COMPANY PROFILECOMPANY PROFILE

HUMANOLOGIST

OUR EXPERTSFORMER ADVISOR

Tan Sri (Dr.) Ambrin BuangADVISOR

Datuk Juhari Haron

Datuk Juhari Haron

Dr. DayanaChaskar

Dato’ Dr. Tan Meng Lee

Datuk Dr. Leow Chee Seng

Datuk Atikah Adom

Prof. Dr. Wilson Tay Chuan Hui

Dr. Chow Leong Choon

Dato’ SatinahSyed Saleh

Prof. Dr. Malik Badri

Datuk BaharomEmbi

Dr. David EdwinEvans

Emeritus Professor Dato’ Dr. Abdul

Razak Salleh

YM Datuk Dr.Tengku Naufal

Dr. VincentLeong Wing Sum

Prof. Dr. Saiful Amin Jalun

Action, verbal and nonverbal that can be observed

Not ObservableNot Observable

ObservableObservable

Level 3: Core ValuesLevel 3: Core Values

Nudging Actual Behaviour:Less Fully Logical

Systematic and Predicable

Behavioural Insights

Forming Desired Behaviour For : • Finance• Human Resource• Marketing• Organisational Strategies• Policies• Strategic Planning• Sustainability

Behavioural EconomicsLevel 1: Behaviour Level 1: Behaviour

• Altruism • Anchoring Bias • Bounded Rationality • Default Behaviour • Expert Bias• Fairness & Reciprocity • Familiarity Bias• Fear of Change • Framing Problem • Hedonic Adaptation • Herd Behaviour • Hyperbolic Discounting • Intertemporal Choices• Libertarian Paternalism • Loss Aversion • Money Illusion • Neuro-economics

• Nudges• Round Pricing Preference• Rule of Thumb • Social Capital• Status Quo Bias • Sunk Cost Fallacy • The Availability Heuristic• The Bandwagon Effect• The Choice Paradox • The Endowment Effect• The Framing Effect • The Goal Gradient Effect • The Ikea Effect • The Inaction Inertia Effect • The Von Restorff Effect• The Winners’ Curse• The Zeigarnik Effect

Level 2: AttitudesLevel 2: Attitudes

Behavioural IntelligenceBehavioural IntelligenceBehavioural Intelligence

A mental state of readiness, arranged through experience, applying certain influence upon the person’s response to all surroundings that involves beliefs, feelings, values and dispositions to act in certain ways

Beliefs that become guiding principles that dictate the behaviour of individuals between right or wrong; good or bad; acceptable or unacceptable

A mental state of readiness, arranged through experience, applying certain influence upon the person’s response to all surroundings that involves beliefs, feelings, values and dispositions to act in certain ways

Beliefs that become guiding principles that dictate the behaviour of individuals between right or wrong; good or bad; acceptable or unacceptable 1

OUR EXPERTISE

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ABOUT HUMANOLOGY

The way in which humans interact with each other has changed greatly, especially over recent years. In the 1980s, people would communicate face to face; in the 1990s, the advent of the mobile phone and SMS meant that personal contact tended to reduce. Since then, the widespread take-up of the internet and growth of mobile apps, such as WhatsApp, Viber, WeChat and others have increased communication to a level never thought possible before, but does it make humans more humane? An apt comment on the technological era we now find ourselves in might be “We are close, but we are far”.

Humanology understands this dilemma and the need to apply technology to boost productivity. We need to stay connected, engaged and close to each other, yet it is easy to become overwhelmed with information. Converting data to be information superiority can help us win the market. Humanology can capture this information superiority and assist organisations to advance in the framework of Industrial Revolution 4.0, but at the same time retain heart to heart connection between individuals. In this way, through Behavioural Intelligence, Humanology aims to boost organisations’ efficiency and effectiveness.

Who is Humanology? We are the experts in behavioural intelligence, behavioural economics and behavioural insights, enabling us to understand the often irrational behaviour of humans. We can help organisations to:

Outperform themselves via relevant and focused research.

Develop effective strategies via consulting and skills transference.

Promote an increase in knowledge through learning and development and the nurturing of future leaders.

Through the assimilation of behavioural economics, Humanology aims to help formDESIRED behaviours in humans by applying suitable nudges – behavioural insights.Humanology has the tools and strategies you need to help you achieve your goals, especially in the modern environment in which personal interaction has been reduced. We know the nudges to apply, which together with the integration of technology, can make the desired behaviour seem natural and instinctive, and to become a key part of your organisation’s culture.

THE HEART OF HUMANOLOGY

To be a leader in behavioural intelligence, behavioural economics and behavioural insights for organisations.

