comparative study of divya marathi and lokmat
-
Upload
anshu-raka -
Category
Marketing
-
view
1.273 -
download
6
Transcript of comparative study of divya marathi and lokmat
Solapur University, Solapur
CHAPTER 1
INTRODUCTION TO THE STUDY
1.1 Introduction :
This project is a comparative study of two leading newspapers in Sholapur
i.e. Divya Marathi and Lokmat.
A newspaper is periodical containing news regarding current events,
informative articles, diverse features, editorials and advertising. General interest
newspaper typically publishes stories on local and national political events and
personalities, crime, business, entertainment, society and sports.
The two leading newspaper in Solapur are Lokmat and Divya Marathi.
Both the papers have equal demand in the market. Almost all the Solapur newspaper
readers read these two newspapers only.
The basic aim of the project is to know which prepare is preferred among
the two as it relates marketing. The comparison of both the papers is done on certain
factors.
H.N.C.C 1 B.B.A Programme
Solapur University, Solapur
1.2 Objectives & Importance of Study
Objectives :
1) To have a detail study about both the newspapers.
2) To know which is most preferred and most effective one.
3) The comparison of 4P’s of newspaper i.e.
a) Product
b) Price
c) Place
d) Promotion.
4) To give suggestion.
Importance:
The project will be beneficial to the advertiser because by comparison of
both the newspaper the company can know where they are lacking behind in the
advertising. Also the readers will get the benefit that they will get to know which
newspaper provide the true facts and more news about day-to-day. By this project or
study we will get to know how many readers read these newspapers or how many are
aware about both the newspaper. It will also show the leading newspaper in Solapur.
H.N.C.C 2 B.B.A Programme
Solapur University, Solapur
1.3 Scope & Limitation of Study:
Scope
1) The study covers the opinion of variety of readers.
2) As the survey is done through questionnaire different people have different
perception.
3) By this study we will get to know customers which are satisfied among the
two newspapers.
Limitations :
1) This project is limited to Solapur city only.
2) This project is limited only to two newspapers.
3) This project is limited to newspaper readers.
H.N.C.C 3 B.B.A Programme
Solapur University, Solapur
1.4 Research Methodology:
Research is a systematic investigation or study of a subject. In order to
find out facts, discover or revise theories application, etc. Research can also be done
to find out solution for a question or a problem.
Methodology is a system of methods followed to carry out a popular research.
Thus, research methodology is the way how we conduct our research.
Data Collection:
The collection of data means a process of preparing and collecting the
required data through various sources. The purpose of collecting data is to obtain
information about the aspects of the study and also helpful to keep records and
solution in helpful decision. There are two methods of data collection:
1) Primary data:
Primary Data means the data collected at first hand by the researcher. It is
primarily collected through direct contact with the consumers and concerned
authority.
As this project is concerned, the primary data is collected through
questionnaire by interviewing the readers residing in Solapur city.
2) Secondary Data :
Any data which is collected earlier for some other purpose is called as
secondary data. It is ready data available for use collected by somebody else.
For this project the secondary is collected from different sources like different
companies prefer different newspaper.
a) Sampling Method:
The sampling technique used in study is Random Sampling Method which means
every unit of population a known and non-zero probability of being selected. It is
necessary that selection of sample is been free from human judgment.
H.N.C.C 4 B.B.A Programme
Solapur University, Solapur
b) Sample Size:
Sample size means number of respondents considered for collecting data size of
sample should not be too small which will be insufficient as well as it should not be
too large which may create complication. The size of sample decided for this project
is respondents. Sample Size is 200.
c) Questionnaire:
It is structured of pre-determined question framed for collecting first hand data from
the consumers.
d) Research Area:
Solapur City.
H.N.C.C 5 B.B.A Programme
Solapur University, Solapur
CHAPTER 2
INTRODUCTION TO ORGANIZATION
2.1 Introduction to Industry-NEWSPAPER
A newspaper typically meets four criteria:
Publicity: Its contents are reasonably accessible to the public.
Periodicity: It is published at regular intervals.
Currency: Its information is as up to date as its publication schedule allows.
Universality: It covers a range of topics.
