Comparison of KFC, McDonald's, Burger King, Costa Coffee and Other Top Cafe and QSR Brands in UK on...

Comparison of

UK Café & QSRbrands on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Café & QSR brands in UK on Facebook Q2-2015

In this report we looked at the top 10 Café & QSR brands from UK on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• With a growth rate of 5.1%, Pret A Manger enjoyed the highest Fan Growth Rate among the 10 brands.

• Among the 10 QSR brands analyzed, Starbucks UK was engaging best with their Fans.

• On average, 13% of content posted by UK brands in the QSR industry was “brand related”

• Among the brands analyzed, Subway UK & Ireland posted the most “non brand related” content on their wall.

• 8,741 new Posts were written across these 10 ‘brand walls’. That’s an average of 9.6 Posts per day - per wall.

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Fans

McDonald's UK(GB) had the largest fan base of 1,726,199 while Pret A Manger showed the highest fan growth of 5.13%.

UK Quick Service Restaurants

-0.02

-0.01

0

0.01

0.02

0.03

0.04

0.05

0.06

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Gro

wth

%

Number of Fans

Taco Bell UK Dominos UK McDonald's UK(GB) caffenero Uk Pret A Manger

Costa Coffee Starbucks UK KFC(GB) Subway UK & Ireland Burger King UK

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KFC(GB)Subway UK & IrelandPret A Manger caffenero Uk Starbucks UKMcDonald's UK(GB)Dominos UKBurger King UKCosta Coffee Taco Bell UK

Egypt Countries < 2% Ireland Antigua And Barbuda Turkey

Other Countries Germany Italy United Kingdom India


Conversations

KFC(GB) had the highest PTAT of 5.86% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000KPe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Taco Bell UK Dominos UK McDonald's UK(GB) caffenero Uk Pret A Manger

Costa Coffee Starbucks UK KFC(GB) Subway UK & Ireland Burger King UK


Engagement - Posts

Costa Coffee published the greatest number of posts (113). Starbucks UK had the highest average engagement, with a score of 689.

0 20 40 60 80 100 120

0 100 200 300 400 500 600 700 800

Taco Bell UK

Dominos UK

McDonald's…

caffenero Uk

Pret A Manger

Costa Coffee

Starbucks UK

KFC(GB)

Subway UK…

Burger King…

Number of Posts

Engagement Score

Engagement Score Number of Posts


Engagement Breakdown

0 50000 100000 150000 200000 250000 300000 350000

Taco Bell UK

Dominos UK

McDonald's UK(GB)

caffenero Uk

Pret A Manger

Costa Coffee

Starbucks UK

KFC(GB)

Subway UK & Ireland

Burger King UK

Likes Comments Shares

Starbucks UK received the most number of Likes (288,840), McDonald's UK(GB) got the most number of Comments (23,963) and Costa Coffee had the most number of Shares (15,820).


Most Engaging Brand Posts

Costa Coffee

Fri, Jun 26 at 6:30 AM EDT

Costa creamy cooler: Check.

Blend with mint syrup & belgian ..

Engagement Score

Likes Comments Shares Sentiment

1,000 25,536 5,245 2,335 Positive

Starbucks UK

Mon, Jun 15 at 4:15 AM EDT

Don't bake it, sip it! Introducing Cookie Dough Frappuccino! #TeamCookieDough #FanFlavours

http://sb ..

Taco Bell UK

Tue, Apr 28 at 6:11 AM EDT

It's official. Store #6 opening in Chelmsford! 14 Days.

Engagement Score


999 17,432 4,766 1,292 Positive

Engagement Score


999 449 167 104 Positive


http://www.facebook.com/124310790964800/posts/961411703921367




caffenero Uk

Wed, Apr 1 at 4:06 AM EDT

Introducing our new Molto Grande sized cups...good luck carrying it back to the office.

Engagement Score


993 871 114 181 Positive

Dominos UK


Tell us the scorching hot pizza coordinates in this summery beach scene for your chance to win a lit ..

Dominos UK


Tap the pizza when it's in the box, take a screenshot and post it in the comments with #DomiTap for ..

Engagement Score


992 751 5,556 110 Positive

Engagement Score


991 510 5,491 59 Positive





Fan Posts

0 500 1000 1500 2000 2500

Taco Bell UK

Dominos UK

McDonald's UK(GB)

Costa Coffee

Pret A Manger

caffenero Uk

Starbucks UK

KFC(GB)

Subway UK & Ireland

Burger King UK

Number of Fan Posts

McDonald's UK(GB)'s Facebook Page saw the highest number of Fan posts (2,203).

