company introduction · Food (Processed) Food Ingredients . Food Ingredients BU Sugar 6 Sugar,...
Transcript of company introduction · Food (Processed) Food Ingredients . Food Ingredients BU Sugar 6 Sugar,...
company introduction
CJ CheilJedang Overview
No.1 A to Z Ingredients
No.1 Chilled Products
No.1 Kimchi
No.1 Traditional Sauces
No.1 Cooked Rice
No.1 Desserts
The biggest food manufacturing company in South Korea
The most # 1 brands
Revenue: $ 12 billion (2013)
Number 1 in 24 Categories (2012 AC Nielsen)
No.1 Bouillion
No.1 Canned Goods [$110 million]
CJ CheilJedang History
“Global CJ, Great CJ”
2007 Took over CJ Omnifood. Inc,a U.S., a food manufacturing company 2005 Established CJ Feed Co., Ltd. in Tianjin and Harbin, China Established CJ do Brasil Ltd., a lysine company in Brazil 2003 Completed construction of CJ Chengdu Feed Plant in Indonesia 2002 Qingdao Plant in China to commence Dashida production
1963 Commenced seasoning manufacturing 1962 First sugar exports 1958 Commenced flour manufacturing business 1953 Sugar refinery and first manufacturing company of Samsung Group established
1982 Entered Pharma industry 1980 Entered Meat processing industry 1979 Commenced cooking oil business 1973 Commenced animal feed business
1997 Entered bakery business field 1994 Entered food service business field Entered group meal service business field Entered entertainment business field 1993 Declared independent management of CJ (spun off of Samsung Group)
1955 to 1971 Embryonic stage
2007 to 2010 Global Food & Bio Company
1993 to 2006 CJ CheilJedang Business diversification
1972 to 1992 General Food Company
CJ CheilJedang Overview Overview Financial highlight 2
Food business generates a stable cash flow based on
its dominant market share in the domestic market.
Key products are sugar, flour, and cooking oil,
Seasoning, Microwavable rice, Dumpling, Fish ball,
Process meat, etc.
Bio business has been rapidly growing thanks to our
advanced fermentation technology while
pharmaceutical business focuses on high-value
products.
As of 2011
Note: 2010-2011 in K-IFRS/Consolidated basis, 2007-2009 in K-GAAP/Consolidated basis
Food 56% Bio & Pharma
27%
Biological Resource
17%
4,426 4,868
5,631
6,373
9,627
309
374
442 443
600
-
100
200
300
400
500
600
700
-
2,000
4,000
6,000
8,000
10,000
12,000
2008 2009 2010 2011 2012
Revenue Operating Profit
[Unit: Million dollar]
CJ CheilJedang Business
Sugar/ Flour /Cooking oil
Feed (Pets/Cows/Fisheries/ Poultry/Pig Farming)
Feed Additives (Lysine / Threonine)
Food Additives (IMP+GMP/MSG)
Room temp Food (Dashida / Hetbahn )
Low temp/Frozen Food (Meat/ soybean cake)
Health Food
B2B
BIO
Feed & Livestock
Pharma Food
(Processed)
Food Ingredients
Food Ingredients BU
Sugar
6
Sugar, Cooking syrup, Functional sweetener
White Sugar Brown Sugar
Oligo-saccharide Other Syrup
Xylose Sugar (2011)
Fine Sweet Tagatose (2012)
Flour
Pancake mix Frying mix Korean Wheat
Chicken Frying mix
Mung Bean Pancake mix
Bread Crumbs
Potato Wheat Flakes Soup
Pre-mix for Frying, cooking, and Home baking
Sweet Pancake mix Bread mix
Korean wheat
Pancake mix Brownie mix
Soybean Oil Corn Oil Deep frying oil
Grapeseed Oil
Extra Virgin Olive Oil
Canola Oil Rice Bran Oil
Sesame Oil Premium Sesame Oil
Black Sesame Oil
Oil
Soybean Oil, Sesame Oil, Premium Oil
Organic Sugar
BIO BU
Animal Feed Additives (Lysine, Threonine, Tryptophan)
Feed-grade (Lys, Thr and Trp) Feed company Used as feed for swine and poultry
• Lysine, Methionine, Threonine and Tryptophan are commonly used in feeds, since these essential amino acids tend to be deficient in natural feedstuffs.