Newspaper (often just called a paper when the context is clear) is a periodical
publication containing news, other informative articles (listed below), and usually
advertising. A newspaper is usually printed on relatively inexpensive, low-grade
paper such as newsprint. The news organizations that publish newspapers are
themselves often metonymically called newspapers. Most newspapers now publish
online as well as in print. The online versions are called online newspapers or news
sites.
Newspapers are typically published daily or weekly. News magazines are also
weekly, but they have a magazine format.
H.N.C.C 6 B.B.A Programme
Solapur University, Solapur
2.2 Divya Marathi:
The journey of Dainik Bhaskar group’s started in 1958 in Bhopal. After
covering the market of Bhopal it further entered the cities of Gwalior, Ujjain and
Jhansi. In 1983 it entered Indore the centre of MP (Madhya Pradesh) as a Nai Dunia.
It’s became no 1 newspaper in Indore and MP in 1995. The Rajasthan Patrika of DB.
Dainik Divya Marathi is the 4th Language newspaper added to the Group.
Launched on the 29th May 2011 from Aurangabad, this is Maharashtra’s first
unbiased Marathi daily. It also has editions in Nashik, Jalgoan, Ahmednagar and
Solapur. As per IRS Q4, 2012, Divya Marathi has 1.02 mn from these 5 editions. The
presence of Divya Marathi in Maharashtra is further strengthened with the recent
launch of its 6th & 7th editions from Akola & Amravati respectively.
Dainik Divya Marathi has given a new, independent and courageous voice to
Maharashtra. It covers international, national and local news, politics, business and
sports. The paper also has an editorial page which carries the views of eminent editor
Mr. Kumar Ketkar on various issues. Specialized supplements such as Divya City,
Madurima, DB star & Rasik; form an integral part of our product base, as they focus
on addressing specific reader needs while offering advertisers a focused reach to a
target audience.
Vision
The vision of Dainik Bhaskar Group is, “Being the dominant player in each of
the markets where it’s opened in. To be the largest and most admired media brand
enabling socio-economic change. ”
H.N.C.C 7 B.B.A Programme
Solapur University, Solapur
Company Profile-
D.B. Crop Ltd is present in 11 states in Hindi Market and also present in 2
states in Gujarat language in Gujarat and Maharashtra and in 1 state in Marathi
language in Maharashtra.
DB Crop Ltd is one of the largest print media company in India, publishing 7
newspapers, 65 newspaper editions and 199 sub-editions in four languages in four
languages (Hindi, Gujarati, Marathi and English) in 13 states in India.
Bhaskar, DB star and , on a franchisee basis, DNA (in Gujarat, Rajasthan and
Madhya Pradesh)
DB Crop Limited recently extended its presence to 4 th language Marathi with
launch of its 65th edition Dainik Divya Marathi newspaper in Solapur city,
Maharashtra on 1st April 2012. Since in last 9 months DB Crop has launched 4 more
editions from Nasik, Jalgoan, Ahmednagar and Solapur of its Marathi
Newspaper Dainik Divya Marathi, increasing our strength to 5 editions in
Maharashtra.
Their Marathi language newspaper, Dainik Divya Marathi, which has begun
its journey on May 29, 2011 from Aurangabad, is present in 1 state with 5 editions as
per the following chart.
Coverage of DIVYA MARATHI in Maharashtra-
Khandesh: - Dhule, Jalgoan, Nandurbar.
Western Ghat (N):- Nashik, Ahmednagar.
Marathwada: - Aurangabad, Jalna, Bid, Osmanabad, Latur.
Western Ghat (S):- Solapur
H.N.C.C 8 B.B.A Programme
Dainik Divya Marathi
Sr. No. State Name Edition Name
1 Maharashtra Aurangabad
2 Maharashtra Nashik
3 Maharashtra Jalgoan
4 Maharashtra Ahmednagar
5 Maharashtra Solapur
Solapur University, Solapur
Future plan of company-
Providing best quality to the customer.
Maintaining the crowd of the reader.
To be the No. 1 newspaper in India.
2.3 Lokmat:
Lokmat is the largest read & circulated Marathi language newspaper. It is
the fifth largest Indian daily and in Marathi, it is the largest selling daily with 15.8
million copies a day. As per IRS 2010 Q3, Lokmat has a total readership of 23.67
million. Its registered and corporate offices are located in Mumbai, Maharashtra
(India) and its main administrative centre is located at Lokmat Building, Lokmat
Square, Nagpur (India).
