Competence Center Social Media @ SAGA
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Transcript of Competence Center Social Media @ SAGA
anaXis – uw internet à la carte Social Media CC
Facts & Figures
http://www.youtube.com/watch?v=lFZ0z5Fm-Nghttp://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Targets
• Communicate• Email > SurveyMonkey > Twitter > Jott
• Collaboration• Chat > Wikipedia/eBay
• Education• iTunes > Podcasts > Second Live > Blogs
• Entertainment• Ads > Youtube > Gaming
Strategy - reality
Platforms
Platforms
Platforms
Networking and groups Pictures, events, Q&A … Places!! Pages
Followers Fans
Social bookmarking I like Share Apps
Profiling
facebook = market leader, community
facebook = market leader, community
Platforms
Platforms
Platforms
Personal / brand / enterprise Tweets Tweeps = followers, fellow tweeters Retweeting
Following = followers Follow = to follow
Social bookmarking Tweet this Apps
Direct messaging
! 140 chars !
twitter = sms, direct messaging
twitter = sms, direct messaging
Platforms
Platforms
Platforms
Personal > profile Groups > join, forum Company > company page CV Link with apps
Messaging Connections Amazon, TripIt, …
Based upon CRM
linkedin = contacts
linkedin = contacts
Platforms
Platforms
Platforms
Platforms
Company vs Personal Followers and follow Presentations
Social bookmarking Share
Download, embed, link, …
Also look at Prezi.com!
Slideshare = share knowledge
Slideshare = share knowledge
Platforms
Platforms
Platforms
Platforms
Platforms
+30k a day
+110k users, 90b dollars
+3400%, +400M checkins
Marketing
Client behaviour Learn how he makes choices, what he says and thinks
Feedback Ask for suggestions and opinions – crowd-sourcing
Ideas Search for new channels, ooportunities and projects
Advertising Free WOM, promotion
Experience To be acknowledged as an expert
How to start?
How to start?
NOT!
Some good reasons for NOT starting with Social Media: Everybody uses it My boss tells me to It’s free It’s hip and trendy It’s a great idea, as is
Math
Last year 70% traditional media budget, 30% new media > this year to 80% new media budget
1 miljard dollar for Web2.0-tools 56% community members login once a day cost/interaction = av. 8 euro via callcenter - 0,17 euro self-
service members of community spend 54% more facebook: 2.899.300, netlog: 2.963.534 (NL), linkedIn: 500.226 Twitter: +/- 59.000, +2% flickr geotag BE: 5.230.150 +41% Youtube: 226.700
(belgium, belgië, belgique)
Not just like that!
Rules – good to know: It’s long term Observe before interact 6 months needed Provide the way-out
Strategy
Watch! Explorer blogs, forums … for yourself Ask your target group Listen well
Create your own identity Make a lot of accounts Respect your targets
Be a sports and diplomat Stay focused Promote yourself and your products Seek your targets
That’s the way...
Create a strategy (company) Be honest Be devoted Be clear Tell your own story Don’t use robots or externals
Be yourself
Conclusion
Social media is all about conversations
You can’t controle the conversation, you can influence it
Influence has always been there, now it’s digital and online
Examples
http://twitter.com/telenet
http://twitter.com/telenet
Examples
http://www.youtube.com/watch?v=9qrzeYV2zZU http://www.youtube.com/watch?v=9qrzeYV2zZU
Examples
http://www.facebook.com/KLMhttp://www.facebook.com/KLM
Examples
http://www.facebook.com/frietjes http://www.facebook.com/frietjes
34 /
Good cases
anaXis
What’s next?
What’s next?
Gamification- Status- Access- Power- Stuff
Virtual money?