Competitor Analysis Dabur PPT

8/2/2019 Competitor Analysis Dabur PPT

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BECDEPARTMENT OF MANAGEMENT

STUDIES

Subject:-Marketing Management

Project on Cadbury company

Presented byBABASAB PATIL


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WEL-COME
http://www.cadburyindia.com/downloads/viewad.asp?ID=68http://www.cadburyindia.com/downloads/viewad.asp?ID=56http://www.cadburyindia.com/downloads/viewad.asp?ID=58


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INDUSTRY INTRODUCTION

The Fast Moving Consumer Goods (FMCG) industry in India

is one of the largest sectors in the country and over the yearshas been growing at a very steady pace. The sector consists of

consumer non-durable products which broadly consists,

personal care, household care and food & beverages. TheIndian FMCG industry is largely classified as organized and

unorganized. This sector is also buoyed by intense

competition. Besides competition, this industry is also markedby a robust distribution network coupled with increasing

influx of MNCs across the entire value chain. This sector

continues to remain highly fragmented.


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HISTORY OF INDIAN CADBURY COMPANY

The company was started in 19th

century on July 1948 as aprivate limited company, under the name of the Cadbury fry

(India) private limited.

In 1967 Cadbury introduced the 5-star & Gems chocolates in1967 & 1968 respectively.

In 1977 the name of the company was changed from Cadbury-

Fry (India) private limited to Cadbury India private limited. It

was converted into a public limited company on 11th June

1977.


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In 1984 the company launched its dairy milk chocolate, which

has now become the flagship brand of the company.

In 1995 perk was launch from its Malanpur plant

In 1998 on March 23rd Cadbury India limited announced the

launch of picnic (chocolate) in Karnataka.

In 2004 Amithab Bachan became the brand ambassador for

Cadbury dairy milk.

In 2007 Cadbury India harolled out wafer based chocolate

called ultaperk nationality.


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BOARD OF DIRECTORS OF CADBURY INDIA

NAME DESIGNATION

C.Y.PAL Chair Person

Rajiv Wahi Vice Chairman

Jaiboy phillips Non Executive Director

V .Chandramouli Executive Director

Sunil Sethi Executive Director

Sanjay Purohit Executive Director


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LOGO OF THE COMPANY

THE REAL TASTE OF LIFE


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Cadbury mission statement says Simply Cadbury was

quality this is our mission & promise.


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Increasing the market depth including rural Indiascoverage.

Better product quality and packaging.

Efficient working capital management.

Depreciation charge to meet the CAPEX needs everyyear.

Surplus cash so generate to either gainfully ormeaningfully reinvest in business or return to

Promotion of brands carrying mass franchise withoutcomprise on quality or margins.


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Cadbury use many different types of promotional

campaign To promote ethical business practices.

Assure equal employment opportunities and provide

health and safe working environment.

Value diversity in work.

Aims and Objectives of CadburyCompany


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Different Brands of Company

Cadbury Dairy Milk. Perk. Cadbury Celebrations. 5 Star Crunchy.

Beverages (Bourn vita). clairs. Halls.


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BRANDS Core Needs Auxiliary NeedsCadbury Dairy Milk Taste , Sweetness, Enjoyment Deliciously smooth texture &

unique creamy tasty

Perk Taste , Sweetness, Enjoyment Wafer chocolate Light andcrispy

5 Star Crunchy Taste , Sweetness, Enjoyment Cingering taste ofTogetherness & Soft & Chewy

Beverages(Bourn vita)

Taste , Sweetness, Enjoyment To grow Strong & Healthy.

Celebrations Taste , Sweetness, Enjoyment Tasty, Rich looking and Status

clairs Taste , Sweetness, Enjoyment Delicious journey to a heart ofrich chocolate.

Halls Nasal and Throat relief Mouth Refreshment

Core And Auxiliary Needs of CadburyProducts.


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APPROACHES EXTENT JUSTIFYProductionconcept

Product concept

Partiallyapplicable

Fully applicable

All brands of Cadbury products areavailable with low cost expect celebrationwhich is high cost so it is partiallyapplicable.

Here products are given more importancewith superiorly. Unique features ,differentbrands , packaging and price .

