Company Profile. What is Retro Jeans? Retro Jeans is a premium quality denim brand, offering a wide...
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Transcript of Company Profile. What is Retro Jeans? Retro Jeans is a premium quality denim brand, offering a wide...
What is Retro Jeans?
Retro Jeans is a premium quality denim brand, offering a wide range of clothing, shoes and accessories to its consumers
• Each product is carefully designed, which allows us to create unique, modern and innovative items
• The focus on our quality is greatly emphasized, while we are constantly aiming for improvement
• Retro is an identity that complements a casual, fast paced, fashion forward, urban lifestyle
Retro Jeans
Our Mission
• Our main goal is to satisfy our target costumers, who love and enjoy their Retro products
• The value of the Retro Jeans brand is an ultimate importance
• We do not only provide clothing, but a lifestyle
Target Market
• Fashion conscious, self- confident, detail oriented young men and women, who are constantly focusing on the latest trends
Stores in Europe ( 13 )SPAIN
• Brand Stores:1
CZECH REPUBLIC• Brand Stores : 8
• Factory Outlets : 2
SLOVAKIA• Brand Stores : 1
• Factory Outlet : 1
SERBIA
• Factory Outlet : 1
Annual Production• Approximately 800 000 pieces in the
following categories Ac-cessories
Denim
Men
Women
Shoes
Total Styles / Season
Ac-ces-
sories
Denim Men Women Shoes0
20
40
60
80
100
120
140N
umbe
r of S
tyle
s /
Seas
on
Goals
• Improve quality• 100 shops • Enter the US market and be present in major
European cities • Increase our wholesale
Social Media Activity
We are actively communicating with our customers on multiple online platforms • Website & Webshop www.retrojeans.com• Facebook https://www.facebook.com/retrojeans• Instagram http://instagram.com/retrojeansofficial
Media, Ads and Online Presence
• Cosmopolitan Magazine • InStyle Magazine• Joy Magazine• OK! Magazine• Emma• Eva.sk• Top Czech bloggers (Ejvi Freedom, Cool Brno Blog, Czech Chicks)• Stylist campaign • In-store radio Retro• Fashion shows with Czech and Slovakian celebrities (Aneta
Vignerová, Lucie Váchová, Lucie Králová, Inna Puhajková)