Company Profile New
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Transcript of Company Profile New
![Page 1: Company Profile New](https://reader036.fdocuments.net/reader036/viewer/2022081605/58859d4a1a28abd2498b626d/html5/thumbnails/1.jpg)
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Sample of the Website Sitemap
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Google Analytics Advantages
• Free• Sufficient possibilities for most companies• Easy to implement• Easy to use• Easy to understand
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The Advertising Industry
-x%Magazine
<+1.0%FTA TV
+4%Newspaper
+7%Radio
USD4mOnline
Growth in 2005
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The Advertising Industry
?%Magazine
?%FTA TV
?%Newspaper
?%Radio
+67%Online
Growth in 2006From USD4m in 2005
to USD6.4m in 2006 (f’cast)
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Overview of Search
Aug '06 J uly '06 J un '06 Change
1 Google Sites 44.1% 43.7% 37.3% 6.82 Yahoo Site 28.7% 28.8% 29.7% -1.03 MSN-Microsoft Sites 12.5% 12.8% 15.8% -3.34 Time Warner Network 5.6% 5.9% 9.6% -4.05 Asia Network 5.5% 5.4% 6.0% -0.5
Others 3.6% 3.4% 1.6% 2.0
Google Sites
Yahoo Site
MSN-Microsoft Sites
Time Warner Netw ork
Asia Netw orkOthers
SHARE OF 6.5 Billion SEARCHES in 2005
Google has the majorityMarket share of global
6.5b searches
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Where are the Organic Results?
Organic
Pay Per Click
Pay Per Click
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Industry Research – Who gets the clicks?
The vast majority of clicks -- roughly 60 percent, go to organic listings.
Source: Enquiro, 2006
Organic Clicks vs Paid Clicks
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• SEO pulls more traffic than PPC• Natural listings are perceived to be non-biased• SEO gives better ROI than any other marketing
medium
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Analysis
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Analysis
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SEO Receipt
On Page FactorsPage Title
Keywords in ContentHeading Tags
Keyword ResearchHow do people search?
Competition level2-4 word phrases
Link Buildin
gInternal External
Anchor Text
Improved Rankings
Better VisibilityIncreased TrafficMore Leads/Sales
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Why Choice SEO
Magazine (A4 Colour)RM 2,000 x 12 mths = RM 24,000
Newpaper (37cm x 8cm Colour)RM 30,000 x 365 Days= RM 1,095,000
Google & Yahoo (keywords ranking)RM 9,800.00
Estimate RM 800.00 per mth
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Our Clientele
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Thank You!!