Comparison of Micromax, Samsung, Lenovo, Motorola and Other Top Smartphones in India on Facebook

Apr 01, 2015 - Jun 30, 2015

SMARTPHONE brands in India on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Smartphone Brands in India on Facebook Q2-2015

In this report we looked at the top 10

smartphone brands in India on Facebook.

Read on to find out how their social media

performance stacked up against the

competition.

Key Findings

• With a growth rate of 12%, Mi India enjoyed the highest Fan Growth Rate among the top 10 mobile and handhelds brands.

• Among the top 10 brands, on an average, 29% of content posted was “brand related”.

• Lenovo Mobile India was engaging best with their fans though Micromax Mobile received the largest volume of Shares (50,123).

• 1,294 new Posts were written across these 10 ‘brand walls’. That’s an average of 18.5 Posts per day - per wall!

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Fans

Microsoft Lumia India had the largest fan base of 11,992,976 while Mi India showed the highest fan

growth of 184.24%.

Competitors

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K

Gro

wth

%

Number of Fans

Lenovo Mobile India Microsoft Lumia India XOLO Micro Max Mobile MotorolaInIndia(IN)

Sony Ericsson India Mi India Samsung Mobile India Gionee India Lava Mobiles

Fans - Geography

Competitors

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Philippines Countries < 2% Indonesia TurkeyOther Countries Bangladesh India PhilippinesCountries < 2% Indonesia

Conversations

Mi India had the highest PTAT of 15.35% as a percentage of its average number of Fans during this time

period.

Competitors

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Lenovo Mobile India Microsoft Lumia India XOLO Micro Max Mobile MotorolaInIndia(IN)

Sony Ericsson India Mi India Samsung Mobile India Gionee India Lava Mobiles

Engagement - Posts

Micro Max Mobile published the greatest number of posts (422). Mi India had the highest average

engagement, with a score of 978.

Competitors

0 50 100 150 200 250 300 350 400 450

0 200 400 600 800 1000 1200

Lenovo Mobile India

Microsoft Lumia India

XOLO

Micro Max Mobile

MotorolaInIndia(IN)

Sony Ericsson India

Mi India

Samsung Mobile India

Gionee India

Lava Mobiles

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 1000000 2000000 3000000 4000000 5000000 6000000

Lenovo Mobile India

Nokia India

XOLO

Micro Max Mobile

MotorolaInIndia(IN)

Sony Ericsson India

Mi India


Gionee India

Lava Mobiles

Likes Comments Shares

Microsoft Lumia India received the most number of Likes (5,024,529), Mi India got the most number of

Comments (82,332) and Micro Max Mobile had the most number of Shares (50,123).

Competitors

Most Engaging Brand Posts

Competitors

Mi India

Tue, Jun 30 at 12:30 AM EDT

#7999RedmiNote4G — And it's official! Our favourite

Redmi Note 4G is now Rs. 2000 off. Get yours now ..

Engagement Score

Likes Comments Shares Sentiment

1,000

13,263

1,972

1,960

Positive

Mi India

Mon, Jun 29 at 3:35 AM EDT

It's Note-worthy to stay tuned tomorrow for a jaw-dropping

catch. ;) Make a guess what it might be i ..

Sony Ericsson India

Sun, Jun 21 at 8:14 AM EDT

Click flawless selfies in any light conditions, thanks to the

Front LED flash on the #SonyXperia C4. ..

Engagement Score


1,000

4,784

4,367

650

Positive

Engagement Score


1,000

190,723

459

510

Positive

http://www.facebook.com/1495988390615727/posts/1638896312991600







Competitors

Mi India

Wed, Jun 17 at 11:31 AM EDT

And THIS, gives you one more reason to try our amazing

Mi 4 16GB! We'll be sharing more ways to play ..

Engagement Score


1,000

55,327

882

1,389

Positive

Mi India


#onemorereason — FREE 10 Mi 4 16GB today! We're

selecting 2 winners every 2 hours (from 12 noon - 10 ..

Mi India


#funwaystoplay — What are some innovative ways to have

fun with your Mi 4? Do you sneakily switch TV ..