Sentiment Analysis

caffenero Uk received the highest percentage of Positive Sentiment (48.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Costa Coffee

Taco Bell UK

Burger King UK

McDonald's UK(GB)

Dominos UK

Starbucks UK

Subway UK & Ireland

Pret A Manger

caffenero Uk

Negative Neutral Positive


Brand Responses

Dominos UK responded to the highest percentage of Fan posts (73.53%).


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 500 1000 1500 2000 2500

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Costa Coffee Taco Bell UK Burger King UK McDonald's UK(GB) Dominos UK

Starbucks UK Subway UK & Ireland Pret A Manger caffenero Uk

Share Of Voice – Volume of Posts

Costa Coffee published the most with 113 posts, among the UK Quick Service Restaurants.


10%

7%

4%2%

14%

12%7%

8%

13%

23%

Starbucks UK Dominos UK Taco Bell UK KFC(GB) Pret A Manger

McDonald's UK(GB) caffenero Uk Burger King UK Subway UK & Ireland Costa Coffee

Share Of Voice – Likes

Starbucks UK received the largest volume of Likes (288,840), among UK Quick Service Restaurants.


45%

3%0%0%3%

18%

2%

0%1%

28%



Share Of Voice – Comments

McDonald's UK(GB) received the largest volume of Comments (23,963), among UK Quick Service Restaurants.


19%

26%

1%

0%2%

26%

1%1% 4%

20%



Share Of Voice – Shares

Costa Coffee received the largest volume of Shares (15,820), among UK Quick Service Restaurants.


24%

5%1%

0%

3%

16%

2%1%2%

46%



Campaign Comparison

0 1 2 3 4 5 6

0 100 200 300 400 500 600 700 800 900 1000

#FathersDay(Costa…

(KFC(GB))

(Taco Bell UK)

#ChickenFries(Burger…

#McFlurryMixUp(McDo…

Big Dip(Dominos UK)

(Starbucks UK)

#SubwayFootballFamil…

(Pret A Manger)

(caffenero Uk)

Number of Posts

Engagement Score


During this time period, Big Dip was the most engaging run by Dominos UK. Costa Coffee published the most (5) in its #FathersDay campaign.


Analysis of McDonald's UK Facebook Page

Apr 01, 2015 - Jun 30, 2015

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Brand Overview

McDonald's UK

Fans 1,726,199

New Fans -14,458

Fan Growth -.84%

Country United Kingdom

Demographics Mostly Young, Female and Attached.

McDonald's UK has -14,458 new Likes and an audience base of 1,726,199 fans who are mostly Young, Female and Attached.

McDonald's UK

Brand Overview

Posts

Brand User

Engagement Score 380 Total Fan Posts 2,201

Total Posts 62 Brand Response Rate 47.02%

Total Likes 116,503 Average Reply Time 1 day, 1 hr, 36 mins

Total Comments 23,963 General Sentiment Neutral

Total Shares 5,435

McDonald's UK had 62 new Posts, and their most recent campaign is #McFlurryMixUp.

Content & Campaigns

Most Engaging Content Type Question to fans Most Engaging Campaign #theMcRibisback

Least Engaging Content Type Special Offer Most Recent Campaign #McFlurryMixUp

Most Prolific Content TypeEngagement

Oriented Posts

McDonald's UK

Fan Growth

1,400,000

1,450,000

1,500,000

1,550,000

1,600,000

1,650,000

1,700,000

1,750,000

1,800,000

McDonald's UK had a growth rate of -0.84% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,726,199

New Fans -14,458

McDonald's UK

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

McDonald's UK had an engagement of 380 and the highest engagement was 973.

McDonald's UK

Community Analysis

McDonald's UK fans are mostly Young, Female and Attached.

McDonald's UK fans are largely from United Kingdom followed by United States.

Fan Demographics Distribution of Fans

McDonald's UK

47%

53%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United Kingdom

United States

Mexico

Malaysia

Poland

Italy

Guernsey

India

Philippines

0

1

2

3

4 McDonald's UK posted a total of 62 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

McDonaldsMonopoly

14

Happy Meal 5

Free Fruit 4

instant win 4

Mini Cooper 3

McDonald's UK

61%

39%

Brand Participation Brand Non Participation

95%

3%2%

Posititve Negative Neutral

Brand Posts - Engagement

McDonald's UK responded to 38 conversations generated by the 62 Posts they published.