VISIONVISION

MISSIONTo guide organisations to outperform themselves through the synergy betweenorganisation strategies and behavioural intelligence.

MISSION

PHILOSOPHYWe are always committed to growing our customers' organisations first and it gives us great pleasure to see our customers' organisations grow.

PHILOSOPHY

PRINCIPLESHumanology upholds four principles, Siddiq, Fathona, Tabligh, and Amanah.

PRINCIPLES

MOTTOBeing Humane is Humane Being

MOTTO

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Quality

Customer Centric

Teamwork

Integrity

Humane

MotivationProactive, Never Give Up, Energetic

Task OrientedHelping each other, Shared Goals and Directions, Full Involvement, Empowerment

Communication Work Progress Update, Continuous Feedback, Good Listener, Accept Positive Feedback, Interpersonal Relationship, Relationship Building

Technological IntegrationTechnology Centred, Increase ProductivityCompetence Skillful, Knowledgeable, Experienced, Life Long Learning

Result Oriented Latest Methodology, Customisation to address Needs

ProfessionalismOn-Time Delivery, Error Free, Innovation, Benchmarking

EngagementContinuous Support, Continuous Update, Prompt Reply

Customer SatisfactionPrioritise Customers, Value Added Services, Extraordinary Services

HonestKeeping Promises, Telling the Truth, Sincere, Trustworthy

TransparencyFollowing Procedures, Shared Goals, Shared Decision Making, Shared Information

Work EthicsFollowing Company Rules and Regulations, Compliance with Social and Moral Behaviour, Non-Disclosure of Company Information

TrustAccountability, Responsible, Con�dent

Serve with HeartCompassionate, Warm and Cheerful, Tolerance and Patience, Polite and Respectful, Forgiving

Unconditionally Contribute Do the Best, Sincere and with Love, Serving the Community

HUMANOLOGY’SCORE

VALUES

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FUNCTIONSOF HUMANOLOGY

We provide expert knowledge to help your organisation to solve issues, create values, maximise growth and improve performance through enhancing efficiency and effectiveness. We offer experienced and unbiased advice, expertise and specialist skills to assist your organisation. We help our clients through three methodologies:

• “Industrial Expertise”• “the Doctor” and • “the Facilitator”

We vow only to serve one industry at a time. This is to ensure that we prioritise our dedicated clients and ensure we do not compromise our integrity. We transfer knowledge and skills to create a sustainable ecosystem for your organisation.

Provide consultancy service to boost organisation performanceProvide consultancy service to boost organisation performance

We gather information to help your organisation decide the best path to take. As the adage goes, knowledge is power. When you have information, you can see trends, identify your current position and plan strategically to achieve success, by saving time and resources. Humanology has categories of research tools to help you achieve your goals regardless of branding, communication, satisfaction, loyalty, product development, market landscape, perception and even data investigation. Remember, when you can measure, you can plan!

Conduct research to boost productivityConduct research to boost productivity

We believe in knowledge sharing. We help leaders to share their knowledge and skills through effective communication. In addition, we nurture those who have interest in writing to become "writerpreneur" in order to serve the growth of our national economy.

Publications for knowledge sharingPublications for knowledge sharing

We have several series of learning and development programs which are infused with gamification to make sure that learning is a fun and enjoyable experience. In addition, our experts go the extra mile to ensure the programs conducted give positive impact to the organisation. We ensure our training programs are effective through pre and post test, continuous evaluation (360 feedback and workbook) and we continue to serve your learning process through alumni forum discussions and learning management platform.

Nurture and upskill the organisation’s workforce Nurture and upskill the organisation’s workforce

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OUR ACHIEVEMENTS• Consultant registered with Ministry of Finance• Contractor registered with Ministry of Finance• Training Provider registered with Human Resources Development Fund• Malaysia Productivity Corporation (Productivity Champion)• Adopt ISO 26000: 2010 Social Responsibility• Adopt ISO 20700: 2017 Guidelines for Management Consultancy Services• Nexus Governing Committee (NGC)• The Malaysia Book of Records (Largest Participation for Behavioural Intelligence Training Programs)

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RESEARCHAND CONSULTANCY

Humanology applies psychology, cognitive science, and social sciences with empirically-tested results to discover how humans make choices. Humanology Behavioural Insights Research (HBIR) is designed to help organisations save time and cut cost by avoiding the wrong strategies when handling their staffs. HBIR helps in strategic planning and implementation of strategies to ensure that they are efficient and effective in both the private and public sectors. Strategy experimental research and behavioural research are core services by which Humanology helps organisations to outperform themselves. Currently, these findings are applied in the strategic planning process, marketing, human resources, consumer behaviour, organisational behaviour and financial behaviour. Humanology Behavioural Laboratory specialised in conducting behavioural insights experimental research.