Engagement Score


1,000

12,028

10,147

18,860

Positive

Engagement Score


1,000

11,709

1,417

1,367

Positive







Fan Posts

0 1000 2000 3000 4000 5000 6000 7000 8000

Lenovo Mobile India


Micro Max Mobile

XOLO

MotorolaInIndia(IN)

Sony Ericsson India

Mi India


Gionee India

Lava Mobiles

Number of Fan Posts

Micro Max Mobile's Facebook Page saw the highest number of Fan posts (6,997).

Competitors

Sentiment Analysis

Lava Mobiles received the highest percentage of Positive Sentiment (26.00%).

Competitors

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Micro Max Mobile

XOLO

Sony Ericsson India

Mi India

Lenovo Mobile India

MotorolaInIndia(IN)


Gionee India

Lava Mobiles

Negative Neutral Positive

Brand Responses

Lava Mobiles responded to the highest percentage of Fan posts (62.30%).

Competitors

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Microsoft Lumia India Micro Max Mobile XOLO Sony Ericsson India Mi India

Lenovo Mobile India MotorolaInIndia(IN) Samsung Mobile India Gionee India Lava Mobiles

Share Of Voice – Volume of Posts

Micro Max Mobile published the most with 415 posts.

Competitors

9%

12%

6%

10%

10% 14%

7%

8%

20%

4%

Mi India Samsung Mobile India Lenovo Mobile India MotorolaInIndia(IN) Gionee India

Microsoft Lumia India Sony Ericsson India XOLO Micro Max Mobile Lava Mobiles

Share Of Voice – Likes

Microsoft Lumia India received the largest volume of Likes (5,024,529).

Competitors

3% 5%

7%

11%

11%

37%

7%

4%

14%

1%



Share Of Voice – Comments

Mi India received the largest volume of Comments (82,3320.

Competitors

30%

3%

6%

5% 7%

17%

2%

7%

21%

2%



Share Of Voice – Shares

Micro Max Mobile received the largest volume of Shares (50,123).

Competitors

27%

9%

2% 5%

8% 13%

5%

3%

27%

1%



Campaign Comparison

0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400 450 500

#540Reasons to buy

#Lumia540(Microsoft…

#CanvasTabP690(Micro

Max Mobile)

XOLO Era(XOLO)

#Z3Plus(Sony Ericsson

India)

SAMSUNG BIHU

BOLIYAN(Samsung…

Lava Flair E1(Lava

Mobiles)

Number of Posts

Engagement Score


During this time period, #540Reasons to buy #Lumia540 was the most engaging run by Microsoft Lumia

India. Microsoft Lumia India published the most (101) in its #540Reasons to buy #Lumia540 campaign.

Competitors

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Analysis of Samsung Mobile

India’s Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 11,992,675

New Fans 37,970

Fan Growth .32%

Country India

Demographics Mostly Young, Male and Single

Samsung Mobile India has 37,970 new Likes and an audience base of 11,992,675 fans who are mostly

Young, Male and Single


Brand Overview

Posts

Brand User

Engagement Score 73 Total Fan Posts 1,768

Total Posts 253 Brand Response Rate 10.97%

Total Likes 670,781 Average Reply Time 1 day, 3 hrs, 53 mins

Total Comments 8,060 General Sentiment Neutral

Total Shares 17,645

Samsung Mobile India had 253 new Posts, and their most recent campaign is SAMSUNG BIHU BOLIYAN.


Content & Campaigns

Most Engaging Campaign Samsung #GalaxyE

Most Recent Campaign SAMSUNG BIHU

BOLIYAN

Fan Growth

11,930,000

11,940,000

11,950,000

11,960,000

11,970,000

11,980,000

11,990,000

12,000,000

Samsung Mobile India had a growth rate of 0.34% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 11,992,675

New Fans 40,139


Engagement

0

50

100

150

200

250

300

350

400

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Samsung Mobile India had an engagement of 73 and the highest engagement was 379.


Community Analysis

Samsung Mobile India fans are mostly Young, Male and

Single

Samsung Mobile India fans are largely from India followed

by Pakistan.

Fan Demographics Distribution of Fans


77%

23%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K

India

Pakistan

Bangladesh

Egypt

Philippines

Indonesia

Brazil

United Arab Emirates

United States

New Zealand

0

1

2

3

4

5

6

7

8

9

10 Samsung Mobile India posted a total of 253

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts

Top keywords used in the Posts

Frequency

GalaxyS6 67

GalaxyS6edge 60

Next 36

Samsung 28

offer 21


20%

80%

Brand Participation Brand Non Participation

94%

3%

3%

Posititve Negative Neutral

Brand Posts - Engagement

Samsung Mobile India responded to 51 conversations

generated by the 253 Posts they published.

