Business Blogging on Fire! - Effective Strategies for Corporate Blogging
Company Blogging
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Company Blogging
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Transcript of Company Blogging
Company Blogging
Why bother?
Demonstrates thought leadership
Demonstrates breadth of talent
Helps to hone our points of view
Leads to conversations with clients
Practice what we preach
Our competitors and sister agencies are doing it
Do
Write in a human tone of voice
Use meaningful titles (how will it be read? Indexed?)
Check back to see if anyone’s left comments
Link to other sites
Be passionate!
Give credit where it’s due (projects, etc.)
Syndicate and re-use text
don’t
Post “look what I’ve found” posts without insight
Worry about the length of posts
Write about specific clients or projects without getting clearance
Change the post afterwards (without saying why)
Hesitate to ask for help!
Thanks