Colin omosebistratergies for visual research

Cheshunt

broxbourne

02

discoverpg. 4-9,10

contents

delvepg. 8-11,13,16

definepg. 3,4,12,13,

21,23

deliverpg. 14,15,19,

22,24-30

developpg. 13-15,18-20,

22-27,29,30

determine

impactpg. 28,30

click to return to

initial steps

Research

design

organisational

grids

litter

green belt signage

infrastructure

environmental

pollution

public services

social

community

wellbeing

crime

local council

Exploring my area to identify the types of potential problems or shortcoming on my street (clustering)

economic

house prices

car ownership

03

explor ing

Research

metaphysical

ritualistic

public services

jobs

negative space

layersengage

neighbours

aesthetic

statistic

crime

census

architecture

averages

historical

anecdote

identifying methods of research and exploration.

what fits around or works parallel to our routines and systems?

04

Research

stat is t ics

identifying possible social issues through crime statistics www.police.uk/

asb

cd&a

b&vc

My areas top 3 criminal problems included:anti-social behaviour(asb)criminal damage & arson(cd&a)burglary & vehicle crime(b&vc)

violent crime is not as much of an issue in my area compared to the national average

05

Research

Is my street a community?do we know our neighbours andwould we be prepared to go out of our way for them? Recently (after 11 years of living on

my street) i discovered that a serverly disabled woman lives just opposite my house

Neighbours i know or have met

neighbours

My next door neighbour has lived on my streetfor over 50 years

06

Research

Identifying possible social issues through online communities www.fixmystreet.com

Fixmystreet: EN8

potholes

uneven pathspotential injury

accidents

vehicle damage

pollution

crime

street lights

flytipping

07

stakeholders

Research

Identifying the who my stakeholders will be using self-ethnography

I decided to use myself initially as the subject of analysis to

figure out who my target audience was.

i have lived in cheshunt for 11 years and feel that i myself

do not get very involved in my local area as i commute to

work in london, went to secondary school in london and

currently go to university in london.

The street light issue affects me personally as i usually finish

work late( 1am or 3am) and i regularly travel late at night.

I was sure that this must affect othe people in my area

with similar circumstances.

stakeholders

08

20

works late

commutes

uninvolvedin area

travels late

public transport

links to london

travels often

Identifying the different stakeholders affected by the problem

early

commuters

12 to 6 am

night

workers

11pm to 6am

police

taxpayers/

residents

council

street lights

The current situation is that in order to save money Hertfordshire County council have decided in conjunction with the police to turn off about 70% of street lights between 12 - 6am.

Residents are angered by the change as many feel they were not properly consulted some expressed fears over increased crime and potential accidents especially during the winter periods.

Hertfordshire police and council have responded by stating that milions can be saved and that increased crime was not an issue as street lights in higher crime areas would remain lit.

party goers

(night life)

12 to 6 am

stakeholders

09

Research

stakeholders

identifying how each stakeholder isaffected by the problem

police councilHertfordshire police could be faced with increased crime rates in poorly lit areas including antisocial behaviour, from consultaion with local councilors it was agreed that town centres, areas covered by cctv and main roads would stay lit as usual.

Street lighting costs Hertfordshire County Council about 10m each year and it hopes to save 1.3m per year on energy bills at current prices.However, the cost of converting all of the affected lights is expected to cost 4.56m over the two years it will take to roll out. 2011

There are lot of people travelling at that time in the morning. Its like walking in pitch dark. If theres any frost or ice you wont be able to see where you are putting your feet.

Mr Wiesen, Broxbourne resident.

taxpayers/residents

10

Research

problem

Identifying different factors the problem

I have also noticed that quite a few street lights seem to be broken or malfuctioning as some are on during the day when they shouldnt be.

this seems to defeat the purpose switching off street lights to save money, as money is being wasted by poor maintainace.