Humanology Behavioural Insights Research and Consultancy Humanology Behavioural Insights Research and Consultancy

The Humanology Perception Index (HPI) captures people’s perception of a service, organisation or person. HPI measures both qualitative and quantitative perspectives to enable a holistic measurement of human perception. Managing public perception is important to ensure the right message is delivered to people. Humanology helps to manage perception through psychological and behavioural techniques including default bias, priming, halo strategy, perceptual defence strategy, managing self-perception strategy, occupying strategy, pledge strategy, contrast effect strategy, recency effect strategy, central tendency strategy and leniency strategy. Our tool, PerceptionEx handles perceptioneffectively.

Humanology Perception Research and Consultancy Humanology Perception Research and Consultancy

Humanology people engagement research and consultancy aims to nurture a healthy corporate culture in your organisation. Our goal is to have a humane way to maximise employee engagement. The use of our Humanology Employee Engagement Index (HEEI) enables organisations to understand the values, attitude, behaviour and work spirit among employees. From the HEEI, Humanology designs strategies based on behavioural insights including “intrinsic motivation” such as autonomy, mastery and purpose to motivate employees to work from within their hearts and not entirely based on extrinsic motivators such as salary and bonuses. We guide employees to build social relationships within the organisation, optimising their engagement. Our tool, EmployEx aims to boost employees’ engagement.

Humanology People Engagement Research and ConsultancyHumanology People Engagement Research and Consultancy

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The Humanology Satisfaction Index (HSI) evaluates the level of customer satisfaction and identifies the customer satisfaction gap. HSI is identified through focus group discussions, in-depth interviews, surveys, questionnaires and mystery shopping. From the HSI, Humanology helps organisations to boost customer satisfaction levels through choice architecture and nudges. As such, we can constantly monitor customers’ behaviour and we can influence certain behaviour of customers so that we are constantly keeping them engaged with the organisation. CustomerS is our tool integrated with augmented reality, big data and analytics to maximise customer satisfaction.

Humanology Satisfaction Research and ConsultancyHumanology Satisfaction Research and Consultancy

Humanology Organisational Culture Research and Consultancy aim to help organisations create a sustainable culture that focus on employees’ attitudes and behaviour at the workplace. Humanology Organisational Culture Index (HOCI) enables understanding of organisational culture efficiency and effectiveness in the organisation. Using the index, we help organisations’ employees to achieve self-realisation and self-awareness and aided by our tools to improve work quality from their hearts, not just driven by compliance and key performance indicators. Our tools integrate behavioural intelligence to influence employees to act together collectively and as one single entity. In addition, we have tools to awaken intrinsic motivators helping employees to stay connected to the organisation and maintain loyalty without only looking at extrinsic motivators. Our behavioural laboratory continues to develop new findings through real-time data from intelligence systems to address organisational culture issues in your organisation.

Humanology Organisational Culture Research and Consultancy Humanology Organisational Culture Research and Consultancy

Humanology Rebranding Index (HRI) identifies the brand performance of the organisation. From the index, Humanology applies tools to transform the organisation based on people, process and technology. As such, we reach out to stakeholders to provide a positive brand image, improve productivity and market share of the organisation. During this consultancy, our tools apply behavioural intelligence to ensure that employees of the organisation arecommitted to the rebranding exercise. CorpBrand, a Humanology tool that facilitates rebranding process through big data and analytics so that employees are voluntarily involved in the organisation’s directions and objectives by triggering their internal motivation.

Humanology Rebranding Research and ConsultancyHumanology Rebranding Research and Consultancy

RESEARCHAND CONSULTANCY

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Humanology helps organisations to create sustainable and achievable strategic plans through nudges and behavioural intelligence. We help to realign your organisation mission, vision, core values and strategic functions. Next, core strategies and measurable action plans are developed. Our strengths are in ensuring the success of the action plans through behavioural intelligence.

Humanology Strategic Planning Consultancy Humanology Strategic Planning Consultancy

The Humanology Assessment and Talent Centre helps your organisation to evaluate the values, attitude, skills, knowledge and action (VASKA) of your employees. It serves the purpose of talent matching and mapping as the key to creating a sustainable succession plan for your employees. The fundamentals of our assessment centre are based on Siddiq, Fathona, Tabligh and Amanah as the tools of assessment. From the assessment, a Talent Development Index (TDI) is tabulated to help employees understand their strengths, weaknesses and the areas of improvement to best suit their positions. This serves as a succession plan for your organisation through our home grown product – AssessCelerator.

