Digital Brand Communication Consultant & Strategist

COMPANY PROFILE

is a full service digital brand communication consultant and strategist, Kerneels is focusing on building brand in digital world. Who’s not going online now? Everybody is online now. Today, digital communication is certainly needed to stronger your brand. Along with precise analytics and insights, a brand will have an excellent engagement with targeted customer. Our digital brand communication consultant and strategist team will be glad to have an opportunity to be your creative partner to strategize attractive and effective communication and provide the best solution for the achievement of your company, institution or individual objectives.

THE CAPABILITIES DIGITAL MARKETING OPTIMIZATION

DIGITAL STRATEGY DIGITAL VIRAL MARKETING DIGITAL

PRODUCTION MOBILE MARKETING SEARCH ENGINE

OPTIMIZATION SEARCH ENGINE MARKETING SOCIAL

MEDIA OPTIMIZATION TV INTERNET

HOW DIGITAL STRONGER YOUR BRAND AND INCREASE

YOUR SALES

SALES

AWARENESS ADVOCACY

Product/Serivce/Personal Insight Consumer Insight

Competitor Analysis

Research and Developing Strategy

then implementing the research data to appropriate and

comprehesive mediums to reach

DIGITAL MARKETING OPTIMIZATION Everybody is online now. Deny the power of digital market will not bring your brand any further. All you need is integrated research and smart plan to put your brand online effectively.

DIGITAL STRATEGY How to put your brand online on a right way to the right target? Sophisticated strategy is needed to make it.

DIGITAL VIRAL MARKETING & ADVERTISING Look how digital could make nobody become somebody. We can help you to make your brand a digital trend. Where every eye will notices it. Don’t worry about 3 minutes fame. The right and smart strategy will makes your brand memorable and also have an impact to your marketing sales.

MOBILE MARKETING

SMS blast or email blast is one of effective way to apprise your targeted customer. We will help you to produce your choice of mobile marketing.

SOCIAL MEDIA OPTIMIZATION

We help you to create solution, combined with distribution strategy to monitor, analyze, engage, and measure via key performance indicators. We listen to people’s conversation, create benchmarks by spotting trends, interact with customers, and enabling PR efforts. Kerneels gauges the overall online consumer awareness driving your brand, measures the effectiveness of programs designed to accelerate organic sales and identifies key online influencers and where they gather.

SEARCH ENGINE OPTIMIZATION

Our SEO service encompasses consultation, keyword research, copywriting, creating incoming links, submitting to search engines and finally, reporting on optimization results. Submit express is dedicated to the high standard of SEO that major search engines demand.

SEARCH ENGINE MARKETING

SEM is one of advertising program from Google to make your advertisement appear on Google’s first page, Google Search Partner and Google Display Network (Detik.com, Kompas.com, KapanLagi.com, Okezone.com and another website that establish cooperation with Google). The advertisement might appear in text display, image or video format. Who knows nothing about Google nowadays? Nobody.

TV INTERNET

TV Internet is a new version of TV today. Why TV Internet? Your show is exclusive to watch and nobody could have the license of your show. Most certainly, you can have specific number of your targeted viewers, so you can decide what to do with those numbers.

M.I.C.E (MEETINGS, INCENTIVES, CONFERENCES, AND EXHIBITIONS)

The need for the use of the technology information system becomes inevitable. The use of information systems is promising a more efficient process than conventional processes. We help you to create solution between offline & online activation.

DIGITAL MULTIMEDIA PRODUCTION What kind of digital product do you need? Flash banner, TV Internet Interactive video, Custom e-commerce website, Mobile application for Android & iOs, E-learning development, Interactive company profile, Interactive annual report, Interactive games, Augmented Reality, User friendly custom content management system, Etc. Just mention us. With our creative team, we will help you to produce all kind of digital product you might need.

the works

PT. L’Oreal Indonesia, Brand: Kerastase Indonesia Campaign: Kerastase Virtual Diagnose Create their Social Media Profile on Facebook. Create Several Viral applications on FaceBook for their products, starting with the Kerastase Virtual Diagnose, in which fans can diagnose which product of Kerastase suits best with their hair. More than 10,000 participants join the virtual diagnose program; ±20,000 Facebook fans generated; and ± 100,000 product samples distributed to all over Indonesia

the works

CIMB NIAGA Campaign: Ucapkan Si Ai eM Bi Since CIMB bank made an acquisition of bank Niaga, the market was not aware and did not know the new "CIMB Niaga" bank. Our client did not want its customers and its potential market not to get the name/brand and pronunciation of "CIMB Niaga" wrong. Invite Facebook users to upload a creative video, showing the correct way to pronounce “CIMB Niaga”. Result : 122 videos uploaded; 1,800 voters participated; and reached >20,000 video views. All within 1 month. http://on.fb.me/13kg3c2

the works

CIMB NIAGA Campaign: Go Mobile Go Creative We used our viral video application to combine direct promotion of the new product and engagement to the audience. In this video contest, participant had to express their thoughts on what the features of this new Go Mobile product, means for them. The most creative video and the video which received the most votes, won really nice prices. This campaign was running for one (1) month and created the following stats: Facebook fans increased with over 42.000 fans, Total participants of this application were 547, in total 597 videos were uploaded and 14.210 people voted. http://on.fb.me/176uy8H