Hertfordshire county council are

responsible for the maintenance

of all street lights within the

borough of Broxbourne

13:12pm

13/10/13

13:18pm

13:03pm

Hillside cresent

en8

crossbrook .st

en8

council

11

Research

Brief

overview

Defining the audience, client and intentions of the project.

problem1.less than adequate communication

between local police council and residents

2.reduced street lights between midnight and 6am

street lights

participation

communication

safety

want tosave money

audiencebroxbourne taxpayers/

residents

clientHertfordshire county council and police

project aimsimprove dialogue between stakeholders

supporting local authorities in safeguarding the wellbeing of local

surroundings and residents

improve political and community participation

12

stakeholders

Stakeholder views on the council and what life is like being a young adult in Broxbourne (hopes and fears)(Survey)

Survey

They dont do a lot to help young

people especially with things like

the housing list its getting harder

than ever for younger people to

move.

i dont feel involved in my area but

if the council were bothered to

listen i would want to share my

views Sophie ,22

I think the council are more concerned

with stopping youths drinking and fining

people for droppin fags then actually

doing anything positive like activities for

youths and so on. The council dont under-

stand the common youngster and probably

never will. I dont think they are the best at

listening either to be honest Seth ,21

To be honest I spend most of my time at

home or going to work and if I do go out

i usually travel into London, I have never

really got involved in anything in the

Borough or even voted whats the point?

Nothings going to change , Im not really

interested in the council Simba ,21

13

I dont feel much for the council, they are just

kinda there, They don't do anything really for young

people, in fact young people are neglected by the

council as theres naff all to do around here, yet rows

and rows of houses filled with kids. Brookfield farm is

okay, once every 2 months when you have no mode

of transport or anything better to do, but surely

instead of making more houses for more people to

live in with nothing to do, they should at least put in a

youth centre or make the most of the beautiful coun-

tryside we're surrounded by, perhaps a cinema down

by lee valley would be a good idea.....

Ive lived in Cheshunt since birth and sod all has

changed.. good one Broxbourne council.

Charlotte ,20

I feel no involvement in the council, i get the

one letter through the door once every so often

about my election rights, and thats it. What

happened to council members walking around

and knocking on doors asking peoples opinions?

Maybe cheshunt wouldnt be turning into such

a crap hole if they started doing that once a

month again. its like the council is run by old

people for old people. i would definitely be

happy to be involved as Im sure most in ches-

hunt would, if anyone thought theyd actually get

listened to, and not just on elections, but actu-

ally take one persons good idea and present it

to the people of cheshunt to see how they feel

about it. Jamie ,21

youth feel

uninvolved

council not

listening

would like to

be involved

Interview

stakeholders

Talking to Broxbourne borourgh council & Hertfordshire county council (Exhibit)

I set up an meeting and took some of the views from my youth survey and presented them to Dee Hart (Herts

County councillor for Waltham cross) and Sue Ball-

Greenwood (Broxbourne borough councillor) and they

agreed that more needs to be done for 18-25s as most

youth sevices and activties are aimed at under 19s, but

they also added that There needs to be effort on the

parts of both the Council and Residents to make things

happen.. especially with the largely under represented

18-25 age group Dee Hart explained from her own

experiences that when she does go door to door to

speak to residents (as she regularly does) its almost

always the 40+ age group that are available or want

to speak to her.

14

38*Average age of Broxbourne & Hertfordshire county council employees

Dee Hart

Sue Ball-

Greenwood

Identifying organisations involved in helping my target audence (18-25). (exhibit)

I interviewed Peter Walkinshaw from a Broxbourne housing association called B3 living, based in Hoddesdon, Broxbourne B3 living is a organisation independent from the council that seeks to help people in social housing and provide its residents with skills and support. B3 living are all about working with its residents and take a more human approach to issues such as overdue rent, bills , maintenance.

This organisation was of interest to me as they do more than the average housing association and actually try and improve all aspects of life for people, they also try and cater especially for the 18- 25 by running schemes/activities such as open mic nights (Take a bow) in partnership with Nacro (who aim to reduce/prevent crime among young people) so people can showcase their talents as well as have a place to express themselves and feel a sense of selfworth.

15

stakeholders

Interview I showed Peter my research and my project aims and we identified that once

young people reach 19 there seems to no longer be many activities,

oppotunities or support available to them in this transitional and vulnerable

period in their lives.

of B3livings residents are

between 18-25

13%

Statistics from organisations involved in helping my target audence (18-25).

16

stakeholders

Statistics

The link between long-term unemployment and reoffending features in many studies and one of the most important interven-tions with offenders is to help them to get on the job ladder.

*Statistics from Narco.com

13%

32%There is a strong correlation between poor

school attainment and exclusion, and antisocial behaviour.

42%59%

63%

of prisoners reported regularly playing truant

had been temporarily excluded from school

had been permanently excluded.

of prisoners reported being in paid employment in the four weeks before custody.

of prisoners reported never having had a job

Br ief How can I improve/facilitate

communication between Herts

county residents, police and council,

using a simple platform?