Selling concept Partiallyapplicable

Attracting customers by givingadvertisement through media. In IndiaCadbury is highest selling chocolate brandwith 70% market share.

Philosophy of Cadbury company


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APPROACHES EXTENT JUSTIFY

Marketingconcept

Fullyapplicable

Cadbury always focus on deliveringbest of its customer in order to getbest cocoa for its chocolates.

Societalmarketingconcept

Fullyapplicable

Cadbury India has a traditional ofcaring for the environment andenriching the quality of lives of thecommunities.


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SWOT ANALYSIS OF CADBURY COMPANY

Strengths

1. Cadbury Schweppes plc is a very profitable organization, generated

revenue of more than 6,508 billion (2005).

2. It is a global chocolate brand built upon a reputation for fine productsand services.

3. The organization has strong ethical values and an ethical missionstatement


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WEAKNESS

1. Cadbury has a reputation for new product development and creativity. However,

they remain vulnerable to the possibility that their innovation may falter over time.

2. The organization has a strong presence in the United States of America, UK and

India. It is often argued that they need to look for a portfolio of countries, in orderto spread business risk.

3. Cadbury's recall over 1 million chocolate bars over salmonella fears

4. The organization is dependant on a main competitive advantage, the retail of

coffee. This could make them slow to diversify into other sectors should the need

arise.


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OPPURTNITIES.1

.The company has the opportunity to expand its globaloperations. New markets with new products which are limitedin particular region.

2. Cadbury has decided to focus on a few of its key brands such

as Cadbury Dairy Milk, Bourn vita, clairs and Halls to drivegrowth for the company.

3. Co-branding with other manufacturers of food and drink, andbrand franchising to manufacturers of other goods and

services both have potential.

4. Cadbury India is attempting to increase the declining marketfor chocolate with innovation, one of which is its sweetsnack, Bytes

.


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Brands and features

Dairy milk : chocolate with deliciously smooth. Textureand unique creamy taste.

Celebrations : it consists of all chocolates of Cadburywhich is beautifully packed and used to present as a giftpack.

clairs :The two classic ingredient of toffee andchocolate combined together to create a truly unique.


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HALLS :

Its ayurvedic proprietary medicine which consists of

niligiri tailam, shakara(sugar base), nimbus. Which reliefs

from throat and cold problems.

5_STAR:

Which contains added identical and artificial flavoring

substances. Lose yourself in the yummy mode.


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PERK Which have the extra taste of Cadbury diary milk .

Perk contains wafer layers with Choc cream and wheat

flour and different ingredients.

PUN HLINE AND BRAND


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PUN HLINE AND BRANDAMBASSDORPRODUCT NAME: DAIRY

MILK

DAIRY MILK Kuch

mita hojayee


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PUNCHLINE AND BRAND AMBASSDOR

PROUCT NAME: PERK

THODI SI PET POOJA

PUNCH LINE
http://www.cadburyindia.com/downloads/viewad.asp?ID=60http://www.cadburyindia.com/downloads/viewad.asp?ID=60


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PRODUCT NAME:HALLS

THANDI SAANS

KA BLAST
http://www.cadburyindia.com/downloads/viewad.asp?ID=39http://www.cadburyindia.com/downloads/viewad.asp?ID=39


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Product Name: 5 Star

JO KHAYE KHOJAYE


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PRODUCT NAME: celebratation

PUNCH LINE

RISHTO

ME

MITAS


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PRODUCT NAME:clairs

PUNCHLINE AND BRAND


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PUNCHLINE AND BRANDAMBASSDOR

PRODUCTNAME:BUBBALO

PUNCHLINE:BUBBATHECAT

PUNCHLINE AND BRAND
http://www.cadburyindia.com/downloads/viewad.asp?ID=78


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PUNCHLINE AND BRANDAMBASSDOR

HAR

SNACK

NAMKIN

NAHI HOTA

PRODUCTNAME: Bytes


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BOURNVITA

NATURE ANDSCIENCE

TAN KI SHAKTI

MAN KI SHAKTI

PUNCH LINE

PRODUCTNAME

Competitor Analysis Dabur PPT

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