Samsung Mobile India receives more positive than negative

vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts




Tue, Apr 7 at 8:07 AM EDT

The mesmerizing beauty of Paris and the all new

#GalaxyS6 to capture it. Looks like Kangana Ranaut a ..

Engagement Score


607

26,414

260

1,523

Positive

Mon, Apr 6 at 3:30 AM EDT

The new #GalaxyS6 has been making headlines. Are you

in love with it too? Then make it yours. Pre-bo ..

Thu, Apr 9 at 11:30 PM EDT

Drum rolls… The #GalaxyS6 and #GalaxyS6edge make a

grand entry in the stores. What are you waiting f ..

Engagement Score


386

16,929

153

475

Positive

Engagement Score


293

11,759

112

364

Positive







0 50 100 150 200 250

0 20 40 60 80 100

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 20 40 60 80 100 120

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Samsung Mobile India posts were Photos, and

posts with Photos received the highest engagement.

Most of Samsung Mobile India posts were published on

Friday and posts on Tuesday received the highest

engagement.

Brand Post Types

Days of the Week


0

5

10

15

20

25

30

35

40

45

50

Positive Neutral Negative Users posted a total of 1,768 Posts between

Apr 01, 2015 and Jun 30, 2015 on Samsung

Mobile India's wall.

User Posts


Frequency

Samsung Mobile India 410

Samsung 333

Samsung Galaxy 220

mobile 174

problem 154


11%

89%


24%

13% 63%


User Posts - Engagement

Samsung Mobile India responded to 194 conversations

generated by the 1,768 Posts fans published.

Samsung Mobile India appears to participate more when

Fan conversations have greater positive vibes than usual.

Brand Responses Sentiment of User Posts


0 10 20 30 40 50

0 50 100 150

SAMSUNG BIHU

BOLIYAN

Samsung #GalaxyE

#GalaxyS6

Number of Posts

Engagement Score


0 20 40 60 80 100

0 200 400 600 800

SAMSUNG BIHU

BOLIYAN

Samsung #GalaxyE

#GalaxyS6

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #GalaxyS6 was

the most engaging campaign run by Samsung Mobile India.

Overall, Samsung #GalaxyE engaged the best out of the

recent 3 campaigns run by Samsung Mobile India.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign


Analysis of MotorolaInIndia

Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

MotorolaInIndia

Fans 1,227,796

New Fans 483,611

Fan Growth 39.39%

Country India

MotorolaInIndia has 483,611 new Likes and an audience base of 1,227,796 fans.

MotorolaInIndia

Brand Overview

Posts

Brand User



Total Likes 1,522,660 Average Reply Time 1 day, 1 hr, 55 mins


Total Shares 9,012

MotorolaInIndia had 220 new Posts.

MotorolaInIndia

Fan Growth

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

MotorolaInIndia had a growth rate of 65.02% between Mar 31, 2015 and Jun 30, 2015.


New Fans 483,779

MotorolaInIndia

Engagement

0

200

400

600

800

1,000

1,200


MotorolaInIndia had an engagement of 696 and the highest engagement was 1000.

MotorolaInIndia

Community Analysis

MotorolaInIndia fans are largely from India followed by United States.

Distribution of Fans

MotorolaInIndia

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K

India

United States

Saudi Arabia


Oman

Qatar

Nepal

United Kingdom

Australia

Poland

0

2

4

6

8

10

12

14 MotorolaInIndia posted a total of 220 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

MotoX 35

MotoE 32

old phone 21

Moto360 21

Rs 20

MotorolaInIndia

29%

71%


95%

1%

4%



MotorolaInIndia responded to 63 conversations generated

by the 220 Posts they published.

MotorolaInIndia receives more positive than negative vibes

from comments on their Posts.


MotorolaInIndia


MotorolaInIndia

Fri, Apr 24 at 5:23 AM EDT

Watches never looked so cool! Introducing the #Moto360

in metal, now available on Flipkart: http://b ..