17

outcome v1

An outcome that seeks to improve community participation

Local residents will be able to see news and eventspost/share their views with other residents, the police as well as local government (local MP) and have a chance to meet face to face with each other .the platform could also serve to direct people to specfic public service or schemes

in progress e.g. youth services

The USP of this model is that all of these ac-tion/ services will be located on one easily accessible platform.

Del iver

Communea forum that connects police, local residents and the council in a more appropriate manner than existing

platformspossible formats

websiteapp

face 2 face

audience

target:18-25 years oldsSecondary: Broxbourne

taxpayers/residents

18

development

Different iterations of the commune identity

As i was creating the identity i kept in mind that i wanted the logo to communicate that the project was about buliding or improving the local community and as a result the name commune was taken from the word community.

I also thought about what imagery if any would be suitable or would be effective in conveying my message. I had a brief brainstorming session with some of my peers during this process they helped me to decide which design and colour scheme was most appropriate.

Ident i ty

commune

commune

commune

commune

c o m m u n e c o m m u n e

cc

19

outcome V2

Developing the commune identity futher

Ident i ty

with police

with council

with neighbours

The name commune was chosen as I felt it

communicated my message well. the word

commune is defined as:

1.a small group of persons living together,

sharing possessions, work, income, etc., and

often pursuing unconventional lifestyles.

2.a close-knit community of people who

share common interests.

I felt basing the design of the

logo on terraced houses was

appropriate as i was trying to

convey togetherness

20

outcome v2

What is commune?

Aims

Usp

commune functions as a simple platform to link the police, the council and residents together

find people in your area with similar

interests

get involved in your area and local

council

discover or post activities and

services in your area

promotes social interaction between

groups that might otherwise have not

conversed

21

outcome v2

How can it be applied?

App

volunteering in EN8

youth connectionspolice cadetsred cross waltham cross

police neighbours council

get started

enter your postcode

Loading screen start page(home)

I felt an app would be an appropriate format to reach my target audiuence (18-25) as i feel they are the age group that make the most effective use of technology also i felt that avail-ble formats such as the councils website and printed material were not effective in reaching this age group.

To make it assessable to the majority the app will be developed for both android (google play store)and ios (apple app store) operating systems.the idea of the app is that it is plain and fairly easy to use and that it provides a more digest-ible way to view council services and commu-nity activities without having to only use the somewhat cluttered Hertfordshire county council website.

search feature commune with.. .

22

How user will interact with the app(user journey map)

Interaction

23

outcome

explore:download

return

enter

exit

find:via

participate

bandwagonusers

androidstore

sign up

inputpostcode

search

word of mouth

council

app storeyoutube

internet ad

leisurely

charitably

politically

socially

The bandwagon users are the people that are not realy interested in involvement in their community but can be swayed by people that are already using the app through word of mouth, or peer pressure.

The interested user or typical user is more likely to have started using the app after seeing an advert of some sort.

interested users

practitioners

Mentorship evening(exhibit)

Cri t ique

AKQAGav

The issue you have chosen to tackle is interesting as government agencies are always looking at ways in which they can appear more human and less like

a faceless entity.

Make sure you can clearly communicate your Usp , why would i

choose to use this app instead doing a google search?

Think global with all projects you do, always think how can i reproduce this

on a bigger scale?

NativeNick Clement

(creative director)

I like the idea of improving communica-tion between the council and local resi-

dents and your initial designs are a good start towards tackling this issue.

learn to think of uni projects as real life projects that you would undertake profes-sionally, try and take that extra step with

your execution.

Take it further, contact the council about your project to see if you can impact change. look to how you will

promote the app as if it was going to be launched today. e.g. facebook, youtube

ad...

I was able to show my svr project to two design practitioners during a mentorship event held at Uni, both from differing back grounds i was able to get both their unique views on my project.

The main point that came up was that i needed to improve my execution of out-comes as they felt that was letting down what they thought was a well thoughtout project.

24

practitioners

Talking to design professionals about my project (exhibit) (lather rinse repeat)

Cri t ique BriefThe fact your project is about improving communication between local government and residents is good as that gives you a lot of opportunities to go out there and conduct research with lots of

different people that share a common problem.

Identity

The design looks sound so far but your logo and the general design of your project does still need refinement,

your choice to go for a more flat design is good but you should try and make the brand identity more lively/flexible across different applications and only then will you know if the design works.