McDonald's UK receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

McDonald's UK



Sausage or Bacon for Breakfast? Have both with the Limited Edition Sausage & Bacon Sandwich.

Engagement Score


973 15,502 2,515 671 Positive

Fri, May 15 at 4:59 AM EDT

The hardest decision you’ll make this weekend: Red or Brown sauce?

Wed, Jun 10 at 6:58 AM EDT

Tag a friend to nominate them for a McFlurry run. Soft dairy ice-cream swirled with bubbly Aero milk ..

Engagement Score


951 13,064 2,179 568 Positive

Engagement Score


926 6,040 3,055 399 Positive

McDonald's UK




0 10 20 30 40

0 100 200 300 400 500 600

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of McDonald's UK posts were Photos, and posts with Photos received the highest engagement.

Most of McDonald's UK posts were published on Thursday and posts on Wednesday received the highest engagement.

Brand Post Types Days of the Week

McDonald's UK

0

10

20

30

40

50

60

70

80

Positive Neutral Negative Users posted a total of 2,201 Posts

between Apr 01, 2015 and Jun 30, 2015 on

McDonald's UK's wall.

User Posts


Frequency

McDonald 822

burger 232

one 227

food 211

time 209

McDonald's UK

47%

53%


24%

20%

56%


User Posts - Engagement

McDonald's UK responded to 1,035 conversations generated by the 2,201 Posts fans published.

McDonald's UK appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts

McDonald's UK

Content Intel

0 2 4 6 8 10 12

0 100 200 300 400 500 600 700

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social…

Facebook App

Ad Campaigns

Engagement Oriented…

Occasion specific…

Number of Posts

Engagement Score


Most of McDonald's UK posts were around 'Engagement Oriented Posts', and posts around 'Question to fans' received the highest engagement.

McDonald's UK

0 2 4 6 8 10

0 200 400 600 800

#McFlurryMixUp

#GreatTastesofAmeri

ca

#jessieislovinit

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800

#McFlurryMixUp

#GreatTastesofAmeri

ca

#jessieislovinit

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Apr 01, 2015 and Jun 30, 2015, #McFlurryMixUp was the most engaging campaign run by McDonald's UK.

Overall, #McFlurryMixUp engaged the best out of the recent 3 campaigns run by McDonald's UK.

Apr 01, 2015 - Jun 30, 2015 Entire Campaign

McDonald's UK

Analysis of Burger King UK Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Burger King UK

Fans 205,798

New Fans 1,038

Fan Growth .50%


Demographics Mostly Young, Male and Attached.

Burger King UK has 1,038 new Likes and an audience base of 205,798 fans who are mostly Young, Male and Attached.

Burger King UK

Brand Overview

Posts

Brand User

Engagement Score 124 Total Fan Posts 298


Total Likes 2,595 Average Reply Time 1 day, 12 hrs, 26 mins

Total Comments 794 General Sentiment Neutral

Total Shares 311

Burger King UK had 41 new Posts, and their most recent campaign is #ChickenFries.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign #BKDelivers

Least Engaging Content Type NO DATA Most Recent Campaign #ChickenFries

Most Prolific Content Type NO DATA

Burger King UK

Fan Growth

204,200

204,400

204,600

204,800

205,000

205,200

205,400

205,600

205,800

206,000

Burger King UK had a growth rate of 0.50% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 205,798

New Fans 1,038

Burger King UK

Engagement

0

50

100

150

200

250

300

350

400

450


Burger King UK had an engagement of 124 and the highest engagement was 420.

Burger King UK

Community Analysis

Burger King UK fans are mostly Young, Male and Attached.

Burger King UK fans are largely from United Kingdom followed by United States.


Burger King UK

56%

44%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K

United Kingdom

United States

Pakistan

India

Egypt

Iran

Poland

Ireland

Malaysia

Georgia

0

1

2

3

4

5 Burger King UK posted a total of 41 Posts


Brand Posts


Frequency

Burger King 4

ChickenFries 3

BK 3

King 2

Chicken Fries 2

Burger King UK

15%

85%


80%

9%

11%



Burger King UK responded to 6 conversations generated by the 41 Posts they published.

