Complete Listing Presentation Scott Wendell

real estate brandIn a time of global communications and global markets,

THERE IS ONLY ONE TRUE INTERNATIONAL

Scott Wendell is committed to the city of Austin and the state of Texas. As a native “Austinite,” Scott considers himself a steward of this incomparable place he’s proud to call home and he has a passion for the land, economy, real estate and overall future for Central Texas. With an extensive depth of knowledge relating to real estate trans-actions of all types, mineral rights concerns, and how to properly market a property, Scott is the complete realtor to serve your needs and make your dreams become a reality. Joining Capital City Sotheby’s International Realty has allowed Scott to provide full representation in working with both buyers and sell-ers of real estate. He truly recognizes the intangible benefits of es-tablishing long term relationships with his clients. Scott has worked for some of the largest real estate companies in the country where he has advised clients on a regular basis with their real estate de-cisions and transactions. Scott understands the importance of ef-fective communication, excellent negotiating skills and managing the overall process of the real estate transaction. Scott is pleased to have the opportunity to represent, offer and leverage the superior Sotheby’s International Realty brand and global marketing platform for his clients. Scott graduated from Texas Christian University with a Bachelor of Business Administration where he majored in Finance with a Real Estate emphasis. While at TCU, Scott was an active member of the Sigma Alpha Epsilon fraternity. He is currently pursuing a Masters of Energy Business from the University of Tulsa. In his spare time, Scott enjoys spending time with his golden retriever, Waylon, running on the Lady Bird Lake trail, stand up paddle boarding, traveling, playing a round of golf, fishing on the Texas Coast, frequent-ing local restaurants and music venues and spending time with family.

Capital City Sotheby’s International Realty2700 Barton Creek Road #200Austin, Texas 78735

c: 512.924.1154o: 512.328.0058scott.wendell@sothebysrealty.comcapitalcitysothebysrealty.com

SCoTT WEndELL

real estate agentYOUR EXPERIENCED

heritageA REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS

BRAND

Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the

world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on

the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association

with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination

where collectors gather to indulge their desires and share their knowledge.

extraordinary livesOUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES

THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS

AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC.

WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.

ARTFULLY UNITING EXTRAORDINARY HOMES WITH

realty brandCREATION OF THE SOTHEBY’S

The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete

package of estate disposition services. Founded on the same commitment to exceptional service that characterized the

firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known

around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision

of

PRESENCEworldwideA TRULY GLOBAL BRAND WITH NEARLY 15,000 SALES ASSOCIATES,

OVER 700 OFFICES, AND APPROXIMATELY 54 COUNTRIES/TERRITORIESDEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY

DISTINGUISHEDconnectionsDEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY

a shared visionOUR COMPANY’S JOURNEY

CAPITAL CITY SOTHEBY’S

In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized

service, long-term relationships, plus had a truly international marketing reach. Our relationship with the premier Sotheby’s

brand affirms our commitment toward providing you a superior level of service, marketing and expertise in Austin and

around the world. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged their

San Antonio brokerage with our local Austin company. Kuper Sotheby’s International Realty was founded in 1972 and is

known for its focus on transaction integrity with an exceptional service-oriented approach to real estate sales. Capital City

Sotheby’s International Realty provides everything for a successful property sales experience - agents who are dilgent and

honest, truly international exposure for your listing and a brand affiliation that brings homebuyers for our clients.

management teamAUSTIN & SAN ANTONIO REAL ESTATE EXPERTS


Marketing Manager: Robin ColemanRobin Coleman directs the marketing, advertising and public relations efforts in the Austin and Hill Country areas. With extensive direct sales, marketing and sales training experience in real estate, medical sales and non-profits, Robin is able to create and implement strategies and tools to assist in the successful sale of a property. Robin earned her B.S. in Business Administration with a concentration in International Business from San Jose State University in California. A three year resident of Austin, Robin and her husband Ed are active members of their church, love to golf and enjoy time with their two college aged sons Alex and Tim.

