3, (27.5%) answers are 4, (30%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0%

13%

30%28%

43%

PROMOTION

FIGURE84 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERM OF

PROMOTIONS

TABLE 85

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF PRICE

PRICEF %

1 20 5%2 10 2.5%3 130 32.5%4 110 27.5%5 130 32.5%

TOTAL 400 100%

Table 84 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of price. It shows that

(5%) answers are 1 and (2.5%) answers are 2, (32.5%) answers are 3, (27.5%)

answers are 4, (32.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

5%3%

33%

28%

33%

PRICE

FIGURE85 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK

IN TERM OF PRICE

TABLE 86

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS

OF PACKAGING

PACKAGINGF %

1 10 2.5%2 20 5%3 120 30%4 120 30%5 130 32.5%

TOTAL 400 100%

Table 86 revealed the frequency and percentage distribution according to

the level of satisfaction of birch tree full cream milk in terms of packaging. It

shows that (2.5%) answers are 1 and (5%) answers are 2, (30%) answers are 3,

(30%) answers are 4, (32.5%) answers are 5.

1 2 3 4 50%

5%

10%

15%

20%

25%

30%

35%

3%

5%

30% 30%33%

PACKAGING

FIGURE86 . GRAPHICAL PRESENTATION ACCORDING TO THE LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM

MILK IN TERM OF PACKAGING

TABLE 87

THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE CURRENT PROBLEM AFFECTING THE PRODUCT AWARENESS AND

SALES PROMOTION OF BIRCH TREE FULL CREAM MILK

CURRENT PROBLEMSF %

PRODUCT 80 13.11%QUALITY 10 1.64%

PROMOTION 100 16.39%PRICE 70 11.48%

ADVERTISING 160 26.23%QUALITY 30 4.92%

BENEFITS 20 3.28%COMPETITION 110 18.03%DISTRIBUTION 20 3.28%

PLACE 10 1.64%TOTAL 610 100%

Table 87 revealed the frequency and percentage distribution according to

the current problem affecting the product awareness and sales promotion of

Birch Tree full cream milk. It shows that (13.11%) answers are product, (1.64%)

answers are quality, (16.39%) answers are promotion, (11.48%) answers are

price, (26.23%) answers are advertising, (4.92%) are quanity, (3.28%) are

benefits, (18.03%) are competition, (3.28%) are distribution, (1.64%) are place.

13%

2%

16%

11%

26%

5%

3%

18%

3%

2%

CURRENT PROBLEMS

FIGURE87 . GRAPHICAL PRESENTATION ACCORDING TO THE CURRENT PROBLEM AFFECTING THE PRODUCT AWARENESS

AND SALES PROMOTION OF BIRCHTREE FULL CREAM MILK

TABLE 88THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF PRODUCT

PROBLEMSF %

POOR QUALITY 100 22.22%UNAVAILABILITY 200 44.44%

INGREDIENTS 30 6.67%NO HEALTH BENEFITS 20 4.44%

PACKAGING 90 20%OTHERS 10 2.22%TOTAL 400 100%

Table 88 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of product. It

shows that (22.22%) answers are poor quality and (44.44%) answers are

unavailability, (6.67%) answers are ingredients, (4.44%) answers are no health

benefits, (20%) answers are packaging and (2.22%) answers are others.

PO

OR Q

...

UNAVAIL...

INGRED...

NO

HEALT

...

PACK...

OTHERS

0%5%

10%15%20%25%30%35%40%45%50%

22%

44%

7% 4%

20%

2%

PROBLEMS

FIGURE88 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM

MILK IN TERMS OF PRODUCT

TABLE 89THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF QUALITY

QUALITYF %

FEW PRODUCTS 180 43.90%NOT ALWAYS AVAILABLE 190 46.34%

NOT OBSERVED 40 9.76%TOTAL 410 100%

Table 89 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of quality. It

shows that (43.9%) answers are few products and (46.34%) answers are not

always available and (9.76%) answers are ingredients.

FEW PRODUCTS NOT ALWAYS AVAILABLE NOT OBSERVED0%5%

10%15%20%25%30%35%40%45%50%

44%

46%

7%

QUALITY

FIGURE89 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF QUALITY

TABLE 90THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF PROMOTION

PROMOTIONF %

NO ADVERTISEMENT 120 27%ADS DOESN’T ATTRACT CUSTOMER 110 24%

NO DISCOUNT 50 11%POOR SALES PROMOTIONS 150 33%LOW PROFILE ENDORSER 20 4%

TOTAL 450 100%

Table 90 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of promotion. It

shows that (27%) answers are no advertisement , (24%) answers are ads

doesn’t attract customer, (11%) answers are no discount, (33%) answers are

poor sales promotions and (4%) answers are low profile endorsers.

NO ADVER-TISEMENT

ADS DOESN'T ATTRACT

CUSTOMERS

NO DISCOUNT POOR SALES PROMOTIONS

LOW PROFILE ENDORSER

0%

5%

10%

15%

20%

25%

30%

35%

27%24%

11%

33%

4%

PROMOTION

FIGURE90 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF PROMOTIONS

TABLE 91THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF PRICE

PRICEF %

UNREASONABLE VALUE FOR MONEY 100 24.39%UNREASONABLE VALUE FOR PRICE 90 21.95%

JUST RIGHT 220 53.66%TOTAL 410 100%

Table 91 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of price. It

shows that (24.39%) answers are no unreasonable value for money, (21.95%)

answers are unreasonable value for price and (53.66%) answers are just right.

UNREASONABLE VALUE FOR MONEY

UNREASONABLE VALUE FOR PRICE

JUST RIGHT0%

10%

20%

30%

40%

50%

60%

24%

22%

54%

PRICE

FIGURE91 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM

MILK IN TERMS OF PRICE

TABLE 92THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF ADVERTISING

ADVERTISINGF %

FEW 280 70%NOT GETTING ATTENTION 120 30%

TOTAL 400 100%

Table 92 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of advertising. It

shows that (70%) answers are few, (30%) answers are not getting attention.

70%

30%

ADVERTISING

FIGURE92 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF ADVERTISING

TABLE 93THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF PACKAGING

PACKAGINGF %

EASILY DAMAGED 110 26.83%NOT PROPORTION TO SIZE 120 29.27%%

HARD TO OPEN 120 29.27%OTHERS 60 14.63%TOTAL 410 100%

Table 93 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of packaging. It

shows that (26.83%) answers are easily damaged, (29.27%) answers are not

proportion to size, (29.27%) answers are hard to open and (14.63%) answers are

others.

70%

30%

PACKAGING

FIGURE93 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF PACKAGING

TABLE 94THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF QUALITY

QUALITYF %

LACK OF NUTRITION 150 36.6%POOR TASTE 150 36.6%%

OTHERS 110 26.8%TOTAL 410 100%

Table 94 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of quality. It

shows that (36.6%) answers are lack in nutrition, (36.6%) answers are poor taste

and (26.8%) are others.

37%

37%

27%

QUALITY

FIGURE94 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF QUALITY

TABLE 95THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF BENEFITS

BENEFITSF %

NO ADDITIONAL VALUE 100 24.4%NO ADDITIONAL KNOWLEDGE 190 46.3%%

NOT OBSERVED 120 29.3%TOTAL 410 100%

Table 95 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of quality. It

shows that (24.4%) answers are no additional value, (46.6%) answers are no

additional knowledge and (26.3%) are others.

24%

46%

29%

BENEFITS

FIGURE95 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF BENEFITS

TABLE 96THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF COMPETITION

COMPETITIONF %

MORE COMPETITION 320 80%NOT OBSERVED 80 20%

TOTAL 400 100%

Table 96 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of competition.

It shows that (80%) answers are more competition, (20%) answers are not

observed.

80%

20%

COMPETITION

FIGURE96 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF COMPETITION

TABLE 97THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO:

WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK IN TERMS OF PLACE

PLACEF %

NOT ALWAYS AVAILABLE 210 51.2%HARD TO FIND 180 43.9%

OTHERS 20 4.9%TOTAL 400 100%

Table 97 revealed the frequency and percentage distribution according to:

what would be the problem of Birch Tree full cream milk in terms of place. It

shows that (51.2%) answers are not always available, (43.9%) answers are hard

to find and (4.9%) answers are others.

51%

44%

5%

PLACE

FIGURE97 . GRAPHICAL PRESENTATION ACCORDING TO: WHAT WOULD BE THE PROBLEM OF BIRCH TREE FULL CREAM MILK

IN TERMS OF PLACE

TABLE 98THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO DISLIKE WHEN IT COMES TO BIRCH TREE FULL CREAM MILK DRINK

DISLIKEF %

TASTE 160 40%FLAVOR 80 20%

TEXTURE 60 15%OTHERS 100 25%TOTAL 400 100%

Table 98 revealed the frequency and percentage distribution according to

dislike when it comes to Birch Tree full cream milk drink. It shows that (40%)

answers are taste, (20%) answers are flavor and (15%) answers are texture and

(25%) are others.

40%

20%

15%

25%

DISLIKE

FIGURE98 . GRAPHICAL PRESENTATION ACCORDING TO DISLIKE WHEN IT COMES TO BIRCH TREE FULL CREAM MILK PRODUCTS

TABLE 99THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE

PRICE OF BIRCH TREE FULL CREAM MILK COMPARED TO OTHER BRAND OF MILK

PRICEF %

HIGH 90 22.5%JUST RIGHT 240 60%

LOWER 70 17.5%TOTAL 400 100%

Table 99 revealed the frequency and percentage distribution according to

the price of Birch Tree full cream milk compared to other brand of milk. It shows

that (22.5%) answers are high, (60%) answers are just right and (17.5%)

answers are lower.

HIGH22%

JUST RIGHT60%

LOW17%

PRICE

FIGURE99 . GRAPHICAL PRESENTATION ACCORDING TO THE PRICE OF BIRCH TREE FULL CREAM MILK COMPARED

TO OTHER BRAND OF MILK

TABLE 100THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE

ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK

EFFECTIVEF %

YES 200 50%NO 200 50%

TOTAL 400 100%

Table 100 revealed the frequency and percentage distribution according to

the advertising effectiveness of Birch Tree full cream milk. It shows that (50%)

answers are yes and (50%) answers are no.

YES50%

NO50%

EFFECTIVE

FIGURE100 . GRAPHICAL PRESENTATION ACCORDING TO ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK

TABLE 101THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE

TASTE STANDARD OF BIRCH TREE FULL CREAM MILK

MEET THE TASTE STANDARDF %

YES 240 60%NO 160 40%

TOTAL 400 100%

Table 101 revealed the frequency and percentage distribution according to

the taste standard of Birch Tree full cream milk. It shows that (60%) answers are

yes and (40%) answers are no.

55%

45%

MEET THE TASTE STANDARDYES NO

FIGURE101 . GRAPHICAL PRESENTATION ACCORDING TO TASTE STANDARD OF BIRCH TREE FULL CREAM MILK

TABLE 102THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO THE

TASTE SATISFACTION OF BIRCH TREE FULL CREAM MILK

SATISFIEDF %

YES 240 60%NO 160 40%

TOTAL 400 100%

Table 102 revealed the frequency and percentage distribution according to

the taste satisfaction of Birch Tree full cream milk. It shows that (60%) answers

are yes and (40%) answers are no.

55%

45%

SATISFIEDYES NO

FIGURE102 . GRAPHICAL PRESENTATION ACCORDING TO TASTE SATISFACTION OF BIRCH TREE FULL CREAM MILK

TABLE 103THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS 0F FLAVOR

WANTS TO HAVE FLAVOR?F %

YES 310 77.5%NO 90 22.5%

TOTAL 400 100%

Table 103 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of flavor. It

shows that (77.5%) answers are yes and (22.5%) answers are no.

78%

22%

WANTS TO HAVE FLAVOR?YES NO

FIGURE103 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK

IN TERMS OF FLAVOR

TABLE 104THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS 0F FLAVOR PREFERENCES

FLAVOR PREFERENCESF %

CHOCOLATE MILK 200 54.05%STRAWBERRY MILK 30 8.11%GREEN APPLE MILK 40 10.81%

MANGO CREAM MILK 20 5.41%VANILA-CHOCO MILK 70 18.92%

OTHERS 10 2.70%TOTAL 400 100%

Table 104 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of flavor

preferences. It shows that (54.05%) answers are chocolate milk, (8.11%)

answers are strawberry milk, (10.81%) answers are green apple milk, (5.41%)

answers mango cream milk, (18.92%) answers are vanilla-choco milk and

(2.70%) answers are others.

