Comparison between international and domestic marketing
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Transcript of Comparison between international and domestic marketing
![Page 1: Comparison between international and domestic marketing](https://reader031.fdocuments.net/reader031/viewer/2022030303/587cb5031a28ab38028b56ff/html5/thumbnails/1.jpg)
Comparison Between International And Domestic Marketing.
Presented By : Gulam Nabi Azad.MDepartment of Business Administration (International Business)Nehru Arts and Science College, Coimbatore.
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A domestic market, also referred to as an internal market or domestic trading, is the supply and demand of goods, services, and securities within a single country.
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According to the American Marketing Association (AMA) "international marketing is the multinational process of
1-planning and executing the conception2-pricing, promotion and distribution of ideas, goods, and services 3-to create exchanges that satisfy individual and organizational objectives."
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Comparison Between International And Domestic Marketing.
The comparison between international & domestic marketing can be cited with different basis … Let’s see some of the basis on which both has compared….
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1-Area Served
• SMALLDomestic Marketing
• LARGEInternational Marketing
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2-Business Operations
• IN A SINGLE COUNTRY
Domestic Marketing
• MORE THAN ONE COUNTRY
International Marketing
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3-Risk Factor
• LOWDomestic Marketing
• VERY HIGH
International Marketing
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4-Nature of Customers
• ALMOST SAME
Domestic Marketing
• VARIATION IN CUSTOMER TASTE & PREFERENCES
International Marketing
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5-Capital Requirement
• LESSDomestic Marketing
• HUGEInternational
Marketing
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6-Languages & Culture
• ONE LANGUAGE & CULTURE
Domestic Marketing
• MANY LANGUAGES AND DIFFERNCE IN CULTURES
International Marketing
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7-Role of Politics• POLITICAL
FACTORS ARE OF MINOR IMPORTANT
Domestic Marketing
• POLITICAL FACTORS PLAY A VITAL IMPORTANT
International Marketing
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8-Financial Climate
• UNIFORM FINANCIAL CLIMATE
Domestic Marketing
• VARIETY OF FINANCIAL CLIMATE
International Marketing
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9-Knowledge Requirement• MANAGEMENT KNOWLEDGE IS REQUIRED
Domestic Marketing
• SPECIFIC MANAGEMENT KNOWLEDGE AND COMPETENCE IS REQUIRED
International Marketing
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10-Product Planning & Development
• ACCORDING TO DOMESTIC MARKET
Domestic Marketing
• ACCORDING TO FOREIGN MARKET
International Marketing
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11-Familiarity• WELL FAMILIARITY WITH DOMESTIC MARKETDomestic
Marketing
• LACK OF FAMILIARITY WITH FOREIGN MARKET, RESEARCH BECOMES ESSENTIAL
International Marketing
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12-Government Interference
• LESSDomestic Marketing
• COMPARITIVELY VERY HIGHInternational
Marketing
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13-Research
• Required but not to a very high level
Domestic Marketing
• Deep research of the market is required because of less knowledge about the foreign markets.
International Marketing
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