Burger King UK receives more positive than negative vibes from comments on their Posts.


Burger King UK



Chicken Fries are here!

Engagement Score


776 518 177 125 Positive


If you were King for a day, what would you do?


If you like Piña Coladas...

Engagement Score


324 24 128 3 Positive

Engagement Score


264 115 40 23 Positive

Burger King UK




0 5 10 15 20 25 30

0 50 100 150

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 50 100 150 200 250 300

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Burger King UK posts were Photos, and posts with Photos received the highest engagement.

Most of Burger King UK posts were published on Wednesday and posts on Wednesday received the highest engagement.


Burger King UK

0

2

4

6

8

10

12

14

Positive Neutral Negative Users posted a total of 298 Posts between

Apr 01, 2015 and Jun 30, 2015 on Burger

King UK's wall.

User Posts


Frequency

Burger King 116

food 53

service 41

time 40

order 38

Burger King UK

64%

36%


20%

31%

49%



Burger King UK responded to 191 conversations generated by the 298 Posts fans published.

Burger King UK appears to participate more when Fan conversations have greater negative vibes than positive.


Burger King UK

0 1 2 3 4

0 50 100 150

#ChickenFries

#BKAwards

#BKDelivers

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800

#ChickenFries

#BKAwards

#BKDelivers

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #BKDelivers was the most engaging campaign run by Burger King UK.

Overall, #BKDelivers engaged the best out of the recent 3 campaigns run by Burger King UK.


Burger King UK

Analysis of Dominos UK Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Dominos UK

Fans 954,888

New Fans 13,824

Fan Growth 1.45%



Dominos UK has 13,824 new Likes and an audience base of 954,888 fans who are mostly Young, Female and Attached.

Dominos UK

Brand Overview

Posts

Brand User



Total Likes 21,721 Average Reply Time 1 hr, 54 mins


Total Shares 1,785

Dominos UK had 33 new Posts, and their most recent campaign is Big Dip.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign #DomiTap

Least Engaging Content Type NO DATA Most Recent Campaign Big Dip


Dominos UK

Fan Growth

930,000

935,000

940,000

945,000

950,000

955,000

960,000

Dominos UK had a growth rate of 1.45% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 954,888

New Fans 13,824

Dominos UK

Engagement

0

200

400

600

800

1,000

1,200


Dominos UK had an engagement of 549 and the highest engagement was 992.

Dominos UK

Community Analysis

Dominos UK fans are mostly Young, Female and Attached.

Dominos UK fans are largely from United Kingdom followed by India.


Dominos UK

47%

53%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

United Kingdom

India

United States

Korea

Ireland

Pakistan

Mexico

Australia

Iran

Japan

0

1

2

3 Dominos UK posted a total of 33 Posts


Brand Posts


Frequency

Order 9

Dominos.co.uk 6

chance 5

Pizza Legend 4

Create 4

Dominos UK

64%

36%


94%

3%3%



Dominos UK responded to 21 conversations generated by the 33 Posts they published.

Dominos UK receives more positive than negative vibes from comments on their Posts.


Dominos UK



Tell us the scorching hot pizza coordinates in this summery beach scene for your chance to win a lit ..

Engagement Score


992 751 5,556 110 Positive


Tap the pizza when it's in the box, take a screenshot and post it in the comments with #DomiTap for ..


Are you seeing things? Are we? Illusions. They’re confusing aren’t they? But hey, the even bigger Bi ..

Engagement Score


991 510 5,491 59 Positive

Engagement Score


970 1,488 3,220 357 Positive

Dominos UK




0 5 10 15 20

0 100 200 300 400 500 600 700

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Dominos UK posts were Videos, and posts with Videos received the highest engagement.

Most of Dominos UK posts were published on Monday and posts on Friday received the highest engagement.


Dominos UK

0

5

10

15

20

25

30

35

40

45

50



Dominos UK's wall.

User Posts


Frequency

pizza 530

Domino 473

order 342

store 256

time 185

Dominos UK

74%

26%


22%

29%

49%



Dominos UK responded to 1,150 conversations generated by the 1,561 Posts fans published.

Dominos UK appears to participate more when Fan conversations have greater negative vibes than positive.