Engagement Score


1,000

119,422

554

502

Positive

Sat, Jun 13 at 12:30 AM EDT

Long lasting battery, 4G connectivity and scratch-resistant

screen built to last. All for just Rs. 5 ..

Sun, Apr 12 at 3:38 PM EDT

Meet the prodigy.

All new #MotoE 4G is now available for Rs. 7,999. Pre-order now on Flipkart: htt ..

Engagement Score


999

40,754

179

303

Positive

Engagement Score


999

30,795

431

239

Positive







0 50 100 150 200

0 200 400 600 800

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of MotorolaInIndia posts were Photos, and posts with

Photos received the highest engagement.

Most of MotorolaInIndia posts were published on Friday and

posts on Tuesday received the highest engagement.

Brand Post Types

Days of the Week

MotorolaInIndia

0

20

40

60

80

100

120


Apr 01, 2015 and Jun 30, 2015 on

MotorolaInIndia's wall.

User Posts


Frequency

MyMotoLogo 372

service center 258

days 251

time 245

Moto E 244

MotorolaInIndia

24%

76%


20%

16%

64%



MotorolaInIndia responded to 580 conversations generated

by the 2,380 Posts fans published.

MotorolaInIndia appears to participate more when Fan

conversations have greater positive vibes than usual.


MotorolaInIndia

Analysis of Micro Max Mobile

Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Micro Max Mobile

Fans 4,768,551

New Fans 685,476

Fan Growth 14.37%

Country India


Micro Max Mobile has 685,476 new Likes and an audience base of 4,768,551 fans who are mostly Young,

Male and Single

Micro Max Mobile

Brand Overview

Posts

Brand User



Total Likes 1,865,934 Average Reply Time 12 hrs, 18 mins


Total Shares 50,123

Micro Max Mobile had 415 new Posts, and their most recent campaign is #CanvasTabP690.

Content & Campaigns

Most Engaging Content Type Product/Software

Release Most Engaging Campaign #CanvasTabForHer

Least Engaging Content Type Event Most Recent Campaign #CanvasTabP690

Most Prolific Content Type Mobile Phone

Features Micro Max Mobile

Fan Growth

3,600,000

3,800,000

4,000,000

4,200,000

4,400,000

4,600,000

4,800,000

5,000,000

Micro Max Mobile had a growth rate of 17.02% between Mar 31, 2015 and Jun 30, 2015.

Micro Max Mobile


New Fans 693,546

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Micro Max Mobile had an engagement of 266 and the highest engagement was 869.

Micro Max Mobile

Community Analysis

Micro Max Mobile fans are mostly Young, Male and Single Micro Max Mobile fans are largely from India followed by

Bangladesh.


Micro Max Mobile

87%

13%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

India

Bangladesh

Nepal

Pakistan

Sri Lanka


United States

Saudi Arabia

Philippines

Japan

0

2

4

6

8

10

12

14

16

18 Micro Max Mobile posted a total of 415 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

MicromaxCanvasSpark

84

Available 83

http://goo.gl/XvQW6s

68

Snapdeal 58

Micromax Mobile 55

Micro Max Mobile

41%

59%


93%

1%

6%



Micro Max Mobile responded to 169 conversations


Micro Max Mobile receives more positive than negative



Micro Max Mobile


Micro Max Mobile

Sun, May 10 at 4:08 AM EDT

#GiftACanvasTab and make this Mother’s Day extra

special.

Just Share this post and stand a chance to ..

Engagement Score


1,000

9,830

1,175

21,928

Positive

Sun, Jun 21 at 3:30 AM EDT

“Daddy, I love you to the moon and back! Can I have my

Tabby now?” Share this post and stand a chanc ..

Sat, Apr 4 at 12:30 AM EDT

Can you guess the name of the next Canvas? Leave a

comment!

The first person to get the name right o ..

Engagement Score


946

4,545

452

5,658

Positive

Engagement Score


737

6,597

3,452

214

Positive







0 50 100 150 200 250 300

0 100 200 300 400

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Micro Max Mobile posts were Photos, and posts

with Photos received the highest engagement.

Most of Micro Max Mobile posts were published on Tuesday

and posts on Sunday received the highest engagement.

Brand Post Types

Days of the Week

Micro Max Mobile

0

100

200

300

400

500

600

700

800

900


Apr 01, 2015 and Jun 30, 2015 on Micro Max

Mobile's wall.