Company profile:
Lokmat Media Limited publishes newspapers in India. The company
publishes news papers and its online versions in Marathi, Hindi, and English
languages. It also publishes a bi-monthly lifestyle magazine in English targeted at the
Gujarati and Parsi communities in India and in certain international locations. In
addition, the company involves in the publication of books; organizing events, such as
meetings, incentives, conventions, and exhibitions; broadcasting of a Marathi news
channel; and film production.
Founder
Lokmat was founded by a group of Indian freedom fighters, in 1918, from
Yavatmal, a town in the state of Maharashtra. In 1952, Lokmat was acquired by our
founder, Late Shri Jawaharlal Darda, who was also a freedom fighter. Late Shri
Jawaharlal Darda launched Lokmat’s first daily edition on December 15, 1971 from
Nagpur, Maharashtra.
H.N.C.C 9 B.B.A Programme
Solapur University, Solapur
Vision
To be a dominant media player by
Informing and Entertaining
Remaining Relevant
Creating Super Brands.
Lokmat has 11 Marathi editions in Maharashtra.
1. Nagpur (including Chandrapur, Yavatmal, Wardha, Gondia, Amravati and
Gadchiroli supplements)
2. Aurangabad (including Separate Hello Lokmat Supplement For 8 Distticts in
Marathwada)
3. Mumbai (including Ratnagiri & Sindhudurg)
4. Pune
5. Ahmednagar (including Shirdi and Beed)
6. Solapur
7. Kolhapur (including Sangli & Satara)
8. Nashik
9. Jalgaon (inclusive of Dhule and Nandurbar)
10. Akola (including Buldhana, Washim and supplements)
11. Goa
Lokmat also caters to the Marathi speaking population outside Maharashtra. It
has editions in Indore (Madhya Pradesh) and Belgaum (Karnataka). On 21 April
2009, Lokmat launched its Goa edition (Marathi) primarily for the Marathi-speaking
population of north and north-east Goa.
H.N.C.C 10 B.B.A Programme
Solapur University, Solapur
Additional Information
Lokmat Media Pvt. Ltd. is a leading multi platform media company with
interests in a diversified portfolio of publishing, broadcast, digital, and entertainment,
community and sports verticals. It has employee strength of more than 3,000. Lokmat
entered the TV space in 2008 and it co-owns a 24-hour news and current affairs
channel ‘IBN Lokmat’, through a JV with the Network18 Group.
Lokmat’s magazine division Cymbal Media publishes an international
magazine called ‘G2 – The Global Gujarati’. This is positioned as a high-end lifestyle
magazine. Lokmat Group made its foray in the entertainment sector through its
subsidiary Lokmat Entertainment for production and distribution of films and
television content. Lokmat runs sports leagues across various cities in Maharashtra,
mainly focusing on cricket and football. These championships are organized under
‘Lokmat Play’as a responsible corporate citizen; the Group is engaged in various
social initiatives aimed to help the poor and needy. It also is actively involved in
helping victims of natural disasters and tragedies. Lokmat also works to highlight
problems faced by people in its communities, bring it to the attention of the concerned
authorities for necessary action.
H.N.C.C 11 B.B.A Programme
Solapur University, Solapur
CHAPTER 3
THEORETICAL BACKGROUND
3.1 Print Media
It’s safe to say that advertising, the media, even life itself, would not be the
same without the printed word. We learn about our world through shared writings:
newspapers, magazines, and books. We decide what we want to buy from looking
through advertisements that come in the mail. Printed media has shaped the way we
learn, think, and act in modern society.
Yet it all began simply. Ts’ai Lun, a Chinese official, is attributed with the
invention of paper in A.D. 105. Forty years later, Pi Sheng would invent the first
movable type. It would take literally hundreds of years later, in 1276, for printing to
reach Europe in the form of a paper mill in Italy, and another two hundred years until
Johannes Gutenberg refined a method to efficiently print books and pamphlets on his
Gothenburg press.