Dominos UK

0 1 2 3

0 500 1000 1500

Big Dip

#DomiTap

Domi-No-Driver

Number of Posts

Engagement Score


0 1 2 3

0 500 1000 1500

Big Dip

#DomiTap

Domi-No-Driver

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #DomiTap was the most engaging campaign run by Dominos UK.

Overall, #DomiTap engaged the best out of the recent 3 campaigns run by Dominos UK.


Dominos UK

Analysis of Costa Coffee Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Costa Coffee

Fans 1,273,380

New Fans 23,846

Fan Growth 1.87%



Costa Coffee has 23,846 new Likes and an audience base of 1,273,380 fans who are mostly Young, Female and Attached.

Costa Coffee

Brand Overview

Posts

Brand User



Total Likes 180,436 Average Reply Time 22 hrs, 3 mins


Total Shares 15,820

Costa Coffee had 113 new Posts, and their most recent campaign is #FathersDay.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign #Costaandakip

Least Engaging Content Type NO DATA Most Recent Campaign #FathersDay


Costa Coffee

Fan Growth

1,235,000

1,240,000

1,245,000

1,250,000

1,255,000

1,260,000

1,265,000

1,270,000

1,275,000

1,280,000

Costa Coffee had a growth rate of 1.87% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,273,380

New Fans 23,846

Costa Coffee

Engagement

0

200

400

600

800

1,000

1,200


Costa Coffee had an engagement of 397 and the highest engagement was 995.

Costa Coffee

Community Analysis

Costa Coffee fans are mostly Young, Female and Attached.

Costa Coffee fans are largely from United Kingdom followed by Egypt.


Costa Coffee

29%

71%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

United Kingdom

Egypt

India

Pakistan

Serbia

Saudi Arabia

United States

Syrian Arab Republic

Bulgaria

Japan

0

1

2

3

4

5 Costa Coffee posted a total of 113 Posts


Brand Posts


Frequency

NationsFavourite 33

CostaCoffee 18

http://costa.co.uk/nations-favourite

10

Costa 10

vote 9

Costa Coffee

60%

40%


97%

3% 0%



Costa Coffee responded to 68 conversations generated by the 113 Posts they published.

Costa Coffee receives more positive than negative vibes from comments on their Posts.


Costa Coffee



Costa creamy cooler: Check.

Blend with mint syrup & belgian ..

Engagement Score


1,000 25,536 5,245 2,335 Positive


Introducing Costa and a Kip…our new service that lets customers have a power nap in stores. Check ou ..


Shake up your break with our little bakes #ShakeUpSummer

Explore the full range here: www.costa.co ..

Engagement Score


980 2,749 1,307 2,015 Positive

Engagement Score


876 10,815 534 240 Positive

Costa Coffee




0 20 40 60 80 100 120

0 100 200 300 400 500 600

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Costa Coffee posts were Photos, and posts with Videos received the highest engagement.

Most of Costa Coffee posts were published on Wednesday and posts on Friday received the highest engagement.


Costa Coffee

0

10

20

30

40

50

60



Costa Coffee's wall.

User Posts


Frequency

Costa 521

Costa Coffee 440

coffee 226

one 211

staff 190

Costa Coffee

64%

36%


29%

17%

54%



Costa Coffee responded to 1,268 conversations generated by the 1,981 Posts fans published.

Costa Coffee appears to participate more when Fan conversations have greater positive vibes than negative.


Costa Coffee

0 10 20 30

0 200 400 600

#FathersDay

#ShakeUpSummer

#CostaIce

Number of Posts

Engagement Score


0 10 20 30

0 200 400 600

#FathersDay

#ShakeUpSummer

#CostaIce

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #ShakeUpSummer was the most engaging campaign run by Costa Coffee.

Overall, #ShakeUpSummer engaged the best out of the recent 3 campaigns run by Costa Coffee.


Costa Coffee

Analysis of Subway UK & Ireland Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Subway UK & Ireland

Fans 421,468

New Fans 482

Fan Growth .11%



Subway UK & Ireland has 482 new Likes and an audience base of 421,468 fans who are mostly Young, Female and Attached.

Subway UK & Ireland

Brand Overview

Posts

Brand User

Engagement Score 136 Total Fan Posts 420


Total Likes 3,353 Average Reply Time 1 day, 14 mins


Total Shares 770

Subway UK & Ireland had 62 new Posts, and their most recent campaign is #SubwayFootballFamily.