Food Additives • MSG (Monosodium glutamate), IMP (inosine monophosphate), GMP (guanosine monophosphate)
• Nucleotides for flavor enhancing: seafood/mushroom taste, effective as sodium salt form
Feed & Livestock BU
Raw Material
Processing
Livestock Farming
Meat/Egg/Milk
• Manufacturing and selling a wide range of products, including animal feed for pigs, chickens and fish farming
in 18 plants in five countries (Korea, China, Vietnam, Indonesia, and Philippines)
Processed Food BU
Non-Refrigerated Food Sector
Fresh Food Sector Health Foods
Beksul Sources
Dasida
Red Pepper Paste
Sandlae
Cooked Rice Laver
Chestnut SPAM
Frozen Food
Refrigerated noodle
Packaged Meat
Chilled Dressing
Dessert
Tofu Kimchi
Ginseng Drink Eyesian
Inner B
Fat Down
Nutritional Supplements
Saw Palmetto
Fish Cake
The bibigo™ Brand • bibigo™ was created to deliver Korean food culture to everyday kitchens around the world.
We are dedicated to serving authentic, high quality, and accessible Korean cuisine through our products and restaurants worldwide.
• bibigo™ is a combination of "bi-bi-da" which in Korean means "to mix", and "to go" in English, bringing authentic Korean dishes that are both easy to prepare and delicious.
Spread the word Increase brand
awareness
‘PSYGO,BIBIGO’ Campaign
CJ Food Global Portfolio
Others
London(Dumpling/Suace)
Beijing
(Tofu/Chilled food)
Beijing(Seasoning) Japan(Kimchi/Sauce)
Vietnam(Kimchi/Sauce)
Indonesia(Premix/Sauce)
US West(Dumpling/Noodle)
US East
(Dumpling/Noodle)
Mexico(Instant rice/Dumpling)
500
200
150
40
110
US
China Japan
TOTAL
[mil USD]
[ 2013 Performance]
Chengdu
(Salted vegetables)
Global CJ CheilJedang
Britain
Germany
Europe
• Biz: Food, Bio
• Entity: Food , Bio 1
• Make synergy with Food
-ville, Bio and Food.
Indonesia
Africa
Mexico
India
Singapore
USA
Viet ME Asia
Russia
China
• Biz: 5 Business BU
• Entity: Food 4, Bio 2, Feed 8
• The 2nd domestic market of CJCJ
Japan
• Biz: Food
• Entity: Food 1
USA
• Biz: Food, Bio
• Sales: Food 2, Bio 1
• Dumpling, Noodle/Sauce
Asian Food No.1 in USA
Indonesia
• Biz: Food, Bio, Feed, Phrama
• Entity: Food1, Bio 2, Feed 5
• Entrance into SE market
Vietnam • Biz: Food, Feed, Pharma
• Sales:$159M, OP: $1M
• Entity: Food 1, Feed 3
• Make biz aggressively
as the 3rd CJ
Philippines SE Asia
• Biz: F. Ing., Feed
• Entity: F.Ing 1, Feed 1
Manufac. Entity
Sales Entity
GP
China
Japan
Latin America
• Biz: Food, Bio
• Entity: Bio 1, Food 1
Brazil
Australia
SE/ME Asia, Oceania, Africa
• Biz: F. Ing. Food
Total 13 Countries 28 Operations (Feed 14, BIO 7, Food 7)
Overseas sales $3.4B / 40%
SLOGAN
We create culture
VISION A global lifestyle company creating Health, joy and convenience
GOAL 2020 - KRW 33 trillion in sales - KRW 3.5 trillion in operating profit - 70% in overseas sales ratio
CJ CheilJedang GOAL 2020
We create the highest value for customers with ONLYONE products and services,
thereby contributing to the global community
Thank You