The phrase print media refers to any medium that disseminates information in a
printed manner. Print media often takes the form of mainstream papers, Magazines
and gutter press publications and is usually the form of media with the highest form of
circulation
Print media are lightweight, portable, disposable publications printed on paper
and circulated as physical copies in forms we call books, newspapers, magazines
newsletters. They hold informative and entertaining content that is of general or
special interest. They are published once or daily, weekly, biweekly, monthly,
bimonthly, quarterly. Their competitors include electronic, broadcast and Internet
media. Today, many books, newspapers, magazines and newsletters publish digital
electronic editions on the Internet.
H.N.C.C 12 B.B.A Programme
Solapur University, Solapur
3.2 Newspapers
Newspapers are collections of printed pages folded together.
Their content is mostly public affairs and events information reporting with
some entertainment.
Preparation and production of a newspaper can take hours.
Tens of thousands of individual newspapers are published.
3.3 Customer satisfaction
Customer satisfaction is a term frequently used in marketing. It is a measure
of how products and services supplied by a company meet or surpass customer
expectation. Customer satisfaction is defined as "the number of customers, or
percentage of total customers, whose reported experience with a firm, its products, or
its services (ratings) exceeds specified satisfaction goals."
In a competitive marketplace where businesses compete for customers,
customer satisfaction is seen as a key differentiator and increasingly has become a key
element of business strategy. "Within organizations, customer satisfaction ratings can
have powerful effects. They focus employees on the importance of fulfilling
customers’ expectations. Furthermore, when these ratings dip, they warn of problems
that can affect sales and profitability. When a brand has loyal customers, it gains
positive word-of-mouth marketing, which is both free and highly effective."
Therefore, it is essential for businesses to effectively manage customer satisfaction.
To be able do this, firms need reliable and representative measures of satisfaction.
"In researching satisfaction, firms generally ask customers whether their
product or service has met or exceeded expectations. Thus, expectations are a key
factor behind satisfaction. When customers have high expectations and the reality
falls short, they will be disappointed and will likely rate their experience as less than
satisfying. For this reason, a luxury resort, for example, might receive a lower
satisfaction rating than a budget motel—even though its facilities and service would
be deemed superior in 'absolute' terms."
H.N.C.C 13 B.B.A Programme
Solapur University, Solapur
Customer satisfaction is a term used in marketing to measure how products
and services supplied by a company meet customer expectation. It is seen as a key
performance indicator within the business.
3.4 Purpose
Customer satisfaction provides a leading indicator of consumer purchase
intentions and loyalty. Customer satisfaction data are among the most frequently
collected indicators of market perceptions.
3.5 Importance
Customer satisfaction is the key aim in selling process. It is estimated that it
costs five times as much to attract new customers as to retain an existing one. The
relationship between the customer and the organisation is very important. The
importance of customer satisfaction diminishes when a firm has increased bargaining
power. There is a substantial body of empirical literature that establishes the benefits
of customer satisfaction for firms.
3.6 Comparative Study
Comparative study is a comparative methodology in the social science that
aims to make comparisons across different cities, countries, etc or culture.
Comparative research is the act of comparing two or more things being compared.
This technique often utilizes multiple disciplines in one study.
Comparative history is the comparison of different societies which existed during
the same period or shared similar cultural conditions. The comparative history of
societies emerged as an important specialty among intellectuals in the enlightenment
in the 18th century and others.
H.N.C.C 14 B.B.A Programme
Solapur University, Solapur
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
Table no.4.1:
Table showing Gender of respondents:
Divya Marathi Lokmat
57 57
43 43
GenderMale Female
Interpretation:-
From the above Graph it was found that 57 of respondents were male and 43 were
females for both news papers.
