Erik Sloth Vestas Niels Christian Møller Nielsen VESTAS Ejler Kristensen BONUS Energy
Company profile Vestas main goal is to provide an exemplary quality of service and to give our...
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Transcript of Company profile Vestas main goal is to provide an exemplary quality of service and to give our...
Company profile
Vesta’s main goal is to provide an exemplary quality of service and to give
our clients a chance to experience a higher standard of
living.
OUR GOAL
Vesta was founded in 2005 and has developed an outstanding reputation; we
offer high-end brands and are dedicated to each of our brands regarding sales,
promotion, marketing as well as communication with our partners and clients.
VESTA INTERNATIONAL
Premium Vodka
Russian Standard Exclusive chinaware
Gianni Versace by RosenthallBernardaud Spring Water
EvianBadoit
Premium TunaJohn West
PRESENT PORTFOLIO
Company structure
General Manager
Marketing and Development Department
Sales Department
Finance and Administration
Department
•Sales Manager•On-trade Sales Representative•Off-trade Sales Representative•Distribution Unit
•Brand Manager•Market Development Unit•Market Analyst•BTL Promotion Unit•ATL Promotion Unit•Promo Team
•Finance and Administration Manager•Accountants•Administrative Assistant•Analysis/Statistics Unit
Sales – distribution channels
Vesta Intl.
Reg. agents
Wholesale
HoReCa/Retail
Consumers
Type DDistribution
through regional agents
Vesta Intl.
Wholesale
HoReCa/Retail
Consumers
Type CDistribution
through wholesale
Vesta Intl.
HoReCa
Consumers
Type B
Direct HoReCa and retail sales –
top 20 outletsVesta Intl.
Consumers
Type A
Direct sales – event supplies
Company structureDIRECTOR
VESTA INTERNATIONAL
CLUB JELENA VILLA JELENA
•Event Planning
•Weddings•Birthdays•Promotions•Cocktails
General agent for brands :•Evian•Russian standard•Badoit•Bernardaud•Rosenthal•John West
Boutique Hotel, member of ‘Epoque Hotels’ luxurious rooms divided into three categories:•Premium•Deluxe •Superior
Distributors D City Well done Marox Goty Autopromet s vinoteka 24
SALES DISTRIBUTION GRID
SCB Put Distribal Sun TradeInter sin Beer Commerce Nis Dexon Kraljevo
Bjelakovic Commerce Zeremski Novi Sad NT Bolero Čačak
Majski Tim 99 Leveris doo Hercegovina STR
Key Accounts
Mercator Delta M Rodic M&B Idea
SALES DISTRIBUTION GRID
Exclusive Retail D trade – Hedonist Compania de Vinos ADS Wine shop Audiotekst Bonico Matex system Wonderland Bizzare Hyatt Julieta Wines & Cigars Enoteka
Nightclubs
Teatro Blay watch Vanilla lounge Ambis Mistique Amsterdam
Restaurants
Amsterdam Dorian Gray El barrill Pietro del oro President Langouste – školjka Balzak – Silen
SALES DISTRIBUTION GRID Bella Napolli Eklektika Tasos Pastis – Wasabi Mag Kolling Opera – alvema Teatar Tribeca Buongiorno
Hotels
Hotel Hyatt Regency Hotel Intercontinental Hotel Alexandar Palace Hotel Balkan Hotel Babe Hotel Mona Hotel Park
Absinth Colonial sun Zvezdara teatarDel Mar
Yearly Champagne sales figures (December 2005 – December 2006:
Total Champagne (Moët & Chandon and Dom Perignon) – 15 500 bottles (0.75 bottle).
Yearly sales of previous distributors amounted to a total of 3,600 bottles.
Past product placement – Moët & Chandon 2005/2006
Yearly Cognac sales figures (December 2005 – December 2006:
Total Cognac (complete Hennessy range) – 1050 cases (8.4lt cases).
Yearly sales or previous distributors amounted to a total of 380 cases.
Past product placement – Hennessy 2005/2006
Evian Water sales figures November 2006 – September 2007
Total Evian (complete Evian range) – 120 000 Litres
Yearly sales of previous distributor PINKI amounted to a total of 36 000 Litres
Product sales – 2006/2007
We have in a true sense, developed all our premium brands, introducing them to people and
making them a standard part of their lives!
Product placement
Comparative sales overview
Total Champagne (in 0.75 L bott...0
2000
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6000
8000
10000
12000
14000
16000
Vesta Intl.
DiLine
Feroglas
Total Cognac (in 8.4 L cases)
0
200
400
600
800
1000
1200
Total Water (in Litres)
0
10000
20000
30000
40000
50000
60000
70000
Vesta Intl.
PINKI
OUR MARKETING ACTIVITIES REFLECT OUR
PREMIUM LUXURY BRANDS. WE CAREFULLY CHOOSE WHERE WE MARKET OUR
PRODUCTS.
MARKETING
Duran Duran held a concert in Belgrade and we were honoured to brand the Lime Light Club for the exclusive VIP after-party.
Various Events – Zvonko Markovic fashion show, Elite Model Look 2006, – Vesta promoted three products at the 50 Cent concert held
in the Belgrade Arena
Various Evian events held at the following locations – Casa De Habanos Cigar Shop, Vila Jelena, and 50 Cent concert.
Russian Standard
ROSENTHAL & BERNARDAUD
Our rooms are divided into three categories:
premium,deluxe and superior.The rooms in Villa
Jelena each differ in colour and style but are all equal in comfort
and luxury.
VILA JELENA EPOQUE HOTEL MEMBER
Our signature A-La-Carte restaurant offers culinary specialities prepared by finest Serbian chefs.Depending on personal likes and dislikes,our guest can choose to sample carefully selected international cuisine dishes or our traditional menu. Our team of professionals can help you to organize any type of celebrations.
BUSINESS CLUB JELENA
ORGANISATIONAL CHART
Promotions
Promotions
Promotions
Press