54%

8%

11%

5%

19%

3%

FLAVOR PREFERENCESCHOCOLATE STRAWBERRY MILK GREEN APPLE MILKMANGO CREAM MILK VANILA-CHOCO MILK OTHERS

FIGURE104 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM

MILK IN TERMS OF FLAVOR PREFERENCES

TABLE 105THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS OF COLOR BASED ON ITS FLAVOR

WILL YOU TRY?F %

YES 250 62.5%NO 150 37.5%

TOTAL 400 100%

Table 105 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of color based

on its flavor. It shows that (62.5%) answers are yes and (37.5%) answers are no.

62%

38%

WILL YOU TRY?YES NO

FIGURE105 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK

IN TERMS OF COLOR BASED ON ITS FLAVOR

TABLE 106THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS OF READING THE BACKSIDE PANEL BEFORE PURCHASING

READF %

YES 280 70%NO 120 30%

TOTAL 400 100%

Table 106 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of reading the

backside panel before purchasing. It shows that (70%) answers are yes and

(30%) answers are no.

70%

30%

READYES NO

FIGURE106 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK

IN TERMS OF READING THE BACKSIDE PANELBEFORE PURCHASING

TABLE 107THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS OF SATISFACTION IN PROVIDING PRODUCT INFORMATION

SATISFIEDF %

YES 300 75%NO 100 25%

TOTAL 400 100%

Table 107 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of satisfaction in

providing product information. It shows that (75%) answers are yes and (25%)

answers are no.

75%

25%

SATISFIEDYES NO

FIGURE107 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN

TERMS OF SATISFACTION IN PROVIDINGPRODUCT INFORMATION

TABLE 108THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS OF PACKAGING CHARACTERISTICS THAT ATTRACT MOST

CHARACTERISTICSF %

COLOR 110 23%FONT 20 4%

UNIQUE DESIGN 200 42%DRAWING AND ILLUSION 40 8%

INFORMATION 110 23%TOTAL 400 100%

Table 108 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of packaging

characteristics that attract most. It shows that (23%) answers are color, (4%)

answers are font, (42%) answers are unique design, (8%) answers are drawing

and illusion and (23%) answers are information.

49%

3%

28%

5% 15%

SATISFIEDCOLOR FONT UNIQUE DESIGNDRAWING AND ILLUSION INFORMATION

FIGURE108 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN

TERMS OF PACKAGING CHARACTERISTICS THATATTRACT MOST

TABLE 109THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS OF CELEBRITY ENDORSER

SAME F %

YES 300 35%NO 100 25%

TOTAL 400 100%

Table 109 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of celebrity

endorser. It shows that (35%) answers are yes, (25%) answers are no.

75%

25%

SAMEYES NO

FIGURE109 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK

IN TERMS OF CELEBBRITY ENDORSER

TABLE 110THE FREQUENCY AND PERCENTAGE DISTRIBUTION ACCORDING TO

COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK IN TERMS OF NEW CELEBRITY ENDORSER

PREFERENCESF %

DINGDONG AND MARIAN 60 24%GERALD AND KIM 30 12%

PIOLO AND KC 20 8%JOHN LLYOD AND SARAH 40 16%

PHIL AND ANGEL 40 16%OTHERS 60 24%TOTAL 400 100%

Table 110 revealed the frequency and percentage distribution according to

comments and suggestion for Birch Tree full cream milk in terms of packaging

new celebrity endorser. It shows that (24%) answers are color, (12%) answers

are font, (16%) answers are unique design, (16%) answers are drawing and

illusion and (24%) answers are information.

PREFERENCESDINGDONG AND MARIAN GERALD AND KIM PIOLO AND KCJOHN LLOYD AND SARAH PHIL AND ANGEL OTHERS

FIGURE110 . GRAPHICAL PRESENTATION ACCORDING TO COMMENTS AND SUGGESTION FOR BIRCH TREE FULL CREAM MILK

IN TERMS OF NEW CEBRITY ENDORSER

CHAPTER IV

FINDINGS, CONCLUSION AND RECOMMENDATIONS

This chapter presents the findings, conclusions and recommendations of

the study. It reveals the “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”

Summary of Findings

1. Shows the majority of the respondents whose drink milk products answer is

yes while no were least.

2. Shows the majority of the respondents whose favorite milk answer is yes

while no were the least.

3. Shows the majority of the respondents whose age is 20 and below while 26-

30 were the least.

4. Shows the majority of the respondents whose civil status is single while

married were the least.

5. Shows the majority of the respondents whose gender is female while male

were the least.

6. Shows the majority of the respondents whose religion is Roman Catholic

while others were the least.

7. Shows the majority of the respondents whose level of income is 10000 while

30001-35000 were the least.

8. Shows the majority of the respondents whose family size is 5-6 members

while 1-2 members were the least.

9. Shows the majority of the respondents whose occupational status is un-

employed while employed were the least.

10.Shows the majority of the respondents whose educational attainment is

student while elementary graduate were the least.

11.Shows the majority of the respondents whose nationality is Filipino while

others were the least.

12.Shows the majority of the respondents whose Makati residency is district I

while non-Makati resident were the least.

13.Shows the majority of the respondents whose household main source of

information is television while magazines were the least.

14.Shows the majority of the respondents whose come into mind are

Bearbrand while others were the least.

15.Shows the majority of the respondents whose appealing to their eyes

answer is yes while no were the least.

16.Shows the majority of the respondents whose ads fun to watch answer is

yes while no were the least.

17.Shows the majority of the respondents whose talk about the ads answer is

yes while no were the least.

18.Shows the majority of the respondents whose have a positive reaction

answer is yes while no were the least.

19.Shows the majority of the respondents whose how they become aware

answer is television while relatives were the least.

20.Shows the majority of the respondents whose Brand heard, seen and read

during the past week is Nido while Birch Tree was the least.

21.Shows the majority of the respondents whose how well do you remember

answer is very well while not at all were the least.

22.Shows the majority of the respondents whose what would they say to the ad

answer is entice people to try the product while cheaper price were the

least.

23.Shows the majority of the respondents which if you describe answer is

informative while sincere and emotional were the least.

24.Shows the majority of the respondents which aware of Birch Tree full cream

milk answer is yes while no were the least.

25.Shows the majority of the respondents which how did become aware of

Birch tree answer is thru television while flyers, relatives and neighbors

were the least.

26.Shows the majority of the respondents whose have been seen, heard, read

Birch Tree ads answer is yes while no were the least.

27.Shows the majority of the respondents which kind of media is television

while relatives were the least.

28.Shows the majority of the respondents answer in which they think of Birch

Tree, Better, same or worse are better while worse were the least.

29.Shows the majority of the respondents answer which main message of

Birch Tree is brand awareness while less expensive were the least.

30.Shows the majority of the respondents answer which milk brand they tried is

Bearbrand while Birch Tree, anchor and others were the least.

31.Shows the majority of the respondents answer which milk brand last used is

Bearbrand while Birch Tree and Anchor were the least.

32.Shows the majority of the respondents answer which milk brands do they

often use is BearBrand while Birch Tree was the least.

33.Shows the majority of the respondents answer which how long answer is

more than 4 yrs while more than 3 yrs and others were the least.

34.Shows the majority of the respondents answer which milk influence to

patronize is family while others were the least.

35.Shows the majority of the respondents answer which why do they patronize

is to get nourish while others were the least.

36.Shows the majority of the respondents answer which in what type do you

want your milk to come is powdered while evaporated were the least.

37.Shows the majority of the respondents answer which why day of the week is

Monday while Thursday was the least.

38.Shows the majority of the respondents answer which time/ part of the day

they drink milk is in the morning while others were the least.

39.Shows the majority of the respondents answer brand they like to try is

Bearbrand while others were the least.

40.Shows the majority of the respondents whose answer which brand they like

to try is Bearbrand while others were the least.

41.Shows the majority of the respondents answer in terms of how much are

you willing to buy for your milk drink is below P50 pesos and P50-P100

while above 100 were the least.

42.Shows the majority of the respondents answer in terms of encourages to

shift from present brand milk is low price while others were the least.

43.Shows the majority of the respondents answer in terms of who else in your

household patronize the brand milk is relatives while others were the least.

44.Shows the majority of the respondents answer in terms of do any of your

friends or family members use Birch Tree full cream milk is no while yes

were the least.

45.Shows the majority of the respondents answer in terms of usually

purchased are parents while uncle were the least.

46.Shows the majority of the respondents answer in terms of how much are

you willing to buy for your milk drink is below P50 pesos and P50-P100

while above 100 were the least.

47.According to do you have time schedule to go to the supermarket, store,

etc. to buy. It shows that (87.5%) of the respondents answered yes, and

(12.5%) answered no.

48.According to when do you usually purchase. It shows that (22%) are

everyday, (49%) are once a week, (7%) are twice a day, (2%) are every

other day and (20%) are others.

49.According to what size of milk do you usually purchase. It shows that

(22.5%) are 26 grams, (32.5%) are 80 grams, (22.5%) are 150 grams,

(17.5%) are 300 grams and (5%) are others.

50.According to how long you had been patronizing that brand milk. Its shows

that (25%) are less than 6 months, (17.5%) are 1 yr., (40%) are more than 1

yr., (17.5%) are none of the above.

51.According to how long you been patronizing that brand milk.Its shows that

(59.26%) are high level of nutrition, (22.2%) are perceived value for money,

(3.70%) are good packaging, (9.26%) are good image, and (5.56%) are

others.

52.According to what do you dislike about your present brand milk. Its shows

that (32.2%) are packaging, (12.2%) are level of nutrition, (26.8%) are no

promotion, (12.2%) are product quality, and (14.6%) are others.

53.According to what do you like about your present brand milk. Its shows that

(31.25%) are price, (22.92%) are level of convenience to find, (31.35%) are

always available, (14.58%) are others.

54.According to are you willing to try new brand of powdered milk Its shows

that (80%) answers are yes and (20%) are answers no.

55.According to the affordability of Birch Tree full cream milk. It shows that

(15%) answers are high, (60%) answers are average, (15%) answers are

low, (2.5%) answers are cheap and (7.5%) answers are others.

56.According to the degree of importance in choosing powdered milk in terms

of size It shows that (5%) answers are 1 and 2, (22.5%) answers are 3,

(27.5%) answers are 4, (40%) answers are 5.

57.According to the degree of importance in choosing powdered milk in terms

of price. It shows that (2.5%) answers are 1 and (5%) answers are 2, (15%)

answers are 3, (20%) answers are 4, (57.5%) answers are 5.

58.According to the degree of importance in choosing powdered milk in terms

of nutrition. It shows that (5%) answers are 1 and (0%) answers are 2,

(10%) answers are 3, (5%) answers are 4, (80%) answers are 5.

59.According to the degree of importance in choosing powdered milk in terms

of celebrity endorser. It shows that (5%) answers are 1 and (10%) answers

are 2, (37.5%) answers are 3, (15%) answers are 4, (32.5%) answers are 5.

60.According to the degree of importance in choosing powdered milk in terms

of packaging. It shows that (0%) answers are 1 and (10%) answers are 2,

(25%) answers are 3, (27.5%) answers are 4, (37.5%) answers are 5.

61.According to the degree of importance in choosing powdered milk in terms

of advertisement. It shows that (5%) answers are 1 and (7.5%) answers are

2, (20%) answers are 3, (25%) answers are 4, (42.5%) answers are 5.

62.According to the degree of importance in choosing powdered milk in terms

of image. It shows that (2.5%) answers are 1 and (5%) answers are 2,

(25%) answers are 3, (20%) answers are 4, (47.5%) answers are 5.

63.According to the degree of importance in choosing powdered milk in terms

of branding. It shows that (0%) answers are 1 and (5%) answers are 2,

(20%) answers are 3, (25%) answers are 4, (50%) answers are 5.

64.According to the degree of importance in choosing powdered milk in terms

of quality. It shows that (5%) answers are 1 and (0%) answers are 2, (10%)

answers are 3, (10%) answers are 4, (75%) answers are 5.

65.According to the degree of importance in choosing powdered milk in terms

of sales promotions. It shows that (0%) answers are 1 and (7.5%) answers

are 2, (30%) answers are 3, (25%) answers are 4, (37.5%) answers are 5.

66.According to the degree of importance in choosing powdered milk in terms

of health benefits. It shows that (5%) answers are 1 and (0%) answers are

2, (5%) answers are 3, (17.5%) answers are 4, (72.5%) answers are 5.

67.According to the degree of importance in choosing powdered milk in terms

of location. It shows that (7.5%) answers are 1 and (0%) answers are 2,

(17.5%) answers are 3, (42.5%) answers are 4, (32.5%) answers are 5.

68.According to the degree of importance in choosing powdered milk in terms

of color. It shows that (7.5%) answers are 1 and (2.5%) answers are 2,

(30%) answers are 3, (25%) answers are 4, (35%) answers are 5.

69.According to the degree of importance in choosing powdered milk in terms

of texture. It shows that (0%) answers are 1 and (5%) answers are 2, (30%)

answers are 3, (27.5%) answers are 4, (37.5%) answers are 5.