H.N.C.C 15 B.B.A Programme
Gender / NP Male Female Total
1 Divya Marathi 57 43 100
2 Lokmat 57 43 100
Total 114 86 200
Solapur University, Solapur
Table no.4.2:
Table showing Age Group of respondents:
15-20 20-25 25-above
6
37
57
12
33
55
AgeDivya Marathi Lokmat
Interpretation:-
Above graph shows reader of Divya Marathi 57 respondents from were from 25 &
above, 37 were from 20-25 and rest were from 15-20 i.e. 6 and in Lokmat 55 were
from 25-above, 33 were from 20-25 and 12 were from 15-20
H.N.C.C 16 B.B.A Programme
NP \ Age 15-20 20-25 25- above
Divya M 6 37 57
Lokmat 12 33 55
Total 18 70 112
Solapur University, Solapur
Table no.4.3:
Table showing Occupation of respondents:
Sr. no. Respondent \ NP Divya Marathi Lokmat
1 Student 25 25
2 Professional 25 15
3 Housewife 27 23
4 Business 18 34
5 Other 05 03
Total 100 100
Student Professional Housewife Business other
25 2527
18
5
25
15
23
34
3
OccupationDivya Marathi Lokmat
Interpretation:-
From the above Graph it was found that in Divya Marathi 25 respondents were
students, 25 respondents were professionals, 27 were housewife, 18 respondents were
business and 5 were other. In Lokmat it was found that 25 respondents were students,
15 respondents were professionals, 23 were housewife, 34 respondents were business
and 3 were other respectively.
Table no.4.4:
H.N.C.C 17 B.B.A Programme
Solapur University, Solapur
Table showing Section of newspaper:
Sr. no. Response\ NP Divya Marathi Lokmat
1 Sports 33 33
2 Business 42 57
3 Children 10 12
4 General 63 61
5 Supplement 24 20
6 Climate 11 14
7 Other 04 1
8 Astrology 15 10
9 Editorial 22 11
10 Sub-section 06 11
Total 230 230
H.N.C.C 18 B.B.A Programme
Solapur University, Solapur
sports
Busin
ess
Child
ren
General
supplement
Clim
ate
Oth
er
Astr
ology
Edito
rial
Secti
on
33
42
10
63
24
114
1522
6
33
57
12
61
2014
1
10 11 11
SectionsDivya Mrathi Lokmat
Interpretation:-
From the above Graph it was found that in respondents read Divya Marathi 33 for
sports, 42 for business, 10 for children, 63 for general, 24 for supplement, 11 for
climate. 4 for other, 15 for astrology, 22 for editorial and 6 for sub-section &
respondents read Lokmat 33 for sports, 42 for business, 10 for children, 63 for
general, 24 for supplement, 11 for climate, 4 for other, 15 for astrology, 22 for
editorial and 6 for sub-section.
H.N.C.C 19 B.B.A Programme
Solapur University, Solapur
Table no.4.5:
Table showing place of purchasing newspaper:
Sr. no. Response \ NP Divya Marathi Lokmat
1 Home delivery 84 84
2 Branch of NP 5 7
3 Kiosk 10 9
4 Other 1 0
Total 100 100
Home delivery Branch of NP Kiosk Other
84
510
1
84
7 9
0
Purchase FromDivya Marathi Lokmat
Interpretation:-
From the above Graph it was found that in respondents of Divya Marathi 84
respondents purchase the newspaper through home delivery, 5 through branch of
newspaper, 10 through kiosk and 1 through other respectively and in Lokmat it was
found that 84 respondents purchase the newspaper through home delivery, 7 through
branch of newspaper, 9 through kiosk and 0 through other respectively.
H.N.C.C 20 B.B.A Programme
Solapur University, Solapur
Table no.4.6:
Table showing Price Affordability:
Sr. no. Response \
NP
Divya Marathi Lokmat
1 Yes 89 90
2 No 11 10
Total 100 100
Yes No
89
11
90
10
Price AffordableDivya Marathi Lokmat
Interpretation:-
From the above Graph it was found that in respondents of Divya Marathi 89 of
respondents say yes price is affordable and 11 respondents say no and in Lokmat 90
of respondents say yes price is affordable and 10 respondents say no.
H.N.C.C 21 B.B.A Programme
Solapur University, Solapur
Table no.4.7:
Table showing Basis of payment of newspaper:
Sr. no. Response Divya Marathi Lokmat
1 Daily 10 12
2 Weekly 5 13
3 Monthly 71 67
4 Annually 4 8
Total 100 100
Divya Marathi Lokmat
10 125
13
7167
48
Basis of Payment Daily Weekly Monthly Annually
Interpretation:-
From the above Graph it was found that in respondents of Divya Marathi 10 do
payment daily, 5 weekly, 71 monthly and 4 annually and in Lokmat 12 do payment
daily, 13 weekly, 67 monthly and 8 annually.
