GROUP MEMBERS:

• Hafiz Zainal• Farah Aida Sham• Fareez Sham• Hassan Azri• Shamil Nafiz• Areeb Amirullah• Isyraq Nasir• Rifa’I Nusair

RESTAURANTS IN MALAYSIA

Comparative Analysis of Two Business Assignment.

INTRODUCTION

• This project’s purpose is for us to compare two businesses' business performance.

• We had compared two restaurants, one restaurant is located in Malacca and the other one, is located in Selangor, Shah Alam.

Restoran The Scene

Nature of Business • The restaurant serves

varieties of Malaysian dish. • Additional services such as

catering to people for small and big events.

• Provides a buffet style service.

• The main attraction for this restaurant is ‘lauk pauk’.

Interviewee

• Name : Jawahiroh Binti Ibrahim.

• Age : 48• Position :

Founder of the Restoran The Scene

Company background• Year of establishment : In the year 1986, the scene is one of the most longest restaurant that stands till today.

• Location : The restaurant is located inside of Kompleks PKNS, Persiaran Tasek, Seksyen 14, 40000 Shah Alam, Selangor, Malaysia.

Location map of the restaurant.

• Owner: -Name: Jawahiroh Binti Ibrahim -Age: 48

• Customer:All ages and races, mostly Malaysians, followed by Chinese and Indian. sometimes even tourist come to this restaurant to taste Malaysian delicacies

Three races in Malaysia: Malay, Chinese, Indian.

Tourist in Malaysia.

• Pricing : Affordable (pricing range from Rm5-Rm15 per person)• Services : Food and catering Malaysian cuisine

MOTIVE• The motive based on the location which is at PKNS

is because PKNS is one of the most visited complex in Shah Alam during 1986.

• Another motive of the owner opening The Scene is because the owner wants to increase their income profit by selling various types of food and drinks.

SERVICES • The services in the scene is provided with

high quality food and drink service. A food service practitioner generally works in the commercial sector, offering a range of service to the customers.

• There is a direct relationship between the nature and quality of the service required. In that case the practitioner has a continuing responsibility to work professionally and interactively.

CHALLENGES AND OBSTACLES

• We come to an area where many restaurant entrepreneurs run into big problems. This looming problem is capital, and more specifically, a lack of it. The scene needs enough capital to run their business so it can fully establish itself.

• According to the owner, there are many restaurants in PKNS to be challenge. For example the other restaurants may have better food quality and service which can bring bad effect to Restaurant The scene

STRATEGIES 1. FOODIE PHOTOS The scene provided some visual content of food in the restaurant to attract customer in or out from the restaurant. The picture above shows the a few information posted in foursquare.

2. GOOGLE+ ACCOUNT The owner of the scene made a Google account, where you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. This can help the customers to find the location of the restaurant.

3. OFFERED DISCOUNTS. The scene provided a discount for a few of the foods in The Scene, it is always a surefire way to bring customers running into the restaurant.

Signature Dish The laksa Penang is one of the recommended food in The Scene, the food is one of the most admired food in the restaurant. The picture above shows a customer posted the laksa Penang online while giving good feedback about the food.

RECOMMENDATIONWeakness of ‘Restoran The Scene’: • The shop is plain featuredRecommendation for the problem:• ‘Restoran The Scene’ is by renovating the

shop to make the restaurant look more interesting and eye catching place to eat. The decorations in The Scene is not that interesting, our recommendation for owner is to change the concept of their decoration to make the restaurant look more neat and consistent.

Weakness of ‘Restoran The Scene’:• Lack of exposure, making the business not

so well known.Recommendation for the problem:• The business should expand their business

through advertising The Scene should advertise through other social media, for example Facebook , Instagram and twitter.

Restaurant Banyonya

NATURE OF BUSINESS• They have continual growth of

year after year• Products/Services are always

good• Food has to always be checked

for their expiry date• Restaurants has to always be

sticking to their theme of “CUSTOMERS IS ALWAYS RIGHT”

• Always lean for customers comfort

• Management has to always check on how their business is going through

• Competition from other restaurants nearby

• Their atmosphere are clean, neat and have a unique design of Chinese and Malay culture

Signboard of the Banyonya Restaurant.

Signboard of the Banyonya Restaurant at the main entrance. People are able to see from the street.

Interviewee

• Name : David Goh Sim Tien

• Age : 42• Position :

Founder of The Banyonya Restaurant.

Company Background• Year of Establishment: Established in

2002

• Location: Jalan Melaka Raya,Malacca

• Owner: A shared family business between David Goh and Raymond yeo

• Customers: Mainly tourist and people who works in the office.

• Pricing: Their pricing are at low range that could go as low as RM5

• Number of Employees: They have 5 people working in the kitchen and 3 waiter

• Number of Branches: They have 2 branches.

A picture of two of the group members, in front of the Banyonya Restaurant’s Main Entrance.

SERVICES •The services in Banyonya Restaurant was given 5 Star of high quality dishes. The example all the staff is giving a prompt service.

•They refill the water every 10 minutes and gave the gave a full attention to the customers. One table is given waiter to serve the whole meal time. Next, the staff is also being really friendly, waiters and hosts might ask customers about their day, help them make food choices and give customers compliments.

•Restaurant owners can encourage this kind of good service by honoring employees who are exceptionally gifted in this area and having them train others.

MOTIVE•The motive based on the location of the Restaurant is really strategic. The Restaurant is located at Malacca Raya where all the famous cuisine in Malacca is located. It is also the main tourist attraction in Malacca with approximately 100 tourist visited the location per day.

•The selection of food is Baba Nyonya. This selection of food is wisely chosen as the are not so many Baba Nyonya’s dishes in the place. It is also because many Chinese is staying in Malacca.

CHALLENGES AND OBSTACLES

•We come to an area where many restaurant entrepreneurs run into big problems. This looming problem is capital, and more specifically, a lack of it. The scene needs enough capital to run their business so it can fully establish itself.

•The next obstacles is the competition from the other near restaurant. Its a huge challenge for Baba Nyonya Restaurant as there are 4 restaurant that is selling the same dishes that is Baba Nyonya Cuisine.

STRATEGIES 1.Delicacies PHOTOS ONLINEThis restaurant provides some visual content of food in the restaurant to attract customer in or out from the restaurant. The picture above shows the a few information posted in foursquare.

2. GOOGLE+ ACCOUNT The owner of the scene made a Google account, where you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar. This can help the customers to find the location of the restaurant.

3. OFFERED DISCOUNTS. This restaurant provided a discount for a few of the foods in The Banyonya Restaurant, it is always a surefire way to bring customers running into the restaurant.

Signature Dish

They are popular for their Asam Pedas and Udang Masak Lemak.

RECOMMENDATIONWeakness of ‘Bayonya Restaurant’: • The restaurant lack hygienic facilitiesRecommendation for the problem:• ‘Banyonya Restaurant’ should add more

toilet in their restaurant because it is not enough for the amount of customers they take.

Weakness of ‘Bayonya Restaurant’:• Improvised on their interior wallpaper and

expand the space of the restaurant.Recommendation for the problem:• The business should change their

wallpaper as it is already loose. This will effect the image of the restaurant and make the customers less satisfied. This restaurant should also renovate their restaurant by expanding the size due to the many amounts of customers the restaurant receive.

CONCLUSION

• Based on our analysis, Banyonya would be the more commercially successful business.