70.According to the degree of importance in choosing powdered milk in terms

of distribution. It shows that (5%) answers are 1 and (7.5%) answers are 2,

(25%) answers are 3, (25%) answers are 4, (37.5%) answers are 5.

71.According to the degree of importance in choosing powdered milk in terms

of competition. It shows that (2.5%) answers are 1 and (12.5%) answers are

2, (12.5%) answers are 3, (37.5%) answers are 4, (35%) answers are 5.

72.According to the degree of importance in choosing powdered milk in terms

of place. It shows that (2.5%) answers are 1 and (5%) answers are 2, (25%)

answers are 3, (25%) answers are 4, (42.5%) answers are 5.

73.According to the degree the level of advertising effectiveness of birch tree

full cream milk in terms of believability. It shows that (2.5%) answers are 1

and (5%) answers are 2, (32.5%) answers are 3, (30%) answers are 4,

(30%) answers are 5.

74.According to the degree the level of advertising effectiveness of birch tree

full cream milk in terms of understanding. It shows that (5%) answers are 1

and (5%) answers are 2, (25%) answers are 3, (30%) answers are 4, (35%)

answers are 5.

75.According to the degree the level of advertising effectiveness of birch tree

full cream milk in terms of convincing. It shows that (2.5%) answers are 1

and (7.5%) answers are 2, (22.5%) answers are 3, (35%) answers are 4,

(32.5%) answers are 5.

76.According to the degree the level of advertising effectiveness of birch tree

full cream milk in terms of originality. It shows that (7.5%) answers are 1 and

(5%) answers are 2, (25%) answers are 3, (22.5%) answers are 4, (40%)

answers are 5.

77.According to the degree the level of advertising effectiveness of birch tree

full cream milk in terms of purchasing. It shows that (5%) answers are 1 and

(5%) answers are 2, (27.5%) answers are 3, (27.5%) answers are 4, (35%)

answers are 5.

78.According to the level of satisfaction of birch tree full cream milk in terms of

product quality. It shows that (5%) answers are 1 and (0%) answers are 2,

(27.5%) answers are 3, (27.5%) answers are 4, (40%) answers are 5.

79.According to the level of satisfaction of birch tree full cream milk in terms of

value. It shows that (2.5%) answers are 1 and (2.5%) answers are 2, (30%)

answers are 3, (32.5%) answers are 4, (32.5%) answers are 5.

80.According to the level of satisfaction of birch tree full cream milk in terms of

product expectation. It shows that (5%) answers are 1 and (2.5%) answers

are 2, (40%) answers are 3, (20%) answers are 4, (32.5%) answers are 5.

81.According to the level of satisfaction of birch tree full cream milk in terms of

product perception. It shows that (5%) answers are 1 and (5%) answers are

2, (40%) answers are 3, (22.5%) answers are 4, (27.5%) answers are 5.

82.According to the level of satisfaction of birch tree full cream milk in terms of

usage experience. It shows that (7.5%) answers are 1 and (5%) answers

are 2, (35%) answers are 3, (22.5%) answers are 4, (30%) answers are 5.

83.According to the level of satisfaction of birch tree full cream milk in terms of

taste. It shows that (7.5%) answers are 1 and (2.5%) answers are 2,

(27.5%) answers are 3, (20%) answers are 4, (42.5%) answers are 5.

84.According to the level of satisfaction of birch tree full cream milk in terms of

promotions. It shows that (0%) answers are 1 and (12.5%) answers are 2,

(30%) answers are 3, (27.5%) answers are 4, (30%) answers are 5.

85.According to the level of satisfaction of birch tree full cream milk in terms of

price. It shows that (5%) answers are 1 and (2.5%) answers are 2, (32.5%)

answers are 3, (27.5%) answers are 4, (32.5%) answers are 5.

86.According to the level of satisfaction of birch tree full cream milk in terms of

packaging. It shows that (2.5%) answers are 1 and (5%) answers are 2,

(30%) answers are 3, (30%) answers are 4, (32.5%) answers are 5.

87.According to the current problem affecting the product awareness and sales

promotion of Birch Tree full cream milk. It shows that (13.11%) answers are

product, (1.64%) answers are quality, (16.39%) answers are promotion,

(11.48%) answers are price, (26.23%) answers are advertising, (4.92%) are

quantity, (3.28%) are benefits, (18.03%) are competition, (3.28%) are

distribution, (1.64%) are place.

88.According to what would be the problem of Birch Tree full cream milk in

terms of product. It shows that (22.22%) answers are poor quality and

(44.44%) answers are unavailability, (6.67%) answers are ingredients,

(4.44%) answers are no health benefits, (20%) answers are packaging and

(2.22%) answers are others.

89.According to what would be the problem of Birch Tree full cream milk in

terms of quality, It shows that (43.9%) answers are few products and

(46.34%) answers are not always available and (9.76%) answers are

ingredients.

90.According to what would be the problem of Birch Tree full cream milk in

terms of promotion. It shows that (27%) answers are no advertisement ,

(24%) answers are ads doesn’t attract customer, (11%) answers are no

discount, (33%) answers are poor sales promotions and (4%) answers are

low profile endorsers.

91.According to what would be the problem of Birch Tree full cream milk in

terms of price. It shows that (24.39%) answers are no unreasonable value

for money, (21.95%) answers are unreasonable value for price and

(53.66%) answers are just right.

92.According to what would be the problem of Birch Tree full cream milk in

terms of advertising. It shows that (70%) answers are few, (30%) answers

are not getting attention.

93.According to what would be the problem of Birch Tree full cream milk in

terms of packaging. It shows that (26.83%) answers are easily damaged,

(29.27%) answers are not proportion to size, (29.27%) answers are hard to

open and (14.63%) answers are others.

94.According to: what would be the problem of Birch Tree full cream milk in

terms of quality. It shows that (36.6%) answers are lack in nutrition, (36.6%)

answers are poor taste and (26.8%) are others.

95.According to: what would be the problem of Birch Tree full cream milk in

terms of quality. It shows that (24.4%) answers are no additional value,

(46.6%) answers are no additional knowledge and (26.3%) are others.

96.According to: what would be the problem of Birch Tree full cream milk in

terms of competition. It shows that (80%) answers are more competition,

(20%) answers are not observed.

97.According to: what would be the problem of Birch Tree full cream milk in

terms of place. It shows that (51.2%) answers are not always available,

(43.9%) answers are hard to find and (4.9%) answers are others.

98.According to dislike when it comes to Birch Tree full cream milk drink. It

shows that (40%) answers are taste, (20%) answers are flavor and (15%)

answers are texture and (25%) are others.

99.According to the price of Birch Tree full cream milk compared to other brand

of milk. It shows that (22.5%) answers are high, (60%) answers are just right

and (17.5%) answers are lower.

100. According to the advertising effectiveness of Birch Tree full cream milk. It

shows that (50%) answers are yes and (50%) answers are no.

101. According to the taste standard of Birch Tree full cream milk. It shows

that (60%) answers are yes and (40%) answers are no.

102. According to the taste satisfaction of Birch Tree full cream milk. It shows

that (60%) answers are yes and (40%) answers are no.

103. According to comments and suggestion for Birch Tree full cream milk in

terms of flavor. It shows that (77.5%) answers are yes and (22.5%) answers

are no.

104. According to comments and suggestion for Birch Tree full cream milk in

terms of flavor preferences. It shows that (54.05%) answers are chocolate

milk, (8.11%) answers are strawberry milk, (10.81%) answers are green apple

milk, (5.41%) answers mango cream milk, (18.92%) answers are vanilla-

choco milk and (2.70%) answers are others.

105. According to comments and suggestion for Birch Tree full cream milk in

terms of color based on its flavor. It shows that (62.5%) answers are yes and

(37.5%) answers are no.

106. According to comments and suggestion for Birch Tree full cream milk in

terms of reading the backside panel before purchasing. It shows that (70%)

answers are yes and (30%) answers are no.

107. According to comments and suggestion for Birch Tree full cream milk in

terms of satisfaction in providing product information. It shows that (75%)

answers are yes and (25%) answers are no.

108. According to comments and suggestion for Birch Tree full cream milk in

terms of packaging characteristics that attract most. It shows that (23%)

answers are color, (4%) answers are font, (42%) answers are unique design,

(8%) answers are drawing and illusion and (23%) answers are information.

109. According to comments and suggestion for Birch Tree full cream milk in

terms of celebrity endorser. It shows that (35%) answers are yes, (25%)

answers are no.

110. According to comments and suggestion for Birch Tree full cream milk in

terms of packaging new celebrity endorser. It shows that (24%) answers are

color, (12%) answers are font, (16%) answers are unique design, (16%)

answers are drawing and illusion and (24%) answers are information.

Conclusion

This research was conducted and analyzes to determine the “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”. Based on

the respondents answer from the given questionnaire, that answers all the

statement of the problem with the right statistical computation and interpretation.

These are the following conclusions:

6. What is the demographic profile of the respondent in terms of:

6.1Age

6.2Civil Status

6.3Gender

6.4Religion

6.5Level of Income

6.6Family size

6.7Occupation status

6.8 Educational attainment

6.9Nationality

6.10 Makati Residency

I therefore conclude that age has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (944675556.2) > X² tabular (5.99)

I therefore conclude that civil status has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (324) > X² tabular (3.85)

I therefore conclude that gender has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (36) > X² tabular (3.85)

I therefore conclude that religion has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (394) > X² tabular (7.81)

I therefore conclude that level of income has a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (1231.503061) > X² tabular (12.59)

I therefore conclude that family size has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (152.5) > X² tabular (9.35)

I therefore conclude that occupation status has a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (64) > X² tabular (3.85)

I therefore conclude that educational attainment has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”, X² computed (838) > X² tabular (7.81)

I therefore conclude that nationality has a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (400) > X² tabular (3.85)

I therefore conclude that Makati residency has a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (33.50) > X² tabular (5.99)

7. What are the factors affecting the “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the

student of University of Makati from the year 2011” in terms of:

7.1Price

7.2Packaging

7.3Branding

7.4Benefits

7.5Quantity

7.6Quality

7.7Competition

7.8Distribution

7.9Promotion

7.10 Advertisement

7.11 Place

I therefore conclude that price has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (392.5) > X² tabular (9.35)

I therefore conclude that packaging has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (97.5) > X² tabular (9.35)

I therefore conclude that branding has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (291.5) > X² tabular (9.35)

I therefore conclude that health benefits have a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (722.5) > X² tabular (9.35)

I therefore conclude that quantity has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (120.93) > X² tabular (5.99)

I therefore conclude that quality has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (770) > X² tabular (9.35)

I therefore conclude that competition has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (190) > X² tabular (9.35)

I therefore conclude that distribution has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (147.5) > X² tabular (9.35)

I therefore conclude that sales promotions has a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (197.5) > X² tabular (9.35)

I therefore conclude that advertisement has a significant relationship to

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”,

X² computed (182.5) > X² tabular (9.35)

I therefore conclude that place has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, X²

computed (217.5) > X² tabular (9.35)

8. What is the significance relationship of the demographic profile to the

factors affecting the “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”?

Based on computation of chi square computed revealed that the

demographic profile of the respondents has a significant relationship to the

factors affecting the “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011” . I therefore conclude that demographic profile

of the respondents has a significant relationship to the factors affecting the

“Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year

2011”

9. What are the problems of “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”?

According to what would be the problem of Birch Tree full cream

milk in terms of product. It shows that (22.22%) answers are poor quality

and (44.44%) answers are unavailability, (6.67%) answers are ingredients,

(4.44%) answers are no health benefits, (20%) answers are packaging

and (2.22%) answers are others.

According to what would be the problem of Birch Tree full cream

milk in terms of quality, It shows that (43.9%) answers are few products

and (46.34%) answers are not always available and (9.76%) answers are

ingredients.

According to what would be the problem of Birch Tree full cream

milk in terms of promotion. It shows that (27%) answers are no

advertisement , (24%) answers are ads doesn’t attract customer, (11%)

answers are no discount, (33%) answers are poor sales promotions and

(4%) answers are low profile endorsers.

According to what would be the problem of Birch Tree full cream

milk in terms of price. It shows that (24.39%) answers are no

unreasonable value for money, (21.95%) answers are unreasonable value

for price and (53.66%) answers are just right.

According to what would be the problem of Birch Tree full cream

milk in terms of advertising. It shows that (70%) answers are few, (30%)

answers are not getting attention.

According to what would be the problem of Birch Tree full cream

milk in terms of packaging. It shows that (26.83%) answers are easily

damaged, (29.27%) answers are not proportion to size, (29.27%) answers

are hard to open and (14.63%) answers are others.

According to: what would be the problem of Birch Tree full cream

milk in terms of quality. It shows that (36.6%) answers are lack in nutrition,

(36.6%) answers are poor taste and (26.8%) are others.