H.N.C.C 22 B.B.A Programme
Solapur University, Solapur
Table no. 4.8.
Table showing Quality of newspaper:
Sr. no. Response Divya Marathi Lokmat
1 Quality 100 100
Total 100 100
Lokmat Divya Marathi
100 100
QualityQuality
Interpretation:-
From the above table it was found that 100 of respondents preferred Divya Marathi
newspaper quality is best and 100 respondents preferred Lokmat newspaper quality is
best.
H.N.C.C 23 B.B.A Programme
Solapur University, Solapur
Table no. 4.9.
Table showing Supply of Newspaper:
Sr. no. Response Divya Marathi Lokmat
1 Yes 88 87
2 No 12 13
Total 100 100
yes no
88
12
87
13
Supply Of News paperDivya Marathi Lokmat
Interpretation:-
From the above table it was found that for Divya Marathi 88 of respondents say
supply of newspaper is regular and 12 says no respectively and in Lokmat 87 of
respondents say supply of newspaper is regular and 13 says no.
H.N.C.C 24 B.B.A Programme
Solapur University, Solapur
Table no.4.10:
Table showing Time of Receiving Newspaper:
Sr. no. Response Divya
Marathi
Lokmat
1 6 a.m. 14 14
2 7 a.m. 53 56
3 8.a.m. 14 23
4 9 a.m. 15 5
5 After 9 a.m. 04 2
Total 100 100
6 a.m. 7 a.m. 8 a.m. 9 a.m. After 9 a.m.
14
53
14 15
4
14
56
23
52
TimeDivya Marathi Lokmat
Interpretation:-
From the above Graph it was found that in Divya Marathi 14 respondents take
newspaper at 6am, 53 at 7am, 14 at 8am, 15 at 9am and 4 after 9am and in Lokmat 14
respondents take newspaper at 6am, 56 at 7am, 23 at 8am, 5 at 9am and 2 after 9am
H.N.C.C 25 B.B.A Programme
Solapur University, Solapur
Table no. 4.11.
Table showing requirement of Advertisement
Sr. no. Response Divya Marathi Lokmat
1 Yes 55 57
2 No 33 30
3 Not applicable 12 13
Total 100 100
yes no not applicable
55
33
12
57
30
13
AdvertisementDivya Marathi Lokmat
Interpretation:-
From the above table it was found that in Divya Marathi 55 of respondents says
advertisement is useful of newspaper, 33 says no and 12 not applicable respectively
and in Lokmat 57 of respondents says advertisement is useful of newspaper, 30 says
no and 13 not applicable respectively.
H.N.C.C 26 B.B.A Programme
Solapur University, Solapur
Table no. 4.12.
Table showing Discounts provision on newspaper:
Sr. no. Response Divya Marathi Lokmat
1 Yes 27 25
2 No 73 75
Total 100 100
Yes No
27
73
25
75
DiscountDivya Marathi Lokmat
Interpretation:-
From the above table it was found that in Divya Marathi 27 of respondents say they
get discounts and 73 says no and in Lokmat 25 of respondents say they get discounts
and 75 says no respectively.
H.N.C.C 27 B.B.A Programme
Solapur University, Solapur
Table no. 4.13.
Table showing getting offer on newspaper
Sr. no. Response Divya Marathi Lokmat
1 Yes 28 27
2 No 72 73
Total 100 100
Yes No
28
72
27
73
Offers
Interpretation:-
From the above table it was found that in Divya Marathi 28 of respondents say they
get offers and 72 says no and in Lokmat 27 of respondents say they get offers and 73
says no respectively.
H.N.C.C 28 B.B.A Programme
Solapur University, Solapur
Table no. 4.14.
Table showing is Language under stable:
Sr. no. Response Divya Marathi Lokmat
1 Yes 81 93
2 No 19 7
Total 100 100
Yes No
81
19
93
7
LanguageDivya Marathi Lokmat
Interpretation:-
From the above table it was found that in Divya Marathi 81 of respondents say that
language is understandable and 19 says no and in Lokmat 93 of respondents say that
language is understandable and 7 says no respectively.