User Posts


Frequency

Micromax Mobile 3747

CanvasTabby 752

post 732

days 541

mobile 499

Micro Max Mobile

24%

76%


16%

9%

75%



Micro Max Mobile responded to 1,699 conversations


Micro Max Mobile appears to participate more when Fan

conversations have greater positive vibes than usual.


Micro Max Mobile

Content Intel

0 20 40 60 80 100 120 140 160 180

0 50 100 150 200 250 300 350 400 450

Brand News

Others

Event

Corporate Social…

Product/Software…

Mobile Phone Features

Ad Campaigns

About Mobile Apps

Question

Promotions/Offers

Contest

Facebook App

Engagement Oriented…

Number of Posts

Engagement Score


Most of Micro Max Mobile posts were around 'Mobile Phone Features', and posts around 'Product/Software

Release' received the highest engagement.

Micro Max Mobile

0 1 2 3

0 100 200 300 400

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3 4 5

0 50 100 150

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Posts about Mobiles & Handhelds,Micro Max Mobile

Question to fans posts received the highest engagement.

In Posts about General Happenings,Micro Max Mobile

Festival/Greetings received the highest engagement.

About Mobiles & Handhelds About General Happenings

Micro Max Mobile

0 1 2 3 4 5 6 7 8

0 50 100 150 200 250 300

#CanvasTabP690

#MicromaxLedTV

#CanvasSelfieLens

Number of Posts

Engagement Score



#CanvasSelfieLens engaged the best out of the recent 3 campaigns run by Micro Max Mobile.

Entire Campaign

Micro Max Mobile

Analysis of Microsoft Lumia

India Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview


Fans 11,992,976

New Fans 83,021

Fan Growth .69%

Country India


Microsoft Lumia India has 83,021 new Likes and an audience base of 11,992,976 fans who are mostly

Young, Male and Single


Brand Overview

Posts

Brand User



Total Likes 5,024,529 Average Reply Time 1 day, 1 hr, 1 min


Total Shares 23,752

Microsoft Lumia India had 295 new Posts, and their most recent campaign is #540Reasons to buy

#Lumia540.

Content & Campaigns

Most Engaging Content Type Product/Software

Release Most Engaging Campaign

#MyDesireLumia1520 contest

Least Engaging Content Type Contest Most Recent Campaign #540Reasons to buy

#Lumia540

Most Prolific Content Type Mobile Phone

Features

Fan Growth

11,860,000

11,880,000

11,900,000

11,920,000

11,940,000

11,960,000

11,980,000

12,000,000

12,020,000

Microsoft Lumia India had a growth rate of 0.70% between Mar 31, 2015 and Jun 30, 2015.


New Fans 83,626


Engagement

0

100

200

300

400

500

600

700

800

900


Microsoft Lumia India had an engagement of 333 and the highest engagement was 763.


Community Analysis

Microsoft Lumia India fans are mostly Young, Male and

Single

Microsoft Lumia India fans are largely from India followed

by Bangladesh.



80%

20%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5,000K 10,000K 15,000K

India

Bangladesh


Pakistan

United States

Vietnam

Saudi Arabia

Nepal

Egypt

Japan

0

1

2

3

4

5

6

7

8

9

10 Microsoft Lumia India posted a total of 295

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

Shop 111

Rs 92

Lumia540 90

540Reasons 83

9,999 51


54%

46%


98%

0% 2%



Microsoft Lumia India responded to 160 conversations


Microsoft Lumia India receives more positive than negative






Sun, May 17 at 12:00 AM EDT

Better colour. Better clarity. Your world. Now in HD.

Get ready for #Lumia540 with features hard to ..

Engagement Score


992

207,767

1,439

574

Positive

Tue, Apr 7 at 6:07 AM EDT

Introducing Microsoft Lumia 640 XL Dual SIM with

5.7”(14.48 cm) screen, latest Windows Phone 8.1, bu ..

Sat, May 16 at 1:36 AM EDT

Wide angle, front-facing HD calling.

8 MP camera. With flash. Built in Microsoft services.

You’ll ne ..

Engagement Score


990

185,040

2,728

1,258

Positive

Engagement Score


987

181,996

1,572

880

Positive







0 50 100 150 200 250 300

0 100 200 300 400

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40 50

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Microsoft Lumia India posts were Photos, and posts

with Photos received the highest engagement.

