Company Presentation

November 2012

What We Are

• Mobile Embrace is a mobile digital communications company that:

- Reaches and engages consumers at scale on mobile/web/digital channels - Builds and monetises databases (proprietary and 3rd party) - Focuses on effective customer acquisition and - Maximises customer lifetime value (CLV)

• Underpinned by:

- Technology and platforms - Tier 1 mobile premium advertising network

• Driven by 34 mobile, online & database specialists

• Operational in Australia and New Zealand

• ASX - MBE Market Cap $5 Mill

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The Mobile Revolution

M-coupon usage set to explode: Global mobile coupon growth predicted to grow to 300m mobile users globally (Redemption value of $6bn by 2014)

(Juniper Research, 2012)

69% of mobile phone users use their mobile to send and receive emails; as a result, emailing is one of the top 3 ways users in Australia use their mobiles

(AMPLI Report, 2012)

Smartphone penetration risen to 52% and owners increasingly reliant on their devices. 58% access the Internet daily - most never leave home without it

(Google - Our Mobile Planet: Australia - May 2012)

Mobile ad spend overtook cinema in the UK last year. It will overtake radio this year- In 5 yrs mobile has done what these mediums took 100 yrs to achieve

(Jon Med, IAB UK)

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The Opportunity

As a new entrant our display Ad revenue in FY12 was $1.6 million

We have already surpassed this in FY13 and are on track for > 150% revenue growth YOY giving us circa 18% market share

Right now, 10% of consumers have their attention on their mobile devices, but only 1% of ad spent on mobile – huge opportunity as ad spend follows eyeballs

(Richard Ting, senior vice president, R/GA)

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Total Mobile Display advertising expenditure in Australia is $29 Million (IAB 2012)

Size of the opportunity: ad spend will mirror consumer behaviour and is therefore predicted to grow to $90 million by 2016

(Price Waterhouse report 2012)

Mobile Premium

Display Advertising

Network

Performance Lead

Generation Network Sales, Marketing, Design

and Development

Mobile Content Premium Billing

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Operational Structure

Mobile Content Premium Billing

Performance Lead

Generation

Premium Rich Media

Display Advertising

Sales Marketing

Design Development

Mobile Digital Marketing Network

Performance Lead

Generation Network

Premium Display

Network

Ad Operations

Database Optimisation

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We are Working with Major Clients

Smart thinking, premium targeting, quality results.

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Our Mobile Premium Ad Network

Sport

News & Business

Music & Entertainment

Aggregated Network

Lifestyle

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Converged Mobile Solution: Example

Mobile - SEO

Mobile Advertising

TV

Messaging

Text ‘MI4' to 0447 770 077

Print

Outdoor

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Mobile Ad Campaign: Retail Example

• Branded mobile coupon solution for Hugo Boss to allow customers to take voucher in store (Myer) to redeem

• Customer clicks on banner for free fragrance sample coupon directly from campaign landing site

• Mobile site also featured ‘Redeem Voucher’ for customer to tap and hold to save image to phone or they can click on “Your Boss Consultant” to find store with fragrance consultant or customer clicks “Find Myer” to find my nearest store to redeem free fragrance sample

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Our Competitive Advantage

• Ad Marvel/Opera (OPERA:NO) relationship gives access to Tier 1 global publishers, best of breed technology and valuable market insight

• Our premium publisher network connects advertisers with the right consumers enabling high conversion rates through highly targeted inventory

• Mobile Embrace is recognised as a major player with publishers, advertisers and agencies. Our IT platforms are a unique value proposition, providing seamless consumer engagement across web (PC) and mobile devices which enable major brands to acquire and retain customers across all devices

• Velti (NASDAQ: VELT) relationship offers 1st class technology, valuable industry insights and customer referrals

• Consecutive years of winning mobile advertising awards showcasing our market leading creative and production capabilities

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How We Sell

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CPM/CPC channel sales across aggregated

verticals. Music, sport, finance etc

Premium CPM sales on named and exclusively

represented sites

Keyword

Time of Day Operating System Age and Gender

Device

Targeting

Site Specific (Named) Channel Verticals

Combine buys across site specific, channel verticals & blind (Run of Network) CPC to extend reach and drive cost efficiency