Content & Campaigns

Most Engaging Content TypeRecipes/Menu

UpdatesMost Engaging Campaign #WinWithSUBWAY

Least Engaging Content Type Others Most Recent Campaign#SubwayFootballFa

mily

Most Prolific Content Type ContestSubway UK & Ireland

Fan Growth

420,700

420,800

420,900

421,000

421,100

421,200

421,300

421,400

421,500

421,600

Subway UK & Ireland had a growth rate of 0.11% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 421,468

New Fans 482

Subway UK & Ireland

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Subway UK & Ireland had an engagement of 136 and the highest engagement was 890.

Subway UK & Ireland

Community Analysis

Subway UK & Ireland fans are mostly Young, Female and Attached.

Subway UK & Ireland fans are largely from United Kingdom followed by Ireland.


Subway UK & Ireland

47%

53%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

United Kingdom

Ireland

United States

Mexico

Pakistan

India

Malaysia

Poland

Australia

Japan

0

1

2

3

4 Subway UK & Ireland posted a total of 62

Posts between Apr 01, 2015 and Jun 30,

2015.

Brand Posts


Frequency

Liverpool FC 17

winner 14

SUBWAY 12

WinWithSubway 11

answer 9

Subway UK & Ireland

10%

90%


62%11%

27%



Subway UK & Ireland responded to 6 conversations generated by the 62 Posts they published.

Subway UK & Ireland receives more positive than negative vibes from comments on their Posts.


Subway UK & Ireland



Happy Monday People! We are giving away one Liverpool FC football shirt signed by the 14/15 team

inc ..

Engagement Score


890 313 1,042 146 Positive


Beat the Monday blues and enter our competition for a chance to WIN a signed Liverpool FC football. ..

Mon, Apr 20 at 12:19 PM EDT

With Liverpool FC playing West Brom this weekend, we have two pairs of tickets to give away for Satu ..

Engagement Score


643 114 510 59 Positive

Engagement Score


617 151 472 52 Positive

Subway UK & Ireland




0 10 20 30 40 50 60 70

0 50 100 150

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Subway UK & Ireland posts were Photos, and posts with Photos received the highest engagement.

Most of Subway UK & Ireland posts were published on Wednesday and posts on Monday received the highest engagement.


Subway UK & Ireland

0

5

10

15

20

25

30

35

Positive Neutral Negative Users posted a total of 420 Posts between

Apr 01, 2015 and Jun 30, 2015 on Subway

UK & Ireland's wall.

User Posts


Frequency

store 63

one 46

customer 45

Ireland 44

Subway UK 41

Subway UK & Ireland

46%

54%


23%

32%

45%



Subway UK & Ireland responded to 194 conversations generated by the 420 Posts fans published.

Subway UK & Ireland appears to participate more when Fan conversations have greater negative vibes than positive.


Subway UK & Ireland

Content Intel

0 2 4 6 8 10 12 14

0 50 100 150 200 250 300

Brand News

Special Offer

Others

Event

Recipes/Menu Updates

Contest

Question to fans

Corporate Social…

Facebook App

Ad Campaigns

Engagement Oriented…

Occasion specific…

Number of Posts

Engagement Score


Most of Subway UK & Ireland posts were around 'Contest', and posts around 'Recipes/Menu Updates' received the highest engagement.

Subway UK & Ireland

0 1

0 1

Fact

Others

Advice/Tips

Event

Question

News

Like…

Number of Posts

Engagement Score


0 1 2 3

0 10 20 30

On Sports

Others

On Social Media

Entertainment

Question to fans

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

The Brand Posts on this Facebook Page during this period were not categorized.

In Posts about General Happenings,Subway UK & Ireland Entertainment received the highest engagement.

About Restaurant & Cafe About General Happenings

Subway UK & Ireland

0 1 2 3

0 10 20 30 40 50

#SubwayFootballFa

mily

2015 SUBWAY

Helping Hearts™ …

#TomatoWeek

Number of Posts

Engagement Score


0 1 2 3 4

0 20 40 60 80

#SubwayFootballFa

mily

2015 SUBWAY

Helping Hearts™ …

#TomatoWeek

Number of Posts

Engagement Score



Between Apr 01, 2015 and Jun 30, 2015, #TomatoWeek was the most engaging campaign run by Subway UK & Ireland.

Overall, #SubwayFootballFamily engaged the best out of the recent 3 campaigns run by Subway UK & Ireland.


Subway UK & Ireland

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