Humanology Assessment and Talent CentreHumanology Assessment and Talent Centre

RESEARCHAND CONSULTANCY

Our clients are happy to provide testimonials should you have any clarification.

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HUMANOLOGY BEHAVIOURALLABORATORY

The Humanology Behavioural Laboratory (HBL) is a research centre dedicated to human attitudes, behaviour and cognitive science with a unique focus on applying high-impact behavioural intelligence research methods in psychology, behavioural sciences, economics and business topics. Researchers linked to the HBL investigate a wide variety of topics such as consumer behaviour, behavioural economics, human decision-making process, human emotions, talent assessment, psychopathology and behavioural finance. Our services include designing products and services with purpose, forecasting seemingly irrational behaviour and building decision models with humans in mind. Our facilities include:

ExpressionReader

BehaviouralSimulator

Galvanic SkinResponse

Eye TrackersAssessCelerator

and Talent

Acquisition

EEG headsetand

Sphygmomanometer

Data AcquisitionSystem

Screen Capture

VirtualReality (VR)

andAugmentedReality (AR)

VR

Big Dataand

Analytics

CloudComputing

SmartComputers

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TRAINING ANDDEVELOPMENT

Humanology has observed that the world keeps evolving and advancing. We have been at the cutting edge, guiding our clients to outpace their competition. We provide all training and development solutions to all our clients which include customised training, contractual training, development programs, one-to-one coaching as well as public and in-house training programs. We are committed to provide high impact programs to grow your organisation. Our programs focus on Values, Attitude, Skills, Knowledge and Action (VASKA).

Trainingand

DevelopmentSeries

CertifiedSeries

Educator and

ResearchSeries

BehaviouralIntelligence

Series

HumanLeadership

Series

MarketingSeries

Managementand

OrganisationalSeries

Human Potential

Series

Productivity and

StrategicSeries

Government Series

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A demonstrated, innovative process has linked Humanology training to people looking for real transformation and effective outcomes. The Humanology Discovery, Learning, Practice, Steadfastness and Consistency framework (DLPS) ensures that all our programs give measurable impact to organisations.

OURUNIQUE APPROACH

DISCOVERY

Participants might be unaware of the skills needed or how difficult it is to perform tasks. Humanology conducts a pre-test to identify gaps.

LEARNING

Participants and organisations learn what they don’t know.

Training and coaching are conducted to address the gaps. The learning and development program through gamification with engagement so that participants are emotionally attached to the learning environment. To ensure effective learning, Humanology conduct a post test to ensure participants understand, are equipped with the right knowledge, skills and abilities to perform the job. The most important is to nurture the right attitude!

PRACTICE

Participants and organisations know what they know and start applying this to the workplace.

To enhance the application of skills learnt, Humanology carries out a 360 feedback between the participants and their immediate superiors after three (3) months completion of the program.

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STEADFASTNESS AND CONSISTENCY

Participants and organisations become familiar with the practice until they don’t realise they know.Humanology applies nudges to assimilate what they have learnt into their practice. Participants perform well for an extended period, and this becomes almost instinctive without close supervision. Humanology provides a workbook and learning management platform to assist participants after their sessions.

Participants and organisations don’t know what they don’t know.

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HUMANOLOGYPUBLISHING HOUSE

Humanology Publishing House (HPH) is a platform to nurture and encourage writers to start their writing journey. We expose opportunities in the writing industry so that writers can become writerpreneurs. We prepare a platform for all writers to discuss and share ideas and information. The platform also serves as a motivation tool for writers to keep on writing until they finish their scripts. We provide total solutions for inspiring writers to produce their books both in physical and electronic format.

In addition, Humanology Publishing House (HPH) helps senior officers to contribute back to society by putting down their skills and knowledge in the form of books. With this initiative, the top leaders’ experience can be passed down and shared with the public. We hope that everyone can grow and be better people to build the nation like a Khalifa.

Never Get Lies Again in Business,

Relationship and MarriageTrapping the Cunning Fox

Chee Seng Leow

Saiful Amin JalunMaisarah Ahmad

Marimuthu Nadason

In order to contribute back to society, Humanology publishes a quarterly editorial named Humanotorial ISSN (2600-7533). Humanotorial is distributed for free to share knowledge on the best practices, directions and inspirations of leaders to share their views on governance, management, leadership, talent management and any motivational topics to the readers. Also, we would like to take Humanotorial as an effort towards nation building.

www.fb.com/HumanologySB/

+603 - 2856 8651+6018 - 213 6755

www.hba.com.my

info@hba.com.my

73-3 Amber Business Plaza, Jalan Jelawat 1, Cheras, 56000 Kuala Lumpur.

Humanology Sdn Bhd (1224424-D)