Comparing Newspapers
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Transcript of Comparing Newspapers
Comparing Newspapers
Mort Buss
New York City
Comparing Newspapers
New York Times| USA Today | Erie Times-News
New York City
The Times core purpose is to enhance society by creating, collecting, and distributing high-quality news, information and entertainment.
New York Times
A daily morning newspaper published in New York City, long the newspaper of record in the United States and one of the world’s great newspapers. Its strength is in its editorial excellence; it has never been the largest newspaper in terms of circulation.
Awarded 128 Pulitzer Prizes and citations
2010 revenues of $2.4 billion
Comparing NewspapersNew York Times2800 Employees
1997-First use of Color on the front page 1996 New York Times goes online
Largest Newspaper on record: 1987--12 pounds--1,612 pages
Established in 1851
The New York Times Building
52 Stories Cost over $1 Billion
1.6-million-sq.-foot tower--Finished in 2007
The Times cost was about $604 to 624 million (They occupy floors 2 to 27)
Co-owned in a condominium arrangement with developers Forest City Ratner Companies
50 Web Sites
New York Times
18 Daily Newspapers
Comparing Newspapers
Hoefler Titling FontDesigned and created by Hoefler & Frere-Jones
February 9, 2011 Page 15
Comparing Newspapers1837 employees---McLean, VAUSA Today circulation: 1.8 million-2011
Circulation 2010-1.3 million, overtaken by the Wall Street Journal (2.1 Mil) as the largest circulation newspaper in the U.S.
Highest circulation: 3.6 mil during 2008.
Daily readership of 3.3 million readers
Print Sites 34 in the U.S., one in Hong Kong, one in London, one in Frankfurt, Germany, and one in Charleroi, Belgium.
PagesThe four sections of the newspaper are NEWS (A), MONEY (B), SPORTS (C) and LIFE (D).
Advertising RatesFull-page b&w worldwide: $117,810, M-Th; $142,710, FFull-page four-color worldwide: $178,700, M-Th; $217,900, F (Weekend rates are higher, reflecting the weekend edition's larger circulation.) (USA Today Media Kit Press Room )
Comparing Newspapers
Daily circulation of about 56,124 and Sunday circulation of about 75,680
Founded as the Erie Daily Times on April 12, 18887 day home delivery + 7 day access to the eEdition--Only $16.95 per montheEdition 7 day subscription $9.95 per montheEdition Sunday subscription $5.39 per montheEdition 6 day subscription + Sunday home delivery $8.95 per montheEdition 5 day subscription + Saturday & Sunday home delivery $10.70 per montheEdition Sunday + 6 day home delivery $11.89 per month
Workforce of 250 people, when they shutdown their press in a few months-200 people
Times Publishing Company owns CyberInk, GoErie.com, Peacock Printing, Coaxial Cable In Edinboro and Cambridge Springs and weeklies in Cleveland and Louisville, Ky,
International/World News Coverage ChartTopic/Observation New York Times USA Today Erie Times-NewsTypical Number of Pages
12 pages 2-3 Pages 1 Page, sometimes 2
Typical number of stories(not counting briefs)
17 Average Stories 5 Average Stories 4 Average Stories
Briefs 7 Average Briefs 4 Average Briefs 6 Average BriefsFront Page Coverage Always an
International Story on the Front Page
Usually a Front Page International Story
Breaking National or World News only on Front Page
Placement Pages 3-14, Page 1, Section A
Page 1, Inside of Section A, Mixed with National News
Back of section A or Inside of section A
In-House Reporting or Associated Press Coverage
Always use their own Reporters, Mix of AP and NYT Photographers
Use their own Reporters, use AP Photography
Use AP stories and AP Photography
Comparing NewspapersNew York Times : USA Today : Erie Times-News