App

Your app has a clean look , its getting there. You just need to make some adjustments for example remove this big logo its not needed people using the app would already know they are using

your app as they have already clicked it. Also your app icons need work they could benefit from you just simplifying them.

if people are already convinced that they want to volunteer or get involved in an activity How will you get people to the app?

your first user journey touch point should be how potential users will find and download the app.

Further advice

how will you reach your audience in the best way possible ? Printed or digital? Location? Train/ bus station

have a look at the redesign job of GOV.uk its an example of creating an easy to use platform that conveys information clearly. also look in to design for society.

25

I organised a project review with Patrick Fry, his advice was simple he advised me to review the design of my logo and app in order to simplify the design, he said that a brand identity should have flexibility to

work across many platforms/applica-tions.

I felt after taking to Patrick, Nick and Gav that i needed to refocus what my project was about as i had difficulty explaining it in a few

sentences to people who had no knowledge of my project this meant that i had to go back to the start of my project and further define what i

was trying to achieve.

make a change in your area

outcome v3

Reworking previous iterations to reach my final design

I choose to go with the phrase make a change in your area as i felt it was the simplest way of communicat-ing what the app and the project as a whole is about , Impacting social change.

abeatbykaiIdent i ty

26

community

C 83 M 1 Y 37 K 0

27

App

outcome v3

Commune will operate by requiring the user to enter their postcode (or use Gps) so that they can access the information they need for a given area.

Users can also register to receive updates on current events/ activities or they can sign up to access the social networking feature allowing them to post their view directly to local council and the police through the app as well as forming small online communities.The app may be integrated with Facebook and Google maps,

marketing

Promoting commune

App

I decided that social media such as Facebook (top right) would be an appropriate place to advertise an app aimed at 18-25s, also i identified You-tube ads (top left) as a great marketing tool especially the adverts that you cant

skip, both Youtube and Facebook can reach a wide range of people especially as Facebook utilizes targeted adverts based on your age and interests.

If i was marketing the app for real using youtube and facebook I realised that there would be a significant cost involved

so I conducted the project as if i was commissioned or funded by the Broxbourne council to produce the app and marketing campaign.

28

play15 sec

video

Visual storytelling a summary of the whole project (storytelling)

I found it quite interesting to learn a new skill whilst trying to complete the project, i watched numerous tutorials over the duration of the project in order to learn to use Adobe after effects to create animation/moving image .

I was keen to learn to create animations to a high standard as i didnt want the time and effort i put into

making to be wasted.on the right is a 1 minute visual summary for the project.

Skills Learnt: animation/ moving imagevideo editing

Analys isplay

29

Evaluate

Analysis of project: why i worked the way i did (lather rinse repeat)30

discover

delve

define

deliver

develop

determineimpact

iterative

process

Time and time again i found myself going back and forth between each of the types of research methods at different times within the project,As i spoke to residents, the council and design professionals about my project each of their views on the subject altered the way i perceived the problem as i was able to see the motivations and thoughts behind each stakeholders actions which in turn influenced the final designs and aims

of my project.I really enjoyed going out and exploring/researching my area as well as getting involved with the local council and local charities which I intend to carry on doing even after the project has ended.

bibliography

Internet

Ford, M, 2011, Street light switch-off sparks safety

fears in Cheshunt

date

accessed october 2013. pg.10

31Print

Smith,K, 2008. How to Be an Explorer of the World: Porta-ble Life Museum. uncorrected galley proofs for limited distri-bution Edition. Perigee Trade.

Pentagram Design Ltd ,Pentagram: Marks 400 symbols and logotypes, laurence King publishing ,(2010)

McCandless,D, 2012. Information is Beautiful. New edition Edition. Collins.

Statistics

Broxbourne borough & Hertfordshire county council (2013)pg 14Walkinshaw, P. , 2013, B3 Living database. pg 15

Hopkins, R. ,2012, The pre-custody employment, training and education status of newly sentenced prisoners. Results from the Surveying Prisoner Crime Reduction (SPCR) longitudinal cohort study of prisoners, London, Ministry of Justice. Williams, K., Papadopoulou, V., and Booth, N. (2012) Prison-ers childhood and family backgrounds: Results from the Sur-veying Prisoner Crime Reduction (SPCR) longitudinal cohort study of prisoners, London: Ministry of Justice.pg16

Images

Omosebi.colin , 2012, lea valley national park pg.02 -street lights 2013 pg.11

Tran,J, 2013, portrait pg .8

Sims.Mark, for B3 living take a bow event pg.15

Google maps pg.16,10,14

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