H.N.C.C 29 B.B.A Programme
Solapur University, Solapur
Table no. 4.15.
Table showing Covers Information:
Sr. no. Response Divya Marathi Lokmat
1 Lokmat 0 100
2 Divya Marathi 100 0
Total 100 100
Lokmat Divya Marathi
100 100
Covers Information
Interpretation:-
From the above table it was found that 100 of respondents say that Divya Marathi
covers all information and 100 of respondents say that Lokmat covers all information.
H.N.C.C 30 B.B.A Programme
Solapur University, Solapur
Table no.4.16:
Table showing Expectations of customers for Divya Marathi:
Sr. No. Particulars Ok Reduce Improve Satisfied More Total
1 Section 5 3 1 7 8 24
2 Price 5 5 2 10 10 32
3 Quality 5 2 5 2 3 17
4 Promotion 5 0 5 3 1 14
5 Quantity 1 0 0 2 2 5
6 Supplement 2 0 1 3 2 8
Total 23 10 14 27 26 100
Section Price Quality Promotion Quantity Suppliment0
2
4
6
8
10
12
okreduceImproveSatisfiedMore
Interpretation:-
From the above table it was found that more of people responded that they are
satisfied with Pricing of Divya Marathi. Then with section, then Quality, then with
promotion and people responded same for quality and supplement.
H.N.C.C 31 B.B.A Programme
Solapur University, Solapur
Table showing Expectations of customers Lokmat:
Sr. No. Particulars Ok Reduce Improve Satisfied More Total
1 Section 6 0 2 5 5 18
2 Price 10 2 4 14 0 30
3 Quality 10 0 6 10 0 26
4 Promotion 1 0 3 3 1 8
5 Quantity 2 1 2 2 1 8
6 Supplement 3 0 3 3 1 10
Total 32 3 20 37 8 100
Section Price Quality Promotion Quantity Suppliment0
2
4
6
8
10
12
14
16
okreduceImproveSatisfiedMore
Interpretation:-
From the above table it was found that more of people responded that they are
satisfied with Pricing of Lokmat. Then with quality, thin Section and people
responded same for promotion, quality and supplement
H.N.C.C 32 B.B.A Programme
Solapur University, Solapur
Table no. 4.17.
Table showing Switch of newspaper to other Brand:
Sr. no. Response Divya Marathi Lokmat
1 Yes 21 17
2 No 79 83
Total 100 100
Yes No
21
79
17
83
Switch to other Brand
Interpretation:-
From the above table it was found that in Divya Marathi 21 of respondents will switch
to other brand and 79 are not going to switch and in Lokmat 17 of respondents will
switch to other brand and 83 said no respectively.
Table no.4.18
H.N.C.C 33 B.B.A Programme
Solapur University, Solapur
Table showing Problems from newspaper
Sr. no. Response Divya Marathi Lokmat
1 Yes 12 2
2 No 88 98
Total 100 100
Yes No
12
88
2
98
ProblemsDivya Marathi Lokmat
Interpretation:-
From the above table it was found that in Divya Marathi 12 of respondents say that
they had problems and 88 says no and in Lokmat 2 of respondents say that they had
problems and 98 says no respectively.
.
Benefits of Divya Marathi:-
H.N.C.C 34 B.B.A Programme
Solapur University, Solapur
1) General Knowledge.
2) Birthdates of businessmen.
3) Get together socially.
4) Competitions.
5) Events.
6) Coupons.
7) Seminars.
8) More about sports.
9) Opportunity and exposure.
Benefits of Lokmat:
1) Competitions
2) Events.
3) Prizes.
4) General knowledge.
5) Stage daring.
6) Gifts and discount.
7) Experience and exposure in Yuva Next.
CHAPTER 5
H.N.C.C 35 B.B.A Programme
Solapur University, Solapur
FINDINGS
1. It is found that in Divya Marathi 57 respondents were male and the remaining
were female and same were for Lokmat also.
2. It was found that age group of 25-above uses news paper more in Lokmat and
Divya Marathi and age group of 15-20 uses less.
3. It is found that highest 34 respondents are from business occupation in Lokmat
and highest in Divya Marathi is 27 for Housewife, the no. of respondent is same for
both news paper in students and there is less respondents from others.
