Community Text Message Communications
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Transcript of Community Text Message Communications
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Communicating in the 21st Century
A Community Alert and InstantCommunication System
From
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A History of Mass Media1500’s - Print
1900’s - Recording1910’s - Cinema 1920’s - Radio
1950’s -Television1990’s - Internet
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The Next Mass Media
The Mobile Channel Replicates EverythingThat All Previous Six Mass Media Can Do
The Mobile Channel
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But It’s the Addictiveness, Persuasiveness andSheer Dominance of the Mobile Device ThatGives It A Pivotal Position in Our Daily Lives
On the Mobile Channel People Can:
– View Newspapers
– Read Magazine Articles and Books
– Listen to Podcasts, Radio and Music
– Buy/Play Songs and Video Games
– Watch Entire Movies
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It’s Digital, Multi-Media Capable,Personal and Interactive . . .
As Many Mobile SubscribersAs Internet Users
As Many MobileDevices As TV Sets
As Many MobilePhones As PC’s
The Power of Mobile BeginsWith Its Reach . . .
2X3X4X
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The Mobile Channel Is A PowerfulNew Medium For Advertising
Deepens Relationships – By Finding New Ways to Reach Customers andNew Ways to Inform or Entertain Them
Delivers New Services – Including Things You CanOnly Do (or Would Only Want To Do) On A MobilePhone Including Location Based Services
Demonstrates Your Brand Values –MobileCampaigns Say You’re Young, Innovative andCustomer-Oriented
8 Out of 10 Americans Subscribe toCell Phone Service – According to the 2007Transportation Statistics Annual Report, Distributedby the Bureau of Transportation
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Who Is Using Text Messaging?63% of Americans Ages 18 to 27
36% of Americans Ages 28 to 39
50 percent of ALL Users ofText Messaging Are Overthe Age of 35
In August 2007 Over 1 Billion TextMessages Were Sent in the U.S.
Total Advertiser Spending on MobileMessaging and Display Ads Will Growfrom $1.4 Billion in 2006 to Over $2.9Billion in 2011
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Text Messaging Is One of the Most EffectiveWays To Connect with Your Members
• Instant Mass Communications - Reach People Wherever They Are
– Event Reminders– Community Issues/News– Emergency Communications– Continuing Education
• Automated and On-Demand Messages
• Generate Revenue with Fundraising
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Looking Beyond The NumbersThe Vast Potential of the Mobile Advertising Channel Is Due to
the Way People Think About and Use Their Mobile Phones
•They’re Always On
Cell Phones Are Like Keys and Wallets – 80% of Americans Keep Their Mobile Phone Within Arm’s Reach – 24 Hours A Day, 7 Days a Week
•They’re Always At Hand
•They’re Always Personal•They’re Rarely Shared
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Connect Everyone To Everything!
• Extends Advertising Communications Beyond Traditional Media
• Instant - Encourages Immediate Action Rather Than Waiting Until Your Potential Target Gets to A Computer. – If They Remember.
• Target Specific Audiences - Even Target Groups Within Groups
• Immediate - Granular Information About the Response To Your Marketing Campaigns In Real Time
• Reach Audiences Wherever They Are, Even If They Aren’t Mobile
• Works Across All Media - Leverage other media with a Mobile Call to Action on Billboards, Radio and TV Ads, Print Ads etc, So Passers-By Get Info on the Spot
Mobilize Your Advertising
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Marketing To Generation Y
• Inherently Mobile• Think Of Mobile Technology As the
First Screen not the Third• Would Rather Text Than Email or Call
A Generation That Rivals the Baby Boomers In Size –– And Will Soon Rival It In Buying Clout!
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Driven By Convenience, Connectivity andA Healthy Work-Life Balance
Generation Y:• Influences Almost Half of All Spending in the U.S. Economy
• Represents 30% of Today’s Population
• 35% Already Earn Above $75,000
• $1.6 Trillion in Earning Power
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Extend Your Advertising and MarketingCampaigns to the Mobile Phone Screen
• Fast—Your Marketing Arrives Within Seconds
• Immediate – Change Message Details & ConnectedOnline Content Instantly, Anytime - Great For PerishableItems and Offers
• Long Lasting – Received CommunicationsRemain On Phone Until Deleted— Nothing toKeep Up With Like Paper Communications
• Viral – Messages Can Be Easily Forwarded
• Convenient – Inform/Remind Your Customers ofEvents, Specials, and Product Announcements andIndustry “Tips” Via Their Mobile Phone
• Effective – Generates Far Better ResponseRates than Direct Mail at a Fraction of the Cost
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The Potential Buyer Simply Texts a Short 1-WordCode Found on the Real Estate Signage and Other
Marketing Materials to A 5 Digit Number . . .