According to: what would be the problem of Birch Tree full cream

milk in terms of quality. It shows that (24.4%) answers are no additional

value, (46.6%) answers are no additional knowledge and (26.3%) are

others.

According to: what would be the problem of Birch Tree full cream

milk in terms of competition. It shows that (80%) answers are more

competition, (20%) answers are not observed.

According to: what would be the problem of Birch Tree full cream milk

in terms of place. It shows that (51.2%) answers are not always available,

(43.9%) answers are hard to find and (4.9%) answers are others.

5. What is the best solution to improve the level of effectiveness of “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati

as perceived by the student of University of Makati from the year 2011”?

Based on the research gathered, there are ways on how to

increase the profitability of Birch Tree full cream milk like advertisement

strategies because there is a stiff competition in powdered milk brand

now, Birch Tree product was not well advertised, the more the product

was advertise the more the customer will be attracted to purchase/try it,

promotional strategies because the customers is attracted to it, packaging

strategies because the study shows that the packaging needs for

innovation and development strategies because the customers wants to

try something new like changes or additional to the products like

flavor,colors, texture,etc. to make more attractive to customer.

Recommendations:

After conducting this study concerning the statistical study of “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”, the

researcher draw up the following recommendations:

Company

This study recommends the company of Century pacific group and Snow

Brand Milk Products Company to develop and initiate targeted activities to

manage and improved their operations and understand the needs and wants of

the customer to satisfy them.

Customers

This study recommends to the customers to be objective critics. Giving

some feedbacks are important especially by the management to help improve

the company’s products. This can be also serves as the guide to improve the

products and to identify the specific need of the customer that are not yet meet

by the company’s.

Environment

This study recommends environment so that environmental concerns and

problems was being recognize. The customer and citizen of this country must be

responsible to protect and always maintain the cleanliness of our surroundings.

Government

This study recommends to the government to make sure that there is no

illegal establishment here in the Philippines for taxes collected from them may

help our economy to rise from poverty line, and to maintain the equality.

Marketing Students of the University of Makati

This study recommends to the students to properly evaluate themselves

whether they are able to follow the standardized marketing research that will

serves as a measurement to know how much attention and focus should still be

given to the subject.

Researcher

This study recommends to the researcher to be open minded of what is

happening and always pray and aim the best in accepting challenges that will

contribute to their knowledge.

Future Researcher

This study recommends to the future researcher to make use of the

standardized marketing research, this will help them to make their work efficient,

accurate and effective.

Survey Questionnaire

Dear Respondents

This survey has been undertaken as a terminal requirement for the subject Market Research. The researcher would like to study the “Product awareness and sales promotion of Birch tree full cream milk in Makati as perceived by the student of the university of Makati under CBA department for the year 2011”.

Please read the instructions carefully and answer the questions based on your personal views. The questionnaire will not take more than 20 minutes to complete your responses will be kept strictly confidential and will be used for educational purpose only.

Thank you very much for your cooperation Sincerely

yours, The

Researcher

General Instruction: Please put a check on a space provided that best describes your answer and fill in the blank. Please do not leave a question unanswered.

Name (optional) _________________________

Address _________________________

Contact Number _________________________

I. Screening Number

1. Do you drink milk products?( ) Yes( ) No

2. Do you have your favorite milk drink?( ) Yes( ) No

II. Demographic Profile

3. Age ( ) 20 and below( ) 21-25( ) 26-30( ) 31-35( ) 36-40( ) 41-45( ) 46-50( ) above 50

4. Gender( ) Male( ) Female

5. Civil Status( ) Single( ) Married( ) Widow( ) Separated

6. Level of income( ) below 10000( ) 10001-15000( ) 15001-20000( ) 20001-25000( ) 25001-30000( ) 30001-35000( ) 35001-40000( ) 40001-50000( ) above 50001

7. Family Size( ) 1( ) 2( ) 3( ) 4( ) 5( ) 6( ) 7( ) 8( ) 9( ) above 10

8. Religion

( ) Roman Catholic( ) Iglesia Ni Kristo( ) Born Again Christian( ) Muslim( ) Jehovah’s Witness( ) others please Specify: __________________

9. Occupation Status( ) Employed( ) Unemployed( ) Self-employed

III. Core: Brand Awareness Segment

10.What is your household main source of information?( ) Television( ) Radio( ) Magazine( ) Internet( ) others please Specify: ______________________

11.When you think of a milk drink what brand comes into your mind?( ) Nido( ) Bear Brand( ) Alaska( ) Birch Tree( ) others please Specify: __________________

12.Was the ad appealing to your eye?( ) Yes( ) No

13.Was the ad fun to watch?( ) Yes( ) No

14.Ould you talk to someone else about this ad?( ) Yes( ) No

15.Do you have positive reaction to the ad?( ) Yes( ) No

16.How did you become aware of that milk brand?

( ) Television( ) Magazine( ) Radio( ) Billboards( ) Flyers( ) Tarpaulins( ) Relatives( ) Neighbor( ) Internet( ) Word of mouth( ) others pleaseSpecify: __________________

17.What brand of powdered milk have you heard, read, and seen advertised during the past week?( ) Nido( ) Bear Brand( ) Alaska( ) Birch Tree( ) others please Specify: __________________

18.How well do you remember this advertisement?( ) Very well( ) Just right( ) a few details( ) Not at all

19.What would you say is the main message of the ad?( ) Entice people to try the product( ) Brand awareness, company is trying to expose itself( ) Product high quality( ) Cheaper price( ) others pleaseSpecify: __________________

20. If you would to describe this ad to a friend, would you say yhe ad is:( ) Boring( ) Irritating( ) Enticing( ) Informative( ) unique( ) funny( ) creative( ) pleasant( ) Immature( ) memorable

( ) sincere( ) emotional

21.Are you aware of Birch Tree full cream milk?( ) Yes( ) No

22.How did you become aware of Birch Tree full cream milk?( ) Television( ) Magazine( ) Radio( ) Billboards( ) Flyers( ) Tarpaulins( ) Relatives( ) Neighbor( ) Internet( ) Word of mouth( ) others pleaseSpecify: __________________

23.Have you seen, heard, or read advertisement of Birch Tree full cream milk?( ) Yes( ) No

24.What kind of media ad of Birch Tree full cream milk have you seen, heard, or read advertisement of Birch Tree full cream milk?( ) Television( ) Magazine( ) Radio( ) Billboards( ) Flyers( ) Tarpaulins( ) Relatives( ) Neighbor( ) Internet( ) Word of mouth( ) others pleaseSpecify: __________________

25.Based on your awareness of other milk brand is it better, same or wose?( ) Better( ) Same( ) Worse

26.What would you say is the main message of Birch Tree full cream milk ads?( ) Brand awareness, company is trying to expose itself( ) Product is high quality( ) Products are less expensive( ) Good Image( ) High in nutrition value than any other brand of powdered milk( ) others pleaseSpecify:________________

IV. Core-Trial Brand Usage Segment

27.What milk brand have you ever tried?(select all that apply)( ) Nido( ) Bear Brand( ) Alaska( ) Birch Tree( ) Anchor

28.What is the milk brand did you last use?( )Nido( ) Bear Brand( ) Alaska( ) Birch Tree( ) Anchor( ) others please Specify: __________________

29.What is the milk brand do you often use?( )Nido( ) Bear Brand( ) Alaska( ) Birch Tree( ) others please Specify: __________________

30.How long have you been patronizing that brand milk?( ) less than 6 months( ) 6 months to n1 year( ) More than 1 yrs to 2yrs( ) More than 2yrs to 3yrs( ) More than 3yrs to 4 yrs( ) More than 4yrs

( ) others pleaseSpecify: __________________

31.Who or what influence you to patronize that brand milk?( ) Friends( ) Family( ) Relatives( ) Advertisement( ) No one else( ) others please Specify: __________________

32.Why do you patronize that brand milk?( ) To get nourish( ) convenience( ) Good image( ) Product quality( ) not expensive( ) others pleaseSpecify: __________________

33. In what type you like your milk drink to come?( ) Evaporated( ) Powdered( ) Ready to drink( ) others pleaseSpecify: __________________

34.What day of the week does you usually patronage that brand milk?( ) Monday( ) Tuesday( ) Wednesday( ) Thursday( ) Friday( ) Saturday( ) Sunday

35.What time / part of the day you usually drink that brand milk?( ) Morning( ) Afternoon( ) Night( ) others pleaseSpecify: __________________

36.How often do you feel the need to use this product?( ) Everyday( ) Once in a week

( ) Once in a month37.What particular brand

would you/your family like to try?( )Nido( ) Bear Brand( ) Alaska( ) Birch Tree( ) others please Specify: __________________

38.How much are you willing to buy for your milk drink?( ) Below P50( ) P50-P100( ) AboveP100

39.What would encourage you to shift from your present brand milk?( ) Low price( ) Promo( ) nutrition value( ) easy to find( ) always available( ) Packaging( ) Benefits( ) others please Specify: __________________

40.Aside from you, who else in your household patronize the brand milk?( ) Relatives( ) Sister( ) Brother( ) Parents( ) others pleaseSpecify: __________________

41.Do any of your friends or family members use Birch Tree full cream milk?( ) Yes( ) No

IV. Core-Purchase Segment

42.Who usually purchased your brand milk?( ) Parents( ) Sister( ) Brother

( ) Niece ( ) Uncle( ) others pleaseSpecify: __________________

43.Where do you usually get information regarding choosing the brand of milk?( ) Yellow pages( ) Television ads( ) Word of Mouth( ) Market/ sales agent( ) Web internet( ) Billboard( ) others pleaseSpecify: __________________

44.Do you have a time schedule to go to the supermarket, store, etc. to buy?( ) Yes( ) No

45.When do you usually purchase?( ) Every day( ) Once a week( ) twice a day( ) Every other day( ) Others pleaseSpecify:__________________

46.What size of milk you usually purchase?( ) 26g( ) 80g( ) 150g( ) 300g( ) Others please specify: __________________

47.How long you patronized your chosen brand milk?( ) Less than 6 Months( ) 1 yr( ) More than 1 yr( ) None of the above

48.What qualities do you look for your milk?( ) high level of nutrition( ) perceived value for money and prices

( ) good packaging( ) Good image( ) others pleaseSpecify: __________________

49.What do you dislike about your present brand milk?( ) packaging( ) level of nutrition( ) no promotion( ) product quality( ) others pleaseSpecify: __________________

50.What do you like about your present brand milk?( ) price( ) convenience to find( ) always available( ) others pleaseSpecify: __________________

51.Are you willing to try new brand of powdered milk drink?( ) Yes( ) No

52.How would you rate the affordability of Birch Tree full cream milk?( ) High( ) Average( ) Low( ) Cheap( ) Others please Specify: _________________

V. Core-Images Segment

Here is the rating scale which shows the degree of importance in choosing a powdered milk drink.

IMPORTANT RATING SCALE5- Extremely Important4- Very Important3- Moderately Important2- Slightly Important1-Not Important at all

Here is the rating scale which shows the level of effectiveness in terms of Birch Tree full cream milk advertisement.

Agree or Disagree Rating Scale5- Extremely Agree4- Agree3- Moderately Agree2- Slightly Disagree1-Disagree

Advertising: 1 2 3 4 567.The claims of the ads were believable69.I understood the product being advertise70.Ads were convincing71.The ads were

Overall 1 2 3 4 553. Size54.Price55.Nutrition56.Celebrity Endorser

57.Packaging58.Advertisment59.Image60.Branding61.Quality62.Sales Promotions63.Health Benefits64.Location65.Color66.Texture

original72.I will buy this product

Here is the rating scale which shows the level of satisfaction of Birch Tree full cream milk.

SATISFACTION RATING SCALE5- Extremely Satisfy4- Very Satisfy3- Moderately Satisfy2- Slightly Satisfy1-Not Satisfy at all

IV. Problems

82. What do you think is the current problem affecting the product awareness and sales promotion of Birch tree full cream milk?

( ) Product

( ) Availability

( ) Promotion

( ) Price

( ) advertising

( ) Packaging

( ) Quality

( ) Others please

1 2 3 4 573.Product quality74.Value75.Product expectation76.Product perception77.Usage experience78.Taste79.Promotions80.Price81.Packaging

Specify: ____________________________

What would be Birch Tree full cream milk in terms of the following:

83. Price

( ) Unreasonable value for money

( ) Unreasonable value for price (price is too high

84. Product

( ) Poor quality

( ) Unavailability in stores near the house

( ) Ingredients used is not healthy and safe

( ) No health benefits

( ) Poor packaging and design

( ) Others please

Specify: ____________________________

85. Promotion

( ) No advertisement

( ) advertisement doesn’t attract costumers

( ) No discount offered

( ) Poor sales promotions

( ) Low profile endorsers

( ) Others please

Specify: ____________________________

86. Packaging

( ) easily damaged

( ) Not proportion in size

( ) Hard to open

( ) Others please

Specify:

____________________________

87. Location

( ) not always available in the market

( ) Hard to find store to buy the product

( ) Others please

Specify:

____________________________

88. What do you dislike when it comes to the product of Birch Tree Milk?

( ) Taste

( ) Flavor

( ) Texture

( ) Others please

Specify: ____________________________

89. Compare the price of Birch Tree full cream milk to other brand, it is:

( ) Higher

( ) Just right

( ) Lower

90.Are the advertisement of Birch Tree full cream milk is effective?