the works

Campaign: Dance & Win To introduce a new type of subscription of the Indosat Mobile's service packs, Indosat wanted to create a digital engagement with customers and to create word of mouth using a Dance & Win competition; This is a Web-Based Augmented Reality Game, where users can play games with their friends, using dancing moves to operate the game. To be able to play this game, participants must have to be connected to the internet and activate their webcams. To play the game is fairly easy, each participant must use dance moves to break colorful balloons within the game, that are being showed on their computer screen to receive scores. Also do they have to avoid bomb traps which if hit, will reduce the score. Participants who play this game will automatically post a status on their Facebook wall, which will state to invite their friends to play this game, which will then create a viral campaign to be spreaded on Facebook.

the works

Develop and Operate Social Media profile on Twitter and Facebook and create Viral buzz for the movie and its premiere. Within one (1) week the Facebook fanpage went from 0 to over 1000 fans and their Twitter followers increased with over 4500 followers within that week.

the works

Unilever Green & Clean is a Unilever CSR programme in living environment field. We've been trusted to adding extra features to UGC website with custom content management system/administrator page. UGC website has numerous pages and features, so to composed it as one neat and clean package was pretty challenging. Please kindly check it on www.unilevergreenandclean.co.id

the works

Unilever School of Reward is an internal Unilever programme addressed to Unilever employee. This project was wrapped into interactive profile video form and spreaded it through Unilever employee internal email. We developed this video profile using Flash.

the works

We've been trusted to create content for E-Learning content for Bak Negara Indonesia.

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We've been trusted to create content for E-Learning content of Bank Rakyat Indonesia for Dasar-dasar Keterampilan Berkomunikasi.

the works

This is edu game of Jamsostek for their promotional campaign

the works

Denny Santoso is a healthy diet and fitness expert. He has already had strong community on online media, but he expected to have stronger and more loyal community of health and fitness interests. Through media online (Twitter and Facebook), we gain loyal community which affected to increase Sportindo health and fitness products - a Denny Santoso company. We also gain community to other Denny Santoso’s sites, DuniaFitnes.com and SixReps.com. We manage thecontents to engage with target netizen.

the works

3 Tahun BISA! is a campaign theme of Alex Noerdin-Nono Sampono, one of candidate for DKI Governor Election 2012. In collaboration with Mr. Subiakto Priosoedarsono from DBrand, as the candidate's communication consultant, we've been trusted to built and developed the communication strategy of their campaign on social media and website content management on www.3tahunbisa.com. One of well-known marketing consultant on his blog, praised our communication strategy for good engagement and responsive compared to the other candidates.

the works

Lembaga Sandi Negara or Lemsaneg, is a state institution that handle information security of Republic of Indonesia through encryption and coding. Lemsaneg wanted to educate Indonesian people about its duty and vital fungsion for the country, and gave information about how to protect private data in this information era, also how to participated in maintain the country information security.

the works

Alleira Batik is an exclusive batik brand from Indonesia and they trusted us to develop their company profile. Please kindly check it on www.alleirabatik.com

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May & June is one of Alleira Batik group for young casual apparel line. This website is an e-commerce website, where customer can do online transaction. We developed it with custom content management system/administrator page. Please kindly check it on www.mayandjune.co.id

the works

The Product Development and Management Association (PDMA) International in collaboration with PPM-Management Indonesia built PDMA Indonesia with the purpose to become center of excellence for product development, innovation and management in Indonesia. We've been trusted to developed PDMA Indonesia website from visual concept and features to build content management system/administrator page. Beside company profile, PDMA Indonesia website equipped with forum feature with the aim to build PDMA community in Indonesia. Please kindly check it on www.pdmaindonesia.org

the works

Ratatouille is a new restaurant in Jakarta which offers cuisines and ambience of France. We developed this website from visual concept that inspired by interior of Ratatouille restaurant, to developed customized content managenet system/administrator page. You can do reservation on www.ratatouillejakarta.com

the works

Pop is a new online flat-shoe store. Pop brought playful grand design to us, then we continued layouting and refined the details and develop the web. www.popflats.co

the works

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DeHooi is one of well known bar and restaurant in Jakarta. They wanted us to insert visible visit counter, music widget and shout box

beside converting their classic-bar-look-alike design www.dehooi.com

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3D edu game for “Belajar Bahasa Mandarin”

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Seat mapping and information system using RFID technology

the works

Interactive Games with Hardware Integration & Augmented Reality

the projects

the projects

Slankers.TV is an internet TV based on the biggest music communities in Indonesia, Slankers. Slankers TV provides unreleased Slank contents that you've never seen before. Slankers TV is also become a hangout place for Slankers all around the world to express themselves through photos and videos. Visit http://www.slankers.tv/

Stoo is an e-commerce system for business owners to facilitate their commerce activity in the Internet. Stoo has an attractive design and user friendly e-commerce system.

the projects

We are glad to have more discussion with you. Do not hesitate to contact us.

Khrisnawan Adhie (Awe)

08562194093 (Call/Text/Whatsapp)

awe@kerneels.com www.kerneels.com

Kerneels Indonesia

Kerneels_ID