Competency Mapping for Marketing Manager

8/12/2019 Competency Mapping for Marketing Manager

1/19

Name of the program: Certified Performance andCompetency Developer

Position: Marketing Manager

Project WorkOriginal work done by: Ms D !arada

"eference N#mber:$%&&%&'&$( Prepared by )han# *atha

On behalf of Middle +arth Cons#ltants Pvt *td

1


2/19

Confidentiality

This document is submitted by Middle Earth Consultants Pvt. Ltd.

(MEC) to Clients Name with the understandin that its content wouldnot be divuled to any third !arty with out !rior written !ermission

"rom MEC.

,alidityThe validity o" this assinment is ######## days "rom the date o"

submission.

2


3/19

-itle of the role: Competency Mapping .or MarketingManager

3


4/19

1. WHAT IS COMPETENCY

Competencies are the characteristics of a manager that ea! to the !emonstration

of s"is an! a#iities$ %hich res&t in effecti'e performance %ithin an organi(ationa

area.)

Competencies refer to skills or knowledge that leads to superior performance. These

are formed through an individual/organizations knowledge, skills and ailities andprovide a framework for distinguishing etween poor performances through toe!ceptional performance. Competencies can appl" at organizational, individual, team,

and occupational and functional levels.

Competencies are individual ailities or characteristics that are ke" to effectiveness in

work.

#nce the $o re%uirements have een clarified &and competencies provide a

framework for doing this', then competenc" interviewing helps interviewers look for

evidence of those re%uirements in each candidate. (or people alread" in $os,competencies provide a wa" to help identif" opportunities for growth within their

$os. Competencies are not )fi!ed)*the" can usuall" e developed with effort and support

&though some are harder to develop than others'. +mplo"ees and their managers

together can identif" which competencies would e most helpful to work on toimprove the emplo"ees effectiveness. The" can then integrate that into a learning

plan that ma" include onthe$o e!perience, classroom training, or other

developmental activities.

Competencies are not a tool to e used for evaluating people for la"offs.

-


5/19

Competencies are onl" a wa" of talking aout what helps people get results in their$os. hat matters is performance* eing effective and meeting $o e!pectations.

ome e!amples of competencies re%uired " the emplo"ees are0

Adaptability

Commitment

Creativity

Motivation

Foresight

Leadership

Independence

Emotional Stability

o letters after "our name areever going to e a total guarantee

of competence an" more thanthe" are a guarantee against

fraud. mproving competenceinvolves continuing professional

development ... That is the reall"

crucial thing, not $ust passing

an e!amination.

Colette 4owe


6/19

Analytical Reasoning and

Communication Skills

5


7/19

A*O+T THE COMPANY

A management consulting organization ocused on providing high !ualityconsulting services to organizations across industry sectors" It #as started in

$%%& by a team o proessionals having rich industry and consulting e'perience"

(e have over $)* consulting pro+ects completed or leading organizations across

India

,he organization-s ounding principle is to enable its clients to become #orld

class through.

Customer Focus

/rocess Focus

0uman Focus

1evelopment Focus

2alue Focus

,he organization has been serving many clients acrossIndia including.

Manuacturing

Automobile

/harmaceuticals

Agri business

3anking

I,ES

Metals 4 Mining

Construction

/o#er

Chemicals 4

Fertilizers5 etc6

6


8/19

It has been asked by a large manuacturing organization to design competency

mapping or e# positions in their organization

In this conte't I picked 7 positions and mapped competencies based on the key

+ob roles o the position

ABOUT THE PROJECT

The project is on competency mapping of some of the key positions in an organization

Competencies reer to skills5 kno#ledge and behavior that lead to superior perormance"

,hese are ormed through individual 8 organizational kno#ledge5 skills and abilities

,he unctional competencies can be identiied through a person-s ability to do something

#ell 9skills: and inormation that he uses in a particular area 9kno#ledge:5 #hereas

behavioral competencies can be understood as maniestations o ho# a person vie#shimsel 9Sel image:5 ho# he typically behaves9traits: or ho# he motives him or her

9motives:

Competency mapping is to analyze the combination o strengths in dierent employees

to produce the most eective teams and the highest !uality #ork"

Creating a Competency Map

,here are 7 key steps

$" Set deinite role;" Analyze unctional skill 4 kno#ledge


9/19

Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5

0yderabad )***&


10/19


0yderabad )***&


11/19


0yderabad )***&


12/19


0yderabad )***&


13/19


14/19


0yderabad )***&


15/19


0yderabad )***&


16/19


0yderabad )***&


17/19


0yderabad )***&


18/19


0yderabad )***&


19/19


0yderabad )***&

Competency Mapping for Marketing Manager

Documents

Transcript of Competency Mapping for Marketing Manager