Principle Broker: J KuperJ Kuper is third generation at Kuper Sotheby’s International Realty with a background in residential and commercial transactions. Prior to joining the company, J worked in the construction industry as Project Manager for Fort Construction, LP with a focus on retail and multi-story office development, as well as, residential construction projects for Meritage Homes. He began his career in the technology sector as Business Development Manager for Handango, a leading provider of software and content for mobile devices, and owned relationships with top tier clients such as AOL, Sprint, Research In Motion and Amazon.com. J actively serves his community as City Councilman for the City of Boerne where he is currently the youngest councilmen in the city’s 150+ year history. He also volunteers with Junior Achievement and is an active member of his church. J is a graduate of Texas Christian University.

Sales Manager, Capital City: Sandy RoyAs Sales Manager, Sandy’s philosophy is uncompromising when it comes to honesty, ethics, and integrity. Prior to joining Capital City SIR in 2007, she invested 12 years in marketing, management and development with a national advertising firm. As a Broker, Sandy has owned and operated a real estate company. Knowledge and communication has been the key to her success

Director of Sales, The Dominion, Boerne & Capital City: Ruby Garcia NgRuby Ng joined Kuper Sotheby’s International Realty in 2004 as the Sales Manager of the Northwest San Antonio office located at The Commons of The Dominion. Prior to that, Ruby worked with West Corporation as an Operations Director. While employed with the leading communications company, Ruby’s work emphasis included sales and customer relationship management for Fortune 1000 companies through quality assurance, employee coaching & training and management development. In an effort to further advance her leadership skills, Ruby is currently studying business administration and business management.

office locationsTHREE BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.


Barton Creek Office 2700 Barton Creek Blvd, Suite 200 Austin, TX 78735 512.328.0058

Hill Country Galleria Office 13420 Galleria Circle, Suite A-105 Austin,TX 78738 512.261.0008

Kuper Sotheby’s International Realty 4 San Antonio Locations

propertyYOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES

AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.

OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS

ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.

ALL THE RESOURCES THAT ARE AVAILABLE TO ME

AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME…

IN AN EXTRAORDINARY AND TARGETED MANNER.

THE MARKETING OF YOUR

brand advertising A CONSISTENT GLOBAL BRAND EXPERIENCE

SOTHEBY’S

The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals

of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s

essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct

benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.

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marketing planOUR COMMITMENT TO YOUR MARKETING PLAN.

CAPITAL CITY

OUR COMMITMENT TO YOUR MARKETING PLAN

• Post your home to our Multiple Listing Service

• Place sign on property

• Add your home to CapitalCitySIR.com and SothebysRealty.com

• Have your home professionally photographed and provide a virtual tour

• Professional Printed Custom Brochure (2, 4, or 8 page options)

• Create a dynamic Direct Mail Campaign

• Feature your home in Collections our exclusive in-house magazine based on publishing dates

• Introduce your home to our agents on screen in sales meeting

• Host an Open House to drive further awareness

• Preview your property to all interested agents

• Inform you of responses and inquiries relating to your home

• Provide you a copy with all advertising upon request.

• Provide regular updates on the sale or new listing of comparable homes in your area

• Hold Open House for Realtors, perhaps in conjunction with other properties

• Notify seller prior to showings - time & date. If desired.

CAPITAL CITY SOTHEBY’S INTERNATIONAL REALTY PROFESSIONALS ARE PROUD OF THE LEVEL OF

SERVICE WE PROVIDE. WE UNDERSTAND THE UNIQUE VALUE OF YOUR PROPERTY AND HAVE DE-

VELOPED THE PROPER MARKETING PLAN THAT WILL PROVIDE THE ATTENTION AND EXPOSURE

IT DESERVES.

advertisingOUR BRAND’S PROPRIETARY MAGAZINES REACH A COVETED,

GLOBAL READERSHIP THROUGHOUT THE YEAR

MAGAZINE

LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO

THE UNDISCOVERED JEWELS OF SAN DIEGO

PLUS LIVING THE GOOD LIFE

Affl uent home buyers pursue their passions through real estate

EXTRAORDINARY HOMES FROM AROUND THE WORLD

LUXURY HOMES AND LIFESTYLES AROUND THE WORLD / 2012 / VOLUME TWO

LIVING THE GOOD LIFE

Affl uent home buyers pursue their passions through real estate

PLUS THE UNIQUE ENERGY OF WASHINGTON D.C.