Blind (Run of Network) CPC/CPD

Mobile Advertising Partnerships & Industry Transactions

• Examples of past mobile advertising network transactions, the majority of which were acquired on a multiple of revenue:

- Google acquired Admob - $750 M - Net revenue multiple of 18.8 X - Opera acquired Mobile Theory - $18 M + $32 M Earn out - AdMarvel acquired UK 4th Screen Advertising - $8 M + $6.5 M Earn out - Apple acquired Quattro Wireless - $275 M Net revenue multiple of 13.1 X - Opera acquired Ad Marvel - $8 M + $15M Earn out - SingTel acquired Amobee - $321 M - Net revenue multiple of 10.7 X

Highly acquisitive & active sector

• Opera acquired AdMarvel, 2010

• AdMarvel acquired 4th Screen, Feb 2012 • AdMarvel acquired Mobile Theory, Feb 2012 • Mobile Embrace announced November 2012

“Integrates its Premium Mobile Advertising Network with AdMarvel gaining access to additional premium global publishers”

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Financial performance FY11-13

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($ million) FY 2011 FY 2012 Variance Variance (%)

Revenue $8.82 $11.37 $2.55 29%

Advertising expense ($1.63) ($3.24) ($1.61) 99%

Employment costs ($5.37) ($4.46) $0.91 -17%

Other ($2.80) ($3.35) ($0.55) 20%

EBITDA ($0.98) $0.32 $1.30 133%

Depreciation and amortisation ($1.12) ($0.67) $0.45 -40%

Impairment of intangible assets ($0.45) $0.00 $0.45 -100%

Impairment of Deferred Tax Asset ($0.40) $0.00 $0.40 -100%

Net Profit After Tax ($2.59) ($0.26) $2.33 90%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

Accumulated Revenues : Actual FY

2011 & FY 2012 and Forecast FY 2013

Services revenue FY 2011

Services revenue FY 2012

Forecasted revenue FY 2013

Q1 Q2 Q3 Q4

$'000s

• Premium global and local publishers use our technology and are fully integrated with our SDKs

• We have exclusive 3rd party relationships both locally and globally which has been accelerated by the Ad Marvel relationship

• The mobile ad market is set for expediential growth with many major advertisers yet to enter market

• Australian internet access via mobile devices is forecast to exceed internet access via desktop pcs in 2014*; Australian businesses must “go mobile” to follow consumers

• Our platforms and technology solve the “go mobile” problem for business and are a competitive advantage for Mobile Embrace

• MBE South East Asia expansion – local partnership discussions commenced

• MBE is well positioned to capitalise on its leading market position in a market forecast for strong sustained growth

*Mary Meeker, Morgan Stanley.

Outlook

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Outlook (cont'd)

• MBE Mobile Premium Display Advertising Network – continuous focus on quality and scale:

- Average client spend on mobile is increasing and more clients are entering the market

- Premium advertising network is tracking for > 150% revenue growth YOY

- AdMarvel agreement provides large increase in inventory, reach and targeting which strengthens market proposition

• MBE Mobile Content Premium Billing – focus on diversification across billing platforms, marketing channels, product and service development as key growth drivers:

- New carrier billing platform live in November

- New marketing channels in soft launch

- New products and services rollout from November

- MBE Lead Generation:

• Lead generation traffic network is expanding

• Proprietary database growing month on month

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Risks

• Competitive technologies

• New competitive market entrants

• Fluctuation in mobile advertising spend, business spend on mobile or consumer sentiment

• DSP’s (Demand Side Platforms) – self serve model for purchase or pricing of advertising inventory best suited for lower tier advertisers

