Competitor Analysis and Its Importance in 2016
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Competitor Analysis and its
importance in 2016
Jeremy Spiller
January 2016
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White Hat Media2
#whmweb
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If you know the enemy and know
yourself, you need not fear the
result of 100 battlesSun Tzu
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White Hat Media4
Why do it?
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It’s been 21 years
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Image source; Digiresults
There’s much to consider
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White Hat Media7
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White Hat Media8
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White Hat Media9
The stakes are high
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Why aren’t more businesses doing it?
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The elephant in the room
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Data Insight Action
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Quantitative
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Hybrid; quantitative and qualitative
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Qualitative
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Plan it properly
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White Hat Media18
Select one to three
competitorsAdd indirect
Create chart
Action
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7 key areas to keep an eye on
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What do you think? Their websites
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What do you think?
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Review their sites carefully
Messaging
Content
Navigation
Features
Calls to Action (CTAs)
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Key-
phrase 1
Key-
phrase 2
Key-
phrase 3
Key-
phrase 4
Key-
phrase 5
Positions, then why?
CompetitorsYou
Search
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www.sitecheckerapp.com
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As of Nov 6, 2015
Organic Keyword Count (Approx.)
Organic Keyword Count (Approx.)
SEMrush's estimate of the number of words for which you rank in the top 20 results.
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As of Nov 10, 2015
Inbound Links
Moz External Links
Hyperlinks that point at any domain other than the domain where the link exists. (source:Moz).
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White Hat Media28
Rank, strategy, search volume, traffic, url and more
Paid
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Top 3 Most Engaging Cross-Channel Posts
Social
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Content
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Yes, sign up to their stuff
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You will not be judged
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‘Net Results Newsletter’
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‘6 Online Community Tips You Should Steal Today’
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‘How to Build an All-Star Social Media Team’
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White Hat Media36
Recruitment
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What are the dangers?
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White Hat Media38
Lack of clarity
It’s ongoing
Not knowing what’s out there
Thinking they’re all the same
No action
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White Hat Media39
Some of the tools we use
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Key takeaways
Do it
Then continue to do it
Identify
Decide what to monitor
Plan
Use the right tools
Gather insights
Take action
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