EXTRAORDINARY HOMES FROM AROUND THE WORLD

SOTHEBY’ScollaborationAN EXTRAORDINARY COLLABORATION LEVERAGING THE HISTORY

AND SOPHISTICATION OF OUR LINEAGE

Sotheby’s International Realty® professionals represent unique properties located in many of the most

beautiful and highly desired locations around the globe.

Sotheby’s Auction House specialists offer exceptional expertise in fine art, antiques, wine, jewelery and collectibles.

To review the updated worldwide auction schedule and purchase sale catalogues

visit www.sothebys.com or call +1 641.312.5682

EXTRAORDINARY ART | EXTRAORDINARY HOMES

AN EXTRAORDINARY COLLABORATION

An exceptional and rare collection of

Cartier Desk TimepiecesImportant Watches & Clocks

Auction in New York 14 June 2012

The Henry Graves Jr. Yellow Gold Tortue

Minute Repeating WristwatchPatek Philippe, No. 97589

Estimate: $600,000-800,000Watches from the Collection of the late

Reginald H. Fullerton, Jr. and his Grandfather

Henry Graves Jr.Auction in New York 14 June 2012

Francesco Guardi VENICE, A VIEW OF THE

ENTRANCE TO THE GRAND CANAL

To be sold as part of a pair Estimate: £1,200,000 – 1,800,000

Old Master & British Paintings Evening Sale

Auction in London 4 July 2012

© MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to

Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.

Kiawah Island, SC, USA $10,850,000 USD

As in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive

character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates

and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

Los Angeles, CA, USA $10,900,000 USD

Annapolis, MD, USA $32,000,000 USD

Laval, Canada $29,655,000 USD

Paradise Island, Bahamas $6,450,000 USD

SOTHEBY’S COOPERATIVE PRINT ADVERTISING

PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED

REACH AND VAST EXPOSURE

Sotheby’s International Realty® professionals represent unique properties located in many of the most

beautiful and highly desired locations around the globe.

Sotheby’s Auction House specialists offer exceptional expertise in fine art, antiques, wine, jewelery and collectibles.

To review the updated worldwide auction schedule and purchase sale catalogues

visit www.sothebys.com or call +1 641.312.5682

EXTRAORDINARY ART | EXTRAORDINARY HOMES

AN EXTRAORDINARY COLLABORATION

An exceptional and rare collection of

Cartier Desk TimepiecesImportant Watches & Clocks

Auction in New York 14 June 2012

The Henry Graves Jr. Yellow Gold Tortue

Minute Repeating WristwatchPatek Philippe, No. 97589

Estimate: $600,000-800,000Watches from the Collection of the late

Reginald H. Fullerton, Jr. and his Grandfather

Henry Graves Jr.Auction in New York 14 June 2012

Francesco Guardi VENICE, A VIEW OF THE

ENTRANCE TO THE GRAND CANAL

To be sold as part of a pair Estimate: £1,200,000 – 1,800,000

Old Master & British Paintings Evening Sale

Auction in London 4 July 2012

© MMXII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to

Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated.

Kiawah Island, SC, USA $10,850,000 USD

As in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive



Los Angeles, CA, USA $10,900,000 USD

Annapolis, MD, USA $32,000,000 USD

Laval, Canada $29,655,000 USD

Paradise Island, Bahamas $6,450,000 USD

SOTHEBY’S COOPERATIVE PRINT ADVERTISING

PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED

REACH AND VAST EXPOSURE

THE WALL STREET JOURNAL . THE NEW YORK TIMES . INTERNATIONAL HERALD TRIBUNE

BLOOMBERG MARKETS . COUNTRY LIFE . FINANCIAL TIMES . LUXURY PROPERTIES MAGA-

ZINE ROBB REPORT . ROBB REPORT HOME & STYLE

PROPERTYadvertising

Queenstown, New Zealand

$15,000,000 NZD

Property ID 4000031366

Montréal, Québec, Canada

$11,750,000 CAD


Woodside, CA, USA

$39,500,000 USD

Property ID 0085235

Paris, France

Price Upon Request


�s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive



WE HAVE BUILT OUR REPUTATION FOR BY DELIVERING THE HIGHEST

QUALITY SERVICE AND MARKETING TO OUR BUYING AND SELLING CLIENTS.

Collections showcases the finest properties in south Texas and around the world. The response from this in-house

publication is unprecedented as literally millions of dollars of real estate transactions occurred as a result of the

magazine and its worldwide distribution.