• Regulation

• Carrier support of billing platforms

• Marketing channels, New Product and Billing channel performance

• Restrictions in handset platform access – e.g. Apple’s current eco system

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Executive Team

Chris Thorpe – CEO - 19 years experience founding and managing some of Australia’s largest Premium Rate Telecommunication businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network. (Holds approx 26.7M shares = 10.4%) Neil Wiles – MD - ADMA Mobile Marketer of the year 2008, listed by B&T Digital as one of the 40 Biggest Players of Australia's Digital Age. Expertise built over 22 years in the Entertainment, Internet, Digital and Telecommunications industries. He is one of six members that constituted the Communications Alliance working group responsible for the development of the Mobile Premium Services Code. (Holds approx 24M shares = 9.4%) Simon Allison - CFO - 15 years experience in the IT&T industries and the last 10 years in the Telecommunications and Financial Services sector. Simon's last role was with Leading Edge Group Limited a medium sized mufti-national company providing a suite of services across Telecommunication and Technology Channels in Australia, New Zealand and the UK. A track record of growing organisations through strategic acquisition coupled with prudential Financial and Risk Management.

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Executive Team

Peter Birch – MD Display Advertising Network - 15 years working for ITV in the UK as Head of Interactive. Launched ITV’s cross platform interactive TV and enhanced TV services. Last 4 years in Australia spent at MCN heading integration for mobile and online into the broadcast sales teams and Head of Digital at Network Ten. Scott Johnson – Head of Marketing Mobile Content, Premium Billing - Distinguished marketer specialising in high technology direct to consumer brands. For the last 12 years Scott has held senior and executive roles at Singtel Optus, News Limited, m.Net Corporation and more recently at Fox Mobile. Scott is a Certified Practising Marketer and Associate Fellow of the Australian Institute Of Marketing, MBA (International Business), B.App.Sci (Computing Science).

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Board of Directors

David Haines – Non-Executive Chairman – A director of the company since May 2001. Mr Haines holds a Bachelor of Education degree and was Secretary to the Standing Committee of Commonwealth, State and Territory Ministers with Censorship Responsibilities (1988 to 1994), Deputy Chief Censor, Australian Film Censorship Board (1986 to 1994) and Member of the Australian Film Censorship Board (1981-1994). Chris Thorpe – Executive Director - CEO – 19 years experience founding and managing some of Australia’s largest Premium Rate Telecommunication businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network. Drew Kelton – Non-exec director – Mr Kelton joined the Board of MobileActive on 1 July 2010. He is currently President Enterprise Services at Bharti Airtel, India’s largest mobile phone operator and one of Asia’s leading integrated telecom service providers and a member of Bharti’s management board. Prior to joining Bharti Airtel, Mr Kelton spent eight years as Managing Director of Telstra Corporation’s International business unit where he was responsible for driving business growth in Telstra’s offshore operations and establishing a multinational customer division to oversee Telstra’s biggest global customers. Gavin Whyte – Mr Whyte brings a wealth of global experience in the mobile media industry to the company. Mr Whyte is currently CEO / Co-Founder of Rework London Limited. Rework is a mobile performance marketing and loyalty business based in central London. Prior to Rework, Mr Whyte was the CEO and a Co-Founder of Touch Mobile Limited. Touch Mobile was a mobile gaming start-up, specialising in skill gaming and lotteries which was sold in May 2011. Mr Whyte has over 12 years experience in mobile value added services, ranging from content such as games and music, mobile TV, competitions, gaming, dating, social media and loyalty .platforms.

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Glossary of Terms

• CPM – Cost per thousand

• CPC – Cost per click

• CPL – Cost per lead

• CPA – Cost per acquisition

• CLV – Customer lifetime value

• M-coupon – Coupon sent/received, and/or usable via a mobile device

• M-site – Website designed for optimum features, functionality and viewing on a mobile device

• DSP - Demand Side Platforms – self serve model for purchase or pricing of advertising inventory

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Company Presentation

November 2012

Disclaimer

This presentation contains statements that are neither reported financial results nor other historical information. These statements are forward looking statements. These forward-looking statements rely on a number of assumptions and are subject to a number of risks and uncertainties, many of which are outside the control of Mobile Embrace Limited, that could cause actual results to differ materially from those expressed in or implied by such statements, such as future market conditions, currency fluctuations, the behaviour of market participants and the actions of governmental and state regulators.

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