Most of Microsoft Lumia India posts were published on

Tuesday and posts on Tuesday received the highest

engagement.

Brand Post Types

Days of the Week


0

5

10

15

20

25

30

35

40

45

50


Apr 01, 2015 and Jun 30, 2015 on Microsoft

Lumia India's wall.

User Posts



Frequency

Lumia 294

phone 287

Microsoft 208

Microsoft Lumia India 195

mobile 161

46%

54%


24%

8%

68%



Microsoft Lumia India responded to 909 conversations


Microsoft Lumia India appears to participate more when

Fan conversations have greater positive vibes than usual.



Content Intel

0 20 40 60 80 100 120 140

0 100 200 300 400 500 600 700

Brand News

Event

Product/Software Release

Ad Campaigns

Question

Contest

Engagement Oriented Posts

Number of Posts

Engagement Score


Most of Microsoft Lumia India posts were around 'Mobile Phone Features', and posts around

'Product/Software Release' received the highest engagement.


0 20 40 60 80 100

0 100 200 300 400 500

#540Reasons to buy

#Lumia540

#Lumia430

Lumia 640 XL

Number of Posts

Engagement Score


0 50 100 150

0 100 200 300 400 500

#540Reasons to buy

#Lumia540

#Lumia430

Lumia 640 XL

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #540Reasons to

buy #Lumia540 was the most engaging campaign run by

Microsoft Lumia India.

Overall, #540Reasons to buy #Lumia540 engaged the best

out of the recent 3 campaigns run by Microsoft Lumia India.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign


Analysis of Mi India Facebook

Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Mi India

Fans 388,739

New Fans 251,974

Fan Growth 64.82%

Country India

Mi India has 251,974 new Likes and an audience base of 388,739 fans.

Mi India

Brand Overview

Posts

Brand User

Engagement Score 979 Total Fan Posts 891


Total Likes 445,693 Average Reply Time 0 sec


Total Shares 49,200

Mi India had 180 new Posts.

Mi India

Fan Growth

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

Mi India had a growth rate of 184.86% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 388,739

New Fans 252,271

Mi India

Engagement

0

200

400

600

800

1,000

1,200


Mi India had an engagement of 979 and the highest engagement was 1000.

Mi India

Community Analysis

Mi India fans are largely from India followed by Turkey.

Distribution of Fans

Mi India

0K 50K 100K 150K 200K 250K 300K 350K 400K

India

Turkey

Myanmar

Indonesia

Bangladesh

Malaysia

United States

Philippines

Nepal

0

1

2

3

4

5

6 Mi India posted a total of 180 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

Rs 41

2pm 35

Mi 4i 32

sale 31

phone 30

Mi India

28%

72%



Mi India responded to 50 conversations generated by the 180 Posts they published.

Brand Responses

Mi India


Mi India


#7999RedmiNote4G — And it's official! Our favourite

Redmi Note 4G is now Rs. 2000 off. Get yours now ..

Engagement Score


1,000

13,263

1,972

1,960

Positive

Mon, Jun 29 at 3:35 AM EDT

It's Note-worthy to stay tuned tomorrow for a jaw-dropping

catch. ;) Make a guess what it might be i ..


And THIS, gives you one more reason to try our amazing

Mi 4 16GB! We'll be sharing more ways to play ..

Engagement Score


1,000

4,784

4,367

650

Positive

Engagement Score


1,000

55,327

882

1,389

Positive







0 20 40 60 80 100

0 200 400 600 800 1,000 1,200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Mi India posts were Photos, and posts with Photos

received the highest engagement.

Most of Mi India posts were published on Tuesday and

posts on Wednesday received the highest engagement.

Brand Post Types

Days of the Week

Mi India

0

50

100

150

200

250

300

350

400

Positive Neutral Negative Users posted a total of 891 Posts between Apr

01, 2015 and Jun 30, 2015 on Mi India's wall.

User Posts


Frequency

Mi India 520

post 300

phone 70

Xiaomi 53

india 52

Mi India

14%

7%

79%



Mi India appears to participate more when Fan conversations have greater positive vibes than usual.

Sentiment of User Posts

Mi India

Thanks For Reading!

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