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. . . Within Seconds The Buyer ImmediatelyReceives Back Property Information and A Link
to Photos and Additional Information
The Listing Information IsSaved To The Buyer’s CellPhone For Easy Retrieval
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Use The TechnologicalAdvantage
At the Exact Moment The Buyer Is Looking At TheProperty, The Seller and the Advertiser Both Receive
The Buyer’s Cell Phone Number For Follow-UpAgent or Property Owner’s Mobile Phone Advertiser’s Mobile Phone
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Benefits To The Seller
EnvironmentallyFriendly –100% PaperlessMarketing Solution DoesNot Get Lost or MisplacedLike Paper Flyers.
Connect Instantly with “Today’s” Buyer – Generation X &Y (age 18-43) Are the Majority of First and Second Time Property Buyers.They Use Text Messaging Every Day and Prefer Mobile Communications.
Real-Time Statistics on Every Listing – Know HowMany People Are Truly Interested In Your Property.
Don't Lose a Potential Buyer Due To No Flyers -Even Market Properties That Don’t Allow Signage Such as Condos, andHigh Rises.
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Dramatically Improve LeadCapture and Conversion Rates
All Your Listings Readily Available toPotential Buyers
Send Your ListingsDirectly To Your BuyersMobile Phone
Start A Dialogue With NewBuyers Instantly
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Automatic MessagingRecurring Messages Such As A Rent Reminder Notices Can Be Set Up SoThat The Messages Are Sent Automatically At Preset Times and Dates
Messages Can Be Set To AutomaticallyKeep Sending Until The Resident Has PaidTheir Rent . . .
You Set the FrequencyOnce a Day, Once An Hour . . .
Easy Payment Options Available WithClick To Call Option - With the Click of AButton, The Tennant Is Connected To APayment System
Payment Can Be Made By Debit/Credit Cardor Checking Account Draft
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Schedule Community EventsPublish Events on A Public Calendar on Your Website andVisitors Can Easily Schedule Reminders For Themselves
Local Events
Important Dates
Calls To Action
Fundraising
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Communicating With YourMembers Is Fast –
Text Messages Are Read Within 50 Minutes,Emails Can Take Up to 2 Days*
*Mobile Marketing Association
Within Seconds Your Members Will Get YourMessage and Read It Wherever They Are
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On-Demand/AutomaticDistribution of Information . . .
• Text For . . . Information, Coupons, Surveys, Games, Etc. -The potential customer sees your advertising on your marketing materials and texts the 1 wordcode that you advertise to a 5 digit number or calls a local or toll free number and immediatelyreceives information sent to their mobile phone. Instantly the potential customer gets what theywant and the merchant receives the potential customer’s cell phone number for future follow up.
• Bulk Text Messaging Programs – Merchants are able to send a mobilecoupon, product info, offers, incentives etc to interested and qualified consumers who havesigned up to receive their promotions. Send trackable coupons to your clients, then send follow-up offers to those that did or did not respond to the offer directly to their mobile phone.
• Text to Win - Run contests and promotions. Particularly useful in generating awarenessaround new products and services and building opt-in lists.
• Text to Vote - Collect the opinionof your customers in real time throughinteractive polling and voting. Get instantfeedback from conferences, speeches, adcampaigns, and audiences.
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Security . . .• Instant Mass Notification - Ability to Reach
People Wherever They Are - Distribute anemergency alert to thousands of mobile devicesin an average of one minute. To send an alertusing a voice based phone dialer to the samegroup takes hours.
• Pushed Information - Subscribers receivenotifications without doing anything, unlikeflipping through TV stations, turning on a radioor operating a computer.
• Easy to Administer and Use - Whenemergencies happen, communications may bedown. Launch an alert from any web browser ormobile phone instantly, or schedule messages tobe sent at a certain date and time.
