Company overview - Apomedica
Transcript of Company overview - Apomedica
Company overview June 2019
Facts
Founded in 1968 by the doctor and
pharmacist Dr. Friedrich Böhm
No. 3 in Austrian
pharmacies (OTC)
Family business with 59
employees
The most comprehensive
phyto-portfolio in Austria
Equity ratio 75%
Revenue €29 million
Our vision
We are a leading family-owned
pharmaceutical company in
Austria that aims to expand
this leading role in other
European OTC markets.
Success factor – new launches
The Dr. Böhm® portfolio today comprises a total of 47 products
Success factor – Recommended by Pharmacies
(Multiple awards, for example IMS Health OTC Mirror)
Highest product quality
Sustainable product innovations
Marketing activities that attract customers to
the pharmacy
Competent sales force
These success factors has led to numerous awards from
Austrian pharmacies and high recommendations
(Multiple awards, for example IMS Health OTC Mirror)
Success factor – quality
Produced exclusively in Germany, Switzerland and Austria
All products are manufactured according to GMP requirements
(medicines as well as food supplements)
Own product development and no licensing
High quality of raw materials (pharm. Eur. Quality, multiple controls,
safety, microbiology)
Independent formulations, elaborate expensive manufacturing steps
Innovative combinations & effective dosages
Good compliance (dragées, film-coated tablets)
Main competitor
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Value AVP (in thousend euros) Growth +/-% previous year
• OTC / HOM / PAC / PECTop 10 manufacturers according to value – MAT 2018/12
78.386
58.554
46.236
36.129 34.297 34.009 31.497 30.104
23.683 22.791
-1,20,1
17,4
1,0
-1,2
3,0 3,5
-2,1
4,8
-0,8
-5,0
0,0
5,0
10,0
15,0
20,0
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
90.000
Sales performance
Source: internal sales figures, sales in millions of euros
8,55 9,0210,06
12,85 13,41 13,4814,65 14,91
16,0516,68
17,71 17,84
19,54 19,720,56 20,97
22,29
24,52
29,3
0
5
10
15
20
25
30
35
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
House of big brands
Source: internal sales figures in units; business year 2018/19; sales in units per year
Others
148,002
164,943
332,988
785,875
2,501,539
More than 3.9 million
units per year
ALTERNATIVE
No. 1 – OTC brand in Austria
*Source: IQVIA OTC Offtake MAT 08/2018
Menopause
Urinary tract
Herbal anti-rheumatic drugs
Healthy joints
Digestion
Leading position in the areas *:
Psychological symptoms
Magnesium
Omega 3
Garlic
47 products
Herbal compounds,
Vitamins, minerals
1place
st
Top 10 Dr. Böhm® Products - Pharmacy sales12 months (Jan 18 – Dec 18)
In TEUR
4.671
3.668
3.296
2.8062.588
2.2002.012 1.983
1.7861.579
37,233,1
21,3
5,4
50,7
32,3
-5,8
81,2
16,2
24,9
-20,0
-10,0
0,0
10,0
20,0
30,0
40,0
50,0
60,0
70,0
80,0
90,0
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
5.000
Sales AVP MAT/12/2018 Growth +/-% previous year
Other strong brands
Medical skin care Medicinal products for
coughs and colds
Homeopathic
medicinal products
13 products 9 products 52 products
Management
Jürgen Schlagbauer
COO
Ruth Fischer
CEO
Executive board
A team of experienced
doctors, pharmacists and
marketing experts –
under the management
of Mag. Ruth Fischer
CommunicationSupply-Chain Management DistributionResearch & Development
Karin KohlfürstAlbert Kompek Christoph Ladenhaufen Ernst Unger
Divisional management
Martin Überhuber
CMO
Gerlinde Schnabel
CFO
Management
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“Thank you
for your attention!”