( ) Yes

( ) No

91. Does the taste of Birch Tree full cream milk suits your standards?

( ) Yes

( ) No

92. Are you satisfied with the taste?

( ) Yes

( ) No

VII. Comments and Suggestions

93. Would you prefer your milk to have different flavor?

( ) Yes

( ) No

94. If yes, what flavor do you like?

( ) Chocolate

( ) Strawberry milk

( ) Green apple milk

( ) Mango cream milk

( ) Vanilla- choco milk

( ) Others, please Specify: _________________

95. Would you try a milk drink with different color based on its flavor?

( ) Yes

( ) No

96. Do you typically read the backside panel and ingredients before purchasing?

( ) Yes

( ) No

97. Are you satisfied with the nutritional information provided on the page of Birch Tree full cream milk?

( ) Yes

( ) No

98. What characteristics of packaging seem to attract you?

( ) Color

( ) Font

( ) Unique design

( ) Drawing and or Illusions

( ) Information

( ) Others, please specify: ________________

99. Richard Gomez and his family is the famous celebrity endorser of Birch Tree full cream milk, would you like to see similar ads this celebrity in the future?

( ) Yes

( ) No

100. If not, who would you prefer:

( ) Dingdong and Marian

( ) Jerald and Kim

( ) Piolo and KC

( ) John loyd and Sarah

( ) Phil and Angel

( ) Others, please specify: ___________________________

Comments and Suggestions:

____________________________

____________________________

____________________________

____________________________

____________________________

“Thank you for your giving me your time in answering the questionnaire. God bless!”

APPENDIX B

Drink milk products

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe400 200 200 40000 2000 200 -200 40000 200400 400

X²= 400

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (400) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 400 greater than

Chi tabular which is 3.85, I therefore conclude that drink milk products has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Favorite milk drink

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe280 200 80 6400 32120 200 -80 6400 32400 64

X²= 64

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (64) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 64 greater than Chi

tabular which is 3.85, I therefore conclude that favorite milk drink has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Age

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe300 133.3333333 166.6666667 27777.77779 77160493980 133.3333333 -53.3333333 2844.444441 809086417820 133.3333333 -113.3333333 12844.44444 164979753400 944675556.2

X²= 944675556.2

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (944675556.2) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 944675556.2

greater than Chi tabular which is 5.99, I therefore conclude that age has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Civil status

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe380 200 180 32400 16220 200 -180 32400 162400 324

X²= 9324

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (324) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 324 greater than

Chi tabular which is 8.85, I therefore conclude that civil status has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Gender

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe140 200 -60 3600 18260 200 60 3600 18400 36

X²= 36

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (36) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 36 greater than Chi

tabular which is 8.85, I therefore conclude that gender has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Religion

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe270 100 170 28900 28950 100 -50 2500 2560 100 -40 1600 1620 100 -80 6400 64400 394

X²= 394

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (394) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 394 greater than

Chi tabular which is 7.81, I therefore conclude that religion has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Level of Income

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe250 57.14285714 192,8571429 -135.7142858 -2.37500000180 57.14285714 22.85714286 34.28571428 1175.51020440 57.14285714 -17.14285714 40 .710 57.14285714 -47.14285714 10 .17510 57.14285714 -47.14285714 10 .1750 57.14285714 -57.14285714 3265.306122 57.1428571410 57.14285714 -47.14285714 10 .175400 1231.503061

X²= 1231.503061

Degree of freedom

df= C-1

= 7-1

= 6

Chi tabular: 12.59

Interpretation:

X² computed (1231.503061) > X² tabular (12.59)

Conclusion:

Based on Chi computations, Chi computed is equal to 1231.503061

greater than Chi tabular which is 12.59, I therefore conclude that level of income

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Family size

Level of significance: 0.05

Fo Fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 45110 80 30 900 11.25160 80 80 6400 8060 80 -20 400 550 80 -30 900 11.25400 152.5

X²= 152.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (152.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 152.5 greater than

Chi tabular which is 9.35, I therefore conclude that family size has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Occupation status

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe120 200 -80 6400 32280 200 80 6400 32400 64

X²= 64

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (64) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 64 greater than Chi

tabular which is 3.85, I therefore conclude that occupation status has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Educational attainment

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe350 100 250 62500 6250 100 -100 10000 10030 100 -70 4900 4920 100 -80 6400 64400 838

X²= 838

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (838) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 838 greater than

Chi tabular which is 7.81, I therefore conclude that educational attainment has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Nationality

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe400 200 200 40000 2000 200 -200 40000 200400 400

X²= 400

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (400) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 400 greater than

Chi tabular which is 3.85, I therefore conclude that nationality has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Makati residency

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe170 133.33 36.67 1344.44 10.08150 133.33 16.67 277.78 2.0880 133.33 -53.33 2844.44 21.33400 133.33 33.50

X²= 33.50

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (33.50) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 3.50 greater than

Chi tabular which is 5.99, I therefore conclude that Makati residency has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Household main source of information

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe370 130 240 576000 443.0860 130 -70 4900 37.6920 130 -110 12100 93.0870 130 -60 3600 27.69520 601.54

X²= 601.54

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (601.54) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 601.54 greater than

Chi tabular which is 7.81, I therefore conclude that household main source of

information has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

Comes into mind

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe110 92 18 324 3.52190 92 98 9604 104.39130 92 38 1444 15.7020 92 -72 5184 56.3510 92 -82 6724 73.09460 253.04

X²= 253.04

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (253.04) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 253.04 greater than

Chi tabular which is 9.35, I therefore conclude that comes into mind has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Appealing to their eyes

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe400 200 200 40000 2000 200 -200 40000 200400 400

X²= 400

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (400) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 400 greater than

Chi tabular which is 3.85, I therefore conclude that appealing to their eyes has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Ad fun to watch

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe390 200 190 36100 180.510 200 -190 36100 180.5400 361

X²= 361

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (361) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 361 greater than

Chi tabular which is 3.85, I therefore conclude that ad fun to watch has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Talk about the ad

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe270 200 -70 4900 24.5130 200 70 4900 24.5400 49

X²= 49

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (49) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 49 greater than Chi

tabular which is 3.85, I therefore conclude that talk about the ad has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Have positive reaction

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe380 200 180 32400 16220 200 -180 32400 162400 324

X²= 324

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (324) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 324 greater than

Chi tabular which is 3.85, I therefore conclude that have positive reaction has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

How they become aware

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe390 82.86 307.14 94336.73 1138.5520 82.86 -62.86 3951.02 47.6860 82.86 -22.96 522.45 6.3150 82.86 -32.86 1079.59 13.0310 82.86 -72.86 5308.16 64.0630 82.86 -52.86 2793.88 33.7220 82.86 -62.86 3951.02 47.68580 1351.03

X²= 1351.03

Degree of freedom

df= C-1

= 2=7-1

= 6

Chi tabular: 12.59

Interpretation:

X² computed (1351.03) > X² tabular (12.59)

Conclusion:

Based on Chi computations, Chi computed is equal to 1351.03 greater than Chi tabular which is 12.59, I therefore conclude that how they become aware has a significant relationship to “Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of University of Makati from the year 2011”.

Brand heard, read during the past week

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe220 112 -180 11664 104.14200 112 88 7744 69.14100 112 -12 144 1.2920 112 -92 8464 75.5720 112 -92 8464 75.57560 325.71

X²= 325.71

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (325.71) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 325.71 greater than

Chi tabular which is 9.35, I therefore conclude that brand heard, read during the

past week has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

How well do you remember

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe200 100 100 10000 100120 100 20 400 470 100 -30 900 910 100 -90 8100 81400 194

X²= 194

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (194) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 194 greater than

Chi tabular which is 7.81, I therefore conclude that how well do you remember

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

What would they say

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe150 107.5 42.5 180625 1680.23120 107.5 12.5 156.25 1.45100 107.5 -7.5 56.25 0.5260 107.5 -47.5 2256.25 20.99430 1703.18

X²= 1703.18

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (1704.18) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 1704.18 greater

than Chi tabular which is 7.81, I therefore conclude that occupation stawhat

would they say has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

If you describe

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 50 -30 900 1820 50 -30 900 18170 50 120 14400 28880 50 30 900 1820 50 -30 900 18100 50 50 2500 5040 50 -10 100 230 50 -20 400 810 50 -40 1600 3210 50 -40 1600 32500 481

X²= 481

Degree of freedom

df= C-1

= 10-1

= 9

Chi tabular: 16.92

Interpretation:

X² computed (481) > X² tabular (16.92)

Conclusion:

Based on Chi computations, Chi computed is equal to 481 greater than

Chi tabular which is 16.92, I therefore conclude that if you describe has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Aware of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe330 200 130 16900 84.570 200 -130 16900 84.5400 169

X²= 169

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (169) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 169 greater than

Chi tabular which is 3.85, I therefore conclude that aware of Birch Tree has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

How did become aware of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe350 55.56 244.44 59753.09 1075.5620 55.56 -35.56 1264.20 22.7640 55.56 -15.56 241.98 4.3610 55.56 -45.56 2075.31 37.3610 55.56 -45.56 2075.31 37.3610 55.56 -45.56 2075.31 37.3620 55.56 -35.56 1264.20 22.7660 55.56 4.44 19.75 .3630 55.56 -25.56 653.09 11.76500 1249.60

X²= 1249.60

Degree of freedom

df= C-1

= 9-1

= 8

Chi tabular: 15.51

Interpretation:

X² computed (1249.60) > X² tabular (15.51)

Conclusion:

Based on Chi computations, Chi computed is equal to 1249.60 greater

than Chi tabular which is 15.51, I therefore conclude that how did become aware

of birch tree has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

Have you seen, heard or read ads of Birch Tree

Level of significance: 0.05

fo Fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe310 200 110 12100 60.590 200 -110 12100 60.5400 121

X²= 121

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (121) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 121 greater than

Chi tabular which is 3.85, I therefore conclude that have you seen, heard or read

ads of Birch Tree has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

Kind of media

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe290 57.5 232.5 54056.25 940.1130 57.5 -27.5 756.25 13.1520 57.5 -37.5 1406.25 24.4610 57.5 -47.5 2256.25 39.2420 57.5 -37.5 1406.25 24.4640 57.5 -17.5 306.25 5.3330 57.5 -27.5 756.25 13.1520 57.5 -37.5 1406.25 24.46460 1084.35

X²= 1084.35

Degree of freedom

df= C-1

= 8-1

= 7

Chi tabular: 14.07

Interpretation:

X² computed (1084.35) > X² tabular (14.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 1084.35 greater

than Chi tabular which is 14.07, I therefore conclude that kind of media has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Better, same, worse

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe200 133.33 66.67 4444.89 33.34140 133.33 6.67 44.49 .3360 133.33 -73.33 5377.29 40.33400 74

X²= 74

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (74) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 74 greater than Chi

tabular which is 5.99, I therefore conclude that better, same, worse has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Main message of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe180 71.67 108.33 11735.39 163.7490 71.67 18.33 335.99 4.6930 71.67 -41.67 1736.39 24.2350 71.67 -21.67 469.59 6.5570 71.67 -1.67 2.79 .0410 71.67 -61.67 3803.19 53.07430 252.32

X²= 252.32

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular: 11.07

Interpretation:

X² computed (252.32) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 252.32 greater than

Chi tabular which is 11.07, I therefore conclude that main message of Birch Tree

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Milk brand they tried

Level of significance: 0.05

fo Fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe240 196 44 1936 9.88310 196 114 12996 66.31270 196 74 5476 27.9490 196 -106 11236 57.3370 196 -126 15876 81980 242.46

X²= 242.46

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (242.46) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 242.46 greater than

Chi tabular which is 9.35, I therefore conclude that milk brand they tried has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Milk brand last use

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe50 66.67 -16.67 277.89 4.17200 66.67 133.33 17776.89 266.6490 66.67 23.33 544.29 8.1620 66.67 -46.67 2178.09 32.6720 66.67 -46.67 2178.09 32.6720 66.67 -46.67 2178.09 32.67400 376.98

X²= 376.98

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular: 11.07

Interpretation:

X² computed (376.98) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 376.98 greater than