COLLECTIONS

COLLECTIONS

PROPERTYadvertising

PROPERTYadvertisingCAPITAL CITY LOCAL ADVERTISING

INDIVIDUAL, LOCAL AND CUSTOM-TAILORED

An individual plan will be custom-tailored to market your home which will include a combination of key elements. Our

reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts

will generate results for you regardless of a specific advertisement.

INTERNATIONAL REALTYENGAGING. UNIQUE. REFINED.

ARTFULLY UNITING EXTRAORDINARY LIVES WITH

extraordinary living

CapitalCitySiR.Com

GALLERIA CIRCLE & BARTON CREEK LOCATIONS 512.261.0008


ARTFULLY UNITING EXTRAORDINARY LIVES WITHextraordinary living

CapitalCitySiR .Com

HILL COUNTRY GALLERIA & bARTON CREEk LOCATIONS 512.261.0008

CApITAL CITY SOTHEbY’S INTERNATIONAL REALTY OFFERS TRUE GLObAL

pRESENCE WITH OVER 660 Offices IN 49 cOuntries AND COUNTING....

SKILLFULmarketingDISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT

PRINT MARKETINGproperty brochuresCUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE

We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure

it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy card-

stock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act

as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides

advantages for our clients that cannot be duplicated.

Waterfront Views

Escape the hustle and bustle of the city and retreat to

your private lake house on Lake McQueeney. Lake

McQueeney is known as the water ski capital of

Texas. Enjoy several activities that include, but are

not limited to, fishing, paddle boating and boarding,

several neighborhood events held throughout the

year, take walks in serene areas on Treasure Island,

boat to Lake Breeze Ski Lodge for fireworks and ski

shows during the summer months.

This property features an open layout that consists

of 3 bedrooms, 3 bathrooms, a large open kitchen,

dining, and living area, and a 2-car garage. The master

bedroom opens up to the back patio that stretches

along the back of the house, which faces the water.

Enjoy the waterfront views of Lake McQueeney from

the back patio or walk down to the sun deck located

on the water and catch some sun!

This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This offering is subject to errors, omissions and changes including price or withdrawal without notice. © MMIX Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s

International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Scott Wendell, Associate Broker

512.924.1154

Capital City Sotheby’s International Realty

[email protected]

www.CapitalCitySothebysRealty.com

210 Royal George Cir

Lake McQueeney, Texas 78123

Offered At $490,000

LoveLy Treasure IsLand WaTerfronT HomeLake McQueeney, TX

PRINT MARKETINGdirect mail ANNOUNCING YOUR HOME

Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize

on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local

neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct

mail campaign, we will be able to skillfully market your home to make the impact it deserves.

Comparative Market AnalysisDowntown Austin

Active ListingsAverage List PriceHighMedianLow

4$828,154

$3,330,000$510,000$152,500

Properties for Sale

Pending SalesAverage List PriceHighMedianLow

40$515,654

$1,449,000$399,500$237,000

Pending Sales

Sold PropertiesAverage Sale PriceHighMedianLowAverage Days on MarketSales Price/List Price Ratio

97$533,528

$2,537,500$387,333$119,250

4997%

Sold Properties Since 1.1.14

Properties for Sale

Pending Sales

Sold Properties Since 1.1.14

2700 Barton Creek Blvd. #200

Austin, TX 78735

This material is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. This

offering is subject to errors, omissions and changes including price or withdrawal without notice. ©MMVIII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark

to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office is Independently Owned and Operated, If your property is listed with a real estate broker, please

disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. SIR15

Scott WendellBroker Associatec 512.924.1154o [email protected]

facebook.com/scottwendellcapitalcitysothebys

Naturally, our agents possess an intimate knowledge of our properties, but they

also develop a deep understanding of our clients’ needs. It is the artful melding of

the two that is our great skill.Scott genuinely recognizes the intangible benefits of establishing long-term

relationships with his clients. He understands the significance of effective

communication and negotiating skills necessary to managing the overall process of

the real estate transaction for the clients he represents.

Scott is pleased to have the opportunity to represent, offer and leverage the

superior Sotheby’s International Realty brand and global marketing platform for his

clients. Utilizing a highly successful real estate marketing plan through Capital City

Sotheby’s innovative marketing resources and global reach of qualified clientele,

Scott ensures that your property is presented to qualified buyers.

