Comparative analysis of point of purchase
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Transcript of Comparative analysis of point of purchase
Comparative Analysis of Point of Purchase
Suraj BhasinHardik patel
Vrunda parmarPooja Vegad
Shankhnath Ghosh
BY:
A Presentation on
In smaller retail outlets, POP displays are supplied by the manufacturer of the products.
Point-of-purchase displays are intended to promote new products and/or capitalize on special events.
Larger retail outlet with strong purchasing power , prefer to use sales material designed in-house to keep store layout and corporate themes consistent.
Introduction
Purpose
• The purpose of point of purchase (POP) Displays is to make a business owner's products appear more professional and appealing to the customer's eye.
• Well done point of purchase (POP) displays will draw consumers to one product over another.
• They gives one store the appearance of being more organized and clean.
Stand alone outpost display For the merchandise to be
impactful and stand alone use an outpost display.
You can take the product off of the wall and into the “racetrack” where customers can easily locate and purchase.
Examples of POP
Pallet Packs Pallet display contains
multiple products from different manufacturers.
Merchandising different products, creating a one stop center.
Like PC related product like mouse, CD’s, cables etc
Examples of POP
Dump Tray This display attracts customers
and allow easy access to the product on all 4 sides.
The display holds a large quantity of product, is easily refillable and sits on a small footprint.
Examples of POP
Other POS displays can include: Shelf edging Dummy packs Display packs Display stands Mobiles Posters Banners.
Examples of POP
Types of POP
Advantages Disadvantages
Can be informative to customers
Can be used to promote different products
Helpful in increasing sales and revenue.
Gives competitive advantage
Over design Placing the display in the
wrong location Failure to understand the
store's clientele and their true needs
Not considering where consumers look when they shop
POP comparison for local coffee shops v/s Café coffee day in Ahmedabad city.
Café coffee day Local coffee shops
Photo Courtesy: Hardik Patel Photo Courtesy: Shankhnath Ghosh
Different types of coffee (Hot and cold) cite some examples
Snacks Lemonades Desserts Crockery Gift-Hampers
Product range of CCD.
Photo Courtesy: Hardik Patel
Different types of Coffee (Hot and Cold)
Pizzas Sandwiches Mock tails
Product range of other local coffee shops
Photo Courtesy: Shankhnath Ghosh
Products are arranged in a display stand which is easily noticeable to customers.
POP in CCD
• Products complimentary with coffee are also displayed to appeal the customers.
Photo Courtesy: Hardik PatelPhoto Courtesy: Hardik Patel
POP in CCD
• Counter displaying the items available at the shop.
• Eye catching innovative interiors.
Photo Courtesy: Hardik Patel Photo Courtesy: Hardik Patel
POP in CCD
• Coffee served in innovative style
• Display of different offers near the sitting area.
Photo Courtesy: Suraj Bhasin Photo Courtesy: Hardik Patel
POP in CCD
• Attractive packaging of different products.
• Products to enjoy during festive seasons placed exactly in front of entrance.
Photo Courtesy: Hardik Patel
Photo Courtesy: Hardik Patel
POP in local coffee shops.
• Displaying coffee facts• Not displaying offers for
coffee products.
• Serving in disposable cups.
• Less usage of crockery.
Photo Courtesy: Shankhnath Ghosh Photo Courtesy: Puja Vegad
POP in local coffee shops
• Walls are free from display of menu items, instead they have only menu cards.
• Sitting arrangement is very simple and regular.
Photo Courtesy: Puja Vegad Photo Courtesy: Puja Vegad
Café Coffee Day has been able to promote its products and services effectively with the help of Point of Purchase.
Local coffee shops need to be more aware about Point of Purchase.
Conclusion
http://www.indiapackagingshow.com/FCBM.pdf http://www.displays2go.com/ http://www.thomasnet.com/about/displays-point-of-pur
chase-pop-23510399.html https://www.boundless.com/marketing/personal-selling
-sales-promotion/consumer-sales-promotion-methods/point-of-purchase-promotions/
Bibliography