Chi tabular which is 11.07, I therefore conclude that milk last use has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Brand often use

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe70 84 -14 196 2.33200 84 116 13456 160.19120 84 36 1296 15.4310 84 -74 5476 65.1920 84 -64 4096 48.76420 291.9

X²= 291.9

Degree of freedom

df= C-1

= =5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (291.9) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 291.9 greater than

Chi tabular which is 9.35, I therefore conclude that brand often use has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

How long

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe90 66.67 23.33 544.29 8.1660 66.67 -6.67 44.49 .6760 66.67 -6.67 44.49 .6720 66.67 -46.67 2178.09 32.67150 66.67 83.33 6943.89 104.1520 66.67 -46.67 2178.09 32.67400 178.99

X²= 178.99

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular: 11.07

Interpretation:

X² computed (178.99) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 178.99 greater than

Chi tabular which is 11.07, I therefore conclude that how long has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Influence to patronized milk

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe70 86 -16 256 2.98260 86 174 30276 260373670 86 -16 256 2.9820 86 -66 4356 50.6610 86 -76 5776 67.16430 2603795.6

X²= 2603795.6

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (2603795.6) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 2603795.6 greater

than Chi tabular which is 9.35, I therefore conclude that influence to patronize

milk has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Why do they patronize

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe170 80 90 8100 101.2540 80 -40 1600 2050 80 -30 900 11.25150 80 70 4900 61.2560 80 -20 400 510 80 -70 4900 61.25480 260

X²= 260

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular: 11.07

Interpretation:

X² computed (260) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 260 greater than

Chi tabular which is 11.07, I therefore conclude that why do they patronize has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

In what type

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe60 143.33 -83.33 6943.89 48.45220 143.33 76.67 5878.29 40.01150 143.33 6.67 44.49 .31430 89.77

X²= 89.77

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (89.77) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 89.77 greater than

Chi tabular which is 5.99, I therefore conclude that in what type has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Day of the week

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe270 180 90 8100 45140 180 -40 1600 8.89200 180 20 400 2.22130 180 -50 2500 13.89160 180 -20 400 2.22180 180 0 0 0180 180 0 0 01260 72.22

X²= 72.22

Degree of freedom

df= C-1

= 7-1

= 6

Chi tabular: 12.59

Interpretation:

X² computed (72.22) > X² tabular (12.59)

Conclusion:

Based on Chi computations, Chi computed is equal to 72.22 greater than

Chi tabular which is 12.59, I therefore conclude that day of the week has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Time/ part of the day

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe290 115 175 30625 266.3030 115 -85 7225 62.83120 115 5 25 .2220 115 -95 9025 78.48460 407.83

X²= 407.83

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (407.83) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 407.83 greater than

Chi tabular which is 7.81, I therefore conclude that time/ part of the day has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

How often

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe340 133.33 206.67 42712.49 3320.3530 133.33 -103.33 10677.09 40.0130 133.33 -103.33 10677.09 .31400 480.51

X²= 480.51

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (480.51) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 480.51 greater than

Chi tabular which is 5.99, I therefore conclude that how often has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Brand like to try

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe80 84 -4 16 .19160 84 76 5776 68.7650 84 -34 1156 13.76110 84 26 676 8.0520 84 -64 4096 48.76420 139.52

X²= 139.52

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (139.52) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 139.52 greater than

Chi tabular which is 9.35, I therefore conclude that brand like to try has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

How much

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe170 133.33 36.67 1344.69 10.09170 133.33 36.67 1344.69 10.0960 133.33 -73.33 5377.29 40.33400 60.51

X²= 60.51

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (60.51) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 60.51 greater than

Chi tabular which is 5.99, I therefore conclude that how much has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Encourage to shift

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe190 97.14 92.86 8622.98 88.7720 97.14 -77.14 5950.58 61.26260 97.14 162.86 26523.38 273.0440 97.14 -57.14 3264.98 33.6160 97.14 -37.14 1379.38 14.20100 97.14 2.86 8.18 0.0810 97.14 -87.14 7593.38 7.82680 478.78

X²= 478.78

Degree of freedom

df= C-1

= 7-1

= 6

Chi tabular: 12.59

Interpretation:

X² computed (478.78) > X² tabular (12.59)

Conclusion:

Based on Chi computations, Chi computed is equal to 478.78 greater than

Chi tabular which is 12.59, I therefore conclude that encourage to shift has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Aside from you, who else

Level of significance: 0.05

fo Fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe170 114 56 3136 27.51180 114 66 4356 38.2190 114 -24 576 5.05120 114 6 36 .3210 114 -104 10816 94.88570 165.97

X²= 165.97

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (165.97) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 165.97 greater than

Chi tabular which is 9.35, I therefore conclude that aside from you, who else has

a significant relationship to “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Family or friends use Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe170 200 -30 900 4.5230 200 30 900 4.5400 9

X²= 9

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (9) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 9 greater than Chi

tabular which is 3.85, I therefore conclude that family or friends use Birch Tree

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Usually purchased

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe230 86 144 20736 241.1270 86 -16 256 2.9840 86 -46 2116 24.6010 86 -76 5776 67.1680 86 -6 36 .42430 336.28

X²= 336.28

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (336.28) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 336.28 greater than

Chi tabular which is 9.35, I therefore conclude that usually purchased has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Get information

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 68.57 -48.57 2359.04 34.40330 68.57 261.43 68345.64 996.7390 68.57 21.43 459.24 6.7010 68.57 -58.57 3430.44 50.0310 68.57 -58.57 3430.44 50.0310 68.57 -58.57 3430.44 50.0310 68.57 -58.57 3430.44 50.03480 68.57 1237.95

X²= 1237.95

Degree of freedom

df= C-1

= 7-1

= 6

Chi tabular: 12.59

Interpretation:

X² computed (1237.95) > X² tabular (12.59)

Conclusion:

Based on Chi computations, Chi computed is equal to 1237.95 greater

than Chi tabular which is 12.59, I therefore conclude that get information has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Have time to go to store

Level of significance: 0.05

fo Fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe350 200 150 22500 112.550 200 -150 22500 112.5400 225

X²= 225

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (225) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 225 greater than

Chi tabular which is 3.85, I therefore conclude that have time to go to store has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

When you usually purchased

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe90 82 8 64 .78200 82 118 13924 169.8030 82 -52 2704 32.9810 82 -72 5184 63.2280 82 -2 4 .05410 266.83

X²= 266.83

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (266.83) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 266.83 greater than

Chi tabular which is 9.35, I therefore conclude that when you usually purchased

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Size of milk

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe90 80 10 100 1.25130 80 50 2500 31.2590 80 10 100 1.2570 80 -10 2500 31.2520 80 -60 3600 45400 110

X²=110

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (110) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 110 greater than

Chi tabular which is 9.35, I therefore conclude that size of milk has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

How long you patronized chosen brand milk

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe100 100 0 0 070 100 -30 900 9160 100 60 3600 3670 100 -30 900 9400 54

X²=54

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (54) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 54 greater than Chi

tabular which is 7.81, I therefore conclude that how long you patronized chosen

brand milk has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

Qualities

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe320 108 212 44944 416.15120 108 -60 3600 33.3520 108 -88 7744 71.7050 108 -58 3364 31.1530 108 -78 6084 56.33540 608.66

X²=608.66

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (608.66) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 608.66 greater than

Chi tabular which is 9.35, I therefore conclude that qualities has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Dislike about present brand milk

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe140 82 58 3364 41.0250 82 -32 1024 12.49110 82 28 784 9.5650 82 -32 1024 12.4960 -22 484 5.90410 81.46

X²=36.66

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (81.46) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 81.46 greater than

Chi tabular which is 9.35, I therefore conclude that dislike about present brand

milk has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Like about present brand milk

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe150 120 30 900 7.5110 120 -10 100 .83150 120 30 900 7.570 120 -50 2500 20.83480 36.66

X²=36.66

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (36.66) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 36.66 greater than

Chi tabular which is 9.35, I therefore conclude that like about present brand milk

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Willing to try

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe320 200 120 14400 7280 200 -120 14400 72400 144

X²=144

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (144) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 144 greater than

Chi tabular which is 3.85, I therefore conclude that lwilling to try has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Affordability of Birch Tree

Level of significance: 0.05

fo Fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe60 80 -20 400 5240 80 160 25600 32060 80 -20 400 510 80 -70 4900 61.2530 80 -50 2500 31.25400 422.5

X²=422.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (422.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 422.5 greater than

Chi tabular which is 9.35, I therefore conclude that affordability of Birch Tree has

a significant relationship to “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Size

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4520 80 -60 3600 4590 80 10 100 1.25110 80 30 900 11.25160 80 80 6400 80400 182.5

X²=182.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (182.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 182.5 greater than

Chi tabular which is 9.35, I therefore conclude that size has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Price

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2520 80 -10 3600 4560 80 -60 400 580 80 -20 0 0230 80 0 22500 281.25400 392.5

X²=392.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (392.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 392.5 greater than

Chi tabular which is 9.35, I therefore conclude that price has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Nutrition

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 450 80 -80 6400 8040 80 -40 1600 2020 80 -60 3600 45320 80 240 57600 720400 910

X²=910

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (910) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 910 greater than

Chi tabular which is 9.35, I therefore conclude that nutrition has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Celebrity Endorser

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4540 80 -40 1600 20150 80 70 4900 612.560 80 -20 400 5130 80 50 2500 31.25400 713.75

X²=713.75

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (713.75) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 713.75 greater than

Chi tabular which is 9.35, I therefore conclude that celebrity endorser has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Packaging

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe0 80 0 0 040 80 -40 1600 20100 80 20 400 5110 80 30 900 11.25150 80 70 4900 61.25400 97.5

X²=97.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (97.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 97.5 greater than

Chi tabular which is 9.35, I therefore conclude that packaging has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Advertisement

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 60 3600 4530 80 -50 2500 31.2580 80 0 0 0100 80 20 400 5170 80 90 8100 101.25400 182.5

X²=182.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (182.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 182.5 greater than

Chi tabular which is 9.35, I therefore conclude that advertisement has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Image

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2520 80 -60 3600 45100 80 20 400 580 80 0 0 0190 80 110 12100 151.25400 262.5

X²=262.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (262.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 262.5 greater than

Chi tabular which is 9.35, I therefore conclude that image has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Branding

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe0 80 0 4900 61.2520 80 -60 3600 4580 80 0 0 0100 80 20 400 5200 80 120 14400 180400 291.25

X²=291.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (291.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 291.5 greater than

Chi tabular which is 9.35, I therefore conclude that branding has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Quality

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 450 80 -80 6400 8040 80 -40 1600 2040 80 -40 1600 20300 80 220 48400 605400 770

X²=770

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (770) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 770 greater than

Chi tabular which is 9.35, I therefore conclude that quality has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Sales promotions

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe0 80 -80 6400 8030 80 -50 2500 31.25120 80 40 1600 20100 80 20 400 5150 80 70 4900 61.25400 197.5

X²=197.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (197.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 197.5 greater than

Chi tabular which is 9.35, I therefore conclude that sales promotions has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Health benefits

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 450 80 -80 6400 8020 80 -60 3600 4570 80 -10 100 1.25290 80 210 44100 551.25400 722.5

X²=722.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (722.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 722.5 greater than

Chi tabular which is 9.35, I therefore conclude that health benefits has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Location

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe30 80 -50 2500 31.250 80 -80 6400 8070 80 -10 100 1.25170 80 90 8100 101.25130 80 50 2500 31.25400 245

X²=245

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (245) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 245 greater than

Chi tabular which is 9.35, I therefore conclude that location has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Color

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe30 80 -50 2500 31.2510 80 -70 4900 61.25120 80 40 1600 20100 80 20 400 5140 80 60 3600 45400 162.5

X²=162.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (162.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 162.5 greater than

Chi tabular which is 9.35, I therefore conclude that color has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Texture

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe0 80 -80 6400 8020 80 -60 3600 45120 80 40 1600 20110 80 30 900 11.25150 80 70 4900 61.25400 217.5

X²=217.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (217.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 217.5 greater than

Chi tabular which is 9.35, I therefore conclude that texture has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Distribution

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4530 80 -50 2500 31.25100 80 20 400 5100 80 20 400 5150 80 70 4900 61.25400 147.5

X²=147.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (147.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 147.5 greater than

Chi tabular which is 9.35, I therefore conclude that distribution has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Competition

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2550 80 -30 900 11.2550 80 -30 900 11.25150 80 70 4900 61.25140 80 60 3600 45400 190

X²=190

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (190) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 190 greater than

Chi tabular which is 9.35, I therefore conclude that competition has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Place

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2520 80 -60 3600 45100 80 20 400 5100 80 20 400 5170 80 90 8100 101.25400 217.5

X²=217.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (217.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 217.5 greater than

Chi tabular which is 9.35, I therefore conclude that place has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

The claims of the ads were believable

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2520 80 -60 3600 45130 80 50 2500 31.25120 80 40 1600 20120 80 40 1600 20400 177.5

X²=177.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (177.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 177.5 greater than

Chi tabular which is 9.35, I therefore conclude that the claim of the ads were

believable has a significant relationship to “Product Awareness and Sales

Promotion of Birch Tree Full Cream Milk in Makati as perceived by the student of

University of Makati from the year 2011”.