Contact Scott directly for a complimentary market analysis on your home or for any

more information regarding your next real estate transaction.

A SERIOUS APPROACH TO

POWERFUL MEDIA PARTNERSHIPS.

YOUR HOMEaround the worldEXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION.

IMMEDIATE REACH FOR YOUR HOME.

digital marketingA SERIOUS APPROACH TO

800 million impressions• WALL STREET JOURNAL • NY TIMES IPAD • BBC.COM • THEDAILYTELEGRAPH.COM • FRONTGATE.COM/SOTHEBYSREALTY • NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST.COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE


online environmentOUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES

RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012

ADVERTISING & OPTIMIZING THE

sothebysrealty.comA UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE

INFORMATION AROUND THE GLOBE

THE WEBSITE

IN A YEAR SOTHEBYSREALTY.COM INVITES:

7,000,000 VISITS 60,000,000 PAGE VIEWS 21,000,000 PROPERTY DETAIL PAGES VIEWED

12 FOCUSED MINUTES PER VISIT 45% VISITS FROM OUTSIDE THE US

Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global

network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes

to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the center

of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate

website. Averaging 400,000 unique visitors and 4,700,000 page views per month, sothebysrealty.com features the most ad-

vanced and versatile search options available.

sothebysrealty.com featuresPHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION:

SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME

THE WEBSITE

Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photo-

graphs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark

of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will

be featured on sothebysrealty.com utilizing the highest quality photography and online technology available to-

day. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or

expand to full screen on 20 high resolution photographs.

Through our research we know the type of experience consumers want to have when visiting our website. Therefore your

home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your

home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global

audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50

currencies updated four times per day, translated property videos/virtual tours and 15 human-translated

languages.

marketing strategyINCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE

FOCUSED WEBSITES IN THE WORLD

ONLINE

marketing strategy RouterPROVIDING IMMEDIATE CONNECTION FOR INTERESTED BUYERS ANYTIME OF THE DAY

LEAD

On average, 93% of home buyers feel an agent’s response time is very important – second only to their knowledge of the

buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers

interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at

any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home

quickly. *National Association of Realtors® Profile of Home Buyers & Sellers

SIRmobileLEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE

SIR brand channelPROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND

LIFESTYLES REPRESENTED BY OUR NETWORK

SIR YOUTUBE

SOCIALmediaCONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH

THE STRENGTH OF SOCIAL MEDIAFOR THE ONGOING COLLECTION OF LIFE

CapitalCitySIR.comFOR THE ONGOING COLLECTION OF LIFE

OUR WEBSITE

CAPITALCITYSIR.COM QUARTERLY IMPROVEMENTS

PAGES VIEWED 22% increase

VISIT DURATION 37% increase

NEW VISITORS 6% increase

With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential

that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on Capi-

talCitySIR.com that compliments the worldwide reach from SothebysRealty.com. Your home’s presence on CapitalCitySIR.

com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by

location but also by their desired property type and unique amenities.

realtor.comPROPERTY PROFILE

MOST VISITED WEBSITE

REALTOR.com is the number one real estate website visited by the public. Capital City Sotheby’s International

Realty is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines,

enhancing script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com than

any other real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most visited

real estate site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute updates

from major Multiple Listing Services across the country, and it contains more robust information about homes and neigh-

borhoods.

realtor.com exclusivityMEDIA PARTNERSHIPS

THE WALL STREET JOURNAL DIGITAL NETWORK . THE NEW YORK TIMES . THE DAILY TELEGRAPH

INTERNATIONAL HERALD TRIBUNE . ARCHITECTURAL DIGEST . THE BBC . GOOGLE SEARCH


far-reachingMEDIA PARTNERSHIPS

PROPGO . PROPGOLUXURY.COM . FT.COM . FTCHINESE.COM

JAMESLIST.COM . SOUTH CHINA MORNING POST . HONG KONG TATLER

GLOBAL MEDIA PARTNERSHIPS.

throughout the worldSUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING

UNIQUE HOMES AND THEIR STORIES

SIGNIFICANT SALES

Complete Listing Presentation Scott Wendell

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Transcript of Complete Listing Presentation Scott Wendell