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Turn Traditional Media IntoA Direct Response Vehicle
• Captures the Attention ofMass-Audiences in Real Time
• Returns Consumer LeadsWith Measurability
• Opt-in Leads to Ongoing PermissionBased Marketing with Individuals
ActionAccountability
Allegiance
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Pricing• Communications/Marketing Model
– Sold on A Volume Basis Per MessageRates Range from $0.25 Per Message to $0.10 Per MessageDepending on Volume. Setup Fees Depending on Program.
• Advertising Model– FREE
Ads Are Sold On a Cost Per Hundred(CPH) Basis ($50 and Up ) and VariesDepending On the Content Channel andthe Volume. Setup Fees May Apply.
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Ad RevenuesAds Are Sold On a Cost Per Hundred (CPH) Basis(Ranging From $50 and Up ) and Varies DependingOn the Content Channel and the Volume.
10% Rebate on All Advertising
Revenue Opportunities
Fundraising OpportunitiesAlumni Sponsorships, Contests, RingtonesGiveaways, Donations, Information,Links, and More
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What Is Text Message Advertising?
Advertising On HighQuality User-RequestedText Message Content
• High Visibility
• Ad Is Saved On the Consumers Phone
• Geo/Interest Targeted Campaigns
• No Investment In Mobile Infrastructure
• Campaigns Work On All Major Carriers
• Highly Receptive and Responsive Audience
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Break Through The Clutter OfToday’s Multi-Media Information Age
• Advertisers – Connect With Your Targeted Audience
• Agencies – Interact With Consumers On the Go
• Brands – Exposure to Key Demographics
• Businesses – Acquire and Engage Mobile Users
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Expose your Brand To TheMobile Audience
• Click To Call - Use a text message to prompt the user toconnect to your call center with the click of a button. Sellproducts and collect payment via automated response.
• Click To Web - Sell mobile products, bring users to abranded mobile web site, offer additional information instantly.Deliver video to more sophisticated devices.
• Click To Locate - Bring customers to your door. offerretail and service locations, promote holiday sales or specialevents, target impulse buyers.
• Click To Menu - Invite users to interact with your brandsin a variety of ways. Seek longer interaction with consumers.Offer voting, sweepstakes, contests. downloads, coupons, linksand more.
Mobile Campaign Types
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Attract The Attention of the Consumer at the Moment They Are Most Likely to
React To Your Call To Action• Users Accept Advertising - Users are willing to accept mobile
advertising in exchange for FREE content
• Relevance Is Paramount - Relevant ads inserted into opt-in orrequested content are effectiveand memorable
• Build Trust With Your Customers -MMT’s strict opt-in (non-SPAM) policiesgives credibility to your alumni
• Be Obvious - Subtlety is NOTeffective. An unclear or hardto notice call to action willget lost
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Increased Advertising FrequencyLeads to Increased Results
The Mobile Channel Offers The Opportunity ToIncrease Impressions Through Consumer Interaction
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The Interactive Nature of Text MessagingCompels Consumers To Respond to TextAdvertising Immediately Upon Reading It
Full Length Ad -Users reply to your teaser ad andreceive a full length messagecontaining a WAP link, phonenumber, coupon, store locator, orother call to action.
Teaser Ad -Consumers receive alerts orcommunications they requestedalong with your teaser ad. Up to25% of the total message.
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ANYTIME, ANYWHERE MARKETINGIt’s Finally Here
“Pull” Advertising - Banner ads placed onmobile websites create a sense of urgency andvalue to build demand and winimmediate sales
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Text Messaging Is One of the Most EffectiveWays To Stay Connected
Advertising Is Most Effective WhereConsumers Are Most Receptive
Since August 2007 Over 1 Billion TextMessages Were Are Sent Monthly inthe U.S.
Total Advertiser Spending on MobileMessaging and Display Ads WillGrow from $1.4 Billion in 2006 toOver $2.9 Billion in 2011
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Advertising OpportunitiesText Message Advertising -Advertise on text messages asthey get sent out to yourmembers on a daily basis -Up to 25% of the message.
Mobile Banner Advertising - a great way toattract users attention on mobile devices andredirect them to mobile landing pages.
Banner Advertising - Advertise tothe users of your site and gainadditional revenue opportunities.
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ItIt’’s Not About The Technology . .s Not About The Technology . . ..
. . . It. . . It’’s About The Habits About The Habit
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... And What's the One Thing People areCarrying Through All Their Life Stages?
Their Mobile Phone!
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