Understand the ads

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4520 80 -60 3600 45100 80 20 400 5120 80 40 1600 20140 80 60 3600 45400 160

X²=160

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (160) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 160 greater than

Chi tabular which is 9.35, I therefore conclude that understand the ads has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Ads were convincing

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2530 80 -50 2500 31.2590 80 10 100 1.25140 80 60 3600 45130 80 50 2500 31.25400 770

X²=170

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (170) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 170 greater than

Chi tabular which is 9.35, I therefore conclude that ads were convincing has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

The ads were original

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe30 80 -50 2500 31.2520 80 -60 3600 45100 80 20 400 590 80 10 100 1.25160 80 80 6400 80400 162.5

X²=162.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (162.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 162.5 greater than

Chi tabular which is 9.35, I therefore conclude that the ads were original has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Buy this product

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4520 80 -60 3600 45110 80 30 900 11.25110 80 30 900 11.25140 80 60 3600 45400 157.5

X²=157.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (157.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 157.5 greater than

Chi tabular which is 9.35, I therefore conclude that buy this product has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Product quality

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 450 80 -80 6400 80110 80 30 900 11.25110 80 30 900 11.25160 80 80 6400 80400 227.5

X²=227.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (227.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 277.5 greater than

Chi tabular which is 9.35, I therefore conclude that product quality has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Value

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2510 80 -70 4900 61.25120 80 40 1600 20130 80 50 2500 31.25130 80 50 2500 31.25400 205

X²=205

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (205) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 205 greater than

Chi tabular which is 9.35, I therefore conclude that value has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Product Expectation

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4510 80 -70 4900 61.25160 80 80 6400 8080 80 0 0 0130 80 50 2500 31.25400 217.5

X²=217.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (217.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 217.5 greater than

Chi tabular which is 9.35, I therefore conclude that product expectation has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Product perception

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4520 80 -60 3600 45160 80 80 600 8090 80 10 100 1.25110 80 30 900 11.25400 182.5

X²=182.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (182.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 182.5 greater than

Chi tabular which is 9.35, I therefore conclude that product perception has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Usage experience

Level of significance: 0.05

Fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe30 80 -50 2500 31.2520 80 -60 3600 45140 80 60 3600 4590 80 10 100 1.25120 80 40 1600 20400 142.5

X²=142.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (142.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 142.5 greater than

Chi tabular which is 9.35, I therefore conclude that usage experience has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Taste

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe30 80 -50 2500 31.2510 80 -70 4900 61.25110 80 30 900 11.2580 80 0 0 0170 80 90 8100 101.25400 205

X²=205

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (205) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 205 greater than

Chi tabular which is 9.35, I therefore conclude that taste has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Promotions

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe0 80 -80 6400 8050 80 -30 900 11.25120 80 40 1600 20110 80 30 900 11.25120 80 40 1600 20400 142.5

X²=142.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (142.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 142.5 greater than

Chi tabular which is 9.35, I therefore conclude that promotions has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Price

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe20 80 -60 3600 4510 80 -70 4900 61.25130 80 50 2500 31.25110 80 30 900 11.25130 80 50 2500 31.25400 180

X²=180

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (180) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 180 greater than

Chi tabular which is 9.35, I therefore conclude that price has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Packaging

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe10 80 -70 4900 61.2520 80 -60 3600 45120 80 40 1600 20120 80 40 1600 20130 80 50 2500 31.25400 177.5

X²=177.5

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (177.5) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 177.5 greater than

Chi tabular which is 9.35, I therefore conclude that packaging has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Current problem of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe80 61 19 361 5.9210 61 -51 2601 42.64100 61 39 1521 24.9370 61 9 81 1.33160 61 99 9801 160.6730 61 -31 961 15.7520 61 -41 1681 27.56110 61 49 2401 39.3620 61 -41 1681 27.5610 61 -51 2601 42.64610 388.36

X²=388.36

Degree of freedom

df= C-1

= 10-1

= 9

Chi tabular: 16.92

Interpretation:

X² computed (388.36) > X² tabular (16.92)

Conclusion:

Based on Chi computations, Chi computed is equal to 388.36 greater

than Chi tabular which is 16.92, I therefore conclude that current problem of Birch

Tree has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Product problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe110 75 25 625 8.33200 75 125 15625 208.3330 75 -45 2025 2720 75 -55 3025 40.3390 75 15 225 310 65 4225 56.33450 343.32

X²=342.32

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular: 11.07

Interpretation:

X² computed (343.32) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 343.32 greater than

Chi tabular which is 11.07, I therefore conclude that product problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Quantity problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe180 136.67 43.33 1877.49 13.74190 136.67 53.33 2844.09 20.8140 136.67 -96.67 9345.09 68.38410 120.93

X²=102.93

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (120.93) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 120.93 greater than

Chi tabular which is 5.99, I therefore conclude that quantity problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Promotion problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe120 90 30 900 10110 90 20 400 4.4450 90 -40 1600 17.78150 90 60 3600 4020 90 -70 4900 54.44450 126.66

X²=126.66

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (126.66) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 126.66 greater than

Chi tabular which is 9.35, I therefore conclude that product problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Price problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe100 136.67 -36.67 1344.69 9.8490 136.67 -4667 2178.09 15.94220 136.67 83.33 6943.89 50.81410 76.59

X²=76.59

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (76.59) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 76.59 greater than

Chi tabular which is 5.99, I therefore conclude that price problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Advertising problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe280 200 80 6400 32120 200 -80 6400 32400 64

X²=64

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (64) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 64 greater than Chi

tabular which is 3.85, I therefore conclude that advertising problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Packaging problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe110 120.5 7.5 56.25 .55120 120.5 17.5 306.25 2.99120 120.5 17.5 306.25 2.9960 120.5 -42.5 1806.25 17.62410 24.15

X²=24.15

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (24.15) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 24.15 greater than

Chi tabular which is 7.81, I therefore conclude that packaging problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Quality problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe150 136.67 13.33 177.69 1.30150 136.67 13.33 177.69 1.30110 136.67 -26.67 711.29 5.20410 7.8

X²=7.8

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (7.8) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 7.8 greater than Chi

tabular which is 5.99, I therefore conclude that quality problem has a significant

relationship to “Product Awareness and Sales Promotion of Birch Tree Full

Cream Milk in Makati as perceived by the student of University of Makati from the

year 2011”.

Benefit problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe100 136.67 -36.67 1344.69 9.84190 136.67 53.33 2844.09 20.81120 136.67 -16.67 277.89 2.03410 32.68

X²=32.68

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (32.68) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 32.68 greater than

Chi tabular which is 5.99, I therefore conclude that benefit problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Competition problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe320 200 120 14400 7280 200 -120 14400 72010 144

X²=144

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (144) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 144 greater than

Chi tabular which is 3.85, I therefore conclude that competition problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Place problem

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe210 136.67 73.33 5377.29 39.35180 136.67 43.33 1877.49 13.7420 136.67 -116.67 13611.89 99.60410 152.69

X²=152.69

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (152.69) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 152.69 greater than

Chi tabular which is 5.99, I therefore conclude that place problem has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Dislike about Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe160 100 60 3600 3680 100 -20 400 460 100 -40 1600 16100 100 0 0 0400 56

X²=56

Degree of freedom

df= C-1

= 4-1

= 3

Chi tabular: 7.81

Interpretation:

X² computed (56) > X² tabular (7.81)

Conclusion:

Based on Chi computations, Chi computed is equal to 56 greater than Chi

tabular which is 7.81, I therefore conclude that Dislike about Birch Tree has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Birch Tree price

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe90 133.33 -43.33 1877.49 14.08240 133.33 106.67 11378.49 85.3470 133.33 -63.33 4100.69 30.08400 129.5

X²=129.5

Degree of freedom

df= C-1

= 3-1

= 2

Chi tabular: 5.99

Interpretation:

X² computed (129.5) > X² tabular (5.99)

Conclusion:

Based on Chi computations, Chi computed is equal to 129.5 greater than

Chi tabular which is 5.99, I therefore conclude that Birch Tree price has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Effectiveness of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe200 200 0 0 0200 200 0 0 0400 0

X²=0

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (0) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 0 less than Chi

tabular which is 3.85, I therefore conclude that effectiveness of Birch Tree has no

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Taste standard of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe240 200 40 1600 8160 200 -40 1600 8010 16

X²=16

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (16) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 16 greater than Chi

tabular which is 3.85, I therefore conclude that taste standard of Birch Tree has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Satisfy with the taste of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe240 200 40 1600 8160 200 -40 1600 8010 16

X²=16

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (16) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 16 greater than Chi

tabular which is 3.85, I therefore conclude that satisfy with the taste of Birch Tree

has a significant relationship to “Product Awareness and Sales Promotion of

Birch Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Comments and Suggestion (flavor)

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe310 200 110 12100 60.590 200 110 12100 60.5010 121

X²=121

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (121) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 121 greater than

Chi tabular which is 3.85, I therefore conclude that comments and suggestion

(flavor) has a significant relationship to “Product Awareness and Sales Promotion

of Birch Tree Full Cream Milk in Makati as perceived by the student of University

of Makati from the year 2011”.

Comments and Suggestion (flavor preferences)

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe200 61.67 138.33 19135.19 310.2830 61.67 -31.67 1002.99 16.2640 61.67 -21.67 469.59 7.6120 61.67 -41.67 1736.39 28.1670 61.67 8.33 69.39 1.1310 61.67 -51.67 2669.79 43.29370 406.73

X²=406.73

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular: 11.07

Interpretation:

X² computed (406.73) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 406.73 greater

than Chi tabular which is 11.07, I therefore conclude that comments and

suggestion (flavor preferences) has a significant relationship to “Product

Awareness and Sales Promotion of Birch Tree Full Cream Milk in Makati as

perceived by the student of University of Makati from the year 2011”.

Try different color based on its flavor

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe250 200 50 25600 12.5150 200 -50 2500 12.5010 25

X²=25

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (25) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 25 greater than Chi

tabular which is 3.85, I therefore conclude that try different color based on its

flavor has a significant relationship to “Product Awareness and Sales Promotion

of Birch Tree Full Cream Milk in Makati as perceived by the student of University

of Makati from the year 2011”.

Read

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe280 200 80 6400 32120 200 -80 6400 32400 64

X²=64

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (64) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 64 greater than Chi

tabular which is 3.85, I therefore conclude that read has a significant relationship

to “Product Awareness and Sales Promotion of Birch Tree Full Cream Milk in

Makati as perceived by the student of University of Makati from the year 2011”.

Satisfaction to nutritional information of Birch Tree

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe300 200 100 10000 50100 200 -100 10000 50400 100

X²=100

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (100) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 100 greater than

Chi tabular which is 3.85, I therefore conclude that satisfaction to nutritional

information of Birch Tree has a significant relationship to “Product Awareness

and Sales Promotion of Birch Tree Full Cream Milk in Makati as perceived by the

student of University of Makati from the year 2011”.

Packaging characteristics

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe110 96 14 196 2.0420 96 -76 5776 60.17200 96 104 10816 112.6740 96 -56 3136 32.67110 96 14 196 2.04480 209.59

X²=209.59

Degree of freedom

df= C-1

= 5-1

= 4

Chi tabular: 9.35

Interpretation:

X² computed (209.59) > X² tabular (9.35)

Conclusion:

Based on Chi computations, Chi computed is equal to 209.59 greater than

Chi tabular which is 9.35, I therefore conclude that packaging characteristics has

a significant relationship to “Product Awareness and Sales Promotion of Birch

Tree Full Cream Milk in Makati as perceived by the student of University of

Makati from the year 2011”.

Celebrity Endorser

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe300 200 100 10000 50100 200 -100 10000 50400 100

X²=100

Degree of freedom

df= C-1

= 2-1

= 1

Chi tabular: 3.85

Interpretation:

X² computed (100) > X² tabular (3.85)

Conclusion:

Based on Chi computations, Chi computed is equal to 100 greater than

Chi tabular which is 3.85, I therefore conclude that celebrity endorser has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

New celebrity endorser

Level of significance: 0.05

fo fe (fo-fe) (fo-fe) ² (fo-fe) ²/ fe60 41.67 18.33 335.99 8.0630 41.67 -11.67 136.19 3.2720 41.67 -21.67 469.59 11.2740 41.67 -1.67 2.79 .0740 41.67 -1.67 2.79 .0760 41.67 18.33 335.99 8.06250 30.8

X²=30.8

Degree of freedom

df= C-1

= 6-1

= 5

Chi tabular:11.07

Interpretation:

X² computed (30.08) > X² tabular (11.07)

Conclusion:

Based on Chi computations, Chi computed is equal to 30.08 greater than

Chi tabular which is 11.07, I therefore conclude that new celebrity endorser has a

significant relationship to “Product Awareness and Sales Promotion of Birch Tree

Full Cream Milk in Makati as perceived by the student of University of Makati

from the year 2011”.

