Competitive intelligence - retail

• Competitive intelligence in retail involves some of the most demanding

research that companies undertake, testing the cutting edge of primary

techniques.

• The retail industry is ferociously competitive. With high volumes and constant price

visibility, competitors are continuously on the lookout for the smallest of advantages

against each other. Retailers are stretched on multiple fronts. Pushing to develop

innovation in their own product lines; fighting for new geographical and online

territory; and slashing costs along their supply chains. Customer demand for value

has pushed competitors to monitor each other’s offerings with an intensity that no

other industry can match. And the current climate of austerity has made life more

difficult for retailers.

• To defend market share that is under relentless pressure from competitors, our

clients stay ever alert to what their competitors are doing. We work with retailers to

avoid surprises and blind spots. We devise strategies to neutralize competitive

threats.

Competitive intelligence - retail

• Aqute helps retailers benchmark their supply operations. We provide the data with

which clients can compare themselves against the best in the industry. What

payment terms are suppliers offering to other retailers. What are the lowest delivery

costs in the industry. Where are competitors buying packaging supplies.

• We also deliver insight into what competitors are planning to do next. Early signs of a

new product range. Planning applications to local authorities. Intelligence that helps

avoids surprises.

• Our competitive intelligence in the retail industry goes beyond the bread and butter of

price monitoring and mystery shopping. Aqute answers difficult questions about

where competitors might have an advantage. We deliver insight that you can turn into

a sustainable competitive edge.

Competitive intelligence - retail

Visit our website for competitive intelligence.

http://www.aqute.com/competitive-intelligence