Hartmut Jenner Vorsitzender der Geschäftsführung Alfred Kärcher GmbH & Co. KG

COMPANY PRESENTATION

ALFRED KÄRCHER GMBH & CO. KG

COMPANY HISTORY: 1935 - 1974

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Foundation of company by Alfred Kärcher

Development of first

European hot-water high-

pressure cleaner

Strategy of diversification: Extention of the production program to a

new range of products such as facility casings, plastic hollows, etc.

Early death of the

founder in 1959

Strategy of concentration on the core

business high-pressure cleaning. Color

changed from blue to yellow

1950 1974 1935 1959

COMPANY HISTORY: 1980 - 2004

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Death of Irene

Kärcher in 1989

Strategy of concentration on cleaning

Kärcher enters consumer business with first

portable pressure washer, the HD 555 profi

1989 1984 1980 2004 2001

Strategy 2010: Strategic focus on brand, target groups,

distribution channels and innovations

Development of the

business unit Water

Treatment

Market leader North America

commercial high-pressure

cleaners and floor care

COMPANY HISTORY: 2009 - TODAY

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2011 today 2009 2013

Product range of

3.000 products

Expansion of the consumer business

to garden products

Strategy 2020: Transformation of Kärcher into a

customer-centric cleaning technology company

Strategy 2020.

Worldwide presence

Strengthening of market position in the field of municipal and

industrial products

Color change of professional

products from yellow to

anthracite

2010

SALES DEVELOPMENT

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19 107

219

461

633

955

1.106

1.526

2.116

1974 1980 1985 1990 1995 2000 2005 2010 2014

in Mio. EUR

DEVELOPMENT OF UNITS SOLD

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4 73 197 808

2.254

4.378

5.535

7.280

12.722

1974 1980 1985 1990 1995 2000 2005 2010 2014

in T pcs.

EMPLOYEE DEVELOPMENT

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598

1.466

2.393

3.793

4.604 5.346

5.872

7.452

11.138

1974 1980 1985 1990 1995 2000 2005 2010 2014

Employee headcount

72 91 128

402 451591

842

1.205

1.534

15 1937

112

211

140

251

381

534

1975 1980 1985 1990 1995 2000 2005 2010 2014

KÄRCHER IS INNOVATION LEADER IN CLEANING TECHNOLOGY

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Innovation is the result of a well defined innovation process

involving over 900 employees working in R+D

Kärcher sets new standards in cleaning technology

with more than 1.500 patents and registered designs

Active patents

Patents and registered designs

INNOVATION IS NOT A COINCIDENCE:

90% OF PRODUCTS SOLD ARE LESS THAN 5 YEARS OLD

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Age of units

(in % of units sold in 2014)

> 7 years

0 to 5 years

6 to 7 years

90%

5% 5%

KÄRCHER WORLDWIDE

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40.000

50.000

Sales abroad of world GDP covered

Distributors

Service points

100

60

Subsidiaries

Countries

85% 95%

WE OFFER ONE-SOURCE SHOPPING

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Accessories Detergents Know-how Machines Service

BUSINESS UNITS

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10 Product-Groups

12 Customer-Groups

Professional

Outdoor

Cleaning

Indoor

Cleaning

Home & Garden

Garden

Futuretech

The three Kärcher Business Units

PRODUCTION AND LOGISTICS LOCATIONS IN GERMANY

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Duisburg

Winnenden

Schwaikheim

Illingen

Gissigheim

Obersontheim

LZ Obersontheim

Bühlertal

Waldstetten

WE HAVE 22 PRODUCTION AND LOGISTICS FACILITIES

AROUND THE WORLD

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8

2 3

1

4

1

1

1

1

Germany

USA

Mexico

Brazil

China

Italy Romania

Logistics facilities

Production facilities

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We create values for customers, the workforce

and the company