Competitor Analysis Strategies from the Art of War

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Transcript of Competitor Analysis Strategies from the Art of War

Page 1: Competitor Analysis Strategies from the Art of War

COMPETITORANALYSISSTRATEGIESFROMTHE ART OF WAR

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Page 2: Competitor Analysis Strategies from the Art of War

Sun Tzu

" EVERY BATTLEIS WON BEFOREIT IS FOUGHT "

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Page 3: Competitor Analysis Strategies from the Art of War

1. Learn Who Your True Competitors Are2. Determine Your Competition’s Strategy3. Learn What Works and What Doesn’t4. Position Yourself to Outperform Competitors5. Beat Your Competitors Before They Beat You

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5 Competitor Strategies from

The ART of WAR

Page 4: Competitor Analysis Strategies from the Art of War

“Know your enemy andknow yourself and you can

fight a hundred battleswithout disaster.“

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- Sun Tzu

Page 5: Competitor Analysis Strategies from the Art of War

“What is of supremeimportance in war is to

attack the enemy'sstrategy”

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- Sun Tzu

Page 6: Competitor Analysis Strategies from the Art of War

“The opportunity ofdefeating the enemy isprovided by the enemy

himself”

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- Sun Tzu

Page 7: Competitor Analysis Strategies from the Art of War

“Success in warfare isgained by carefully

accommodating ourselves tothe enemy's purpose“

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- Sun Tzu

Page 8: Competitor Analysis Strategies from the Art of War

“Use the highest intelligenceof the army for the purposes

of spying, and therebyachieve great results”

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- Sun Tzu