Company: SPE TheatricalMonth: July, 2011

Current monthly revenues/sales( in Brazilian K Real): R$ 36.167.10 / USD $ 23.206.84Previous year same month revenues/sales (K Real) : R$ 1.221.624,78 / USD $ 689.604,10

We didn´t have any release to report in July. But we have several activities on the preparation for The Smurfs release.

Sony Charity Game – Sony promoted a beach soccer game (Brazil X Japan) at an arena at Copacabana beach. The funds achieved with the charity event was donated to the non-governmental institution SAVE THE CHILDREN to benefit the Tsunami victims of Japan. http://aumanack.com/index.php?option=com_k2&view=item&id=20169:smurfs-participam-de-jogo-para-arrecadar-fundos-para-o-jap%C3%A3o&Itemid=499

Excellent 3 min break on Fantástico at TV Globo on the Sunday prior the release. With an estimated value of US$ 1,3 MM and impacting 27MM people.http://video.globo.com/Videos/Player/Noticias/0,,GIM1582148-7823-SUCESSO+NA+TEVE+NOS+ANOS+80+SMURFS+CHEGAM+AO+CINEMA,00.html

An estimate free exposure of US$ 9,6MM in promotional activities including media, in cinema and brand promotions. Some of the major partners are: McDonald´s, Cinemark, HBO, Azul Airlines, Lojas Americanas in partnership with Sony Pictures Home Entertainment, and Sony Electronics with their Father´s Day Campaign. Please find some references and links at the next slide.

Company: SPE TheatricalMonth: July, 2011PREMIERES IN 7 KEY CITIES

Company: SPE TheatricalMonth: July, 2011PROMOTIONS – IN THEATER - CINEMARK

SNACK BAR PROMOTION, EXHIBITION OF 3D POLICE TRAILER SINCE JULY 1ST (WITH TRANSFORMERS 3D AND CAPITAIN AMERICA 3D) AND CHARACTER TOUR IN KEY CINEMAS OF SÃO PAULO, RIO AND CAMPINAS.

WE ALSO HELD PROMOTIONS WITH OTHER 6 EXHIBITORS.

Company: SPE TheatricalMonth: July, 2011PROMOTIONS – BRAND PROMOTIONS – SONY ELECTRONICS

Father's Day Campaign SEL has put up a plan for a media campaign using The Smurfs property (with focus for Papa Smurf) for this year Father's Day Campaign (August 14th). This is a 360º campaign with POS materials offline, ATL investment online and offline and events.

HOT SITE: http://poweredbyu.sony.com.br/diadospais/home.aspx

Due to it’s size, both Sony Electronics' TV Spots will be uploaded on Cineshare and a link to download will be available on the e-mail that this same presentation was attached.

Company: SPE TheatricalMonth: July, 2011PROMOTIONS – BRAND PROMOTIONS – AZUL AIRLINES

Click on the link below to watch Azul Guerrilla Marketing Video:

http://www.youtube.com/watch?v=G94nQA4nR3A&feature=youtu.be

Company: SPE TheatricalMonth: July, 2011PROMOTIONS – BRAND PROMOTIONS – MC DONALD’S

2 PHASE CAMPAIGN WITH MCDONALD´S HAPPY MEAL

A - Starting on July 24th Based on the Smurfs village Happy Mc Meal Premium - PlushFree premium phase A - Activities books or Origami or Seeds B - Starting on August 11thBased on the Smurfs in the cityPremium - figurinesFree premium phase B - Stickers

Click on the link below to see Mc Donald’s themed website and TV spots

http://www.mcdonalds.com.br

Company: SPE TheatricalMonth: July, 2011PROMOTIONS – BRAND PROMOTIONS – LASA (LOJAS AMERICANAS)

As an opportunity to increase the sales for the classics cartoons DVDs and to generate awareness and promote the theatrical release of the film, we got together Sony Pictures Releasing International and Sony Pictures Home Entertainment to secure a partnership with Lojas Americanas having the Smurfs for a double window campaign. This program is divided in two phases:Phase A (July 14 - September 30)The campaign will communicate the following messages:-The theatrical release-The promotional price for the classics DVDs-A contest offering a trip to Club Med and movie tickets Phase B (October 1 - December 31)-GWP program for the release of The Smurfs movie in DVD and BD.The Phase B will be approved via the Home Entertainment team..

Company: SPE TheatricalMonth: July, 2011PROMOTIONS – BRAND PROMOTIONS – CLUB MED

Co-branded sales campaign and Smurfs activities at their resorts during the July vacations.