Appendix C: WAM Computation

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF SIZE

SIZEF %

1 20 5%2 20 5%3 90 22.5%4 110 27.5%5 160 40%

TOTAL 400 100%

160(5) +110(4) +90(30)+20(2)+20(1)WAM = ____________________________________

400

800+440+270+40+20WAM = ____________________________________

400

WAM = 3.93

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF PRICE

PRICEF %

1 10 2.5%2 20 5%3 60 15%4 80 20%5 230 57.5%

TOTAL 400 100%

230(5) +80(4) +60(30)+20(2)+10(1)WAM = ____________________________________

400

1150+320+180+40+10WAM = ____________________________________

400

WAM = 4.25

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF NUTRITION

NUTRITIONF %

1 20 5%2 0 0%3 40 10%4 20 5%5 320 80%

TOTAL 400 100%

320(5) +20(4) +40(30)+0(2)+20(1)WAM = ____________________________________

400

1600+80+120+0+20WAM = ____________________________________

400

WAM = 4.55

Description: Strongly Agree

Interpretation: Very Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF CELEBRITY ENDORSER

CELEBRITY ENDORSERF %

1 20 5%2 40 10%3 150 37.5%4 60 15%5 130 32.5%

TOTAL 400 100%

130(5) +60(4) +150(30)+40(2)+20(1)WAM = ____________________________________

400

650+240+450+80+20WAM = ____________________________________

400

WAM = 3.6

Description: Moderately Agree

Interpretation: Moderately Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF PACKAGING

PACKAGINGF %

1 0 0%2 40 10%3 100 25%4 110 27.5%5 150 37.5%

TOTAL 400 100%

150(5) +110(4) +100(30)+40(2)+0(1)WAM = ____________________________________

400

750+440+300+80+0WAM = ____________________________________

400

WAM = 3.93

Description: Moderately Agree

Interpretation: Moderately Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF ADVERTISEMENT

ADVERTISEMENTF %

1 20 5%2 30 7.5%3 80 20%4 100 25%5 170 42.5%

TOTAL 400 100%

170(5) +100(4) +80(30)+30(2)+20(1)WAM = ____________________________________

400

850+400+240+60+20WAM = ____________________________________

400

WAM = 3.93

Description: Moderately Agree

Interpretation: Moderately Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF IMAGE

IMAGEF %

1 10 2.5%2 20 5%3 100 25%4 80 20%5 190 47.5%

TOTAL 400 100%

190(5) +80(4) +100(30)+20(2)+10(1)WAM = ____________________________________

400

950+320+300+40+10WAM = ____________________________________

400

WAM = 4.05

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF BRANDING

BRANDINGF %

1 0 0%2 20 5%3 80 20%4 100 25%5 200 50%

TOTAL 400 100%

200(5) +100(4) +80(30)+20(2)+10(1)WAM = ____________________________________

400

1000+400+240+40+10WAM = ____________________________________

400

WAM = 4.23

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF QUALITY

QUALITYF %

1 20 5%2 0 0 %3 40 10%4 40 10%5 300 75%

TOTAL 400 100%

300(5) +40(4) +40(30)+0(2)+20(1)WAM = ____________________________________

400

1500+160+120+0+20WAM = ____________________________________

400

WAM = 4.5

Description: Moderately Agree

Interpretation: Moderately Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF SALES PROMOTIONS

SALES PROMOTIONSF %

1 0 0%2 30 7.5 %3 120 30%4 100 25%5 150 37.5%

TOTAL 400 100%

150(5) +100(4) +120(30)+30(2)+0(1)WAM = ____________________________________

400

750+400+360+60+0WAM = ____________________________________

400

WAM = 3.93

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF HEALTH BENEFITS

HEALTH BENEFITSF %

1 20 5%2 0 0 %3 20 5%4 70 17.5%5 290 72.5%

TOTAL 400 100%

290(5) +70(4) +20(30)+0(2)+20(1)WAM = ____________________________________

400

1450+280+60+0+20WAM = ____________________________________

400

WAM = 4.53

Description: Strongly Agree

Interpretation: Very Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF LOCATION

LOCATIONF %

1 30 7.5%2 0 0 %3 70 17.5%4 170 42.5%5 130 32.5%

TOTAL 400 100%

140(5) +100(4) +120(30)+10(2)+30(1)WAM = ____________________________________

400

700+400+360+20+30WAM = ____________________________________

400

WAM = 3.78

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF COLOR

COLORF %

1 30 7.5%2 10 2.5 %3 120 30%4 100 25%5 140 35%

TOTAL 400 100%

140(5) +100(4) +120(30)+10(2)+30(1)WAM = ____________________________________

400

700+400+360+20+30WAM = ____________________________________

400

WAM = 3.78

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF TEXTURE

TEXTUREF %

1 0 0%2 20 5%3 120 30%4 110 27.5%5 150 37.5%

TOTAL 400 100%

150(5) +110(4) +120(30)+20(2)+0(1)WAM = ____________________________________

400

750+440+360+40+0WAM = ____________________________________

400

WAM = 3.98

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF DISTRIBUTION

DISTRIBUTIONF %

1 20 5%2 30 7.5%3 100 25%4 100 25%5 150 37.5%

TOTAL 400 100%

150(5) +100(4) +100(30)+30(2)+20(1)WAM = ____________________________________

400

750+400+300+60+20WAM = ____________________________________

400

WAM = 3.83

Description: Agree

Interpretation: Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF COMPETITION

COMPETITIONF %

1 10 2.5%2 50 12.5%3 50 12.5%4 150 37.5%5 140 35%

TOTAL 400 100%

140(5) +150(4) +50(30)+50(2)+10(1)WAM = ____________________________________

400

700+600+150+100+10WAM = ____________________________________

400

WAM = 3.9

Description: Moderately Agree

Interpretation: Moderately Effective

IMPORTANTCE IN CHOOSING POWDERED MILK IN TERMS OF PLACE

PLACEF %

1 10 2.5%2 20 5%3 100 25%4 100 25%5 170 42.5%

TOTAL 400 100%

170(5) +100(4) +100(30)+20(2)+10(1)WAM = ____________________________________

400

850+400+300+40+10WAM = ____________________________________

400

WAM = 4

Description: Agree

Interpretation: Effective

LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK IN TERMS OF BELIEVABILITY

BELIEVABILITYF %

1 10 2.5%2 20 5%3 130 32.5%4 120 30%5 120 30%

TOTAL 400 100%

120(5) +120(4) +130(30)+20(2)+10(1)WAM = ____________________________________

400

600+480+390+40+10WAM = ____________________________________

400

WAM = 3.8

Description: Moderately Agree

Interpretation: Moderately Effective

LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK IN TERMS OF UNDERSTANDING

UNDERSTANDINGF %

1 20 5%2 20 5%3 100 25%4 120 30%5 140 35%

TOTAL 400 100%

140(5) +120(4) +100(30)+20(2)+10(1)WAM = ____________________________________

400

700+480+300+40+20WAM = ____________________________________

400

WAM = 3.85

Description: Agree

Interpretation: Effective

LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK IN TERMS OF CONVINCING

CONVINCINGF %

1 10 2.5%2 30 7.5%3 90 22.5%4 140 35%5 130 32.5%

TOTAL 400 100%

130(5) +140(4) +90(30)+30(2)+10(1)WAM = ____________________________________

400

650+560+270+60+10WAM = ____________________________________

400

WAM = 3.88

Description: Agree

Interpretation: Effective

LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK IN TERMS OF ORIGINALITY

ORIGINALITYF %

1 30 7.5%2 20 5%3 100 25%4 90 22.5%5 160 40%

TOTAL 400 100%

160(5) +90(4) +100(30)+20(2)+30(1)WAM = ____________________________________

400

800+360+300+40+30WAM = ____________________________________

400

WAM = 3.83

Description: Agree

Interpretation: Effective

LEVEL OF ADVERTISING EFFECTIVENESS OF BIRCH TREE FULL CREAM MILK IN TERMS OF PURCHASING

PURCHASINGF %

1 20 5%2 20 5%3 110 27.5%4 110 27.5%5 140 35%

TOTAL 400 100%

140(5) +110(4) +110(30)+20(2)+20(1)WAM = ____________________________________

400

700+440+330+40+20WAM = ____________________________________

400

WAM = 3.83

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF PRODUCT QUALITY

PRODUCT QUALITYF %

1 20 5%2 0 0%3 110 27.5%4 110 27.5%5 160 40%

TOTAL 400 100%

160(5) +110(4) +110(30)+0(2)+20(1)WAM = ____________________________________

400

800+440+330+0+20WAM = ____________________________________

400

WAM = 3.98

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF VALUE

F %

VALUE

1 10 2.5%2 10 2.5%3 120 30%4 130 32.5%5 130 32.5%

TOTAL 400 100%

130(5) +130(4) +120(30)+10(2)+10(1)WAM = ____________________________________

400

650+520+360+20+10WAM = ____________________________________

400

WAM = 3.9

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF PRODUCT EXPECTATION

PRODUCT EXPECTATIONF %

1 20 5%2 10 2.5%3 160 40%4 80 20%5 130 32.5%

TOTAL 400 100%

130(5) +80(4) +160(30)+10(2)+20(1)WAM = ____________________________________

400

650+320+480+20+20WAM = ____________________________________

400

WAM = 3.73

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF PRODUCT PERCEPTION

PRODUCT PERCEPTIONF %

1 20 5%2 20 5%3 160 40%4 90 22.5%5 110 27.5%

TOTAL 400 100%

110(5) +90(4) +160(30)+20(2)+20(1)WAM = ____________________________________

400

550+360+480+40+20WAM = ____________________________________

400

WAM = 3.63

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF USAGE EXPERIENCE

USAGE EXPERIENCEF %

1 30 7.5%2 20 5%3 140 35%4 90 22.5%5 120 30%

TOTAL 400 100%

120(5) +90(4) +140(30)+20(2)+30(1)WAM = ____________________________________

400

600+360+420+40+30WAM = ____________________________________

400

WAM = 3.63

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF TASTE

TASTEF %

1 30 7.5%

2 10 2.5%3 110 27.5%4 80 20%5 170 42.5%

TOTAL 400 100%

170(5) +80(4) +110(30)+10(2)+30(1)WAM = ____________________________________

400

850+320+330+20+30WAM = ____________________________________

400

WAM = 3.88

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF PROMOTIONS

PROMOTIONSF %

1 0 0%2 50 12.5%

3 120 30%4 110 27.5%5 120 30%

TOTAL 400 100%

120(5) +110(4) +120(30)+50(2)+0(1)WAM = ____________________________________

400

600+440+360+100+0WAM = ____________________________________

400

WAM = 3.75

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF PRICE

PRICEF %

1 20 5%2 10 2.5%3 130 32.5%

4 110 27.5%5 130 32.5%

TOTAL 400 100%

130(5) +110(4) +130(30)+10(2)+20(1)WAM = ____________________________________

400

650+440+360+100+0WAM = ____________________________________

400

WAM = 3.75

Description: Agree

Interpretation: Effective

LEVEL OF SATISFACTION OF BIRCH TREE FULL CREAM MILK IN TERMS OF PACKAGING

PACKAGINGF %

1 10 2.5%2 20 5%3 120 30%4 120 30%

5 130 32.5%TOTAL 400 100%

130(5) +120(4) +120(30)+20(2)+10(1)WAM = ____________________________________

400

650+480+360+40+10WAM = ____________________________________

400

WAM = 3.85

Description: Agree

Interpretation: Effective

Bibliography

  http://wiki.answers.com/Q/What_is_birch_tree_full_cream_milk#ixzz1aVFuhfxU

http://www.centurypacific.com.ph/webcontent.php?d=cD0yJnBjPTAmYmQ9MTk5

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due-changing-lifestyles

http://www.senate.gov.ph/press_release/2011/0222_legarda1.asp

http://www.reviewstream.com/reviews/?p=84882  

http://www.swirepacific.com/eng/about/history.php?thirdlvlsection=1816

http://www.fnri.dost.gov.ph/index.php?option=com_content&task=view&id=679&Itemid=99999999

http://nscb.gov.ph/headlines/nutrition/ngf.htm

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  http://wiki.answers.com/Q/What_is_birch_tree_full_cream_milk#ixzz1QmArKPti