Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the...
Transcript of Company Profile - · PDF filenoodles production Set up new factory ... Ventured into the...
Company Profile
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C O M PA N Y P R O F I L E
OVERVIEW OF THE COMPANY
To produce high quality products that meet the demands of consumers
To develop a range of products that satisfy the needs of the market
To develop a top domestic and international distribution network
To realize business synergies by exploring opportunities for collaboration with other investors
OVERVIEW OF THE COMPANY
To become a top food and beverage company by being a taste specialist
COMPANY MILESTONE
Started as a home industry business
Formally established as PT Siantar Top
Set up a new 70,000m2 factoryin Sidoarjo
Listed on Jakarta Stock Exchange (now Indonesia Stock Exchange) with ticker symbol STTP
Set up a new factory in Medan
Merged with PT Saritama
Tunggal1, a company
specializing in noodles production
Set up new factory in Bekasi
Ventured into the biscuits industry
Established partnership program to expand business network
Ventured into the coffee industry and expanded its biscuit business
(1): PT Saritama Tunggal is an affiliated entity of PT Siantar Top
Expand capacity of biscuits and cookies
Diversify Product Range
Competitive Product Pricing
Enhance Production Technology
Strengthen Product Image and Consumer Loyalty
Improve Human Resource Quality
Enhance Distribution
Network
• Strategically located production facilities for speedy distribution to ensure product quality
• Well-established supplier relationship to ensure steady supply of key raw materials
• Vertically integrated flour milling and printing/packaging businesses
• Competitive product pricing strategy
• ISO and Halal certified
• Favourable industry outlook continues to support company’s growth
Established Operationssupported by
Strong Fundamentals
• 3 main product lineswith over 140 products
• Product segmentationtargeting all marketsegments
Wide Variety of Products catering to Different Market Segments
Strong emphasis on product quality and taste through extensivemarket research, R&D andtrials prior to commercialproduction
Taste Specialist
BUSINESS STRATEGY & COMPETITIVE ADVANTAGE
Wide range of brand and product offerings
• Extruded
• Puff Twist
• Crackers
• Premium
• Regular
2000TWISTKOLEANET
French Fries 2000, Twistko Jagung
Bakar, Leanet Tic-Tic, Leanet V-
Tos, Ketagi
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• Crushed Noodles
• Square Noodles
• Instant Noodles
• Biscuits
• Semi Cookies
• Biscuit Crackers
• Premium
• Regular
• Premium
• Regular
SPIXGEMEZ
GEMEZ ENAAK
GORIORIOGO! POTATO
Spix Mie Goreng, Gemez
Enaak, Soba Mie, Mie Gemez, Boyki
Deo Goriorio,Deo Go! Potato, Brio
Go! Potato, Go! Malkist Coklat,
Jumbo Chocolate
Key Products:
Product Line Product Types Segmentation Brands Sub-Brands
French Fries2000
Gemez Enaak TastySnack Noodle Biscuit
Go! Potato
Crackers
Noodles
Biscuits& Wafers
STRATEGICALLY LOCATED PRODUCTION FACILITIES
Sulawesi
Makassar
Makassar PlantLocation: Makassar, South SulawesiPlant Size: 6,336m2
Products: Noodles, Crackers and BiscuitsDistribution: Sulawesi
Maluku
Kalimantan
Sumatra
Medan
Jakarta
Irian Jaya Bekasi
Sidoarjo
Sidoarjo PlantLocation: Sidoarjo, East Java (across 4 locations)Plant Size: 175,027m2
Products: Noodles, Crackers, Biscuits and WaferDistribution: East Java, Central Java, Bali and East Indonesia
Medan PlantLocation: Medan, North Sumatera Plant Size: 54,499m2
Products: Noodles, Crackers, Biscuits and WaferDistribution: Sumatera except Lampung and Batam
Flour MillLocation: Sidoarjo, East JavaPlant Size: 22,030m2
Products: Wheat Flour
EXTENSIVE DISTRIBUTION NETWORK ACROSS INDONESIA…
PT Semestanustra Distrindo
PT WicaksanaOverseas Indonesia
PT Unirama Duta Niaga
Others Local Distribution
(1): Excludes sales from “Others (non-product)” segment
• Key distribution hubs based in Sidoarjo, Medan, Bekasi, and Makassar
• 3 main distributors with access to 138 sale depots across the Indonesian archipelago; including privately held PT SemestanustraDistrindo, which accounts for >70% of sales (1) in 2015
Building export business…
South America
Africa
Europe
Asia
Australia & Oceania
Canada
United States of America
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AFRICA: Jordan, Palestine, Saudi Arabia and others
ASIA: Korea, Vietnam,Thailand, Malaysia, Philippine, Taiwan, China, Sri Lanka, Brunei & others
AUSTRALIA: Australia and New Zealand
AMERICA: Trinidad
AFRICA: Ghana
Siantar Top is widely recognized as a top food and beverage company
delivering high quality products
The Best Exporter Performance of East Java 2007, Global Brand
Developer Category –Government of East Java
The Best Quality Productof the Year 2013 –
9 Media
ISO 22000:2005 ISO 9001:2008 Halal Assurance
Top Brand for Kids2015 – 2016
Category Noodle Snack
Best of the bestTop 50 Companies 2015
Forbes Indonesia
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GROUP STRUCTURE AND MANAGEMENT
Strong management team with more than 40 years of experience in the food processing industry