EMPLOYER BRAND & COMPANY CULTURE

AB INBEV

KATE SIDDIQUI

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• EUROPEAN EMPLOYER BRAND & DIGITAL CONTENT MANAGER

• SIT WITHIN THE PEOPLE TEAM IN ZONE EUROPE

• AB INBEV START DATE: FEBRUARY 2019.

• HOME OFFICE LONDON: WITH TRAVEL TO LEUVEN GHQ AND MANY OTHER ZONE AND GLOBAL LOCATIONS

• 8 YEARS IN RECRUITMENT MARKETING & EMPLOYER BRANDING

• IN-HOUSE, CREATIVE/DIGITAL AGENCY, RPO AND TECHNOLOGY

• DIAGEO, GREENE KING, DELOITTE, NPOWER, CITI, BP, BRISTOL-MYERS SQUIBB

• BLOG WRITER AND SPEAKER AT INDUSTRY CONFERENCES

GREAT TO MEET YOU!

Let’s connect! Add Kate Siddiqui on LinkedIn.

QUESTIONING THE QUESTION

CIPD DEFINITION OF EMPLOYER BRAND

ALL ORGANISATIONS HAVE, CONSCIOUSLY OR OTHERWISE, AN EMPLOYER BRAND. IT'S THE WAY IN WHICH ORGANISATIONS DIFFERENTIATE THEMSELVES IN THE LABOUR MARKET, ENABLING THEM TO RECRUIT, RETAIN AND ENGAGE THE RIGHT PEOPLE . A STRONG EMPLOYER BRAND HELPS BUSINESSES COMPETE FOR THE BEST TALENT AND ESTABLISH CREDIBILITY. IT SHOULD CONNECT WITH AN ORGANISATION’S VALUES AND MUST RUN CONSISTENTLY THROUGH ITS APPROACH TO PEOPLE MANAGEMENT.

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WHAT IS THE DIFFERENCE BETWEEN AND EVP AND AN EMPLOYER BRAND?

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To start with, your Employee

Value Proposition, or EVP, is

just like your company

mission statement. It is a

statement that defines how

your company identifies as an

employer. It encompasses the

values and principles you and

your people live by, as well as

the culture, the work, the

rewards, and more elements

that make up your

employment experience.

Your Employer Brand is just

like your consumer brand. It’s

the external reputation you

create. Create is a keyword

here because your employer

brand is in your hands. You

create and communicate your

employer brand through

various forms of messaging,

marketing and advertising.

Link Humans

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DEFINE YOUR CULTURE

DEFINE YOUR CULTURE

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UNDERSTAND YOUR CULTUREAB INBEV DEFINITIONS

COMISSIONED OR PURCHASED DATA

EXTERNALLY AVAILABLE FOR FREE

ALREADY EXISTING

DATA

CHANNELS & CONTENT

LET’S TAKE A LOOK AT WHAT AB INBEV ARE UP TO ON OUR CAREERS SOCIAL CHANNELS!

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CREATE & AMPLIFY VIA MEDIA PARTNERSHIPS

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GETTING THINGS DONE!

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EMPLOYER BRAND : GETTING THINGS DONE!

YOU NEED A #DREAMTEAM!

YES WE DO!

Voice of the business

What’s the problem?

Top level vision & doers

#futurology

Content generation

Always on!

Tech + tools

Up time!

Attraction & sourcing

Bums on seats

Partnerships

Industry giants

Agency creative & media

Heavy lifting

IN-HOUSE OR PARTNERED RESOURCE & SKILL SETS

AGENCY & EXTERNAL SUPPORT

BUDGET

THANK YOU FOR LISTENING!

Q&A

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