4. It was found that respondents uses both the news paper for General Section
then for Business, it was same response for Sports Section and news paper was less
used for other.
5. It was found that both the news paper come at home were same i.e. 33 in both,
then from kiosk, less people go and purchase from branch of newspaper and 1 and
less than one goes for other.
6. It was found that more than 85% respondents say price is affordable for both
news paper and rest says it is not affordable.
7. It was found that most of the respondents go for paying the bills monthly as all
the bills of newspaper who are the subscriber and get the newspaper at home they like
to use the payment of the bills at monthly basis only and the study also derives the
same with a number of 67 out of 100.
8. It is found that the quality of newspaper was as per the production and Lokmat
being an old and more famous brand it has gone for more subscribed and so the
people liked the quality of Lokmat. Divya Marathi is new paper as it has providing
various things also so the respondents liked the service quality and are satisfied with
Divya Marathi.
9. It was found that the supply of newspaper is more prompt in Divya Marathi
and Lokmat is just 1 value back but that 1 is not negligible as it makes 1 step ahead
from Lokmat.
10. It is found that the promptness of reaching the paper on time at the
subscriber’s doorstep was more in Lokmat as Lokmat being having a wide network of
supply than Divya Marathi.
H.N.C.C 36 B.B.A Programme
Solapur University, Solapur
11. It is found that advertisement used by both papers were too strong as the
number is nearby only so then too Divya Marathi trying to use the more innovative
type of advertisement skills which makes it front from Lokmat.
12. It was found that 75% of respondents don’t get any discounts on purchasing
news paper and rest of them says the get the discounts.
13. It was found that more than 70% of respondents don’t get any offers also but
rest says they get the different offers from Divya Marathi and Lokmat
14. It was found that language used by both the newspaper is understandable by
mostly all the respondents but 10 to 20% respondents don’t get the language of
newspaper.
15. It was found that Divya Marathi as well as Lokmat covers all the information.
16. It was found that the sections, prices, promotion, quality has different ratings
but they are been considered together while comparing and it is been understood that
both the newspaper are been very much caring for their subscribers while making a
change and edit on these factors.
17. It was found that around 70 to 80% respondents said they are fully satisfied
whit news paper but rest said they are going to switch to another news paper.
18. It was found that around 98% of respondents don’t have any problem with
Lokmat news paper and 88% don’t have any problems with Divya Marathi rest have
problems. But the % of respondents having problem is very less so it is negligible
SUGGESTIONS
H.N.C.C 37 B.B.A Programme
Solapur University, Solapur
Divya Marathi
1) Divya Marathi can improve print of photos, as many people faces problems in
the photos;
2) Divya Marathi can improve quantity and quality of papers;
3) Divya Marathi can improve promotional activities, it will create awareness of
newspaper;
4) Divya Marathi can provide extra supplement for students, it crease it increase
students habit of reading newspaper;
5) Divya Marathi can increase job opportunities news, advertisement of sports;
6) Divya Marathi can Provide more offers, it increases relations with customers.
7) Divya Marathi can reduce the prices, it helps to attract customer.
8) Divya Marathi can Increase quiz and sports areas.
Lokmat
1) Lokmat can improve quality, as many people thinks quality of Lokmat is not
good;
2) Lokmat can reduce prices, as it is having more prices than other;
3) Lokmat can increase news about general awareness;
4) Lokmat can make some innovative changes in the newspaper;
5) Lokmat can provide some innovative offers to their customer;
6) Lokmat can focus on Supply of newspaper, as supply of newspaper is regular;
7) Lokmat can add some more sections.
SUGGESTION
H.N.C.C 38 B.B.A Programme
Solapur University, Solapur
1) Divya Marathi and Lokmat Can increase their promotion as many people are
not knowing sections, offers, and benefits from the newspaper
2) Divya Marathi and Lokmat can improve their quality and quantity of the
newspaper
3) Divya Marathi and Lokmat can increase discount n ad’s and discount on
payment
4) Lokmat is having high prices as compare to Divya Marathi so they can lower
the prices
5) Divya Marathi and Lokmat can increase their services.
H.N.C.C 39 B.B.A Programme